Which is currently in high demand in the market. What do people buy online more often? Rating of the most demanded goods. How to determine the demand for goods that are profitable to sell

To understand which product is the most in demand in Russia, experts carry out various marketing research. This is necessary in order to regulate the market, optimize the ratio of domestic and imported products. Now many different things are imported from other countries, mainly from China. This is due to the low cost of such products. There are many difficulties on the way of active exit and popularization of domestic producers among the population, the main of which is the legislative framework. Recently, the government has been supporting small and medium-sized businesses so that new enterprises appear and certain industries develop, special projects are being developed. They are aimed at satisfying the demand of the population and producing the most demanded goods in Russia. It is about this type of product that will be discussed below.

hot products

The rating of the most demanded goods in Russia is determined by the popularity of certain types of products. Most often these are essential goods, fashionable things. In general, we can say that this is an object that meets the primary needs of a person. If we consider the domestic market, then our people are in demand, of course, for food, household chemicals, cosmetics and hygiene products, textiles, household appliances and electronics. A separate category, included in the top most popular goods in Russia, is products for the youngest part of the population - for children.

grain products

When asked about which product is the most in demand in Russia, the first thing that comes to mind is. Among them, one can single out the main element, without which not a single meal in a Russian house can do - bread. No wonder he is given a special place in the diet of every person, because he saved in the most hungry years. Perhaps that is why bread is given such an important role. Of course, it is one of the most sought after products.

Do not forget in general the group of grain and flour products. Most Russians always have flour in their homes. Meal is most often accompanied by another product of this category - these are cereals. Not all countries can boast of such a variety and choice, but the inhabitants of Russia actively include cereals in their diet.

This group of products includes another popular product - pasta. various kinds. it cheap product which is accessible to the majority of the population. In the domestic market, various bakery products are also in great demand.

Animal products

This category is the most demanded and sold goods in Russia. Animal products are taken into account in a certain ratio when calculating the consumer basket, since such products are needed to ensure a healthy diet. This commodity group, in turn, is divided into three broad categories:

1. Eggs and egg products. They have in their composition a protein of good digestibility, a rich vitamin and mineral complex of elements such as A, D, E, B, essential amino acids, as well as choline and lecithin. Even despite the fact that eggs are a source of huge amounts of cholesterol, the rate of their consumption is 292 pieces per year.
2. Meat and products from it. The nutritional value of this product is due to complete proteins. Meat contains a lot of water and proteins, as well as extractive, nitrogenous substances and lipids. Meat products that are in demand among the population include by-products, semi-finished products, sausages, smoked meats and canned food.
3. Fish and products from it. The consumption rate of this product is more than forty kilograms per person per year. This category is represented by a wide variety and choice. It includes the fish itself of various processing methods (live, chilled, frozen, salted, pickled, dried and smoked), caviar products, culinary products and semi-finished products, canned food and preserves.

But in the sale of these products, despite all their advantage in the form of popularity, there is one catch. They are compliance with storage conditions. People involved in the sale of such products must certainly remember and comply with them.

Fruit and vegetable products

This category also includes the most popular imported goods in Russia. In particular, it is fruit and vegetable products. She is just a storehouse of vitamins. But more than fifty percent of this commodity group consists of foreign fruits and vegetables. They are mainly imported from warm southern countries such as Turkey, Georgia, Spain, Ecuador, Colombia and Greece.

Dairy

Dairy products are another popular group on the domestic market. Among Russians, preference is given to milk. It comes in various degrees of purification and heat treatment, the percentage of fat contained and the level of additives. Products based on it include cream, cottage cheese, sour cream, cheeses and butter. The latter is presented in a large assortment. It can vary in the amount of fat, salt, moisture, and sugar.

A separate place can be allocated for sour-milk products. These include all milk-based products with the addition of special bacteria. This is kefir, fermented baked milk, sour cream and even cheese. All of them are of great benefit to the human body and are sometimes used for preventive and therapeutic purposes.

It is impossible not to mention the product, which is one of the most popular goods in Russia. It is specific and very clearly characterizes the domestic market - it is condensed milk. It is a product of evaporated milk with added sugar. Condensed milk is actively used in confectionery, and for many people it replaces the usual beet derivative.

Household chemicals

This type of product also belongs to the category of the most demanded goods in Russia. Now, for sure, not a single person imagines his life without the components of this commodity group. The rapid development of the chemical industry in this direction back in the nineties led to the fact that the range of these products became very extensive. This group includes the following components:

• adhesives;
• abrasive products;
• paint and varnish products;
• mineral fertilizers;
• means for pest control;
• detergents.

