How to competently open your own clothing store from scratch. How to open a clothing store in a shopping center Women's clothing department your own business

20.04.2020

The specificity of the store is such that the opening can be planned either based on the available space, or on the basis of the assortment with which you want to work. I propose to consider general principles selection of the territory and area of the store.

Clothing can be sold both in the Shopping Center and in a separate retail outlet. The shopping center is an excellent solution for opening a middle-class clothing store with an area of up to 150 m 2 . Good traffic will ensure stable revenue, and most of the problems with advertising and approvals will be solved by the administration of the shopping center. This option is ideal for large cities.

A stand-alone store is worth opening if you decide to work with an elite or, conversely, stock assortment. Such stores also pay off well in small towns and central areas.

Documents accompanying the product

When working with suppliers or making an independent purchase, do not forget to take care of the documents. Women's clothing does not apply to goods subject to mandatory certification, but must have a declaration of conformity with GOST R, which is issued by certification bodies.

When issuing a declaration of conformity with GOST R, it is necessary to provide a certain package of documents. For products made in Russia:

NTD for certified products
a lease agreement for the occupied space or other document certifying the right of ownership
quality certificates for the materials used

For clearance import declarations needed the following documents:

application for a declaration of conformity GOST R
copy of the contract
company charter
state registration certificate OGRN, TIN
product description (composition, properties, appearance, scope, etc.)
manufacturer's country quality certificates

Required approvals

While the documents for the goods are being prepared, you can deal with the documents for the store. To open a retail business, approvals from Rospotrebnadzor and the Fire Department are required. If a store opens in a shopping center, then all the worries about these documents are taken over by the administration of the center, but separately standing store the entrepreneur will have to take care of everything himself.

For Rospotrebnadzor it will be necessary to make a PLC (program production control over the implementation of laboratory research and testing of factors production environment and labor process at workplaces). This program will spell out all the points on which you need to report to Rospotrebnadzor and the frequency of their implementation.

This usually includes all the necessary measurements for the store, compliance with sanitary standards, control over the maintenance of health records for employees, schedules for various briefings. The program is done once.

To get a conclusion Fire Inspectorate it is necessary to equip the premises with a fire alarm, an evacuation plan, fire extinguishers and take a package of documents to the regional division of the State Fire Supervision. This usually includes an application for the issuance of an opinion, a lease agreement, documents for an individual entrepreneur, a plan for the BTI store, an agreement on installing an alarm.

After the departure of the inspector to familiarize himself with the object, they may issue an order to eliminate the defects found. But if most of the measures are completed, then they are usually allowed to open a store with a letter of guarantee. Naturally, all claims will need to be eliminated over time.

You will also need to coordinate the showcase, conclude an agreement for garbage collection and landscaping. Somewhere they demand landscaping of the territory near the store. All requirements can be found in the Administration of the district in which the store is located.

Equipment

Next, you need to think about how you are going to present the goods on the trading floor. The wall equipment for clothes is the same type and differs only in material, color and design. The ideal solution is modular systems such as Global or Solo, they allow you to perfectly display the goods due to different types of hangers.

It is advisable to purchase the so-called island equipment and tables for displaying goods: they will create a direction for the movement of customers and beautifully present the goods. This is the basics of merchandising, the science of how a product can sell itself. It is desirable to install mannequins in the trading floor, which will demonstrate the clothes "live".

Fitting rooms should be comfortable and bright. Mirrors should be positioned so that when trying on you can see how the product looks from behind.

In addition to equipment for displaying clothes, you need a computer, a terminal for cashless payments and cash machine registered with the tax office. However, when choosing UTII as a taxation system, an individual entrepreneur gets the opportunity to work without a cash register. Then you can limit yourself to purchasing a check printing machine or work on sales receipts.

Video

Staff

At the same time we are engaged in recruitment. The number of people working in a clothing store depends rather not on the area, but on the customer traffic.

substantially increases sales

In season, which occurs twice a year in the clothing trade (August-October and April-June), it is necessary to bring more people to work shift. The rest of the time, you can work with a minimum staff, strengthening the team for the weekend.

