The layout of the billiard room business plan. Billiard club. Business plan. Cost structure of Billiard Club LLC

How to write a business plan for a billiard club correctly and quickly - this question worries many novice businessmen. Example free business plan for opening a billiard club, will help to identify the main pitfalls of the business and deal with for institutions of different formats of work and scale of activity. The business plan is used for a preliminary assessment of the project and determining its effectiveness, as well as for presenting the project to future investors.

What information should a business plan contain?

Summary of a business plan for opening a billiard club from scratch

This project is a plan to create a private enterprise of a billiard club in 24 months. First of all, we will list the key points in the process of creating a business plan for a billiard club from scratch.

First of all, the Idea of ​​the project arises, and the Goals of the project, such as:

1. Building an enterprise with high .
2. in a legal way, indicating the legal address, passport data of the head and founder of the project, data on employees.
3. Satisfying consumer demand for entertainment, filling the niche of the sports and entertainment market in Russia.
4. Search and conclusion of contracts with investors.

Algorithms of action prescribed in the business plan

The business plan contains the following algorithms of actions for starting a business:

1. Ways and methods of analyzing the target audience, drawing up a portrait of the ideal client, his level of solvency.
2. Registration of business in state supervisory and tax authorities.
3. Hiring qualified employees. Another item of expenditure is the hiring of employees. Candidates for positions will be considered within 30 calendar days.
4. Goods sold by the enterprise.
5. Choice of business format.

The development of a business model for an operating billiard club requires special attention. In particular, in terms of financial planning and customer acquisition issues. This billiard club mini-business plan outlines practical advice on creating a club with billiards and a bar from scratch, tips for beginner businessmen, nuances regarding the organization of a new company. Also presented financial calculations and the amount of capital investment to launch such an enterprise. After reviewing the business plan, any novice entrepreneur can conclude how much such a startup costs and how profitable it is.

Today, billiards has become a very fashionable and exciting sport, and it is no secret that such clubs bring stable income to its owner. The idea of ​​opening your own billiard room is of interest to many responsible people who are ready to spend significant amounts of investment with benefit. If you are thinking about opening your own billiard room, you must follow the algorithm exactly and think about each step. Before starting a business, consider a business plan for a billiard club, which will help you predict expenses and income and adjust the actions you have begun.

The relevance of opening a billiard club

If earlier experts singled out several concepts of billiard clubs and were of the opinion that the main ones are elite, sports and professional / semi-professional clubs, today, in order to achieve success and quickly reach self-sufficiency, you need to make sure that all of the above categories are interested in coming to your club and play billiards, relax with friends and spend leisure time.

A feature of this type entrepreneurial activity is that the choice of premises is not limited to the central areas - the main trigger (way to attract) customers and turn them into regular visitors in the future will be the choice of high-quality equipment for halls and competent staff. Traditionally, billiards is ranked by experts as an active type of entertainment services market segment. The saturation of this type of market is extremely uneven - for example, in the capital of Russia today there are about two hundred billiard clubs operating and developing.

Features of opening a billiard business business plan for a billiard club

• The need to have a large start-up capital.
• Average payback.
• Managing this type of business is quite difficult.
• The competition is on enough high level– depending on the region of launch.

The main stages of the billiard room business plan

Project stages

Project stages	Execution conditions	Deadlines
Project start		1.5-2 years
Conclusion of an investment agreement	1 month project	1 -30 banking days
Getting a loan	Availability corresponding package of documents	30 calendar days
Entering into the state register, registration with administrative and tax authorities	Conclusion investment agreements	1 -30 calendar days
Location selection and documentation	preliminary	30 calendar days
Purchase of equipment	Conclusion investment agreements	1-30 calendar days
Equipment installation	Receipt investment	1 -30 calendar days
Hiring	Production activity	1 -30 calendar days
Training	End of the stage of organization of the production process	1 -30 calendar days
Carrying out a marketing campaign	360 calendar days	1-360 calendar days
End of the project		12-24 months

This business plan is supposed to open a billiard club not only for masters, but also for entry-level players. This is a great place where you can not only compete and show your skills, but also a place where you can have a good rest. Basically, such recreation and pastimes are allowed by wealthy people who choose expensive services. It is better to choose a legal form for doing business as an individual entrepreneur, this will significantly save the budget and facilitate accounting.

Club concept

Today, a billiard club can unite both amateurs and professional players. Both people with a high level of income and students can become your target audience - the main thing is to be able to offer some categories of citizens additional entertainment. Clubs with eight or more tables are the most popular among amateurs and professionals. Fewer playgrounds can negatively affect the level of income and profitability of a business, as well as increase the time it takes for a business to become self-sufficient.

Atmosphere and impressions - that's why people visit clubs, including billiards. Here you can not only chat with like-minded people, but also immerse yourself in a certain atmosphere - create it for your clients - then you will be provided with high incomes.

At the start of a business, equipment can be purchased on a leasing basis - it is cheaper and more profitable. A non-fixed price per batch will attract more visitors - for example, discount days or times of the day when a batch is an order of magnitude cheaper will help you quickly return the cost of leasing tables. The use of tables and constant loading is the key to the success of the institution. Tournaments, competitions and visitor reviews are practically free effective advertising for the institution.