The latter are represented by a huge variety of products that are used by man everywhere. People use them to care for dishes, bathroom, sink, toilet, clothes, furniture, floors, etc.

In Russia, the most popular company that produces detergents is the American Procter & Gamble. Under his brand, such powders as "Myth", "Tide" and "Ariel" are produced and sold on the domestic market. More than seventy companies test their products on Russians, but the most popular are Procter & Gamble, Henkel KGaA, Reclitt Benckiser, as well as the domestic Nefis Cosmetics.

Cosmetics and personal care products

This category belongs to the most demanded goods in Russia, because without it the life of a modern person is impossible. If you classify countless personal care products, you can combine them into three large groups:

1. Therapeutic and hygienic goods. This includes skin, hair, and oral care products.
2. Decorative cosmetics. Its main purpose is that it emphasizes the natural beauty of a person and hides small imperfections.
3. Perfumery. It is represented by a large assortment. This is eau de toilette, and perfume, and fragrant waters, and perfumes themselves. It is perfumes that are the most demanded goods on the Russian market on the eve of the New Year or the Eighth of March. Perfumery also occupies a leading position in sales in the Internet space. This is due to the fact that it is more profitable to purchase such products in this way. Regarding perfumes, there is such a feature as the constancy of choice: many people prefer one fragrance and, having ordered it on the site, they are sure of the infallibility of their choice.

Among all beauty and hygiene products among Russians, anti-aging creams, shower gels, soaps, deodorants and antiperspirants are in demand.

If we determine the most popular brands, then we can distinguish such brands as Black Pearl, Pure Line, Avon, Nivea, Garnier, Maybelline, Oriflame.

Electronics and Gadgets

per century information technologies Almost everyone uses electrical products in their life. Due to the fact that time and science do not stand still, their range is constantly updated. In place of one, once popular models come others. Over the past fifteen years, several generations of gadgets have changed. People also always want to be in trend and have the latest innovations, so the demand for electrical goods is very high. This also applies to the domestic market. These devices are designed to facilitate the daily duties that fall on the shoulders of a person. Among the most popular brands that produce almost the entire product range of equipment, one can single out LG, Lenovo, Samsung, Apple, Phillips and Acer.

Appliances

The most demanded Chinese goods in Russia are mainly this group. People are attracted by low cost, which is due to low cost. This is due to the fact that many of the world's giants in this industry have their branches in China, where labor costs are not so high.

Many people prefer to choose household appliances personally, because it makes it possible to at least visually assess its quality. But this in no way affects the popularity of online stores selling this type of goods.

At the moment, the demand for small household appliances has increased markedly in the home products market. These are irons, and blenders, and juicers, and meat grinders. A significant proportion of products are intended for beauty and body care. This includes hair dryers, shavers, epilators. The popularity of this segment of household appliances is explained by the possibility of presenting it as a good gift.

Clothes and accessories

This category is mainly represented by the most popular goods in Russia from Moldova, Turkey and China. Leadership in sales of clothing and accessories is due to their intended purpose, that is, the protection of the skin. The second factor that determines the popularity of this product is the desire of a person to express his individuality.

Finding your target audience in this area is not so difficult. It does not matter at all how sales will be carried out - whether it is a real store, or Internet portals. Buyers of clothing and accessories through electronic resources are twenty percent of the total population of Russia.

Toys

Toys are the most demanded goods in Russia from China. They have a long enough life cycle, as they are relevant for people of different age categories.

Depending on intended purpose this product it can have a completely different audience. It can be both small children and wealthy adults. The latter often collect toys self made. That is, the sale of this product can be designed for a heterogeneous market segment, which indicates good business opportunities.

Medications

This product of the chemical industry cannot but be popular, since, like the previous ones, it is designed to meet the vital needs of a person. In this case, it is the need to be healthy. The target audience for drugs is very rich. This is evidenced by the huge number of pharmacies located literally at every step.

A high-margin product is a product for which there is always a consistently high demand and a small percentage of offers on the market. Each seller tries to sell products with high margins: they not only increase average check, but also give the highest profit. Business.ru has compiled a list of the highest-margin products of 2018.

Goods with high margin for business in 2018

Margin, in the simplest sense of the word, is a kind of synonym for the word “profit”, that is, the difference between the cost of a product and its selling price. It is the proceeds received from its sale that is the "margin".
Therefore, the higher the “margin” received for a product, the more high-margin it is.

That is why retailers around the world today set themselves the most important goal - to sell high-margin goods in large volumes, thereby increasing their profits.