Usually on an area of 100-150 square meters. m. cope with three or four sellers and a cashier. In a smaller store, you can limit yourself to 2-3 people. In advance, it is necessary to consider the requirements for personnel, the need for training and certification, since the turnover will largely depend on the goodwill and competence of the sellers in the hall.

Women's clothing is always in demand. All representatives of the fair half want to look stunning, so they update their wardrobe quite often. On this natural desire of women to be seductive, you can make good money if you open a store women's clothing from scratch. But in theory simple idea in practice, it leads to a dead end with the question: “Where to start?”.

Stages of creating your business

Don't assume: I'm the only one so smart, so the boutique will immediately begin to bring good profits". It must be remembered that if a women's clothing store is a profitable type of business, a newcomer here will have to face a high level of competition. But this is not an obstacle in order to open your business from scratch and make it successful, overtaking competitors. Why is it necessary:

Make a market analysis within the city, locality, a district where it is planned to open a women's clothing boutique.
Based on the analysis, form an assortment (this must be done before opening a store).
Create a cost estimate, including an advertising campaign.
Find staff, premises, buy equipment.
Prepare documents, open IP.

Now we need to consider each of the stages in more detail.

Qualitative analysis - 50% success

To the question: “How to start a business?” an adequate answer would be: "From market analysis." This is especially true if the business area involves high level competition, which will be the main feature of the women's clothing sales segment.

Opening a store quickly without preparation is dooming yourself to losses.

Starting a business is a big step requiring maximum concentration, composure, rationality.

The analysis should begin with determining the number, at least an approximate number, of outlets that sell women's clothing. It is best to go through them yourself and get acquainted with the assortment and pricing policy.

It is necessary to control and monitor the opening of new women's clothing stores. Adopt creative techniques of future competitors. Please note that it is necessary to remove price tags and shop windows very carefully, otherwise problems with staff and security may arise.

Actually, deep Scan assortment will help attract women, girls and make them regular customers. Everything is extremely simple here - clothes that are not available or few in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. This is painstaking work, which will subsequently give a good result with a serious approach.

Many women's clothing stores, especially large ones, try to create a universal assortment for all age categories. The result - the presented clothes are of little interest to customers. The reason is that with an overall impressive selection, individual segments contain very few models. It is necessary to bet on diversity within a relatively narrow specialization, for example, opening a plus-size clothing boutique.

You can also think about second hand store opening. This type of business is no less profitable with the right approach.

Formation of the assortment - pitfalls

Before you open a women's clothing store, you should decide on the assortment. But what to do if all the niches are already occupied by competitors and new clothing collections are only relevant for the first week or two? Do not despair, panic and do absurd actions:

try to order everything at once;
try to stand out from total weight stores, ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
work on a template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your individual style in work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

No less important will be the knowledge of the pitfalls. One of these is youth-oriented clothing, mainly styles: sport, street, underground. The problem is that the youth audience is not so numerous, much more than middle-aged customers.

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In addition, it should be remembered that online commerce is actively developing and a certain part of the youth audience prefers to purchase clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique loses customers already in the theoretical calculation. That is why opening a women's clothing store requires a deep analysis.

What to play if not creative ideas regarding the formation of an assortment of women's clothing? Then they go practical techniques, one of the most effective is dumping - price reduction. But how to do it in such a way that it doesn’t burn out and work for the future. Very simple, there are 2 options:

reduce staff costs, premises - to conduct a regime of austerity;
put the cost of promotion in the estimate before opening the store - let it work for a while at a loss after opening in order to attract customers.

And if not everyone can afford the second option, then the first is quite real.

The hackneyed, but no less important ratio - price-quality will help the entrepreneur. The buyer always chooses products more than High Quality, and with its identical indicators, the product that costs less wins, women's clothing is no exception.

