Business plan massage parlor. Search for a suitable place for a massage parlor and its arrangement. The financial component of the massage business

25.11.2020

Which are in demand at any time: peaceful and military, crisis and economic recovery. How to open a massage parlor? If earlier massage rooms could be opened exclusively at medical institutions, today even permission from the Ministry of Health to open such an institution is not required (if we are not talking about manual massage). It is enough to familiarize yourself with the requirements, competently draw up a business plan for a massage parlor, select a room, hire good specialists- and you can earn a decent income. It is proven by statistics that only a third of visitors enter the salon on the advice of doctors. The rest come to have fun, relax, take care of their figure or face.

How to open a massage parlor: the first steps

A new business begins with the fact that they make up a business plan for a massage parlor. Start with a description of the essence of the project. This is also important for inspectors, but, most importantly, the presentation on paper will help the entrepreneur understand which particular salon is more profitable to open, how to organize its work. Masseurs can do several types of regular relaxing massage.

A business plan for a massage parlor may include spa treatments, exotic techniques (Thai, Japanese, Chinese, etc.). Experienced entrepreneurs say that salons where they arrange relaxing couples procedures, for example, for a husband and wife at the same time, are very popular. The more services the salon provides, the more investments will be required, but they will pay off faster.

What services can the salon offer?

Regular (classic) massage.
Relaxing techniques.
Rejuvenating procedures.
Solarium.
Romantic programs for two.
Services of a cosmetologist (if there is a license).

The types of services depend not only on the desire of the businessman, but also on potential clients. An expensive salon in a residential area or campus will not pay off, a simple establishment located in an elite city block is unlikely to be in demand. Therefore, in the first section of the massage parlor business plan, you should carry out:

analysis of the already existing market of services;
analysis of possible locations of the salon;
analysis of the specifics of the clientele.

Market analysis

What does it take to open a massage parlor? What preliminary work should be done? Before opening, you should study well how many salons are in the area, what services they provide. You can find information on the Internet, collect information about competitors or interview visitors to salons, residents of the microdistrict. It has been noticed that people who want to receive a therapeutic (medical) massage do not choose the location of the office, but a specialist.

Those who visit such establishments for cosmetic purposes or just for pleasure usually choose nearby points. The most affluent clients prefer exotic types of massage along with the complex additional services, fashionable environment, romantic atmosphere. Young people often choose procedures for two. Not very rich people (especially women) of middle age do not chase after the situation, wanting to get the maximum of services at affordable, not very high prices.

This is why a massage parlor business plan should consider the location and the needs of potential customers. You should immediately think about how high the prices will be, what is the salary of a massage therapist. The first should not be higher, and the second - lower than that of competitors.

Rental and preparation of premises

Thinking about how to open a massage parlor, you should not take much risks. To get started, you can simply rent a room in a clinic, hairdresser or residential building. Only after making sure that the business is profitable, you can buy your own premises. Before opening, prepare an office. Important: sanitary standards require at least 8-10 square meters per client.

It is good if there is an opportunity for each master and client to equip a separate closed office. However, today couples massage is becoming more and more in demand, so you will have to arrange rooms for the simultaneous work of two masters. According to the norms of SES, they should be from 12 square meters. m. The cabin provides space for the administrator, dressing, shower, reception.

The floors, walls, ceilings of the cabin must be made of modern, easy to clean, but poorly flammable materials: these are mandatory conditions for the SES and the fire inspection.

Furniture and equipment

A common mistake: when writing a business plan for a massage parlor, some entrepreneurs forget to include all the necessary furniture in it. You will need chairs and sofas for clients and staff to relax, a table for the administrator, furniture for the pool, shower room, tea room. It’s good if all the furniture is made in the same style: it’s easier to create the desired interior.

If the masters do not have separate offices for work, then you will have to buy portable partitions or screens. It is important to consider lighting: twilight sets you on a romantic wave, relaxes, and it is likely that the client will want to extend the procedure.

List of the most necessary equipment

Equipment for a massage room will depend on what types of massage will be provided in the room. The minimum set consists of:

medical couches (one for each separate room);
massage tables;
cabinets for storing cosmetics, oils;
cabinets for storing towels and linen;
cabinets for cleaning equipment (this is a requirement of the sanitary inspection);
towels, sheets;
cabinets for dressing gowns and staff clothes;
wardrobe or hangers for customers.

There were times when massage was considered a medical procedure and was performed only within the walls of medical institutions. Then it could not have occurred to anyone that he would soon gain such wild popularity and people, for no particular reason, would do massage in order to relax, and even pay money for it.

Massage effect on certain points of the body is good for health, it has a positive effect on the general condition of a person, and more and more people are interested in such procedures. How to open your own massage parlor from scratch and will it bring benefits?

The massage business is a popular and profitable business today that does not require large financial investments. This area is developing rapidly, opening up more and more prospects for entrepreneurs. Some go for a massage solely for medical reasons, others, succumbing to social trends, fashion trends, or just for relaxation.

One way or another, the demand for these services is consistently high.

What do you need to open your own massage parlor?

4. Attract customers.

Each stage has its own characteristics, which we will discuss in more detail below.

Activity registration

To obtain the right to exercise entrepreneurial activity you need to register with any legal form.The most suitable in this case will be or (if there are companions).

For registration, you will need to collect the necessary package of documents, attach a receipt and submit it to the tax authorities for consideration. You will also need those suitable for the provision of massage services: 93.02, 93.04, 85.14.1. The next step is to choose the form of taxation.

How to open a massage parlor without a license?

If you intend to provide therapeutic massage services, you will need to obtain a license giving the right to carry out such procedures.

If it is planned to provide only general strengthening and cosmetic massage, obtaining such a document is not necessary.