Preparation for the implementation of the billiard club business plan

Marketing researches of activity of direct and indirect competitors. When prescribing the main points of a business plan for an investor or a banking institution, it is necessary to pay attention to the following criteria:

1. Location of the competitive point.
2. Opening hours.
3. Design and concept.
4. The target audience.
5. Pricing policy of the institution.
6. Placement of advertising, the main methods of promotion.
7. The presence of strong alcohol on the menu and the opportunity to purchase high-quality cigarettes / cigars.

room

Traditionally, spacious premises are chosen for redevelopment, devoid of internal partitions and columns with an area of ​​​​at least 450 square meters and preferably rectangular in shape.

One of the main criteria for selecting premises is its convenient location near transport interchanges - this way it will be easier for customers to get to the establishment, even if it is not located in the city center, and find a place to park their car. Often billiard players-car owners become regular visitors of the very club that offers convenient parking and the ability to quickly and easily get to the institution along key city highways.

Billiards is an entertainment that requires a lot of free space and a pleasant atmosphere. Therefore, it is important to choose not only high-quality tables and accessories for the game, but also good hoods, install microclimate and air conditioning systems - this measure will also minimize the natural wear and tear of equipment, the features of which we will discuss below.

Equipment

The main equipment that must be chosen with great care is billiard tables. They are designed for different games - Russian billiards, American billiards, snooker, carom and so on. Experts note that an important role in the quality and durability of the table is played by its weight and the natural materials from which it is made, as well as proper care for it and a number of other accessories for billiards. Professional billiard players report that the concept of the game and the mood of the players depend on the quality of the table and the material of its covering.

Billiard Table Manufacturer Pricing

One of the main criteria by which the main element of billiard room equipment is evaluated is the quality of the surface. The surface of the table must be smooth and even. It is worth noting that tables for amateur games are evaluated according to much more loyal criteria and cost an order of magnitude or two cheaper.

Playing field classification

1. Made of stone slab with a homogeneous structure, with excellent acoustic characteristics and performance data. A professional billiards court made from ardesia will provide ideal playing conditions for both professionals and amateur athletes. Such tables have strict restrictions in terms of dimensional grid. For example, state-level competitions are played exclusively on 12-foot tables. Amateur games can be played even on 7-foot tables. As a result, the price of the table also depends on its area.
2. Chipboard and other similar materials are used as the basis. Most often used as an additional element of entertainment in catering establishments, budget hotels and the like, it is not recommended to use it as the main equipment for a billiard room.

Table decoration and decoration

Another pricing factor that affects the final cost of the product is the material for decorating tables.

General trim groups

• Economy class finishing. Synthetic materials are used - suitable for MDF, chipboard and other similar ones. Create a pretty attractive look at minimal cost.
• Medium class. Finishing from various types of wood, using carved elements.
• Class "premium" and "elite" - finishing is done by hand, the material is precious wood.

Accessories also vary in price range and the price depends on the quality of such elements as adjusting knots, bolts, screws, internal baffles, side rubber, pockets. The design of the table can be made both according to standards and according to individual sketches.

Features of choosing cloth for tables

The nuances of choosing cloth. Classification

1. Budget synthetic options. Suitable exclusively for amateur tables, and not in all establishments.
2. Combined fabrics, which include wool and polyester. These fabrics for billiard table coverings provide good glide of balls and an optimal balance of price and quality.
3. Cloth made from natural wool. It is used for professional gaming in premium-class establishments. Allows you to accurately calculate the movement of the ball, has ideal dynamic characteristics and provides an exciting and interesting game.

Thus, we can conclude that the billiard table is not only equipment, but also a complex composite projectile for playing sports, which can either be bought as a ready-made kit, or assembled from the composite materials and components you like.

How to choose a billiard table the main criteria for choosing equipment

How to choose a table for a billiard room business plan, what to look for

1. The ratio of the size of the table and the space of the game room;
2. by type of game;
3. value for money product.

Gaming table designs

1. Designed for amateur games (material - pine, MDF, chipboard).
2. Tables for professional players, made in accordance with the standardization of world manufacturers.
3. Bespoke tables, high-end products with creative designs that do not affect the quality and character of the game.

The characteristics of billiard table slabs and their further productive use directly depend on the stone deposit and their natural composition. The best suppliers of stone slabs for billiard tables are China, Spain, Turkey, Italy, Brazil. An important factor in the further depreciation of a billiard table from a global manufacturer is the quality of processing that the material has undergone, as well as the nature of internal damage and their localization and quantity. The storage conditions in which they were after the last stage of processing also affect the wear of the table slabs.

Italy is the leader among raw material suppliers in this segment. Stone slabs made in China are much inferior to Italian ones in quality, but they are cheaper. Here you need to carefully study the reviews from customers and the operating conditions of the plate.

The quality of the cloth used to cover billiard tables is also very important for creating a positive reputation of the institution and the influx of clientele. When choosing a cloth, pay attention to the following parameters:

• Surface smoothness - there should be no puffs, fibers, irregularities on the canvas.
• The degree of twist of the thread.
• Density and type of weave of fibers.
• Study of the chemical composition of fibers.

Experts name “Iwan Simonis”, “Gorina” and “Speedball” among the best cloth manufacturers.

side tires

We choose rubber for the sides of the table according to the following parameters:

1. Geometric shape;
2. The chemical composition of the rubber compound,
3. Methods of rubber vulcanization, the presence of reinforcing fabrics and the correctness of their molding.

