Approximately one in three Russians (76%, according to VTsIOM) has a pet. In total, there are about 20 million dogs and 35 million cats in the country - and there are also turtles, parrots, aquarium fish, guinea pigs and other animals. Against the background of people's stable attachment to the "smaller brothers", the pet market is also rapidly developing. In large cities, new pet boutiques, veterinary clinics, grooming salons, as well as overexposure centers and hotels for animals are regularly opened.

In Russia, zoo hotels appeared at the beginning of the 21st century and quickly became popular. A pet owner planning a trip for several days or more can leave the pet in an institution where he will be provided with care, food, leisure.

Now more than 200 pet hotels are registered in the Zooboking.com database, most of which are in megacities. High demand during the holidays - from May to September - and in new year holidays. Annual turnover hotels for animals for 25 people with an average daily price of 300 rubles is about one and a half million rubles, the maintenance of the hotel costs about 600,000 rubles. The experience of "zoo hoteliers" shows that business is most profitable in large cities, where wages are high, the pace of life is intense, and there are many travel enthusiasts.

What services are provided at the zoo hotel?

The standard package of services is presented in the table.

Table number 1. Popular services and average market rates.

Service name	average price
Overexposure of cats	400 rubles/day
Overexposure of dogs weighing 1-10 kg	650 rubles/day
Overexposure of dogs weighing 10-25 kg	750 rubles/day
Overexposure of dogs weighing more than 25 kg	850 rubles/day
Overexposure of hamsters and guinea pigs	150 rubles/day
Overexposure of ferrets and rabbits	300 rubles/day
Overexposure of birds	250 rubles/day
	50-250 rubles
	Price depends on problem
Photoshoot	700-1500 rubles
Delivery of the animal from home to the hotel and back	Price depends on distance

The following services are included in the cost of overexposure:

1. Regular veterinary checkup.
2. Providing food and access to water.
3. Bathing a pet. Usually carried out on the 7th day of stay at the hotel.
4. Ear cleaning.
5. Eye treatment.
6. Regular brushing.
7. Scheduled walk.
8. Sanitary and hygienic procedures.
9. Informing the owner about the condition of the animal.

Many hotels equip rooms or boxes for pets and schedule feeding, walking according to the preferences of the client. Additional services may include a haircut, a dietary menu.

Animal hotel formats

There are no clear requirements for a pet hotel from the regulatory authorities, therefore, when choosing a format, one should be guided by a business development strategy.

The most common types of hotels for animals:

1. Mini-hotel in a private apartment. A wonderful option for the owner of the apartment, who wants to earn. In a limited area, keeping large dogs will cause certain difficulties, and small animals make noise, which annoys the neighbors. The apartment is suitable for overexposure of cats, decorative dogs, parrots, hamsters. To avoid conflicts with the residents of the house, soundproofing and ventilation will be required.
2. A private house. You can keep any animals in the house and create them Better conditions to stay without owners. From the point of view of profit, it is good if it is located within the city or not far from its limits. Ideally, if there is a fenced area for aviaries and walking.
3. Separate building in a residential or central area. Convenient format(neighbors will not have claims), but you will have to spend money on rent.

The hotel can be ordinary, VIP-class or combined - combine standard and deluxe rooms.

An ordinary zoo hotel means a room with cages for cats and dogs. This format is popular in sparsely populated cities. The average daily price is 300 rubles (the price does not include meals).

VIP rooms are cost-effective in metropolitan areas where you can attract an audience with an above-average income. Here, as in a hotel for people, they offer deluxe and junior suite rooms. The deluxe rooms have more space (from 7 to 10 m² for cats and from 15 to 20 m² for dogs) and more comfortable conditions (animal houses, exercise equipment, comfortable places to sleep). Some establishments install video surveillance, allowing customers to remotely monitor the pet. The average price of a day in a junior suite is from 700 rubles, in a suite - from 1,500 rubles.

Let's look at how to open how to open a hotel for animals and what you need for this.

Documentation and permission

To legally register a business, it is enough to register an individual entrepreneur or LLC. Next, you should find a room and prepare it for inspections by the sanitary and epidemiological station, fire inspection and Rospotrebnadzor.

The client of the zoo hotel is provided with an agreement with mutual rights and obligations. There are points of overexposure that work without a contract. But they do not give the client guarantees that his pet will be provided with decent conditions during the entire period of overexposure.

About 20,000 rubles will be required for registration and obtaining permits.

room

You will need not only a room of considerable size, but also the adjacent territory for walking animals and arranging enclosures.

About 500,000 rubles are needed for repair work and arrangement of rooms. It is also necessary to organize water supply, baths for bathing animals. It is necessary to finish the walls with environmentally friendly materials.

This project of a hotel for animals provides for activities in a 2-storey building with a yard. It is located in a city with a population of over 500,000 inhabitants. For cats and dogs, the hotel has 45 places, there are also places for small animals. Cats, rodents, birds, other small pets are located on the second floor, on the first and courtyard territory there are rooms for dogs. The rent will be 200,000 rubles per month. Utility expenses - 20,000 rubles.