Opening an individual entrepreneur is quite simple and cheap, you only need to pay a state duty - 800 rubles. Many advise getting a status legal entity, open LLC, OJSC, PJSC. But this is true if it is planned to open a network, and not just one women's clothing store. You need to start simple, especially for newcomers to the business.

Collect documents for obtaining status individual entrepreneur will not be difficult - this is a standard package, the contents of which can be found on the official website of the Tax Inspectorate.

About, how to start a sole proprietorship in 2020, we told in the corresponding article.

Costings

It consists of the following articles:

Premises - it all depends on the area and its geographical location. On average, rent will cost 250-400 rubles per 1m 2. Despite the fact that it is tentatively necessary to open a store with an area of 50m 2, it turns out that the rent will cost 12,500–20,000 rubles per month. Plus, you need to lay down about 30,000–60,000 rubles for the repair of the premises. Lighting is important for a women's clothing store, you can't save on it. You can also add payment here. utilities, on average it is 6,000–12,000 rubles;
Equipment: trempels, mannequins, chairs, furniture (cash register counter, utility room for staff). Depending on the scale, 60,000–120,000 rubles are needed;
Staff salaries. Here it should be remembered that good specialists won't work for money. Salary is adjusted according to economic indicators region. Accordingly, wages in the capital are higher than in the provinces. On average, this figure ranges from 18,000 to 32,000 rubles. The minimum staff of a women's clothing store is 5 people: 4 sales assistants and an accountant. Accordingly, it is necessary to spend 90,000–160,000 rubles on a monthly salary. Staff must be recruited before the store opens, not after;
The purchase of goods is the most controversial item of expenditure. Everything here is individual and depends on the entrepreneur. You can give only one piece of advice in order to get promoted well and not burn out - you should not buy large quantities of clothes and the prepayment should not exceed 50%. You should first work out a scheme of cooperation with suppliers, and then go to large volumes.

Download women's clothing store business plan you can with our partners. The quality of calculations is guaranteed!

The calculation of the final cost of the goods should be carried out taking into account the costs of personnel, premises. Usually, a double markup of the purchase price is obtained. A novice entrepreneur should not cheat more than 3 times. A well-established women's clothing store or chain can afford to multiply the starting cost of clothing by 5 times.

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It turns out that in order to open a store, you need not such a large amount - 100,000–200,000 rubles, including the purchase of goods, it can increase to 200,000–300,000 rubles. But subsequently, the maintenance of the boutique will require monthly laying out from 110,000 to 190,000 rubles, which corresponds to half of the initial costs.

And this is just a rough calculation without taking into account the cost of advertising. Therefore, before you open a women's clothing store, you need to carefully calculate everything, whether it will be profitable to engage in such a business.

Attention! Opening a store has a lower spending limit, but no upper. You can spend several million, and they will not bring profit later, they will be spent nowhere.

Professional business plans

You have worked as an administrator for a year already, you know the basics of marketing and management, you have a great desire to do business, so it's time for you to open own shop.

The peculiarities of the Russian climate are such that everyone needs to dress, so the clothing trade has been, is and will be a profitable business.

At the same time, no matter what you sell, fur coats, jeans, underwear or dresses, - the algorithm of actions will be the same. The article describes how to open your own clothing store from scratch (business plan), outlines the sequence of actions, highlights important nuances.

Drawing up the concept of the future store

Any business begins with an analysis of the situation and the creation of an image, a model of the future enterprise. First on big sheet The paper should answer the following questions in detail:

Are you ready to run a business on your own or franchise?
Formulate the mission of the business: what customer problem will I solve?
Carry out positioning: in what price category do I want to work: economy, premium, branded items? Who are my customers, why do they come to me?
Who are my competitors? How do they attract buyers?
How can I stand out from the competition?

When working on the concept, they pay special attention to the name of the store. It should be light and memorable, associated with the product.

The overalls store for doctors can be called “Fashion Doctor”, and the stock trade is carried out under the signboard “Eurodress”.

Clothing store business plan with calculations

So what does it take to open a clothing store? Based on the available materials, it is written detailed business plan. The document must reflect the following points:

store concept;
marketing research;
selection of retail space (size, method of ownership);
legal aspects;
terms of work with suppliers;
forecast of expenses and incomes, calculation of expected profit.