Today there are several types of margin: exchange, credit, banking, guarantee, maintenance, trading. In our article, we will focus on the trading (market) margin. We all know that a trade enterprise can only stay afloat through the markup on goods, which is necessary for making a profit.

Useful documents to download:

The Biznes.Ru Retail program will help you calculate the margin not only for a specific product, but for the entire store. It also makes it easy to automate workplace cashier, work with bulk goods, keep inventory records and sales analytics. Supports 54-FZ and EGAIS.

By “winding up” on the goods a trade margin of one hundred, two hundred, and sometimes three hundred percent, each seller is chasing profit. They are “stimulated” in this process by the fact that today in our country the maximum margin is not set, which means that any seller or owner of a service enterprise can set any margin depending on their needs and demand for goods.

Important! If the margin on your goods is prohibitive, then no one will buy such things or products.

When introducing new products to your retail store, you must calculate the optimal markup level to achieve the desired margin after all expenses have been covered.

Buyers of goods and consumers of services will never know how much they overpay for goods in reality - this can only be guessed at. On average, the margin level is 20 - 30% of the cost of goods or services, but for different categories of goods, the margin can reach 1000%. And despite this, they are actively bought.

This, for example, is the purchase of things of world-famous brands - consumers overpay hundreds of times the cost of these goods and, of course, will continue to do so.

In general, all products can be divided into three categories:

1. Low Margin Products. These types of goods are sold everywhere, the demand for them is quite large, but due to the fact that such things can be bought at every corner, you can’t put too much markup on them. The purchase price of these goods is quite low, which means that a margin of more than 10-20% is not set for them. But, at the same time, such goods are the most sold, which means they will quickly “leave” the store windows.

The profitability of selling low-margin goods lies in the fact that the profit from them can be "removed" due to their good turnover, that is, "taken" by the number of goods sold. For example, low-margin products include household chemicals, toys, children's products, non-food products, etc. As for the service sector, the lowest level of margin is observed in the field of transportation;

2. Average margin goods. For such groups of goods, the “cheat” is higher than for low-margin goods, and all because these are no longer consumer goods and there are significantly fewer offers on the market. This category includes household appliances, in some stores the margin is 30-40% of its cost, or, for example, building materials;

3. High margin goods- These are goods that sell well "here and now." They are the most desired among retailers. These can be novelties, "seasonal goods" or goods for which demand is high on certain days of the year, or goods for which demand is consistently high, regardless of the time of year, the economic situation in the country and the income level of the population.

This includes Apple products, things of famous brands and brands, jewelry and products made of precious metals, etc. There is always a demand for such goods, which means that a 100% markup will not scare away customers!

As for the service sector, the absolute leader here, which receives the largest margin, is public catering enterprises. And this applies to both small cafes and elite restaurants, where a cup of coffee, the cost of which is no more than 40 rubles, can be sold for 400 or even a thousand rubles.

How to choose a profitable product for sale: business ideas

Important! The cheaper the cost of the product, at which the retailer purchased it for further resale, the lower the markup on it, and hence the size of the margin.

You can automate the calculation of the cost of goods and trade margin connecting

• sum up the average cost of transportation costs spent on the delivery of goods to the store;
• the average cost of customer service, including the salary of the seller, the cost of maintaining a trade enterprise;
• funds invested in advertising one unit of the product, as well as other costs.

Based on these components, you will receive the amount of markup on your product, which can be set on products.

Today, in a difficult economic period for the country, many retailers are tormented by the question: what high-margin products should be introduced into the store's assortment in order to increase the average check and get the most profit?

The online magazine Business.ru lists the top 10 high-margin products that can be sold at the highest markup in 2018.

Top 10 product categories with the highest margin

Beverages

The fact that drinks are one of the highest marginal products is known firsthand by experienced retailers and owners of catering establishments. So, for example, the cost of a liter of high-quality plain drinking water is no more than two rubles, but today the average liter bottled water on the market costs from 30 rubles.

Imported copies can cost a hundred rubles or more. For example, in resort towns(on the Russian Black Sea coast or abroad), the cost of bottled water in a five-liter container can reach several hundred rubles. And still tourists will buy drinking water at such insane prices.

This, of course, is beneficial for sellers - the markup on water here can reach 100, 200, or even 500 percent, but in fact its actual cost is many times different from the price presented in the store.

The same can be said about drinks in catering establishments. The price of drinks can be increased several times. Even just by introducing hot tea or coffee, cocktails or refreshing drinks into your grocery store assortment, you can “win” a decent amount of funds and get a good margin.

