How to open your own beauty salon. How to open a beauty parlor? Attract customers with smart advertising

There is a little trick when opening a beauty parlor.

Everyone knows, and if anyone does not know, they will now find out that the first peak in the flow of customers occurs in the spring, when people take off their hats, and the second - on September 1 (plus or minus a week), when people come from the sea.

Option 1 is fast.

If you do everything in time for the summer, then your costs will begin to "fight back" in the fall.

Option 2 is lazy.

If you do not have time, you will be able to acquire more customers by the spring.

Starting a cosmetics business from scratch, forget about what “profitability” is, at least in the first weeks of operation. When setting the cost of services, you will have to take into account the prices of competitors, so to attract customers you will have to work even at a loss.

Payback periods for beauty salons - from three to five years

beauty parlor

It differs from a beauty salon only in a smaller range of services offered.

1. To open an office - $ 10-15 thousand,

2. to launch a salon - $ 60-80 thousand,

3. Clinic - more than $250,000

Are you talking about a beauty salon?

2) We reduce the cost of equipment, namely, we buy domestic tables for manicure and pedicure. They are cheaper than foreign ones.

For comparison: a German manicure table costs $1.6 thousand, a mermaid table costs from $120 to $200.

Teach?.. Or die as an ignoramus?

You can save on chairs, but you can't save on staff. Especially in terms of improving his skills.

Specialists with medical education now they are retraining to become cosmetologists at the same pace as in 1941 medical students were retrained to become field surgeons.

Basic training - from $300 to $1000.

Retraining and advanced training - training in hardware cosmetology, and all other features - requires additional costs.

You or your master can pay for training. If you pay, then do not forget to conclude an agreement under which he undertakes to work for you, as “by distribution”, for at least one year.

-And pay? -Who how much.

So, 1) Cosmetologists can receive from 10% to 30% of the daily revenue they bring,

2) manicure masters - 20-30%,

3) pedicure masters - 30-40%,

4) massage therapist - 20%.

It is best to open a salon with five jobs.

The most common services:

a) skin care

b) body care

c) manicure,

d) pedicure,

e) hairdressing services.

If you are not a beauty salon, but a hairdresser with a beauty salon component, then the opposite is true for you. First - hairdressing and in the end - facial skin care.

And further…

Equipment costs - $ 3-4 thousand.

$0.7-1 thousand for the purchase Supplies,

Rent about $150-200 per month.

Clarifying…

Salon for wealthy clients. Initial costs - at least $ 60-80 thousand.

They are made up of:

rent in the city center (per month for 1 m2 - from $10),

stylish renovation (from $100 per 1 sq. m.),

equipment of well-known German brands - Italians - break down, keep in mind. ($40-50 thousand without a laser). The laser system for removing pigmented formations costs $54,000.

cosmetics of expensive brands, a whole line at once for $4-5 thousand.

Arrangement of a manicure and pedicure room - $ 5 thousand.

massage room and administrative hall - $ 1.5-2 thousand.

middle class,

rent in the sleeping sector for 1 sq.m - $ 5 per month. That is, for 60 sq. m monthly $300,

repair - $ 1.5-2 thousand,

equipment of Polish or Taiwanese assembly

for a beauty parlor - $ 2-4 thousand,

for a manicure / pedicure room - $ 2 thousand,

for massage room - $300).

But the main thing that you always need to remember is that the beauty salon opens "under the masters of golden hands", like a restaurant under the chef. And therefore, if you do not have connections in the world of cosmetology, then it is better not to risk it. Just like that, they go to unfamiliar salons only for eyebrow correction, and then - people who do not respect themselves.

What associations does the word “business” evoke in the majority of the population! more than 75% of the population of our country, without hesitation, will answer: "business is when you do not need to do anything, while earning millions." What about the other 25%? These are the people who are in this business. They will say the opposite: “business is when you need to work around the clock, every minute regretting that there are only 24 hours in a day, and not, for example, 36 or more, hoping for a positive result that can be felt no earlier than a few months after opening ".

And what about those who open luxury establishments and earn crazy sums almost immediately after opening? These are those who have invested in opening their business 2 times more than the minimum required to start this business, and such money can be received either from wealthy relatives or earned by doing another business. And what about the rest - to work all their lives for "Uncle Sam"? Not at all. Open what you have enough funds for and try to achieve astronomical income, gradually expanding.