Calculations are conveniently presented in the form of a table. This is how the estimate for opening a children's clothing store with an area of 50 m2 looks like in a residential building, a residential area of a large city:

Name	Amount, rub.	Notes
Legal paperwork	1 000
Premises for rent	55 000	every month
Cash register, bank card scanner	20 000
Redecorating	10 000
Signage and showcase design	9 000
Equipment (showcases, mirrors, racks with brackets, children's corner)	40 000
Purchase of goods	400 000	of necessity
Sellers salary	40 000	while for 2 people per month, the duties of the administrator and accountant are performed by the director
Advertising (flyers, newspaper announcement, discount cards)	20 000	of necessity
Unforeseen expenses, risks	30 000
Total	625 000

Yes, perhaps in the future something will go wrong, but the plan is not a dogma, but a conditional scheme of actions, there is always the opportunity to make adjustments, changes, amendments. However, having the worst plan is better than not having one.

The preparatory phase of the work has been completed. The success of the business will depend on how carefully the main points are worked out. The peculiarity of the main stage is that you do not need to follow a certain sequence, you can act in all six directions in parallel. Assistants will come in handy here, part of the work will fall on their shoulders.

Children's clothing is always in demand, because the birth rate is growing, besides, children grow up quickly and parents buy new clothes again and again. - read and decide whether to open your own business.

You will find a business plan for an online store for children's goods.

A jewelry store can be a profitable business, but before you open it, you need to learn a lot of nuances. This article will provide useful recommendations if you decide to go into just such a business.

Features of legal registration of business

There are two main forms of doing business when opening a store:

For a small shop or department in mall it is enough to issue documents of an individual entrepreneur. At the same time, taxes can be paid according to a simplified scheme.
In the case of opening a large salon on an area of more than 100 square meters, a limited liability company is registered. For paperwork, contact the tax authority at the place of residence.

In addition to the tax service, they conclude lease agreements, supply products, communicate with representatives of the fire service, supervisory and regulatory authorities.

After the lease of space is signed, they purchase a cash register and, if necessary, a scanner for reading bank cards.

Experience shows that the texts of lease agreements and the supply of goods should be read with particular care. Professionals advise creating short, concise documents; it is easy to get lost in a 30-page footcloth. In addition, it is easier to hide “traps” in such paper, conditions, if not observed, there is a risk of falling into large fines or additional payments.

Search for suppliers and goods

Working with suppliers is a constant scrupulous work, at the head of which you need to put the priorities of your own business.

A tangle of problems that will have to be unraveled: selection of an assortment line, correct sales analysis, prioritization when choosing suppliers, meeting delivery deadlines, suboptimal logistics, and much more.

Therefore, before entering into long-term cooperation, they agree on the supply of small consignments of goods, track the popular positions of goods. When they find reliable companions, they value these relationships in the future.

Attend screenings fashion clothes, exhibitions, fairs. Meet representatives of clothing manufacturing companies.

If you want to sell clothes of a specific brand, then do not be afraid to contact the company directly. Write a letter asking for cooperation on the official website of the company, find out contacts on the Internet or from friends who are engaged in a similar business.

Finding the perfect space for a clothing store

“Three conditions are important for a retail store – location, location and again location.” This phrase very accurately conveys the importance right choice space for a future clothing store. Here are a few criteria to guide you:

Estimation of the flow characteristic. How many customers from your target audience are passing by? It is your potential buyers? For example, it makes sense to sell youth clubwear on the central avenue of the city, and open stock options in a residential area, near a bus stop.
Matching the context of the purchase to the desires of the flow. For what purpose do buyers come, do you meet their expectations? In a large suburban shopping center, families go on vacation, so it makes sense to offer strict office attire, and clothes for active rest or baby products.
Convenience for clients. How to get to the store? Are the stairs comfortable? Is our department too high? Is it possible to park a car? Is it stuffy in the room, is the ventilation, air conditioning working.
The possibility of designing a showcase, a banner with a name and logo. A window can act as a showcase, the main thing is to effectively design mannequins so that representatives of the target audience “catch the bait” are still on the way.