The Artemis company is engaged in the production of elite exclusive onboard rubber, and it is used only for special orders. The stable composition and shape of the rubber gives the best rebound performance and the ability to reproduce it over the entire surface of the bead. When choosing a table, you should also pay attention to: the correctness of pocketing, the location of the slope line, the height of the mounting of the rubber boards. If a businessman is not a fan of billiards and does not understand these subtleties, it is better to contact specialists to select equipment. Excellent game characteristics of tables and accessories - this is exactly why a person visits a billiard club, regardless of the level of his training and awareness of the issues and intricacies of the game.

In addition, you will need automated systems accounting type online cash register and systems that regulate the counting of the time that a particular player spent at the gaming table. Such a system will help to avoid errors and conflict situations.

To get additional income, you can order individual elements for the game handmade- for example, cues - wealthy customers come to try out such a tool and will be willing to pay more. Experts note that accessories for billiards, namely a set of balls, it is better to choose from the material of phenolaldehyde

The advantage of this type of balls:

• Ability to withstand increased load and more pronounced surface uniformity
• High-quality coloring of products, the color of which remains bright for several decades. At the same time, the numbers are engraved in the middle, which greatly facilitates the course of the game and scoring.
• Resistant to scratches and provide better glide if the product is polished in time. Maximum protection against the appearance of burn spots (during the game, the friction temperature can reach 250 ° C).
• The high degree of durability of the products will ensure their operation for forty years or more. The world leader in the production of balls for billiards is Saluc, a Belgian company. the sliding speed of the production of which can reach the maximum limits.

It is not enough to choose high-quality equipment, you need to provide it with maximum care and proper storage conditions. The accuracy of the impact and the life of the accessories will depend on this. Store products in a clean and dry place, in a case or on shelves. After each game, it is necessary to polish the products with a clean, soft cloth. You can use gentle special formulations for shine and cleaning. Visible damage and scratches are best polished immediately. The equipment must have warranty and quality certificates from the FBSR (“Billiard Sports Federation of Russia”)

We offer you to get acquainted with the estimated prices for billiard equipment in Russia:

Basic documentation for opening an activity

To get more income, you need to take care of all licenses and permits for activities in advance, including such an item as selling alcoholic beverages. We offer you a list of important documentation that you need to review at the stage of designing a business plan for a billiard club from scratch in your city.

Finance

Cost calculation:

• The rent of the premises per year will be from 500 thousand to 1 million rubles.
• Equipment - the cost of one table is from 50 thousand to 500 thousand rubles.
• Labor costs for personnel - 1.5 million rubles per year.
• Total for the first year of business is required financial expenses in the amount of 3 million rubles.

Income calculation:
Income from equipment rental will be based on 6 operating gaming tables, 450-500 thousand per month, which will amount to 6 million per year. To implement a similar project without a competent and detailed business plan almost impossible. This segment has a high entry barrier, as it requires significant investment. The final figures will greatly depend on the size of the rented premises, the established rates, the equipment chosen and the format of the activity.

	Initial investment	Cost, in rubles
1	Business registration	15 000
2	Premises renovation	200 000
3	Equipment	550 000
4	Other	130 000
	Total:	895 000

Stock up on a certain amount to ensure the work of the club in the first months. Current expenses will significantly affect the amount of net profit.

Calculating the cost of one game is quite difficult. In this case, it is better to focus on target audience, the quality of the provided equipment and other accessories and the average prices for the region. Obviously, the cost of playing in an elite club will be much higher than in a simple institution for the masses. But in any case, the payback comes in about 6-12 months after opening.

Enterprise tax base

On the video: Professional billiard tricks

Description of the institution

It is planned to open a billiard club with a round-the-clock operation. The maximum influx of customers is expected during the so-called rush hour from 19:00, the rest of the day, to attract players, you can lower the tariff, since the occupancy of the institution in the morning is minimal. In order to minimize the losses of the club, it is necessary to automate the calculation of the game time.

Plan for the volume of services and products provided by the Billiard Club for the billing period

Period	Service type name	Volume production and sale of services and products (visitors)	Price	Sales proceeds (rub.)
1-12 month investment	Table rental	From 300	From 170 rubles per hour.	From 630,000 to 6,300,000 rubles.
1-12 month investment	Club bar work	From 200	From 67 rub.	From 189,000 to 609,000 rubles.
13-24 months of operation	Table rental	From 400	From 188 rubles/hour.	From 642,600 to 6,854,400 rubles.
13-24 months of operation	Club bar work	From 300	From 80 rub.	From 206,000 to 663,000 rubles

Hiring and paying staff

For round-the-clock work of the billiard club, you will need to organize 2 shifts. The size of the state is considered relatively small, which increases the profitability of the business.

Necessary personnel for the effective operation of the club:

1. Accountant (can be invited under an outsourcing agreement)
2. Instructor
3. bartender
4. waiters
5. marker
6. security officer

The monetary remuneration for the work of an instructor is calculated based on a rate of 40% of the cost of the lesson and is indicative here. The work schedule of employees will be two to two. The opening hours of the institution will be from 10 am to midnight, without days off and holidays. Cleaning of the premises will be carried out by each of the employees in the order of priority established by the director.