Flowers

We “feel” for sellers and buyers the size of the margin in the flower business. The price tag here is huge. For example, Ecuadorian roses, popular in our country, in Ecuador itself, in terms of Russian rubles, will cost 30-50 kopecks apiece, while in Russia their price today is from one hundred rubles per flower. Of course, the cost of a rose is “laid” with the cost of its delivery, but the amount of the markup is still significant.

Trading flowers is always profitable, especially in pre-holiday days. And, if you can competently and beautifully “introduce” the sale of flowers into the assortment of the store, then this will become a stable source of constant profit, since any flowers today are goods with a consistently high margin. The catch lies only in finding a reliable supplier who can deliver flowers at an attractive wholesale price for you.

Read more about how to open a flower shop in 2018,

Handmade

Today exclusive handmade products are wildly popular all over the world. It is very difficult to estimate their cost, which means that when selling and reselling them, the seller is free to "cheat" any price. Hand-made products include handmade dolls, hand-sewn clothes, accessories, beautifully designed interior items, original designer “things” and other beautiful and stylish little things.

Retailers are sure that with a competent approach, adding such an exclusive hand-made item to the store's assortment, you can "put together" a fortune in the shortest possible time. Margin levels are really high here, demand is also high, and the supply market is still relatively calm.

This type of high-margin goods is suitable for various stores: from furniture stores to clothing stores, children's goods, accessories, etc. Today it is really profitable to sell handmade products to any retailer.

You can automate the calculation of the cost of goods and the trade margin by connecting

Holiday accessories

This category also includes goods at "unreasonably high" prices. Sellers, by inflating the prices of goods for the holiday, are betting that people will be forced to purchase them at any cost. That is why a postcard - colored cardboard with a poem inside, the cost of which is several rubles - can cost up to a hundred rubles in stores today, and a simple balloon filled with helium, the cost of 10 rubles, will cost 150!

That is why many retailers introduce these high-margin products into the store assortment: postcards, balloons, room decorations, “caps”, as well as wedding accessories, posters, flags and much, much more. The cost of all these goods is a penny, but the "margin" from their sale can reach hundreds and thousands of rubles. In addition, the demand for such products is always high.

Bijouterie

Goods with high marginality, the introduction of which into the assortment of the store is quite profitable today, include various jewelry, accessories, bijouterie. Expanding the range of such related products is relevant for shoe or clothing stores, underwear, and even a small retail outlet.

The margin on products made of colored plastic and glass - jewelry - can reach three hundred percent. Sometimes the cost of simple beads or accessories famous brands can reach the cost of jewelry made of gold or silver. In other words, it is on the sale of "penny" jewelry that you can get especially large revenue in the store.

Expensive alcohol

Definitely a sale alcoholic products today it is a costly business, in addition to obtaining a license to sell alcohol, you need to follow special rules for trading, connect to the Unified State Automated information system and solve many other related problems. But all the time and material costs are more than offset by the margin received from the sale of alcohol.

And if, for example, in an average restaurant the cost of a bottle of good wine is at least tripled, then even in a grocery store you will get a good profit by “winding up” a markup of 100%. For elite sorts of alcohol and rare wines, this is far from the limit - alcohol has been and remains the highest marginal product and brings a net permanent profit to those who are engaged in its retail sale.

Have you opened a store, delivered goods, kept records and thought about automating its work? Pay attention to the accounting program Business.Ru Retail. It will allow you to easily automate the cashier's workplace, work with weighted goods, keep inventory records and sales analytics. It also supports 54-FZ and EGAIS.

Loose tea and coffee

It is a surprising fact, but today more and more trade enterprises choose loose tea and coffee to sell related high-margin goods. All people love good tea and high-quality coffee, and true connoisseurs are ready to pay a “tidy” sum for their elite varieties.

For example, buying teas directly from China and selling them in your store with a 300% markup on the cost price, you can get an unconditional significant benefit.

This high-margin product has long established itself, and today the most popular varieties of elite Chinese tea can be found on the shelves not only in tea shops, but even in sports shops, sports nutrition departments and retail grocery stores. Such a related product will in any case increase the average check in your store.

Cosmetics

Introducing cosmetics of well-known popular brands into the store's assortment of goods is a priori profitable business: the cost of cosmetic products, as a rule, does not exceed 20% of the market price of goods. That is, 80% of the cost of cosmetics is its beautiful packaging, promotion and advertising costs. But women - the main buyers of cosmetics - are ready to overpay for cosmetics of their favorite brands almost any amount of money.