After selecting a location for the location of the massage room, you will need to conclude agreements for the removal of solid household waste, disposal of lamps, and rent. Invite employees of the SES and fire supervision to check the premises for compliance with their requirements, followed by the issuance of conclusions confirming this fact.

Finding a suitable place for a massage parlor and its arrangement

It is necessary to equip a massage room near, medical, sports or other places, where is the target audience.

Do not forget about the convenience for customers - a good entrance, the presence of a nearby bus stop Vehicle, busy street. You should not consider sleeping areas, buildings located in the depths of houses, rooms with an entrance in the yard and other hard-to-find places.

Before making a final decision to settle in a particular area, you need to carefully study it, since it is undesirable to have similar establishments nearby that can compete with you. It is recommended to conduct a population survey to identify the need for such procedures.

What requirements should a massage parlor meet?

In addition to meeting an effective location, a massage parlor must meet several other requirements:

each specialist should be allocated eight square meters;
the presence of water supply systems for heating, ventilation, sewerage is mandatory;
the presence of a separate entrance, subject to location in an apartment building;
repair work - covering the floor and walls with materials that can be washed (wallpaper, tiles).

On the territory of the massage room there should be rooms for receiving clients, massage, a manager's office and a bathroom with a sink.

Massage room equipment

To equip the salon, you will need to purchase the necessary equipment:

massage tables from 2 pieces;
screens from 2 pieces;
sofa and coffee table for the reception;
shelving and wardrobe for staff;
for the administrator table and chair;
clothes hanger;
washing machine.

For work, you will need to purchase oils, it is more profitable to buy them in bulk, towels for visitors, disinfectants and detergents, form for employees.

Setting up employees for work

The success of a massage parlor depends from the professionalism of the specialists providing services in it. If the client likes the work of a massage therapist, he will go to him, regardless of whether he lives far from the salon or not.

The second point that affects the profitability of this business is given to the client the opportunity to receive any type of massage, which he wants, as a rule, they choose from the most popular, new ones. And, therefore, it is not recommended to hire narrow-profile employees.

The master must be universal and the more techniques he knows and can put into practice, the more clients he can get.

Based on these two points, we can conclude that masseurs must be selected very carefully, giving preference to those who have experience, recommendations from previous jobs, medical education, certificates confirming their qualifications.

Minimum staff for a massage parlor

massage therapists from 2 people;
(you can half the rate);
administrator (for work with clients);
cleaning woman;
supervisor.

Customer acquisition

prices are low;
provision of quality services;
a wide range of massage techniques;
special attention to each visitor.

By providing such conditions, you can be sure that people will only talk about you in a positive way, recommend your salon to friends.

Features of the massage business

Due to the ever-growing popularity, the massage business regularly undergoes various changes, new methods and directions appear, and it can be difficult to keep track of this, to innovate in your office. Before opening this case, you need to decide on the main points.

1. Contingent

Depending on the range of services provided and the pricing policy, two areas can be conditionally distinguished: elite and economy.

The first type involves opening a salon for people with high incomes. and a set of services corresponding to their status - all the latest techniques, masters with higher medical education, manual therapy, location in the city center, etc.

The second option is designed for people with average incomes., patients of polyclinics who are prescribed massage for medical reasons, children, students, housewives.

2. Types of massage

Massages are cosmetic, preventive, sports. In addition, they are divided depending on the method of exposure - hardware, body parts, tools.

Based on what types will be provided in your office, the list will also depend necessary equipment and tools.

Now the most popular are hardware, oriental, children's, Thai, anti-cellulite and relaxation techniques.

Massage parlor business plan

The main purpose of drawing up a business plan is an approximate calculation of the expenses and income of the organization. When calculating these indicators for a massage parlor, it is necessary to take into account the seasonality of the business.

Peak demand for massage services observed at the beginning of spring. When girls start to put their bodies in order after winter.

Initial Costs

legalization of activities from 10,000 rubles;
rent from 80,000 rubles;
repair work from 190,000 rubles;
purchase of furniture equipment from 100,000 rubles;
purchase of towels, oils and other Supplies from 41,000 rubles;
advertising from 29,000 rubles.

Total to start a massage parlor you will need to invest from 450,000 rubles.

After the opening, there will be expenses for staff salaries, Internet, telephone communications and other expenses.

Monthly income from 80,000 rubles.

Profitability massage business

With a competent approach to organizing a massage business, opening an office in an effective place and hiring professionals, this type of activity can pay off within a year, namely for 6-8 months of work.

The profitability of a massage parlor is estimated at 20-35%. In order to bring stable income you need to hire up to 5 massage therapists and equip an area of not less than 80 square meters. m. with everything necessary to provide customers with quality services.

The nuances associated with the opening of a massage parlor

At the stage of formation of a massage, you may encounter some possible difficulties:

1. Already at the recruitment stage may have problems. It can be difficult to find an experienced, highly qualified master and often you have to go to the trick - to lure their people away, offering them the most pleasant working conditions.

2. Licensing related additional time and financial costs, therefore, many decide to work without it, making do with a standard set of services. However, making such a decision, you can lose a whole segment of potential customers who crave such rejuvenation, recovery, etc. procedures.

When starting a business in this area, you should study the supply and demand in your area for such services in order to avoid difficulties such as high competition or low demand among the population for massage.

Opening your own massage parlor is an attractive business for start-up entrepreneurs. Its features are low start-up costs and high profitability. At the same time, the damage will be insignificant even in case of failure, which means that everyone can try themselves in this area.

As in many industries, in the massage business personnel play a decisive role. The better his work is, the more customers he will bring to the salon, and, accordingly, profits. Don't forget about appearance employees and the design of the salon as a whole.