Naturally, if the funds are sorely lacking, it will not work to open any business from scratch, acting as a leader. Money will be constantly lacking, your business will develop too slowly, in which case you will become uninteresting to potential customers. The only way left is to open a business based on your professional skills, having worked before opening for some time in some famous company. Then you have the opportunity to gain experience, observe the work of management, and most importantly, get clients. Cosmetology can become such a business. But, again, it's too early to think about opening a beauty salon. It is better to start small, with a beauty parlor. How to open a beauty parlor?

Registration and placement

Why register, because at first you do not plan to attract additional staff, and taxes will take some of the profits? Most people who start their business from scratch without registration can be left with almost nothing in a few months, that is, without even a large part of their personal property. After all, the penalty for illegal entrepreneurial activity, often reaches 300,000 rubles, and since this is an economic crime, in the event of a shortage financial assets, as part of enforcement proceedings, bailiffs have the right to confiscate your property. If you own a living area exceeding 21 m2, you will have to exchange an apartment. Here is such a cheerful prospect, and the first candidate for "forgery of such a pig" is a beauty parlor or salon in which you worked earlier. Here a client comes to you, receives the whole range of services offered, and after a few hours, representatives come to you law enforcement with evidence of your illegal activities.

But a registered entrepreneur operates within the law. Moreover, the owner of the IP beauty parlor pays a single tax of no more than 3% of the total profit.

But there are no special requirements for the premises. If no one lives with you in the apartment or you have the right to own the apartment that you rent out, you already have a room for a beauty parlor. Receiving clients at home will not bring you much profit, because most wealthy clients will not go to your apartment, but to a separate room, decorated according to all the rules. So, in your apartment you can take the first few months after starting your business.

Approximately in 3 months, taking into account that you will provide cosmetic services: waxing or sugaring; applying makeup and other minor cosmetic procedures that do not require the use of special lamps and chemical solutions to three clients a day, 5 days a week, you can earn about 100,000 rubles. This should be enough to re-equip a separate room for a beauty parlor, with an area of ​​20 m2. Now you can provide peeling services, eyelash extensions, wart removal, etc.

But with your, so to speak, industrial waste, not everything is so simple. Many areas of business activity are interconnected. There are many companies whose services are not in demand by themselves. Well, why donate broken lamps, and even pay for it, if you can just throw them in the trash? It turns out it's impossible. Contracts for the disposal of ultraviolet and luminescent lamps, as well as for garbage disposal, disinfection services with companies providing these services, must be concluded by any entrepreneur without fail. How much do these companies earn? This will be discussed in other articles.

Important! Cosmetology and medicine are closely intertwined. A license is required for the provision of medical services, and no license is required for the provision of cosmetic services. Therefore, in order not to give competitors a reason to strangle your business in the bud just because instead of cosmetic, you do therapeutic massage and ... Oh my! Without a license, check with the licensing authority for a clear delineation of your activities. In order not to look for a long time where to turn in your region, contact the local administration.

Staff

Since the number of services you provide has increased significantly, and besides, the services are diverse, you will have to employ 2-5 craftsmen. You have 2 ways to develop further business - provide a narrow range of services to more customers; provide a variety of cosmetic services. In the first case, it is better to hire inexperienced cosmetologists and train them yourself. In the second, you will have to hire experienced cosmetologists, because you cannot teach what you yourself have only a general idea about? How do you make sure your business isn't stolen from under your nose?

So that no one is tempted to hide revenue or lure customers, you will have to rent a new room with a total area of ​​​​at least 50 m2 and pass all orders through the administrator. The client, before getting an appointment with a beautician, must pay the required amount for the services rendered not to the hands of the beautician, but to the cashier.

You will say that this is no longer a beauty parlor, but a beauty salon, and you will be absolutely right. You have taken your business to the next level!

Don't stop there! Set up some solariums. Solariums are not licensed. You just have to find an experienced gel consultant, and since you will have a stable flow of clients a year after opening, it is unlikely that this specialist will “conduct subversive activities”, because it is not known whether you will be able to open your own business, and you already have everything established and the profit is not somewhere in the future, but at the end of the current week! Solariums increase the net profit of a cosmetology salon by 1.5 times and the office by 3 or more times.