Clothing store interior

While the crisis continues in the country, it's time to rent premises in large shopping centers and on the central streets of the city. Now you can find a room at a low price, or negotiate a discount.

Attractiveness and convenience of a boutique

For the convenience of visitors, it is important to organize the space, because the volume of sales will depend on it. Design development for a large clothing store is usually entrusted to the designer.

Special lighting, a system of mirrors, wide aisles, conveniently located shelves and brackets, clothes sorted by size, clear navigation will make the store cozy for customers.

Women's clothing store

From the equipment they purchase and install: fitting booths, racks and showcases, hangers and coat hangers, a reception desk. Think over the issue of warehouse equipment and utility rooms for employees. Allocate funds for the purchase of video surveillance and electromagnetic frames at the entrance.

Personnel search

One rude saleswoman will drive away a dozen from the store, the other buyers. Therefore, it is important to pay close attention to business qualities employees. Here is an approximate list of positions, which is adjusted to the needs of a particular store:

accountant;
sales consultants;
administrator;
security guard;
cleaning woman.

Looking for employees through friends, recruitment agencies, free bulletin boards.

The personnel management system is a delicate thing, it requires specific skills, therefore, they develop criteria for choosing a future seller, a system for training him official duties, motivation for successful sales, setting goals (the ability to climb the career ladder).

Marketing policy and sales promotion

Competent sales marketing can be compared with a bridge from opening your own store to the successful prosperity of the project. Peculiar The final stage, which will continue while the clothing store is open.

They think over where representatives of the target audience often gather, inadvertently leave information about a store in a car dealership (if they sell men's suits), put up leaflets on poles (if they opened a second-hand store), write articles in local newspapers (about the opening of a new store "Clothes for the whole family ", offer a discount to the bearers of the text or coupon).

Discount and accumulation cards, seasonal sales and discounts on certain groups of goods work well to attract customers. Buyers will appreciate it!

With the proper implementation of each item, the clothing store will bring a constant and stable income.

Do you want to open a store, but do not have enough funds? Then consider opening a thrift store. and what costs will be needed at the initial stage, read on our website.

Advantages and disadvantages of opening a clothing store

Main the target audience clothing store: women of any age, men aged 18 to 40 and children. Consider key benefits and the disadvantages of setting up a clothing store.

More than 50% of stores in Moscow are franchised! For the clothes sold, you need

Shop types	Peculiarities
Second hand	Sale of used clothes from Europe. Attracts visitors with low prices. There is a possibility of a quick start, since large initial investments are not required. It is recommended to open in small towns with low purchasing power of the population. Margin on goods ~200%
Stock	The store specializes in selling clothes from last season. The main factor in attracting visitors low prices. Margin on goods ~300%
Multibrand	Selling clothes from many different brands. It is more difficult to organize sales and staff training than in the first two cases. Focus on middle class population. Margin on goods ~400%
Monobrand	Orientation to one brand (often opened by franchise) and to a specific visitor. Margin on goods ~500%.
Boutique	Sale of expensive exclusive clothes for wealthy buyers. Requires maximum cost to open. Margin on goods ~1000%.
Special shop	Sale of narrowly focused clothing: clothing for workers, for medical personnel, for the military, for firefighters, for schoolchildren, for children. (cm. " ")

The sale of clothing belongs to impulse goods, i.e. is often bought spontaneously, therefore, to stimulate sales, it is recommended to organize sales, promotions, savings cards with discounts, bonuses for several purchases.

According to the Gomkomstat, the leader in clothing turnover is the Central federal district(~50%) and, in particular, Moscow (~40%). The retail turnover of clothing in St. Petersburg amounted to ~3%.

Main production capacity are located in the Central region of the country (~40%), the North-Western region accounts for ~19% and the Volga region ~18%. If the production of clothing is considered, it is recommended to organize in districts with maximum capacities.