To disseminate information about your billiard room, it is enough to place an ad in the newspaper or print flyers. They can be distributed to visitors of shopping centers and shops, where a large flow of wealthy people is concentrated potential clients.

1. 3. The structure of the business plan

1. Industry Description

   Enterprise characteristics

   Description of the product or service

   marketing plan

   Production plan

   organizational plan

   Financial plan

   Risk assessment

   Project efficiency

Summary

The executive summary is the section of the business plan that summarizes all the information.

The resume structure should consist of 3 parts:

Introduction: includes the goals of the plan, a short summary of the essence of the project;

Main content: a concise summary of all the key elements of the business plan and its main parts: type of activity, demand forecast, sources of financing, etc.;

Conclusion: Summarizes the factors for the entrepreneur's future success, may include a description of the entrepreneur's main course of action.

Description of the industry and enterprise

The description of the enterprise is compiled if the enterprise exists and has passed a certain path of development. The information in this section is mainly intended for external readers, therefore, when discussing the history of the business, it is necessary to name the real successes that the company has achieved in the past, the achievements of the company's employees. The results of the activities and the success achieved must be linked to the goals and targets set.

Description of products and services

Both the entrepreneur himself and his investors must know exactly what, what products and services are planned to be offered to the market. That is, the business plan must include a detailed description of the future product or service.

marketing plan

To be successful, a firm must create an efficient market for its product. The main steps to create such a market are described in the marketing section of the business plan. When describing an industry, it is important to show the absolute size of the market, whether this market is prone to growth or stagnation, the main market segments (consumer groups). It is necessary to determine how sensitive the market is to various domestic and external factors whether it is subject to cyclical and seasonal fluctuations, etc. It is necessary to describe your competitors, the market share they have captured, the segments they are targeting, take into account other industry factors.

It is important to draw a conclusion about the overall attractiveness of the market. If it is satisfactory, you need to determine your potential share, give a sales forecast for your products. It must be expressed both in monetary terms and in physical units.

Production plan

All major components of the production system should be described in the business plan. In addition to the technical description, the production plan must include economic calculations of production costs. The production plan includes the following items:

Basic production methods and technologies;

General structure of the production process;

Necessary raw materials and materials;

The main suppliers of the firm;

Necessary for the organization of production capacity, equipment;

Estimated cost structure;

Quality control methods;

Location of production;

The workforce needed to run production today and in the future.

organizational plan

The organizational plan introduces the form of ownership chosen by the firm, issues of leadership, distribution of powers and responsibilities, type organizational structure firms. The structure of the organization is best depicted in the form of a diagram that clearly explains the internal structure of the organization, the interaction of various departments, the direction of organizational flows.

Financial plan

The financial section of the business plan includes three main planning documents: the balance sheet of the organization, the profit and loss plan, and the cash flow forecast.

Another important component of the financial section of the business plan is the determination of the sources of capital necessary for the activities of the company. This part financial plan relevant for both small, just entering the business firms, and for large enterprises in need of additional capital inflows.

The name and list of sections of the business plan, their content and level of detail may vary depending on the complexity of the proposed project and the functional purpose of the business plan, but the form and structure practically retain the above form.

2. Business plan for opening a billiard club "Three balls"

2.1 Summary

The primary goals and objectives of the enterprise are:

creation of a new "niche" in the existing segment of the sports entertainment market

occupation of a segment of the sports entertainment market;

payback of capital investments;

obtaining a positive financial result.

The activity of the company will be mainly directed to the consumers of Verkh Isetsky district.

The main field of activity of the company is the provision of billiard services.

An additional field of activity of the company is a bar.

The total number of personnel of LLC "Three balls" is 12 people.

To organize the club, it is planned to rent a room with an area of ​​400 square meters. meters in a building located at the address: Ekaterinburg, Opalikhinskaya st. 27 (former slot machine hall).

Based on the cost of 1 sq. meters at 400 rubles, the cost of rent per month will be 160,000 rubles. The rent will be paid monthly. The lease agreement is concluded for 5 years with the condition of its further renewal (i.e. extension). Thus, for the implementation of the business project, 1,920,000 rubles per year will be required for rent.

On the ground floor of the building will be located: 4 billiard tables, a bar, a wardrobe, a toilet. On the 2nd floor there will be 6 billiard tables.

The building will be renovated. The total cost of repairs will be 1,000,000 rubles.

The need for borrowed funds for the implementation of the project is 3,546,750 rubles. A loan for a period of 4 years to cover the costs of the project is supposed to be taken from the bank at 20% per annum. Interest on the loan will be paid at the end of the reporting year within four years. The total costs associated with the return of the loan to the bank will amount to 5,024,565 rubles.

The total profit following the results of four years of the club's work amounted to 6621744 rubles.

The payback period of the project is 2 years.

The main competitors of the club is: a billiard room in the shopping center "Karnaval".

The main risks of this business project are:

Insufficient demand for billiard club services

Unforeseen costs, including due to inflation

2. 2 Description of the enterprise and service

The main field of activity is the provision of billiards services.

An additional field of activity is a bar.

As for the personnel necessary for the successful work of the club, an advertisement will be given in the newspaper on this occasion. A thorough competition will be held among workers who have applied for employment. Thus, for the efficient operation of the billiard club, the following staff will be required:

Director.