Payback

Starting a business for the provision of cosmetology services requires different investments. If you work from home, then you only need to invest about 25,000 rubles in equipment and supplies. In this case, you will pay off in 2-3 months. A cosmetology office for skin rejuvenation and skin care with solariums can cost the owner 900,000 rubles or more and pay off in 9-12 months.

Unlike medical services, cosmetology always requires expenses on the part of clients. The services provided by beauty parlors have always been very popular, but nowadays there is a steady trend of increasing demand for them, since environmental conditions in megacities negatively affect the appearance of women, and cosmetologists help slow down and hide the aging process. It should be noted that more and more regular customers there are also men who also want to look good. Given all this, we can safely say that the opening of a beauty parlor, although it is a highly specialized type of business, is quite promising.

You can open your office “from scratch”, under a franchise or purchase already ready business. Choosing the latter option, you will need to carefully study all the documentation, reputation among customers and the presence of debts. It is best to start a cosmetology business with a franchise for those who do not want to spend a lot of time developing a marketing strategy, supplying consumables and promoting the market. The disadvantage of this method is the complete dependence on pricing policy and goods of the franchise seller. For entrepreneurs who want to occupy their niche in the market of cosmetology services and work for their reputation, it is best to start the business from scratch.

room

The profitability of a beauty parlor directly depends on right choice premises. It is worth giving preference to the sleeping areas of the metropolis, they are considered the most profitable. You may well choose: the first floors of residential buildings, areas near mini-markets, premises in shopping malls, as well as premises that are located near beauty salons and fitness centers, but only if such services are not yet provided there.

Remember that the area of ​​​​the beauty parlor should be at least 60 square meters. m, and one workplace should occupy at least 8 sq. m. It is this area that will be enough to place everything necessary equipment. It is advisable to open an office for 5 jobs, otherwise a queue may form among customers, which will negatively affect the reputation of the salon. In addition, for the normal functioning of the office, it is also necessary to organize: a wardrobe, a utility room, a waiting room and a toilet room.

As soon as you conclude a lease agreement, the premises must be refurbished, and it is advisable to choose materials in light soothing colors so that visitors can relax and tune in the right way. And each workplace must be equipped with a good light source, otherwise the specialist will not be able to provide quality services.

When arranging an office, it is desirable to choose furniture that is well cleaned and washed. Purchase a mobile tool cart, craft table, vanity table, beauty chair, special steam bath chair, screw chair, clean linen cabinet, and washbasins (with hot and cold water). The main equipment is a chair, because almost all procedures are carried out in a lying or sitting position, during which the client should feel comfortable. In addition, special cosmetics and underwear should be used in the work: lotions, hygienic tampons, aprons, masks and tonics. The final set of all necessary tools and equipment is formed based on the requests of the beautician and your personal ambitions.

Legal aspects

Before opening a beauty parlor, it is imperative to obtain a license for those types of services that are medical. These include: cryomassage and other types of therapeutic massage, callus removal and peeling, complex skin care, invasive and anti-cellulite procedures, lymphatic drainage and electrolysis, removal of ingrown nails, as well as mesotherapy, skin tightening, microdermabrasion and cryodestruction.

After identifying services that require mandatory licensing, entrepreneurs need to obtain a license for a beauty parlor. This document is issued by the Ministry of Health. To receive it, you need to prepare the following documents: a contract for the maintenance of medical equipment, a certificate of registration with the tax service and founding documents, title documents for the premises and equipment (lease agreement, certificates and certificates for equipment), as well as certificates and diplomas on the education of specialists. Permission to open a beauty parlor must also be obtained from the SES and fire supervision.

In this area, we offer the following services:

Every woman wants to stay beautiful and young for as long as possible, and this is completely natural. After all, the beautiful half of humanity flourishes when it feels attractive and desirable. This is what beauty parlors are for – they help their visitors to stay beautiful and fresh, no matter what number is written in their passports. Many cosmetology centers offer their services and procedures - our Julie beauty salon in Moscow invites you to experience the effectiveness and delicacy of our procedures for yourself at affordable prices! It is also worth recalling that if you want to get a discount, you need to familiarize yourself with ours!