Opening a clothing store: the general concept

Opening a clothing store is possible in two ways: purchase a franchise (ready-made solution), or open it yourself. Both methods are characterized by their disadvantages and advantages. If you decide to open a store on your own, then in order to quickly understand the basic business processes of the store, it is recommended to get a job as an administrator in one of the existing.

How to open a clothing store from scratch: business registration

To register in the tax clothing store, an individual entrepreneur or LLC is created. The table below analyzes the main benefits, as well as the required list of documents for each of the forms of business. When registering for OKVED, choose the main activity: 52.42 " Retail clothing”, 52.42.1 – “Retail sale of men's, women's and children's clothing”, 52.42.8 – “Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.)”.

Form of business organization

Benefits of using

Documents for registration

IP ( individual entrepreneur)

Used to open small shop clothes (50-80m²). Number of staff 3-5 people

receipt of payment of the state duty (800 rubles);
certified application by a notary in the form No. P21001;
application for the transition to UTII or USN (otherwise it will be OSNO by default);
copy of all pages of the passport.

OOO ( limited liability company)

Used for opening a large clothing store (>80m²), attracting additional financing, scaling, capital construction

application in the form No. Р11001;
charter of LLC;
a decision to open an LLC or a protocol if there are several founders (partners);
receipt of payment of the state duty (4000 rubles);
copies of the founders' passports certified by a notary;
application for the transition to UTII or USN.

By law, the authorized capital of an LLC cannot be less than 10,000 rubles!

The best choice of taxation system for a clothing store would be UTII(single tax on imputed income), in order to switch to this system, there must be a municipal law on the possibility of using UTII (up to 100 employees and the cost of fixed assets up to 100 million rubles). The interest rate is - 15%. The advantage of this tax is its link to the physical data of the store: area, number of employees, etc. When opening a large store, this is beneficial.

If the simplified tax system is chosen when organizing a company, then it is recommended to choose the accrual of income tax with an interest rate of 6%.

Search for suppliers for a clothing store

Main clothing suppliers: Turkey, China, Europe, Russia. Goods from China and Turkey are attractive due to their low price, which allows for a markup of 200-300%. For example, for a women's skirt on taobao it costs ~ $ 8 (500 rubles), in the domestic market it can be sold for 1500 rubles.

To search for suppliers in China via the Internet, use Aliexpress.com, Taobao.com

Clothing Store Business Plan: Finding a Premises

When creating a store, the key point is to find a place and premises. Locations are a key success factor in offline business. It is necessary to locate the store in close proximity to the traffic of visitors.

For a children's clothing department and a lingerie store, a room with an area of 12-20 m² is enough. This is enough to accommodate a warehouse, shop windows, a fitting room and a cash register. A fur shop or a bridal dress shop will require ~25-70 m². The specificity of the goods here is such that it will be necessary to increase the trading floor and storage facilities.

In megacities (Moscow, St. Petersburg) rent of 1 m² starts from 1500 rubles. Renting a small department of women's clothing (about 20 m²) will cost 30,000 rubles. On the periphery, rent starts from 1,000 rubles / m², a similar store will require about 10,000 rubles.

The most expensive rental of premises is in shopping centers (SCs), as they are the place where the maximum traffic of people accumulates. The cost of rent in the shopping center for 1 m² reaches 20,000 rubles.

Master class: “How to open a clothing store from scratch”

Estimating the cost of commercial equipment

Let's evaluate the type necessary equipment and financial costs. When purchasing showcases and racks, the concept of the store, the type of clothing (fur clothing and underwear require different equipment), and traffic are taken into account.