Neat staff, clean and stylish premises will undoubtedly leave a positive impression on visitors, and they will recommend your massage parlor to their friends and acquaintances.

How to open a massage parlor? Watch the following video instruction:

One of the options for organizing a business in the field of health services is a massage parlor, to open which it is not necessary to have a medical education. A business plan for a massage parlor will allow you to evaluate the profitability of implementing an idea in specific market conditions and determine the sequence of further actions.

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Services

When forming the list of services provided by the salon, it is important to take into account the current massage technologies and wishes target audience.

An approximate list of services provided in massage parlors:

restorative massage;
massage of individual zones (head, back, cervical-collar zone, lumbar, feet, hands)
classic Thai massage;
classical Baltic massage;
power massage;
figure correction;
Anticellulite massage;
relaxing massage;
wrapping;
thermal procedures;
massotherapy;
baby massage.

The duration of the standard procedure is 45 minutes, depending on the type of massage, it ranges from 15 minutes to 1.5 hours.

In the future, the range of services provided may be expanded and adjusted. The success of the business depends on how accurately the needs of customers will be met, as well as the originality of the list of services in the price list.

Is it necessary to have a medical degree?

Medical education should be mandatory for those who will directly provide massage services. An entrepreneur who does not have a special education and does not plan to provide medical services on his own has the right to open his own massage parlor. In this case, he will need to hire qualified specialists in the staff.

There are three options for organizing a massage business without medical education businessman:

Conclusion agency contracts with persons who have issued personal medical licenses.
Registration of the salon as an LLC and obtaining a license in the name of the organization. In this case, with qualified massage therapists employment contracts. It is important that all legal requirements for licensing a massage parlor are met.
Provision of services that cannot be qualified as medical. This option is not suitable for opening a professional massage parlor.

To obtain a license in the name of an individual entrepreneur, an entrepreneur must have a specialized medical education.

Types and relevance

According to the "scale of activity" criterion, the massage business can be organized in the following format:

A massage parlor, when one master in a small room offers his clients a limited range of services. Most often, the entrepreneur himself acts as a massage therapist, who draws up the office as an individual entrepreneur. To organize a massage parlor, a small amount of money is required, about 500 thousand rubles.
Massage parlor, where visitors are offered a wide range of services and several massage therapists work in parallel. Typically, a business of this format requires a significant area (about 70-100 square meters) and a large start-up capital(from one million rubles).

According to the range of services provided, the massage business can be classified into two groups:

specialized organizations (for example, providing services only for body shaping or producing exclusively wellness / therapeutic massage);
universal organizations (the price list includes a wide variety of services).

By focusing on a specific target audience, massage parlors can be designed for:

children;
athletes;
people with a high level of wealth;
people with an average level of income;
female audience, etc.

Relevance of the massage business:

Massage enjoys in great demand in different categories of citizens, due to its healing and relaxing effect, as well as the ability to relieve lethargy / drowsiness. It is indicated for people who experience headaches, have disorders in the functioning of the nervous system, pain in the back, neck, etc. The demand for massage is fueled by the fashion for healthy lifestyle life.
Low entry barriers. It takes a small investment to start a business ready business plan and several highly qualified specialists. There are few expenses to maintain the business. An inexperienced entrepreneur who does not have special knowledge and skills can successfully open his own business.
The massage business is distinguished by high profitability (more than 50 percent) and payback.
Today, there is a fairly low level of competition, regardless of the location of the salon (in a metropolis or a small town).

Description and analysis of the market

Features of the massage market in Russia:

the market capacity of massage services is about 20 million people;
average check for massage - 1500 rubles;
massage is a medical service, and in the market of which there is a steady growth;
the share of paid medical services in Russia is gradually growing;
low level of market consolidation (large holdings account for about 9 percent of the market capacity of paid medical services);
an increase in demand for paid services of massage therapists due to their poor quality (or long queues) when receiving free medical services public institutions;
about 17 percent of the Russian population use the services of a massage therapist;
48 percent of the Russian population are ready to pay for a massage;
the main competitors of massage parlors: cosmetology centers, massage rooms, treatment centers, private massage therapists;
competition between market participants is aimed at maintaining their own client base, and not to oust rivals;
the demand for massage does not have a pronounced seasonality, however, peaks are observed during the year ( new year holidays) and recessions (vacation period);
according to 2017 data, 31 percent of Russians are ready to spend more than 5 thousand rubles a month on paid medical services.

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Capacity Russian market medical services for the period from 2011 to 2017, billion rubles Structure of the Russian market paid services for the period from 2005 to 2015,% Use of paid healthcare services and willingness to pay Medical services for which Russians were willing to pay in 2017 and 2010 The amount that Russian citizens are willing to pay per month for medical services Rating of popularity of various medical services in Russia, % of the total number of respondents

The target audience

Description of the target consumer in the massage services market:

Competitive advantages

Massage parlor success factors:

convenient location of the salon, close to the target audience;
hiring professional massage therapists with experience and, preferably, their own client base;
the use of high-tech equipment;
the use of well-known, popular and relevant massage techniques;
a wide range of services and the presence of a "zest" in it (for example, a new type of massage);
high quality of services provided;
friendliness and courtesy of the administrator and other employees;
presentable interior and decoration;
availability of a comfortable waiting area;
Individual approach to each client;
use of high-quality consumables (oils, creams) for which there are certificates;
thoughtful marketing program;
correct price policy(taking into account the demand and prices of competitors);
the possibility of making an appointment by phone, through the website or mobile offer.