Advantages of cosmetology in the beauty salon "Julie"

• Individual approach. Our cosmetologists will provide you with complete information about the condition of your skin and recommend the best set of care for it.
• The system of the most modern hardware methods of face and body rejuvenation. Cosmetology procedures in the beauty salon are performed on professional, high-quality equipment from leading manufacturers.
• Great experience. Ours first opened its doors back in 2007.
• The highest level professionalism. All our employees have undergone specialized training in the best educational institutions.
• Customer loyalty programs, promotions and.

How to choose a beauty parlor?

How not to become a victim of poor-quality cosmetology procedures in beauty salons? After all, such cases occur quite often. To do this, you need to find a beauty parlor that has good reputation and has been in operation for over a year. Yes, its prices may be slightly higher than the rates of newly opened establishments. But on the other hand, you will not risk your health and beauty, and it's worth it. In the cosmetology room of our beauty salon, professionals with extensive experience work. We always have a pleasant atmosphere, and friendly and attentive staff will do everything to make you satisfied not only with the result of the procedures, but also with the quality of service! right now and we will help you become even more beautiful.

What procedures can you find in our beauty salon in Moscow?
Our cosmetologists carry out a full range of care, aesthetic and medical procedures in our beauty salon. All procedures are absolutely safe - our specialists treat your health with attention and care, and also worry about the results of their work - you can always discuss with the doctor all the details of the procedure and get a full consultation about the service in accordance with your individual characteristics.
Our salon provides rejuvenation procedures: photorejuvenation, mesotherapy, facial care and much more, carries out correction, coloring and extension of eyebrows and eyelashes, offers tattoo services, epilation, lamination of eyelashes and much more.

To start own business, it is not necessary to open a large beauty salon - this will require an impressive investment. Why not start small - with a small beauty parlor? Business does not require major investments and you can even do the work yourself. How to open a beauty parlor from scratch?

A beauty salon is a cross between a beauty salon and a hairdresser around the corner. The specialist here provides procedures aimed at improving and rejuvenating the body. And if a hairdresser can start work only by officially registering his activity, then a private beauty parlor will require a license to carry out activities.

Well, if you already know this direction well, it will be much easier to start a business. But in any case, to calculate all possible risks, make detailed business plan beauty parlor. Here choose a concept for the future institution, reflect the costs and think over marketing strategy.

Our business valuation:

Starting investment - 600,000 rubles.

Market saturation is average.

The complexity of starting a business is 7/10.

How can you start a business?

Where to start a business? It does not hurt to consider different options for starting. Choose the one that seems most beneficial to you. What path can be taken here?

Is it possible to open a beauty parlor at home? After all, if you calculate, this particular option for starting a business will be the most profitable in financial terms- You will not need to spend money on rent and decoration of premises. This is what many cosmetologists do - they provide services by receiving clients at home. Under the law, such activities are not considered legal! Firstly, in private practice, you must pay taxes to the state - and this is impossible without registering an LLC or individual entrepreneur. Secondly, at home, the requirements of SanPiN are not observed - if you make a mistake during the procedure, you cannot avoid litigation. Therefore, no matter how much you want to save money by doing activities at home, this idea should be abandoned. Believe me, you will have more clients if the procedures are carried out in a well-equipped office - clients are demanding now, and not everyone will risk turning to a specialist who operates at home.

Legal registration of business

You can open a medical and cosmetology office only with the registration of an individual entrepreneur or LLC. If you do not plan to develop your activities in the future and are not going to provide services that are subject to licensing, opt for the IP form - here it is easy to calculate taxes, and you will not need much money. But for constant purchases of special drugs and for inclusion in the price list of specific procedures, it would be better to register a business in the form of an LLC.

To be able to carry out many of the procedures, you will need to obtain a license. This process is quite laborious - you need to collect a whole package of documents. How to get a license? Permission to conduct activities is issued by the Ministry of Health. The following documents must be submitted for consideration:

• Business registration certificate.
• Documents confirming that there is a room for work (lease agreement, for example).
• Certificates and registration certificates for the devices to be used.
• Contract for the maintenance of medical equipment.
• Diplomas of education of specialists who will work.
• Permits from SES and fire inspection(issued after inspection of the premises).