Consider a set of equipment for the store:

Cash register - 12000-30000 rubles. (price depends on modification). Additional costs: device registration and maintenance.
Racks - refer to the main furniture of the trading floor, one rack costs 1000-20000 rubles. A store needs 4-10 shelving.
Showcases - will be needed for displaying accessories or expensive items. Prices start from 2000-3000 rubles. A showcase with an exclusive design and lighting can cost up to 22,000 rubles. For a boutique, you need 2-6 showcases.
Shelves or brackets - from 600 rubles. for simple models.
Mannequins - from 1500 rubles, 10 mannequins in the trading floor will be enough.
Hanged - 2500-9000 rubles. (depending on size). Some shops use hangers almost as the only shop equipment. The need for them is up to 15 pieces. Hangers are sometimes supplied with hangers, but usually hangers are ordered separately. 100-150 pieces will be enough.
Mirrors - necessary in fitting rooms and the trading floor. The cost of a floor mirror is about 3000 rubles. It is also necessary to purchase wall mirror panels (several pieces).

The cost of purchasing equipment will be ~ 100,000-500,000 rubles.

Some types of retail stores additionally require: a cashier counter, banquettes in fitting booths, etiquette guns. In bridal salons, a sewing machine is needed to fit the dress.

The most famous equipment suppliers: Tritix, Play, Uno, Style, Market, Joker, Primo. Most of them except for sale ready-made solutions offer to order the creation of individual trading systems.

Personnel costs

For an average store, the total number of staff will be 4-6 people. The team will have 2-3 sales consultants working in shifts. Hall employees simultaneously perform the duties of an administrator and / or cashier, cleaner of premises. To reduce the cost of wages accountant, bookkeeping is transferred to outsourcing companies. This allows you to reduce costs ~ 25,000 rubles. per month!

The best criterion for the salary of employees is the average level of wages in the industry. The average level of wages for workers can be found on the website rabota.yandex.ru. Usually, staff earnings are piecework-bonus (fixed salary + percentage from sales). The average salary of a salesperson/consultant is 14,000-25,000 rubles. Sellers need to be trained in how to communicate with buyers. A smile and an attentive attitude increases sales.

The entrepreneur creates a payroll fund (PF), which takes into account the amount given to the staff.

An approximate calculation of payroll for the year:

4 sellers x 12,000 rubles = 48,000 rubles / month

48000 rub. x 12 months = 576,000 rubles. (FOT for the year).

Additional expenses of the entrepreneur: payments to the Pension Fund (PFR), Fund Social Security(FSS) and the Compulsory Medical Insurance Fund (FOMS). The interest rate of the PFR is 22%, the FSS is 2.9%, the MHIF is 5.1%. As a result, the cost of social Security is 30%.

Revenue and net profit of the business

To calculate revenue for the year, the average revenue from 1 client (average check) is calculated. Average check, equal to 800 rubles, is a good indicator. It is planned to visit the store by 10 customers, the amount of daily revenue will be ~ 8000 rubles.

Annual revenue will be ~ 2,700,000 rubles. If at the opening the costs amounted to about 1,400,000 rubles, then the payback is achieved after 1.5 years. It may take 1-2 years to achieve a stable profit, which is a good indicator.

Evaluation of the attractiveness of a business by a magazine site

Business Profitability	(3.5 out of 5)	Business Attractiveness 3.3
Project payback	(3.0 out of 5)
Ease of starting a business	(3.5 out of 5)
The clothing store is promising business in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg. The payback period for initial costs is ~1.5-2 years. The business has sales seasonality (August-October, April-June) which will require additional staff and inventory. The key factors for business success are: location close to visitor traffic, and the possibility of markups on goods of more than 300%.

Today, more than 70% of the market is engaged in sales in various fields of activity. Selling is the simplest and most effective method to begin own business from scratch, because there is a constant demand for a certain category of goods, there is no need to carry out serious planning and analysis.

When thinking about starting your own business, be sure to pay attention to the sales area, for example, selling clothes, children's clothing, jewelry, haberdashery, or all the same only in a complex.

It will be about opening a clothing store in a shopping center.

For example, the markup on outerwear is 20-110% (this includes jackets, down jackets, coats, etc.), the markup on casual clothes is 50-270% (this includes jackets, blouses, shirts, etc.) and the margin for underwear is 150-400%.