General manager

Accountant.

2 barmen.

2 game room operators.

2 waiters.

2 guards.

Cleaning woman.

To implement the project, it is planned to take a loan from a bank at 20% per annum.

A place that combines the attributes of sports recreation will be a club located in a convenient location, offering the following types of services:

In order to play billiards, the visitor absolutely does not need special clothing. For example, in order to play bowling, a client needs to put on special shoes.

An important advantage of the club is the installation of professional billiard tables.

Customers will be able to use the services of the bar, which will serve a large number of soft drinks and cocktails, as well as a variety of wines and beers from alcoholic beverages. Stronger spirits in the bar will be sold at high prices, which will create demand among customers for light drinks.

Important attributes of the club will be a variety of high-quality fashionable music.

"Three balls" will be designed at a high level and provide quality services, which will make it competitive in this market segment.

The demand for sports entertainment is constant and does not depend much on such a factor as seasonality, so the issue of occupying a part of the market segment by the club is only a matter of creating advantages over competitors already operating in this market (Table 1).

Table 1

Analysis of the advantages and disadvantages of Tri Shara LLC

Advantages over competitors	disadvantages	Measures to overcome shortcomings
1. Comprehensive service offer 2. Originality of the interior 3. A clear definition of the "Aquapark" opening segment: Official opening ... on preparation of documentary reports of the enterprise. Organizational plan determines the main directions of personnel policy. Business-plan on ... Business-plan (20) Business Plan >> Marketing Analyze business-plan investment project. Business-plan, on essence... business-plans, in others - local business-projects. Business-plans needed for opening... bar, billiard room, bath... business-plan creating a fitness club Efficiency mark business-plan ... Business plan and its application to create an enterprise Business Plan >> Management ... business-plan depends on character business, goals plan, requirements of a potential investor. Structure business-plan on ... business-plan. Real business-plan provides for the creation of a company capable of operating effectively on open ... billiard club ... Business plan pizzerias Abstract >> Accounting and audit There are several management options business. Among them - opening pizzeria operating in ... and soon there will be more billiard club. As a result, residents of the area come... on business surveys.

To date, billiards has become a fairly popular sport game in our country.

It is played by adults and even teenagers. Gradually, it grew into a certain sport, in which competitions and other sports events are held annually.

First steps in this business

An entrepreneur who decides to open a billiard club, with the right approach, can earn much more money than was originally invested in it.

To achieve success in such a business, you need to choose a suitable place and draw up a competent business plan for a billiard club. Such an entertainment establishment must adhere to a certain concept.

Required documents for opening

No special documents are required to register a billiard business. Need:

Register IP;

Get required licenses and permissions;

Carefully ensure that the premises for the club meet all the requirements of firefighters and SES.

Obtaining such documents is a completely standard procedure.

Types of billiard clubs

All billiard clubs that are currently open in our country can be conditionally divided into several groups, based on the size of the room and the number of billiard tables.

The first type includes billiard rooms, which are located in holiday homes, boarding houses or hotels. In such a room there are no more than 5 tables intended for fans of this type of sports game.

The second type is billiard rooms located in entertainment centers and large trading houses. In these clubs there are at least 15 tables that are designed for different types of billiards. In billiard clubs of this format, professional competitions at the regional level are often held.

The third type of billiard rooms occupies a separate room and has 20 or even more tables in its arsenal. To create this type of institution, you will have to spend money, but an elite billiard club as a business will bring several times more profit than the rest.

Club subtypes

In addition to such a conditional division into types, billiard clubs are also divided into subtypes: entertainment, elite and sports.

Entertainment billiard rooms can be combined in one room with other entertainment for visitors.

Professional clubs are equipped with the highest quality equipment and focus on the quality of the game, and the last thing they care about is the entertainment side. Many of the professional players come to the game with their own (custom) cues and make sure to use pool gloves.

The main concept of the institution

Before you start drawing up a business plan for a billiard club with calculations, you need to decide on its nature and think over the concept of the institution. On paper, it is worth detailing all the costs point by point, and if the business plan is done correctly, then soon you will receive the first income from your business.

Naturally, count on the fact that in the first months of the club's operation, before you receive the first income, you will have to constantly and heavily invest in it. An institution of such high rank requires equipment corresponding to its status. It should be not only of high quality, but also expensive.

Please note in advance that all the financial costs that will be spent on holding tournaments cannot be recouped, therefore billiard business hosts often combine with entertainment and entertainment components.

High competition

If you have already decided to establish an elite institution, but do not know how to open a billiard club and what is needed for this, then first of all, in addition to the financial solvency of the owner, the initial client base necessarily!

If, at the initial stage of business development, the founder of a billiard room misses these two points, then it is likely that the business will simply burn out and cause losses. Business analysts say that the billiard club market is highly competitive.

There are entrepreneurs who may doubt such a statement of analysts and believe that there is enough free space for the development of this kind of business, the main thing is to draw up a clear business plan for a billiard club.

But experts stand their ground and assure that this type of business is developing rapidly, and over time, the number of billiard rooms, designed for any social strata of the population, will grow exponentially.

Only one stands a chance

You can enter any market if you wish, but note that the opening of an elite billiard club is directly related to big money. In a small town, where there are not so many billiards fans, and there are already clubs, albeit of an average rank, they will not allow another such institution to open up. Therefore, know for sure that your project will fail.