The same applies to perfumes - their cost is much lower than the market value. By making high-quality cosmetics or perfumes a related product in your store, you can increase the average bill and receive consistently high profits. This option of related products is also suitable for stores women's clothing, accessories, pharmacies, industrial goods stores and others.

Snacks and popcorn

The top ten products with the largest margin today, of course, include such popular products today as snacks, sweets, popcorn. These options for related products are good for outlets located in the centers of trade and entertainment. Also, these are generally really high-margin goods.

For example, by opening even a small point of sale of chewing marmalade, which children love so much, popcorn and other snacks near the cinema, in the amusement park, near the city water park, near children's playgrounds, you can recoup all costs in a matter of months. Just imagine: the cost of raw materials for popcorn - dry corn kernels - is ten times lower than the cost of ready-made hot popcorn!

And even the minimal costs for its production do not justify the high prices for this type of product: in movie theaters, the price of a box of hot popcorn can reach a thousand rubles.

The same goes for other sweets, gummies, cotton candy, ice cream - these high-margin products are always loved and desired by children, and that is why parents are ready to "spread out" a tidy sum for them. Introduction, for example, to the assortment of a children's goods store, a rack with "related" goods - sweets and chewing marmalade - after a short time you will receive tangible benefits.

About others effective ways increase sales in the grocery store

Accompanying services

A fairly profitable business today is to provide the population with services related to your business in the field of trade. You can also “wind up” prices here indefinitely, and all the same, these types of servants will be in demand among buyers.

For example, for a clothing store, these are clothing fitting services; for a furniture store, furniture collection and delivery services; software with home visits, for a flower shop - bouquet delivery services, decoration of premises with fresh flowers, etc.

One has only to turn on the imagination, come up with a high-margin related service for your business, and you can not only increase profits, but also make it stable, thereby diversifying your business, finding new ways to generate income. It is this “niche” that is recognized by marketers and retailers as the most promising and profitable.

In general, experts advise entrepreneurs in the field of trade not to be afraid to take risks and introduce goods with high marginality into the assortment of the store. With a competent approach, weighing all the pros and cons, analyzing the market and competitors, you can increase profits.

But do not think that everything is so rosy: today, even when selling high-margin goods in a store, certain difficulties may arise, which means that an entrepreneur must be able to quickly respond to all changes in demand and the market, monitor the situation and try to keep up with the demands of the population .

Last year, the world went crazy with spinners: spinner toys filled online stores different countries. What products and categories will be the most popular in 2018, what can attract customers, we will find out in today's review.

Selling Criteria

Low price. Yes, there are premium products that find their target audience, but they will never become mass. If you want to reach the largest target audience, sell cheap goods.

Versatility. Everyone needs smartphones, clothes and household appliances: accordingly, the target audience for such products is also wide. They are needed by schoolchildren, pensioners, and people of the ordinary middle class.

Ease of ordering, payment and delivery. We hope you are doing great with this!

What do people buy online

Large and small household appliances

Why overpay if TVs, irons and washing machines are cheaper in online stores? More and more buyers think so and go shopping on the Internet. The only disadvantage of selling equipment online: the impossibility to touch and see live, to check the complete set and details. However, this can be done after receiving the order, and if something goes wrong, issue a refund.

Smartphones, laptops, tablets

Both Chinese and original electronic gadgets and their components are one of the leaders in the online commerce market. In online stores, both cheap no-name models and products of well-known companies are presented. In addition to smartphones, tablets, laptops, memory drives, fitness trackers and other gadgets are bought with a bang.

Accessories sometimes cost no less than a smartphone: a keychain for a phone, a case for a keychain, a socket for a case - this a whole complementary industry. As well as protective films and glasses, headphones, portable speakers, players - thousands of them.

Most pet products are made in China and sold in Russia at a premium. Nevertheless, people have always bought and will continue to buy pet food, dishes - bowls and drinkers, toys, rugs, collars and harnesses, flea medicines and other hot items. You can make a not very large margin on such goods - they will still sort it out. More expensive goods they take less, nevertheless, they also have their customers. These are clothes for pets, houses and other furniture, unusual designer toys and collars. The markup for such goods should be higher.

Notebooks, pencils and pens, stickers, colored stickers are loved not only by teenage girls. Adults often go crazy with all kinds of stationery, which is full in online stores. The leader of this market, of course, is Aliexpress: there is truly a stationery paradise, and the goods cost mere pennies. Keep up with the prolific Chinese: sell stationery cheaper than in stores, and you will be happy. And yes the range should be very wide: lovers of notebooks and diaries, as a rule, are very picky and can spend hours choosing the very thing.

craft goods

The fashionable word “craft” has also penetrated into e-commerce: here and there they offer craft bags, notebooks, products... In fact, this word means handmade, so not every product that bears this name is actually such. Conversely, any handmade item - be it an embroidered picture or fresh beer - is essentially craft. We advise you to pay tribute to fashion: people are turning to naturalness, and now more than ever the opportunity to make money on it is real.