Advertising campaign

Massage parlor marketing program activities:

Development of a corporate logo and trademark. This will allow the salon to find its own face and become memorable in the eyes of the target audience.
Production of promotional materials: booklets, flyers, business cards, banners, etc. Booklets and flyers are distributed among passers-by and visitors, they can be placed in the mailboxes of nearby houses. Advertising materials can be exchanged with partners, such as medical institutions, hairdressers, beauty salons, swimming pools, bars, restaurants, etc.
Production of signboards for the salon, as well as designing promotional materials (for example, banners, stickers, etc.) for showcases and reception areas.
Accommodation advertisements in regional print media.
Salon website development. It contains information about the procedures that will be provided, their benefits, staff qualifications, promotions, bonus system, contact details, etc. You can also add photos of the salon to the site and provide for the possibility feedback through an online assistant, making an appointment and leaving feedback.
Creation of pages on the Internet on such resources as VKontakte, Odnoklassniki, Instagram, etc. Information about the range of services provided, the current price list, salon photos, thematic videos are posted here, and draws, promotions and contests are also held.
Development of your own loyalty program.
Invitation of guests to the festive opening of the massage parlor, with entertainment program and treats. Visitors, for example, can get a discount on the purchase of a subscription, a free session of any procedure, etc. You can also draw a certificate for free course massage.
Placement of discount coupons on special coupon sites.
Placement on sites dedicated to health and beauty, banners and contextual advertising.

Step-by-step instructions for opening

In order to implement a massage parlor business project from scratch, an entrepreneur needs to go through two main stages - preparatory and operational.

The following will help you understand where to start the preparatory stage. step-by-step instruction:

Assessment of the scope of functioning and risks of the project.
Formation of the business concept, the choice of organizational form and the solution of other key issues.
Drawing up a business plan for a massage parlor.
Organization of the company's activities.
Building search.
Rent/purchase of premises.
Finding highly qualified specialists and hiring them.
Planning and design of the premises, its repair and decoration.
Purchase of massage and other equipment, its installation.
Registration of permits and licenses.
Active advertising campaign.

In order to successfully open a massage parlor, the entrepreneur will need to clearly follow the instructions and carefully consider each item of the presented plan.

The documents

Peculiarities legal registration activities of a massage parlor, in a situation where the owner does not have a special medical education:

For state registration massage salon by an entrepreneur without special education (if licensed types of massage are supposed to be performed), the LLC form is suitable. In this situation, a businessman has the right to hire masseurs with personal licenses, registered as individual entrepreneurs, and ordinary specialists. In the latter case, the businessman will issue a general license for his company and conclude labor contracts with massage therapists.
The code economic activity- 86.90.3 "Activities of massage parlors".
When registering a company, you should immediately decide on the optimal taxation system. This can be UTII or USN (according to the 6 percent scheme).
In order to be able to accept payment in the salon bank cards, the entrepreneur should open a current account with a credit institution.
If the salon is supposed to conduct therapeutic massage, manual therapy and provide additional therapeutic services, then a special license is required. Permission to provide massage services is issued by federal Service for health care supervision.

The procedure for obtaining permission to open a massage parlor is very long (about 1.5-2 months) and complicated. The advantage is that the license is issued for the entire existence of the company.

To obtain a license for a massage parlor, you must provide the following documents(in the case when the entrepreneur does not have a medical education):

constituent documents for the company;
permits from the Sanitary and Epidemiological Station and the Fire Service, confirming the compliance of the premises with current standards;
a document confirming the entrepreneur's rights to use the premises (certificate of the owner or lease agreement);
diplomas of obtaining specialized higher education by all masseurs of the salon (if they do not have a personal license);
certificates of increasing the qualifications of the masseurs of the salon (if any);
certificates of work experience of the main specialists;
certificates confirming the technical equipment of the salon;
receipt for payment of state duty.

The video describes the features of obtaining a medical license for an organization. Filmed by the channel: Unicon Consulting Company.

For more information on the procedure for issuing a license for a legal entity, see the Federal Law “On Licensing certain types activities". You should also familiarize yourself with the order of the Ministry of Health of the Russian Federation "On the organization of licensing of medical activities."

To open a massage parlor, the following documents are required:

certificate of incorporation of the company;
license to provide medical services;
health books for all staff;
evidence of ownership of the premises or its lease agreement;
BTI plan;
positive conclusions from the Fire Service and the Sanitary and Epidemiological Station;
contracts for disinfection, disinfestation, deratization, waste disposal, washing of overalls.

Room and design

Criteria for selecting premises for a massage parlor:

The area of the room is calculated based on the fact that a room with an area of 8 square meters should be allocated for one massage therapist. If two specialists work at the same time, then the office must be at least 12 square meters. The optimal area of the salon, in which two massage therapists work simultaneously, is 60-80 square meters.
Supply of cold and hot water, as well as the availability of heating, electricity and good ventilation.
The premises must have the status of commercial, not residential (for example, an apartment in a residential building).
Suitable places for a salon: a room in a fitness center, a swimming pool, a medical institution, an apartment on the first floor (transferred to the status of non-residential premises). It is important to place the company in a place with high traffic of potential customers, it can be a residential area or a city center.
Compliance of the premises with the norms of SES and Fire Supervision for the opening of a massage parlor.
The location of the building in a conspicuous place, providing for the possibility of placing outdoor advertising and signs on the facade. The salon should have good access roads and ample parking.

Planning the area of the massage parlor (with the parallel work of two main specialists):

reception - 10 square meters;
waiting area - 10 square meters;
shared bathroom - 4 square meters;
massage room (two rooms) - 20 square meters;
bathroom with shower (two rooms adjacent to massage rooms) - 10 square meters;
utility room (for staff) - 10 square meters.