Important points when opening a billiard room

The conclusion can be drawn as follows, the Billiard Room business will be profitable only if its founder is not so much chasing income as he is obsessed with the idea of ​​​​an ideal and high-quality institution.

In such an environment, entrepreneurs survive, striving to raise the club to a certain level, and then receive money from it. If the idea of ​​creating a billiard club is based only on generating income, then it is better not to start working in this area!

Recruitment

When an entrepreneur has decided that there are enough funds and opportunities to compete with other clubs, the business plan of a billiard club is planned and ideally developed, you can still “stumble” and stop halfway due to the inability to recruit professional, competent staff in your elite institution .

More experienced entrepreneurs who are looking for a promising niche may be interested in the question of how to open a billiard club. And it is not enough just to preliminarily draw up a business plan with calculations. It is necessary to carefully consider the format of activity, decide on the equipment, evaluate the market and engage in targeted advertising.

This segment simultaneously combines entertainment for the masses and a sports game for the elite. This is a promising niche, having mastered it, you can earn significant profits and gain a reputation as a prestigious institution.

Idea Features

If we talk about billiards as entertainment, then today it has become very popular among young people and middle-aged people. Such a game attracts many, and if you combine it with the convenience of location, competent pricing policy and serving alcoholic drinks and snacks, then the institution will always be in demand.

But we must also take into account the fact that in many cities there is a lot of competition among such clubs. And if in a metropolis it is enough to think over a successful strategy and invest a significant amount in order to win its audience, then in small town market research should be approached even more carefully.

A billiard room as a business will not pay for itself, provided that the population is below 500 thousand people, and in one city there are already several such establishments focused on middle segment market. Opening elite and prestigious clubs in small areas is not at all cost-effective. Therefore, think in advance whether it is worth doing this type of business in a particular region.

The relevance of this direction is confirmed by the fact that more and more people want to have fun in the evening after work or want to find a place to chat with friends close to home on weekends. Therefore, mass-oriented entertainment destinations are considered promising in any case. The main thing is to study the market and approach the organization process correctly.

Where to begin?

Initially, you should contact the local authorities, find out all the requirements of the regulatory authorities and register. In this case, the subjects of entrepreneurial activity can be:

1. IP (individual entrepreneur) - provides for a lower state duty during registration, simple documentation and accounting records, as well as more convenient conditions taxation. However, this form is not always suitable.
2. LLC (limited liability company) or any other kind legal entity- a more correct option in this case, especially if it is supposed to sell alcoholic beverages on the territory of the institution. Also, this form is suitable for joint financial investments with partners or when looking for investors.

OKVED codes must be indicated according to the activity on which you choose:

• 29 - limits the business to services and entertainment, which is more suitable for a simple establishment of a medium or low price range;
• 12 - involves the opening of a sports club for professionals.

You should also add to the list the ability to sell alcoholic beverages and prepare meals according to the type of catering establishments.

After drawing up a contract for the lease of premises, you need to carefully prepare it in accordance with the norms of sanitary and epidemiological control and fire inspection. You can open an institution only after obtaining the appropriate permissions from these regulatory authorities.

If you want to sell alcoholic beverages, you will have to pay and issue a license, which is renewed every year. If you organize a professional club for athletes involved in billiards, then it is advisable to become a member of one of the associations, as well as obtain permission from them to hold sports events.

Activity format

Please note that you can open a billiard club from scratch in different variations:

1. Amateur institution - focused on a wide audience, using budget equipment and low prices. It can occupy small room sizes from 5 to 20 tables for the most popular varieties of the game.
2. Professional club - where athletes and experienced players will gather, for whom the availability of high-quality equipment and accessories that meet international standards is most important. Here you can hold competitions, and the clients themselves often come for training. Such a club is distinguished by the constancy of visitors.
3. A luxury establishment must simultaneously combine high requirements for professional equipment and service. Often there is a bar and a kitchen where dishes are prepared and served no less exquisite than in a restaurant. To organize such an institution, you will have to pay close attention to many details - the interior, the range of goods, high-quality equipment, exquisite decorations, the professionalism of the attendants, etc.

Depending on which of the points you decide to stop at, the amount of capital investment, the preferred place for arranging the institution, the number of required documents and much more will completely depend.

room

You can open a billiard club:

• In holiday homes, boarding houses, hotels - at the same time they allocate one large room where you can arrange up to five tables.
• In shopping or entertainment centers, complexes - more space is allocated here and at least 15 tables are installed with a focus on the most common types of games.
• A separate room or building where you can place any amount of equipment and complement the establishment with various services or other entertainment.

It is important to consider that each billiard table is a rather heavy piece of furniture. So ask in advance physical characteristics floors and intermediate floors. It is especially important to pay attention to this point when placing a billiard club on the second and higher floors.

Also prepare all the details in accordance with the requirements of the fire inspection and SES, otherwise, after checking, you will simply be forbidden to open. Think about the size of the room. Depending on the number of tables and the proposed services, the requirements will also change.

So, for each zone for 2 players, you will have to allocate space for overall equipment, which is 6 square meters. m. on the table itself plus the free area around it. Often, places for visitors to relax, tables for drinks and food, as well as racks and other auxiliary accessories for the game are also installed in the hall. Therefore, expect a space of at least 40 square meters. m. for one billiard table.