Try to go to a branded sports store, and then to the category "Sport and Recreation" any well-known online store. The difference, we think, will be obvious: it is cheaper to buy online. Pay special attention to the seasonal assortment: in summer - tents, folding chairs and tables, barbecues and grills, backpacks, bowlers and more. Closer to winter actively sell skis, skates, thermal underwear. Nordic walking poles are still popular.

LED lamp

Many Russians are gradually switching to energy-saving lamps. Therefore, pay attention to such a category of goods as LED chandeliers, table lamps, LED strips, with which you can decorate furniture yourself. In winter, this list is replenished with New Year's garlands.

Lamps and chandeliers are inexpensive, it is better to buy them in China - it's cheaper that way. Pay attention to the quality of goods - diodes and bulbs should not be defective.

Household goods, children's goods

Now only the lazy do not sell goods for the home. These are dishes for the kitchen, furniture for rooms, curtains and bed linen, tricky devices that make life easier for housewives. We will also include here tool sets for men, and goods for children of different ages. To interest the buyer, you need to stand out from the crowd stores with an unusual assortment or offer really low prices.

Clothes, shoes, cosmetics

Without this category, the list would be incomplete. We think it is not necessary to explain how big this market is. People will dress and adorn themselves even in times of crisis. Therefore, feel free to sell, your buyer will definitely be found.

We will pay special attention to replicas of well-known brands. You can find fake ones on the internet. Converse, Adidas, Timberland, Lacoste, and in replicas UGG Australia probably every third girl went. Enterprising Chinese have learned how to sew very similar things at a low price, and the owners of online stores resell them at their own markup. And everyone is happy!

E-tickets

Noticed that have we almost stopped buying real paper tickets? Whether we are traveling by train, flying by plane - we order tickets on the website, but we are looking for where it is cheaper, whether we go to the cinema or to a concert - we also book in advance and show it on the smartphone screen. E-tickets selling well but in order for people to trust your online store, you need to work hard on creating a positive image and reputation

Bestsellers-2018

What specific products will be sold like hot cakes in the coming year? We have studied the latest e-commerce trends and compiled our list of hits.

Xiaomi phones have won the love of Russians. They are really cool: light, comfortable, with a good camera. So, with almost a 100% guarantee, we can say that a decline in sales of these phones in 2018 is not expected. Together with phones, they sell both accessories and components: tempered glass, resistant to scratches and damage, various cases, silicone bumpers, car holders.

Price: moderate.

CA: the most different.

3D printers are a fashionable gadget with which you can print not only documents, photos and drawings, but also any object, whether it is your favorite tea mug, your own hand or your phone. 3D printing has appeared not so long ago and is already widely used in science, construction, and industry. Now everyone can appreciate its advantages: The 3D printer generates three-dimensional objects with real parameters.

Price: rather high, but tends to decrease.

CA: is getting wider. Popular among young people.

A super popular thing that will suit absolutely everyone - even children have smartphones. And they are always discharged very inopportunely - thanks to the Internet and mobile applications that eat up energy. And if the phone is not new, the battery can run out at any inopportune moment. Energy storage devices are devices with a capacity of up to 10,000 mAh, with which you can quickly charge your gadget up to one hundred percent.

Price: average.

CA: the most different.

4. Liquid phone cases

A fashionable accessory for which any teenager will sell his native school. This is a regular case, the back of which is a pattern and is filled with a gel or liquid. When you tilt or rotate your phone, the gel begins to move around to form a pattern. It looks very impressive In addition, such a case will protect the phone from damage and scratches.

Price: low.

CA: the most different.

5. Smart watch

Smart watches can have a variety of functions: measure heart rate, serve as a navigator, monitor sleep phases, play music, receive calls and send sms. Some models have a parental control function. This gadget is suitable for those who play sports, adhere to healthy lifestyle life, going on a trip or just wanting to stay in touch even without a phone at hand.

Price: moderate

CA: mostly youth.

6. Gel polishes for nails

Let's dilute the hit parade of gadgets with such a seemingly frivolous product. If you look closely at the beauty industry, you will notice that a huge number of manicure masters appeared, whose services are in high demand. Therefore, gel polishes, as well as all kinds of sparkles, rubs, stickers, are in unprecedented demand in online stores. As well as all kinds of accessories and consumables: UV lamps, nail files and scissors, cuticle softening oil, and so on.