Of course, we should not forget about the markup for the brand, for the quality of the material, for the initial purchase price, and availability for buyers.

Starting your activities in the field of sales, you should decide for which category of people your products will be, since not everyone will be able to buy a shirt for everyday wear for 7,000 rubles.

So, the opening of a small business begins with the registration of an individual entrepreneur or a legal entity, and the latter is a rarity for this field of activity.

First steps to starting a business

Suppose you decide to start selling casual clothing, the assortment of which consists of women's blouses, T-shirts, sweaters, men's shirts, T-shirts, jumpers, included wallets, bags, purses in the assortment, and also supplemented it with underwear.

Of course, the assortment can be anything, depending on your desire, and we are only considering an example.

Stage 1: registration with the tax office.

Registration with the tax authority takes place within 5 days from the next day after the submission of documents for registration of an individual entrepreneur. Moreover, before visiting government agency, you should pay the state duty at one of the banks and attach a receipt for its payment to the documentation.

Stage 2: registration with the Pension Fund of the Russian Federation.

In the pension fund, you do not have to pay for registration, all that is required of you is to write an application for registration. If this is not done on time, you can easily get a fine of 5 thousand rubles.

Stage 3: opening a current account (if necessary).

As a rule, a current account is needed to pay for goods to suppliers. In order to find out if you need it, check with your suppliers on what payment system they are used to working with clients. Within 5 working days after opening an account, notify tax office and Pension Fund otherwise you will be required to pay a fine.

5 working days after the submission of documents, you receive a certificate of registration and become a full-fledged individual entrepreneur.

Supplier search

Currently, suppliers of goods are ordinary retailers and wholesalers rolled into one. As a rule, a discount on a product is achieved by bulk purchases. The average volume discount is 15-25%. Agree, not so much to add to the amount of your own margin.

The search for suppliers is based on the choice between purchase price and quality. It is recommended that you review up to ten options before choosing your supplier to purchase an item.

How to choose a place to sell clothes

Whoever says what, the most profitable place to sell clothes is a shopping center. The only condition when choosing a location is that the shopping center is well visited by people and it does not matter where it is located, on the outskirts or in the center.

Another issue that arises when choosing a site for sale is the price. As a rule, landlords set their price based on the cost per square meter. In addition, the price for electricity, heating and even a certain percentage for the corridor area is added to this cost.

The cost of 200-500 rubles per square meter characterizes outlet, located not in the city center, with low and medium attendance. The price per square, equal to 500-1500 rubles, refers to trading platforms in profitable places for sale, the attendance of these centers is sufficient for the implementation of your business.

All sites whose cost is more than 1500 rubles belong to the luxury class. These shopping centers are important not only in the city, but also in the surrounding area. As a rule, there are no cheap things in such expensive shopping centers and they were created for the "rich" segments of the population.

Staff

To carry out activities in the shopping center, you will not need either a cleaner or a security guard. It is recommended for the first time (at least 2-5 months) to work in the clothing department on your own. This way you can reduce the costs associated with salary and paying contributions to the pension fund.

In addition, it will be easier for you to develop your own business, as you will be more motivated to succeed than a hired salesman.

If your sales area exceeds 50 square meters, then you are unlikely to be able to cope on your own. In such a situation, hiring an employee is mandatory, provided that one employee will work for every 50 meters of area. With a heavy workload of your department, the number of sellers should increase.

The financial side of the issue

According to our calculations minimum price the opening of the clothing department is 72 thousand rubles. Next, we will justify it.

The cost of opening an IP - 800 rubles;
Costs for the purchase of goods - from 40,000 rubles at a time;
Equipment costs - from 15,000 rubles;
Rent retail space- from 15,000 rubles / month.
Other expenses - from 1,200 rubles.

These calculations were carried out for a city with a population of 30,000 people. To calculate an estimated cost for a city with a different population, use a proportion and divide the result by two. For example, for a city with a population of 300,000 people, the opening costs will be 360,000 rubles.

Of course, the formula is approximate and does not have any significance, however, it is great for estimating costs.