Consider the necessary parameters of the hall to accommodate other sections - a kitchen, a bar, an administrator's desk, utility rooms, a bathroom, etc. Therefore, you should calculate in advance how many square meters will suit you. It is important that both staff and clients in the hall move freely, and there is no risk of hitting neighbors with the back of the cue.

Take care of the interior too. If this is a billiards club for the masses of the middle price category, then you should not invest much in this item. It is enough to choose classic tones and use safe materials for repairs. Only the quality of the floor is always given special attention.

But for prestigious, professional and elite establishments, you need to spend a lot on an exclusive interior, expensive furniture, and even purchase tables for playing from precious woods and other high-quality materials. They also pay attention to decorative elements, decorations, lamps, tables, dishes, etc.

Consider other little things - the height of the ceilings for the correct placement of lamps above each table, install a ventilation system, heating. If you have a kitchen, you will definitely need to carry out sewage and plumbing with hot and cold water. Each element in the hall has its own requirements.

Equipment

When compiling a list of what you need to open, you should write down all the gaming equipment:

1. Billiard tables - they differ not only in cost, but also in parameters, size, type of game, quality of materials used, pockets, etc. You will have to choose equipment depending on the format of the activity and the target audience you decide to focus on. Also consider the differences in the games. The most popular are Russian billiards and American pool. Therefore, select a sufficient number of tables for each of them. In large cities, you can also add 1-2 varieties for snooker and carom. There will be less demand for them, but customers will appreciate the uniqueness and will be able to enjoy their favorite game only at your place.
2. A set of balls - differ in the material of manufacture, cost, target orientation. Since everything happens during the game, it is sometimes better to have 1-2 extra sets in stock. Place one set on each table.
3. Cues and other playing tools - remember that there can be two or more players at the table. Therefore, provide the correct number of them - a pair for each set, plus a few additional ones to choose from. For professionals, you should choose standard tools that fully comply with international standards.
4. Other accessories - triangles, chalk, mittens, coasters, ball stands, etc.

In addition, you should also purchase an administrator's desk, cash register, furniture for the hall and staff, separately equip the kitchen and bar, if any. For utility rooms also buy everything you need.

To control the game, you should install special electric meters to count the time or a system for receiving tokens. Remember about the right lighting, for which special lamps are bought and installed in well-thought-out places to evenly distribute light on the gaming table.

Additional income

Not only in an elite billiard club there can be a kitchen, a bar and other elements. Even for a simple institution, these services will be a nice bonus. Firstly, it can attract more customers, and secondly, alcoholic drinks and ready-made food significantly increase the profit of the establishment.

When choosing an assortment for a bar, try to diversify the headings as much as possible. So, people who come here most often drink beer. Therefore, offer a variety of its varieties. It will be useful to sell stronger drinks.

But they rarely prefer to eat in such an institution. And if you decide to open a kitchen, then focus on preparing the simplest dishes that a chef can create in a short period of time, and it will be convenient for a person to eat during the game.

Remember that for each additional service you need to prepare a separate package of documents, indicate the relevant OKVED codes, provide enough space for this and hire the necessary personnel.

Staff and work schedule

Depending on the format of activity and the number of services offered, different vacancies are needed:

• accountant;
• hall managers or administrators;
• markers that can play at a professional level - act as a second partner if the client came alone or teach beginners the basics of the game;
• cooks, waiters and bartenders - if there is a bar and a kitchen;
• cleaning woman;
• a security guard who keeps order in the hall prevents violations, as well as theft and damage to club property.

It is worth deciding whether your institution will work around the clock or only at some hours. This factor is influenced by many criteria. It is better to focus on the preferences of most visitors and adjust the schedule depending on the influx of people at different times of the day. Arrange personnel shifts accordingly and hire enough people so that each of them is fully staffed.

Usually, no special efforts are required to attract customers to a billiard club. If you have found a good place for an institution, and there is practically no competition in this segment of entertainment in the city, then the news of the opening will quickly spread among amateurs and professionals.

And yet, in order to attract customers or stand out from other similar clubs, you can apply the available strategies:

1. Install an attractive sign.
2. Place advertisements in the media - newspapers, television, radio.
3. Print flyers and leave them in places where potential customers appear (offices, cafes, discos, institutes).
4. Hold tournaments and competitions in billiards among professionals or even amateurs.

But to form a base regular customers you need to work hard on the quality of work - the level of service, the friendliness of the staff, the variety of services, the desired range of drinks, professional equipment, flexible tariff scale etc.

Financial questions

It is almost impossible to implement such a project without a competent and detailed business plan. This segment has a high entry barrier, as it requires significant investment. The final figures will greatly depend on the size of the rented premises, the established rates, the equipment chosen and the format of the activity.

	Initial investment	Cost, in rubles
1	Business registration	15 000
2	Premises renovation	200 000
3	Equipment	550 000
4	Other	130 000
	Total:	895 000

Stock up on a certain amount to ensure the work of the club in the first months. Current expenses will significantly affect the amount of net profit.

Calculating the cost of one game is quite difficult. In this case, it is better to focus on the target audience, the quality of the equipment and other accessories provided, and the average prices for the region. Obviously, the cost of playing in an elite club will be much higher than in a simple institution for the masses. But in any case, the payback comes in about 6-12 months after opening.