Price: relatively low.

CA: women who do their own manicure, beauty masters.

7. Drones

And back to technology again. Drones are aircraft that take video from a height, are now in high demand. They are used at city and family events and celebrations, used in photo and video shooting, and even track crimes. Many have started using drones for commercial purposes: shoot video on demand. Drone owners are on the rise, and there is every chance that this trend will only increase in 2018.

Price: pretty high.

CA: varied.

8. Karaoke microphone for smartphone

Yes, not simple, but connected to a smartphone! The wireless microphone connects to your smartphone via Bluetooth, which means that you can take it with you anywhere: to nature, to a cafe, to visit friends. The dimensions of the gadget are small, and the built-in battery will allow you to work for several hours continuously.

Another plus: the microphone connects to the speaker, so the gadget can be used as a player and play music from your smartphone - again via Bluetooth. Some models have a sound effect function.

The sales pendulum sometimes swings in the opposite direction. From ultra-modern trends - to naturalness and naturalness, from trendy digital gadgets to items made from simple materials. This is how watches with a wooden case and sunglasses with a frame made of wood appeared on the market. Such things are now at the height of fashion: they are inexpensive, look cool and distinguish the owner from the crowd.

Price: low or medium.

CA: people who follow fashion, youth.

10. Fire lamps

Live flame lamps- a novelty that is gaining momentum. It looks very unusual and beautiful, many will like it, but it is not so easy to find such a miracle in online stores. Be one of the first - sell Flame lamps homeware in your shop.

Price: low.

CA: family people, new settlers.

11. Portable LED projectors

Another gadget that receives more and more user requests in search engines. LED projector - an alternative to a computer monitor or TV screen, it shows the image as if on a huge screen with a 300-inch diagonal. Since the projector is LED, it will help you save money.

You can make a separate landing page for such a product- we already wrote, Or just sell it as a home theater in the digital technology section.

Price: quite expensive.

CA: families, entrepreneurs, scientists

If you are in doubt whether the selected product will be popular, run it through the service It shows how many people per month searched for a particular product. This data will also be useful when promoting an online store: see how many more requests with the words "led projector"than "ice projector". This means that the first phrase should be inserted in the product description.

It not only shows the number of requests, but also their dynamics and even popularity in different countries.

Try, experiment, find new unusual products and sell them to your customers. Who knows, maybe the products from our selection will be a success for the spinner! We'll see at the end of the year!

What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + helpful tips.

If you want to open a business related to trade, then you are probably interested in what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial path, because no one wants to work at a loss.

In connection with economic crisis the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But still, you need to find your niche, analyze demand and set adequate prices, otherwise you can be left with nothing waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

The opening of any business begins with a market analysis, namely, the definition of demand.

Why is it so important?

Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.

In anticipation of the first buyers, spend days, and then weeks, and the goods are still lying.

But where are the promised benefits and profits?

Therefore, in order to avoid such a situation, it is necessary to conduct a demand analysis.

Demand Analysis Instructions:

Contact the Internet.

This will be especially true if you want.

To do this, you need to study the query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, type keywords and check the number of requests.

If the figure is modest, then this means that such a product is of no interest to anyone.

In a scenario with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will interfere.

Conduct a marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your area.

Pay attention to what people are buying and which stores are empty without customers.

Also check prices.

It is possible that they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future customers.

For example, people from a small town are unlikely to appreciate your desire for elite dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of a metropolis.

But if there are a lot of young families with small children in your city, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.

Conduct a survey of potential buyers.

Make up a short questionnaire with questions, print out the required number of copies and distribute them to the residents of your city.

Questions should be short and concise so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find the groups in your city and talk to their administrators.

Try a trial placement contextual advertising in the Internet.

Let's go back to the online store.

Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.

To do this, create a landing page on the Internet (the user goes to it when they click on an ad), where you place information about the product.

Of course, users will not be able to complete a real order, as they will be notified that the product is out of stock or there is a problem on the server.

But by the number of transitions from the order page, you can analyze how interesting your product is to the public.

What is profitable to sell: 5 categories of goods "increased demand"

Everyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchy phrase accurately demonstrates trade relations.

When the population has certain needs, then someone has to satisfy them.

And seekers of the answer to the question come to the rescue: “What is profitable to sell?”.

And it will be beneficial what the population wants.

High demand items include:

Food.

But here it is important not to miscalculate, if there is one grocery store for every three residential buildings, then this is definitely not an option.