Design features of massage rooms:

if clients are offered a classic European massage, then it is better to decorate the interior in a classic French or English style, modern constructivism;
when decorating a salon in an oriental style, you can use traditional paraphernalia (for example, aromatic llamas, screens, candles);
when providing a variety of massage services, the art deco style is suitable;
minimalism in the decor will emphasize the cleanliness and conciseness of the room, as well as harmony and peace;
when developing a design project for a room, one should not forget about the functionality of interior items and their convenience;
storage space for towels, bathrobes, consumables, etc. should be provided;
visiting the salon by clients should be accompanied by calm relaxing music;
in the decoration of the room it is preferable to use pastel colors.

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Minimalist massage parlor Massage parlor in oriental style European style massage parlor Massage parlor in art deco style

Equipment and inventory

Massage parlor equipment:

Name	Approximate prices, rub.
Professional massage couch (2 pieces)	70 000
Couch for massage (when leaving the house to the client)	10 000
Changing tables for baby massage (up to a year)	10 000
Screen (2 pieces)	14 000
Furniture for massage rooms (table, cabinet, racks, chairs, etc.)	30 000
Reception desk	30 000
Television	20 000
Sofa, armchairs and other furniture in the waiting area	60 000
Clothes hangers	10 000
cooler	10 000
Plumbing for bathrooms and showers	50 000
Air conditioner	30 000
Washing machine	20 000
Music Center	5 000
Security and fire alarms	50 000
Cash equipment and PC	50 000
Signboard	30 000
Other equipment and inventory	35 000
Total:	534 000

Photo gallery

Massage table - 35,000 rubles Folding massage table - 10,000 rubles

Staff

staffing massage parlor (working hours - seven days a week, from 10.00 to 20.00):

№	Job title	Number of persons	Salary, rub.	General wage, rub.
1	Administrator	2	20 000	40 000
2	Masseurs	4	30 000	120 000
3	Cleaning woman	1	10 000	10 000
Total		7	—	170 000

The duties of the director can be performed by the owner of the business, this will significantly reduce labor costs. An external specialist can handle the preparation of financial statements.

Basic requirements for massage therapists:

the availability of education that allows you to provide various massage services;
issued medical book;
certificates of advanced training;
own client base (desirable, but not required);
Experience as a massage therapist
the presence of Russian citizenship (since representatives of Thailand, Bali and other countries often work as massage therapists);
references from previous jobs;
responsible attitude to the performance of professional duties;
sociability;
the ability to win over the client;
ability to work in a team.

Financial plan

Further financial planning massage business is based on the following data:

Index	Description
Entrepreneur's medical education	Missing
Business focus	Rendering a wide range services, including therapeutic massage
legal form	Limited Liability Company
License	Required
Location	Russian Federation, city of a million people; in mall near the fitness club, on the ground floor with a separate entrance.
Room area	70 square meters
Ownership of the premises	Rent
State	7 people (masseurs without personal licenses)
The target audience	Middle income people and above, 20 to 50 years old

How much does it cost to open a massage parlor?

To open a massage parlor, investments will be required to cover the following expenses:

Expenditures
Company registration	10 000
Obtaining a license	70 000
Rental payments (for 3 months)	210 000
Design, renovation and decoration of all salon rooms	300 000
Purchase of equipment and its installation	534 000
Intangible assets	30 000
Marketing budget	60 000
Procurement of consumables (creams, oils, etc.), bathrobes, towels, uniforms for staff	70 000
Other costs	40 000
Total	1 324 000

Recurring costs

Massage parlor maintenance costs:

Expenditures	Estimated prices in rubles
Room rental fee	70 000
Communal expenses	10 000
Salary	170 000
Insurance contributions from wages	52 700
Purchase of consumables	5 000
Accounting support	6 000
Advertising	5 000
Depreciation (calculated on a straight-line basis over five years)	7 000
Selling and management expenses	4 000
other expenses	5 300
Total	335 000

The main expense item for the maintenance of the massage business is wages.

Income

The calculation of the profitability of a massage parlor is based on the following data:

Calculation of performance indicators for a massage parlor business project:

Calendar plan

Key stages of the implementation of the massage parlor business project:

Stages	1 month	2 month	3 month	4 month	5 month
Market analysis and business concept formation	+
Business plan calculation	+
Preparation of a package of papers for company registration	+
Salon registration		+
Selection of the optimal place for the salon and premises	+	+
Conclusion of a lease agreement for the premises		+
Recruitment		+	+
Preparation of the salon premises for opening (in accordance with the design project)		+	+
Purchase of equipment and its installation			+
Obtaining permits to open a massage parlor in the SES and the Fire Inspectorate			+	+
Registration of a license				+	+
Purchase of consumables					+
Production of promotional materials				+
Website development			+	+
Carrying out promotional materials				+	+
Salon opening ceremony					+

It will take about four months from the moment the idea of a massage parlor arises to its implementation.

Risks and payback

Risks of a massage parlor business project:

Risk factors	Description	Probability of occurrence
Rent increase	The increase in costs will lead to a slight increase in the cost of services provided, since the massage business is highly profitable.	Medium
Increasing competition	Increasing the offer of massage services in the local market can lead to the loss of some customers.	Medium
Changes in legislation regarding the activities of massage parlors	The tightening of requirements for organizing the work of a massage parlor will increase paperwork and may lead to a temporary suspension of its activities.	Low
Economic instability	The economic crisis and instability in the country have a direct impact on the welfare of the target audience. Since massage services are not classified as essential, the demand for them may decrease.	Medium
Low qualification of personnel	The incompetence of the staff can lead to clients receiving poor quality salon services. This will entail a deterioration in the image of the salon in the eyes of its visitors and a decrease in demand for massage services.	Medium
Unfavorable placement	The wrong location of the cabin will not be able to provide a full load production capacity. In this case, the payback of the business project will be delayed.	high
Poor promotion quality	Due to an illiterate marketing policy, the salon may lose profits, since the full load of production capacities will not be ensured.	Medium

The payback of the massage parlor business project will be about four months after its opening.

* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of the project is the organization of a massage parlor in Yekaterinburg. The salon is focused on the provision of massage services of a classic wellness type. Such a massage is indicated to relieve muscle tension, improve health in general, get rid of drowsiness, apathy; stimulates the cardiovascular system, metabolism; activates physical and mental activity. This type of massage has no contraindications for age and a very narrow list of contraindications for health reasons. Price segment - medium; The salon is aimed at the widest audience.

Investment costs are aimed at equipping the premises, purchasing the necessary equipment, licensing activities, as well as not forming a working capital fund until the company reaches payback. The volume of investment costs - 676 thousand rubles. Payback period - 4 months. The main performance indicators of the project are given in Table. one.

Table 1. Key performance indicators of the project

2. COMPANY AND INDUSTRY DESCRIPTION

Massage refers to medical services. The medical services market is inextricably linked with macroeconomic indicators (Table 2). Experts note the stable growth of this sector of the economy - both paid medical services and the market as a whole due to the paid segment (Fig. 1).

Table 2. Main macroeconomic indicators in Russia

Index
Population, million people
Number of economically active population, million people
Real GDP, trillion. rub.
Real disposable money income of the population, % to the previous year
Inflation, %

Figure 1. Dynamics of the medical services market in Russia, 2011-2017, billion rubles

Figure 2. Dynamics of the structure of the paid services market in Russia, 2005-2015, %

4. SALES AND MARKETING

The target audience of the project is men and women aged 5-60 years old, with an average income level. At the same time, the presence of any diseases (indications for massage) is not mandatory, since clients can attend massage sessions without a doctor's prescription, at their own request, including for the purpose of relaxation.

However, as one of the channels for promoting the project's services, the motivation of general practitioners, neurologists and others working in state medical institutions in the city of Yekaterinburg is used. When indicated, motivated doctors recommend the services of the company, give the patient a business card with the contact details of the salon.

The market capacity can be estimated at 240 thousand people. or, at a session cost of 1,500 rubles. and a planned load of 80% of the maximum possible - 288 million rubles. per year (provided that the potential client does a massage at least once a year).

Of great importance for the success of the project is the location of the salon. When choosing a location, accessibility for potential customers both with a private car and using public transport, parking convenience and ease of search were taken into account. A room with an area of 40 m 2 was chosen on the territory of the state diagnostic center. The center has its own parking, as well as stops public transport in close proximity.

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In addition, an important success factor is the high qualification of the project personnel. When selecting personnel, special attention is paid to the availability of a certificate of completion of training, as well as experience as a massage therapist for at least three years; it is desirable to have positive recommendations.

In addition, the website of the enterprise and groups in social networks are used for promotion. Social networks such as vk.com, ok.ru, Instagram can be considered relevant for project promotion. The groups host interesting and useful content, as well as contests with prizes. In addition, social networks serve to collect feedback from salon clients.

According to wordstat.yandex.ru, over the past month, there were 17,625 impressions for the query “massage Yekaterinburg”, which indicates a high demand for the service (Fig. 4).

Figure 4. Yandex search queries "massage Yekaterinburg"

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To date, more than 100 salons and individual massage therapists, officially registered, operate in Yekaterinburg. At the same time, many of them specialize in certain types of massage - tonic, anti-cellulite, and so on, which are not therapeutic. Direct competitors include only salons (and not masseurs practicing at home) that provide health-improving (medical) massage services. There are about 20 such salons in Yekaterinburg. The cost of a session ranges from 1200 - 1600 rubles. At the same time, most of them have a number of disadvantages: inconvenient location, low-level premises, old equipment. In addition, only three of them use the motivation of medical staff as a method of promoting their services. Thus, we can conclude that the project is highly competitive.

Demand for project services does not have a pronounced seasonality, however, some peaks and troughs can be noted throughout the year. So, for example, during the summer holidays, demand slightly decreases, and during the New Year holidays it grows. The seasonality factor was taken into account when forming the financial plan of the project.

5. PRODUCTION PLAN

The project involves the provision of services in a rented premises. The premises are rented from the municipal diagnostic center; room area - 40 m 2. The room has all the necessary communications and a separate entrance, but requires additional equipment for the purpose of the project.

The main equipment for massage are massage tables. European-made high-comfort tables are purchased, which, unlike most used by competitors, have a number of adjustments for the convenience of the client.

The website is being developed by a local design studio. She also provides support and promotion through contextual advertising in search engines. Groups in social networks are created and maintained by the project initiator.

Registration for massage sessions is carried out by phone or through the salon's website. The journal of records is maintained by the salon administrator.

6. ORGANIZATIONAL PLAN

The project is not limited in time. The planning horizon is five years. Decision on further work or liquidation of the project is accepted by the project initiator on the basis of an analysis of the market situation and economic conditions.

The project implementation process can be conditionally divided into two main stages - preparatory and operational. The duration of the preparatory stage is one month. During this time, the preparation of the premises, the purchase of equipment, the development of the website and its promotion, as well as the licensing of the salon are carried out. Then the operating phase begins.

In order to implement the project, an individual entrepreneur is registered. The form of taxation is the simplified tax system with the object of taxation "income minus expenses", the rate is 15%.

The organizational structure of the project is simple and implies direct subordination of all employees to the project initiator. Particular attention is paid to the qualifications of massage therapists, since it directly affects the success and competitiveness of the project.