If in doubt whether medical licensing is required for a beauty parlor, consult with specialists from the Licensing Bureau. For example, any "beauty injections" will require the specialist to have the appropriate education and, of course, to obtain a license to carry out activities!

Now you need to come up with a name for the institution. Despite the fact that a beauty parlor is not a full-fledged beauty salon with many services, approach the choice of a name responsibly. It must be memorable for customers.

Beauty salon package

How much it costs to open a beauty parlor depends largely on what list of services you will offer. potential clients. Based on the “range” of procedures, equipment and cosmetic preparations will also have to be purchased.

The list of services provided can always be expanded - such development will only benefit the business. But already at the start-up stage, outline those main areas that are in demand among consumers, and offer exactly these procedures. According to experienced entrepreneurs, the success of an institution largely depends on a well-formed price list of the services provided!

The beauty parlor should provide 2-4 "branded" procedures. But in addition to them, we need Additional services. An "average" institution offers customers at least 10 different procedures aimed at improving and rejuvenating the body.

What services can be offered?

• different types of peelings and facial cleansing;
• massages (therapeutic, anti-cellulite);
• lymphatic drainage and electrolysis;
• removal of scars and scars on the skin;
• complex skin care (masks, massage);
• mesotherapy, biorevitalization, skin tightening, microdermabrasion, cryodestruction.

If you plan to work on your own without involving other specialists, make a list of services for the future beauty salon, based on your knowledge and education. To expand the list of procedures will have to undergo training.

Find a suitable space for a beauty parlor

The requirements for a beauty parlor from the SES and the fire inspection are very strict. Proper lighting, availability of heating and sewerage - you will have to spend money on repairing the premises! The optimal area of ​​​​the office is at least 15 m 2 (at least 4.5 m 2 should be allocated per workplace). In a smaller room, the equipment of a beauty parlor simply will not fit - all this will be checked by the supervisory authorities.

Look for a room for a beauty parlor carefully. A suitable location could be the city center or a busy residential area. It should be easy to get here. A "bonus" for customers will be a car park nearby. It is unlikely that a small institution will gain client base from all over the city - you should count on visitors from the nearest area. Therefore, it is advisable to think about opening a beauty parlor on the first floor of a residential building. There is another good option - to rent a separate room in an existing beauty salon, where they offer only hairdressing services, manicures and pedicures. Such a "neighborhood" will be beneficial to both parties!

The design of the beauty parlor can be different. As a rule, in establishments of such a plan, light colors are used when decorating the premises - the atmosphere should be “relaxing”. In addition, it is worth focusing on SES requirements and fire inspection - study the rules that are put forward for the decoration of establishments providing medical and cosmetic services.

Beauty parlor equipment

What do you need to equip a beauty parlor? Here, first of all, it is worth focusing on the services that the institution will offer. In any case, you will need to buy furniture for a beauty parlor:

• couch,
• armchair,
• cabinets and shelving,
• table,
• stationary and mobile cabinets,
• shelves.

It will be necessary to buy equipment for a beauty parlor - for example, sterilizers for instruments, steam baths. The list can be very long, since each service has its own device. Specialized equipment is quite expensive. But this is not the case when you can save money - cooperate only with trusted brands!

Regularly have to buy towels, napkins, aprons, cotton wool, syringes. In addition, it is necessary to choose those cosmetic products that will be used in the work. This is professional cosmetics - it is sold only to specialists in the beauty industry. Find the products you are sure of - of course, they must be accompanied by quality certificates.

Development of the planned business

To open a beauty parlor from scratch with a small list of services provided, you will need at least 600,000 rubles. The costs will be spent on paperwork, the purchase of furniture and cosmetics, rent and decoration of the premises. And investments will be many times greater if you plan to purchase expensive equipment.

Given the high cost of cosmetic procedures, investments will pay off quickly - in a year you can “go to zero”. But this is with a constant flow of customers. Build up a client base good specialist easy - over time it will work " word of mouth”, when clients recommend a beautician to their friends. You may not even need additional advertising. But the first step is to think about your marketing strategy. Use different platforms to advertise your services - ads in newspapers, magazines and the Internet. Groups in social networks and your own website give a good return.