To profitably sell food products, you can choose one of the proposed options:

• opening a store on a busy street or in a new area of ​​your city (this is especially true in metropolitan areas);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.

1. Cosmetics, personal care products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such goods are quickly consumed, so people must constantly update them.

   If you want to sell them profitably, then look at new brands, as well as those that can only be found on the Internet.

   Clothing and footwear.

   During a crisis, many are looking for an opportunity to save money, so it’s profitable to sell cheap clothes and shoes.

   As a rule, it is updated more frequently among the population, so you can get regular customers.

   If you are ready for a larger business, and do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   It is profitable to sell them, because babies grow quickly, so parents are forced to constantly buy something new.

   Diapers, hygiene products, baby formulas, bottles and other goods necessary for children are in particular demand.

   Household products.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of what is now the fashion for fitness, you can create profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, a stepper, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great number, you can break through if you offer girls new manufacturers or a better price.

Original accessories.

With the right pitch, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, trendy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.

You will be required to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.

For example, you should not sell bags and wallets that you can buy in a regular store, offer handmade accessories or in a certain style.

Antistress coloring pages (coloring pages for adults).

This is the bestseller of this and last year.

You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.

Plus, it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, on the streets you can see young people and men who are growing a beard.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We smoothly approached the topic of what is profitable to sell on the Internet.

The volume of online shopping is increasing every year, because buyers derive only advantages from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think it over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I want to talk about those categories that we have not yet touched on.

5 Profitable Items to Sell Online:

Electronic equipment and accessories to it.

This includes smartphones, tablets, electronic books, smart watches, portable chargers, headphones, covers, protective glasses and films.

A markup of 200-400% allows you to profitably sell goods and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales on them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to upgrade spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And on the Internet you can find everything you need.

Drones and quadcopters.


Right now, there is a “boom” of products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which, of course, attracts people.

The relevance of drone sales on the Internet is due to the fact that initially they could be ordered in foreign online stores.

Moreover, the network has big choice aircraft in different price categories.

Goods for hobbies.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, and more.

Opening a store with this content is extremely unprofitable, since it is impossible to collect in one locality a large number of interested people.

LED lightening.

In an era of colossal energy consumption, many are switching to a more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

That is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different capacities and price categories, you can satisfy the demand of customers.

To trade goods from China on the Internet,

pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough analysis of demand can you find out What is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail, and choose what you like.

Only in this case you will be able to establish an interesting and profitable business.

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It turns out that not all entrepreneurs and manufacturers suffered in the crisis. Some were able not only to survive, but also to increase their capital. And all thanks to the fact that their business was connected with the production and sale of popular goods.

Bread, cigarettes and vodka should be considered the most demanded goods at the present time. But knowing this does not mean at all that you can have any advantages by trading it. Or have stable income from his sales.

For example, cigarettes. This is probably the most popular among all the most popular and popular products in Russia. But at the same time, he does not make a profit. The system of formation of maximum prices, which exists in the country, turns trade in this commodity, if not unprofitable, then low-profit.

Therefore, you need to look not at the mass sales, but at profitability. And also on the prospects of sales in the future, for example, at the time of the next crisis. This is what trade in our country should be based on
– a reliable choice of a variety of goods for trade in adverse, crisis economic conditions. If you follow this principle, you can earn under any circumstances.

Undoubtedly, it is better to earn a little less, but steadily from the sale of a “reliable” product, than more, but from products from a risk group. Do not succumb to fashion trends that are temporary and fickle. It is not in vain that the popular proverb advises: “The slower you go, the further you will be.”

Reliable and popular goods in Russia include:

• small household appliances (irons, mixers, electric kettles, etc.);
• electrician (wiring, light bulbs, switches, sockets, adapters);
• plumbing (gaskets, valves, faucets, adapters);
• simple tools (axes, saws, nails, screws, hammers);
• household chemicals (cleaners and detergents, soap, washing powders);
• basic, essential foodstuffs.
• shoes and clothes.
• as well as other necessary everyday goods, without which every day can not do.

What is also interesting is that among the hot goods that are now in high demand, we can highlight the production of semi-finished products. Why, when the economy is going well, do consumers tend to prefer not-so-healthy fast food?

Sales analysis shows that the buyers of such goods are women. Probably because they are trying to combine successful work and home, so they are happy to use such “helpers” that save time. Semi-finished products and canned foods have become the main type of food for the inhabitants of Russia, i.e. the hottest commodity. Often buy semi-finished meat products, seafood. From the analysis of sales, we can conclude that semi-finished products will be relevant, since a modern woman does not have enough time for full-fledged cooking.