Table 3. Staffing and payroll

	Job title	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative
	Accountant
	Administrator
Industrial
	Masseur
Auxiliary
	System Administrator


	Total:			RUB 173,000.00
	Social Security contributions:			RUB 51,900.00
	Total with deductions:			$224,900.00

7. FINANCIAL PLAN

Financial plan drawn up for a five-year period and takes into account all the income and expenses of the project. Income refers to revenue from operating activities; other types of income are not provided for by the project. Revenue of the first year of the project - 8.6 million rubles; net profit of the first year (after taxes) - 3.5 million rubles. Annual revenue after reaching the planned sales volumes - 10 million rubles, net profit - 4.6 million rubles.

Investment costs amount to 706,000 rubles. They are aimed at preparing the premises, purchasing equipment, initial advertising and promotion of the project, licensing activities, as well as the formation of a working capital fund, from which losses are covered until the project reaches payback (Table 4). Own funds project initiator - 350,000 rubles. The deficit of investment funds is planned to be covered by attracting a bank loan for a period of 24 months at 18% per annum. Loan repayment is carried out by annuity payments, credit holidays - 3 months.

Table 4. Investment costs

	NAME	AMOUNT, rub.
Real estate
	Repair and preparation of the premises
	Signboard and decoration
Equipment
	Furniture and equipment
Intangible assets
	Website development

	Activity Licensing
working capital
	working capital
	Total:	706 000 ₽

	Own funds:	RUB 350,000.00
	Required borrowings:	356 000 ₽

	Bid:	18,00%

	Term, months:

Since it is quite difficult to determine the variable costs of a massage session, all project costs are classified as fixed. They include rent, utility bills, advertising, expenses for motivating agents (medical staff of state medical institutions), as well as depreciation deductions (Table 5). The amount of depreciation is determined using the straight-line method, based on the useful life of fixed assets and intangible assets of five years.

Table 5. Fixed costs

A detailed financial plan is given in App. one.

8. PERFORMANCE EVALUATION

Evaluation of the effectiveness and investment attractiveness of the project is carried out on the basis of a detailed analysis of the financial plan and cash flows, as well as simple and integral performance indicators (Table 1). To account for the change in the value of money over time, the discounted cash flow method is used. The discount rate is 18% and is equal to the bank loan rate.

Simple (PP) and discounted (DPP) payback period is 5 months. Net present value (NPV) - 763,540 rubles. Internal rate of return (IRR) - 30.3%. Profitability index (PI) - 1.08. With a relatively high discount rate, all these indicators indicate the effectiveness and investment attractiveness of the project.

9. WARRANTIES AND RISKS

To assess the risks associated with the implementation of the project, an analysis of external and internal factors of influence is carried out.

Internal factors include:

the actual quality of services is lower than planned - constant monitoring of feedback from salon visitors is required, confirmation of the qualifications of massage therapists and, if necessary, their replacement

low quality of promotion of the project services, which leads to a shortfall in profit - it seems unlikely, however, in this case, it is necessary to provide for the involvement of qualified promotion specialists, including from Moscow

To external factors can be attributed:

actions of competitors, primarily in terms of price struggle, seem unlikely, since many players operate on the verge of profitability and price reduction will be critical for them; nevertheless, it is necessary to provide for the possibility of increasing the costs of promoting and improving the quality of project services, forming a pool of loyal customers; price reduction following competitors and dumping policy are unacceptable.

10. APPS

ATTACHMENT 1

Financial plan

Denis Miroshnichenko
(c) - portal of business plans and guides for starting a small business

Description of products and services
Production plan
Recruitment
Marketing plan
Financial plan
SPA business technologies
- - - Similar business ideas:

Business plan for opening a massage parlor in a residential area of the city, with a population of 1.3 million inhabitants.

The goal of our project is to organize a massage parlor (Thai massage) that provides unique and high-quality services to the residents of our city. Currently, there are many massage parlors open, but there are very few worthy organizations. We conducted a study in the course of which it became clear that people are ready to pay 2-3 thousand rubles per session, if only the massage is of high quality, healthy and beneficial for the body.

Step-by-step plan for opening a massage parlor

According to the plan, the following steps will precede the opening of the business:

Analysis of investment prospects, risk assessment;
Search for sources of project financing;
Preliminary search for highly qualified massage therapists;
Search for a convenient and advantageous location of the salon;
Registration of a business, conclusion of a lease agreement for premises;
Minor repairs and design of the premises;
Purchase of massage equipment;
Employment of personnel;
Active advertising of services and the opening of the salon.

How much money do you need to open a massage parlor

According to preliminary calculations, the opening of a massage parlor will require an investment of about 1,180,000 rubles:

Repair and design of the premises (to offset the rent) - 300,000 rubles.
Purchase of equipment and furniture - 500,000 rubles.
Consumables - 30,000 rubles.
Advertising budget - 100,000 rubles.
Business registration and other organizational expenses - 50,000 rubles.
Reserve fund - 200,000 rubles.

Description of products and services

A feature of our salon will be the presence of a large number of popular SPA-programs. The list of services will include:

Thai traditional massage;
Balinese traditional massage;
Deep relaxation;
Figure correction;
Romantic programs - SPA for two;
Anti-aging and anti-stress programs;
Wrapping and thalassotherapy;
Power massages;
Facial care;
Foot massage.

The cost of the massage will depend on the duration of the session (15, 30, 60 minutes or more) and the time of the service. Weekend prices will be higher. Thai and Balinese massages will cost an average of 2,500 rubles per session hour, foot massage - from 2,000 rubles. per hour (1300 rubles for 30 minutes). Correction of the figure will cost the client 3000 - 5000 rubles per hour. The anti-aging program will cost 2000-7000 rubles for 1.5 hours. According to preliminary calculations of the business plan, the average bill of our salon will be 1,500 rubles per person. The average attendance per day will be 15 people. Potential revenue, thus, will be 22,500 rubles. per day and 675,000 rubles. per month. In fact, this is an average annual indicator, since in the season (spring and autumn) the revenue can be much higher, while in the off season (summer, winter) the income will be lower.