Video: billiard club business plan.

So, let's figure out how to open a billiard club. First of all, it is necessary to choose the legal form, the best option LLC will be registered. This is due to the fact that you will have to obtain licenses for alcohol, without which billiard revenue will be much lower. Registration of an LLC today will cost four thousand rubles, plus an authorized capital of at least ten thousand.

A license for the sale of alcohol is issued for a period of one year, its cost will be forty thousand rubles. In order to avoid problems, take a part-time lawyer and accountant. They will be able to properly prepare the package of documents.

After registration and obtaining a license, you can deal with organizational issues: finding premises and purchasing equipment.

Remember: any entertainment business, including billiards, requires constant improvement, adding chips and original ideas. Otherwise, it will simply bore customers.

room

For a billiard club, you need to find a room with an area of ​​​​120-150 square meters. This area should accommodate the main hall, kitchen, toilet, a small storage room. In the main hall there are: 5-6 billiard tables, a bar counter, 5-6 tables for those who want to relax and have a snack.

Bar - necessary thing in the billiard room, as people who come to relax do not mind missing a couple of glasses of whiskey, beer or cocktails. You can make good money on alcohol and drinks, but without them, the club may become uninteresting for customers.

The kitchen can be with a small assortment, several options for hot, salads, dessert. Periodically, you can update the menu, changing unpopular dishes for something else. Thanks to the kitchen, you can earn money from passers-by who come in for a bite to eat or drink coffee, thus expanding the circle of customers.

Important: make sure that the room passes according to the standards of the fire service and SES. Otherwise, you will face large fines.

It is best to rent a room in which there was a cafe. In this case, you can agree with the owner to add several tables for meals, an equipped kitchen and a bar counter to the rental. Thus, you can save a good amount at the initial stage, new furniture and kitchen equipment is expensive.

Club equipment

If you could find a room with furniture and a bar counter, then all that remains is to purchase billiard tables, cues, balls and the necessary little things. It is also best to invest in automated timekeeping equipment, this will facilitate the work of staff and will avoid wasting money. The cost of such a system ranges from 20 to 30 thousand rubles.

For an average club, you need a couple of tables for playing Russian billiards, one small table and two tables for American pool. In total, you need to purchase five tables. Their total cost will be about 350 thousand.

Tables, as a rule, are equipped with balls, but it’s better not to save money and buy spare ones (it will cost 4-5 thousand rubles). Also, five tables will require twenty cues, with an average cost of 2-3 thousand rubles.

Also, for each billiard table you need to buy a lamp, five lamps with six lamps (for each table) will cost 70-75 thousand rubles.

Staff

For successful activity in the billiard business you need a professional marker. This is not just a person who is familiar with the rules of all billiards games, but also who owns a cue at a high level. He often has to play with clients, so he must be a good psychologist who understands what a person expects from him. He must be able to impose a fight on the most inveterate player in order to earn his respect and increase the credibility of the club. Also, his functions include the care of inventory and the resolution of emerging conflicts. Typically, markers are daily payment, bonuses from management and large tips from customers.

Also for customer service you will need

Bartenders (2 people, in shifts),

Waiters (4 people, 2 per shift),

Cooks (2 people, in shifts),

Administrators (2 people, in shifts),

Cleaning woman.

The profitability of your billiard club will depend on the correct selection of staff. People tend to relax in a place where they are politely answered, professionally served and not rude in any way. Therefore, carefully monitor the work of subordinates, train them, punish them for any negligence that affected the client.

Billiard club expenses and income

The example billiard club has several sources of income:

billiard table rental,

Let's assume that the billiard club will work 14 hours a day (from 12 noon to 2 am). The average cost of renting a billiard table is 300 rubles per hour. In this club, five billiard tables can be rented at the same time. The main flow of customers falls from 19 pm to 2 am. Then the average monthly income from the rental of tables will be 300-350 thousand rubles. A bar with such attendance can bring in 250-300 thousand rubles a month, and a kitchen 150-200 thousand rubles.

Total monthly revenue is 700 - 900 thousand rubles.

Now let's move on to costs. At the same time, you will have to spend 460 thousand rubles on the purchase of equipment. This amount will include a time tracking system, five billiard tables, cues, balls, lamps. We will also add to these expenses the receipt of a license for alcohol - 40 thousand rubles. Total one-time costs: 500 thousand rubles.

You have to pay monthly rent, about 150 thousand rubles. Wages employees - 200 thousand rubles (15 thousand salary for a waiter and a bartender, 15 thousand for an administrator and a marker, 20 thousand salary for a cook, 7 thousand for a cleaner, 5 thousand for a lawyer and accountant). Taxes - 35,000 rubles. Purchase of food and alcohol per month - 150 thousand rubles. Total monthly costs will be: 535 thousand rubles.

Let's calculate the total costs for the year of the billiard club: 535,000 X 12 + 500,000 = 6,920,000 rubles. Payback at average turnover (800 thousand rubles per month) will take 9 months of work.

As we could see, a billiard club is a costly business, but it pays off very quickly and is promising. Therefore, if you decide to open an entertainment facility, then pay attention to the billiard business. According to experts, six out of ten such clubs are experiencing a payback period and continue to develop further. Good luck in your search for your business!