Download massage parlor business plan

Production plan

To accommodate a massage parlor, it is planned to rent a room with an area of 82 sq. m on the first floor of an apartment building. The room is located in a residential area of the city, in the area of elite new buildings. The amount of the rent will be 49,200 rubles. per month. According to the norms of the SES, each visitor to a massage parlor must have at least 8 square meters. m, supply and exhaust ventilation should be installed in the room, and the lighting level should not be lower than 120-150 lux. These requirements will be fully complied with. The premises will be divided into several rooms:

Living room - a zone of waiting and rest for visitors;
Bathroom and toilet;
Three massage rooms (12 sqm each);
Staff room;
Reception room (reception desk).

What equipment to choose for a massage parlor

Of the equipment, we will purchase massage couches with foam rubber lining, round rollers, tables and special chairs for massage, cabinets (for storing towels, sheets, bathrobes and massage accessories). A soft leather sofa, coffee table, plasma TV and massage chair with coin and bill acceptor. Some of the funds will be spent on the purchase of special oils, towels, sheets and other consumables. In total, at this stage, from 400 to 500 thousand rubles will be spent.

Recruitment

Some difficulties may arise with the search for staff. There are very few good masters of Thai massage in our city. The best masseurs are representatives of Thailand and Bali. We will attract craftsmen at the expense of high wages. The master's salary will be 50% of the cost of the session. On average, our master will earn 1000 rubles per client. It will be important for us to have a highly qualified master. After all, the price tag for services in our salon is far from cheap, so the level of the master should be appropriate. At least twice a year (or even more often) our masters will go to refresher courses. In addition to massage therapists, we will need to employ two administrators to work in shifts 2/2. The payroll fund will amount to 34 thousand rubles per month. It is planned to take the services of a cleaning lady and an accountant under an outsourcing agreement (12,000 rubles per month).

What OKVED code to indicate when registering a massage parlor

As an organizational form, the usual individual entrepreneurship. The following will be indicated as OKVED codes: code 93.02 - "provision of services by hairdressers and beauty salons", code 93.04 - "sports and recreation activities".

What taxation system to choose for a massage parlor

The optimal taxation system for a Thai massage parlor is STS, 6% of revenue.

Marketing plan

Special attention will be paid to ways to promote massage services. Thai massage is a fairly popular trend, familiar to many people (at least they have heard about it). It is only necessary to convey information about our salon to the maximum number of potential audience of customers. And you can already get the first visitors. We will launch all possible popular advertising channels: distribution of leaflets at the entrances of houses, advertising in newspapers and specialized magazines about beauty and health, advertising on the radio, banner advertising. Active cooperation with local beauty salons is planned. In the first months after the opening, there will be promotions and massages will be offered at discounted prices. We also plan to hold drawings of certificates for free visit our salon (on special sites-couponators). good tool to attract visitors in large cities is the Internet. So, according to the statistics of the Yandex search engine, the phrase “massage salon Yekaterinburg” is searched for more than 2800 times a month (and this is still in the low season).

By creating your own website and placing contextual advertising, you can attract up to 10-15 customers per day only through a search engine. The cost of opening your own business card site will be about 50 thousand rubles. Monthly expenses for contextual advertising (Yandex-Direct) will be 10-15 thousand rubles.

Financial plan

Let's proceed to the calculation of the main indicators economic efficiency project. Fixed monthly expenses:

Room rental - 49,200 rubles.
Salary and insurance contributions for administrators - 44,200 rubles.
Advertising (including outdoor advertising, contextual advertising on the Internet) - 25,000 rubles.
Utilities - 10,000 rubles.
Outsourcing (accounting and cleaning) - 12,000 rubles.
Other expenses - 15,000 rubles.

Total - 155,400 rubles.

Variable costs: salaries of massage therapists. It will amount to 50% of the salon's revenue or 337,500 rubles per month.

How much can you earn by opening a massage parlor

The net profit of the organization will be 154,785 rubles. per month. The profitability of the massage parlor is 31%. The payback of the initial investment with such calculations will come in 8 months. The real payback can be 5-6 months longer, as the organization still needs to develop an audience of regular customers and reach the planned revenue indicators.

Recommended download massage parlor business plan, from our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

What documents are needed to open a massage parlor

The package of documents required to open a salon will include:

conclusions from Rospotrebnadzor and Gospozhnadzor;
contracts for disinfection, deratization, disinfestation,
contracts for the maintenance and cleaning of swimming pools and sewers;
contracts for washing clothes;
accounting documentation:
personnel qualification documents.

Do I need permission to open a massage parlor?

A license to operate a massage parlor must be obtained only if manual therapy or medical massage is included in the services. When the services include only Thai, relaxation or similar types of massage, a license is not required. But you need to pay attention to one more detail. If you invite citizens of foreign countries to work, then they must be registered, otherwise you may have problems.

SPA business technologies

When creating a spa business, you need to take into account the latest technologies that are adapted to the modern customer and meet official requirements. Therefore, in our massage parlor, we will try to use new technologies that are most popular among customers. This may include:

preparatory procedures;
various types of massages;
hydrotherapy and thalassotherapy;
thermal procedures;
wrapping;
aroma, stone and chromotherapy.

Since many spa procedures can create a certain load on the body, it will be necessary to correctly compose a spa package that we can offer to the client.