The business plan of the zoo hotel assumes the following rooms:

• five VIP rooms for dogs, cats;
• five rooms for the installation of enclosures;
• two rooms for rodents;
• medical office;
• five bathrooms (2 baths in each).

In the yard it is necessary to build enclosures with stable fences. Remember: if the animal runs away, the owner has the right to sue.

Table number 2. Areas of open-air cages depending on the size of dogs

Staff

The minimum staff with payroll is described in the table below.

Table number 3. Animal hotel staff

Speciality	Number (person)	Wage
Administrator
Veterinarian
Trainer
Animal Control Officer
Account Manager/Marketing Specialist
Grooming Master

Accounting can be entrusted to an outsourcing company, deliveries can be dealt with independently.

Animal Hotel Equipment

Table number 4. Necessary equipment

Name	Quantity
Aviaries (indoor, indoor)
Houses for cats
Beds for cats
Feed cabinet
Houses-scratching posts for cats
Accessories (dishes, toys, muzzles, collars, etc.)
Cages for rodents
bird cages
Cat carriers

Marketing and Advertising

To attract customers and ensure a good reputation, it is important to approach advertising campaign most responsibly. You will need a high-quality website with photos of rooms and enclosures, detailed description services and benefits of your zoo hotel, customer reviews. Also groups in social networks, announcements on forums, in thematic communities, on advertising and news portals, in print media.

Install a bright, beautiful sign that attracts the attention of passers-by. You can order advertising on a billboard in the area where the hotel is located.

Efficient and free marketing tool - barter advertising. You post your flyers at pet stores, veterinary clinics, and other places visited by pet owners. The owners of the listed establishments leave their advertisements in your hotel.

You can develop a system of incentives (promotions, Special offers, discount cards), which will increase the loyalty of the target audience.

Financial plan: profitability and payback calculations

First, let's determine the amount of the initial investment.

20,000 (collection of documents) + 200,000 (rent) + 500,000 (improvement of home and territory) + 395,000 (equipment) + 20,000 (feed) + 60,000 (advertising) + 20,000 (transport and other expenses) = 1 215 000 rubles

Now let's calculate the monthly expenses.

20 000 (communal payments) + 340 000 (wage) + 20,000 (taxes) + 20,000 (food, medicines, etc.) + 10,000 (advertising) = 410,000 rubles

The planned average check per day from one client is 600 rubles. With a full load (45 seats), the daily income is 27,000 rubles. Monthly income is easy to calculate:

27,000 * 30 days = 810,000 rubles

Net income per month (excluding fixed costs) will be 400,000 rubles.

Table number 5. Financial calculations

This is the “ideal” payback period. In fact, it may take more time to promote a business, “win” a reliable reputation and occupy a stable position in a niche.

If the demand for services is high, you can safely raise prices by 10% during the season.

Pet Hotel Franchise: Should You Buy?

Since business requires significant start-up capital and taking into account many details, the help of a competent franchisor will come in handy. Thanks to his practical experience and knowledge of the market, he will help you pass inspections, select and prepare premises, purchase equipment and feed from reliable suppliers at adequate prices, as well as select and train staff, and develop a marketing policy. If the franchise brand is well-branded, it will be easier for you to attract customers.

If you are a beginner and do not have strong self-confidence, take advantage of the franchise when opening a pet hotel.

Conclusion

Compose detailed business pet hotel plan and carefully monitor the market - then you will cover all the possible services that pet owners are interested in.

Here is what can become an obstacle in business:

• bad location;
• low quality of service;
• careless attitude to the drafting of the contract and the obligations assumed;
• absence marketing strategy.

If you have your own home, the costs will be significantly reduced. In this case, your position in the market will be more stable.

This article will discuss the features of the business in the field of animal care using the example pet hotel business plan Modern life forces many pet owners to periodically leave home for work or leisure. And then the problem arises - with whom to leave your dog or cat in order to provide her with the necessary care and nutrition.

All this is an excellent prerequisite for the development of a business for the temporary keeping of pets in specialized hotels, providing the required level of comfort. To implement a project in this area, it is necessary to select the appropriate premises, equip it, and, of course, have love and patience for our smaller brothers. And in order to attract investments for all these processes, you need an appropriate business plan.

So, if you are planning to open your own business and are looking for sources of investment, the pet hotel business plan will be the perfect tool to solve this problem.

Key features of a pet hotel business plan with calculations

Business plan for a hotel for animals as the main tool for investment design

The process of developing and opening any type of business involves a large number of different organizational activities and settlement processes that should fully reveal the characteristics of the organization commercial activities in the chosen area and form a reasonable model of financial and marketing development of the company. The ideal way to solve these problems would be ready business plan modern content company pets.

It will structurally and objectively describe the market and the strategy to achieve marketing benefits, and its developed apparatus of financial, analytical and economic calculations will allow designing such performance results that will satisfy investors and serve as a source of obtaining the entire volume external funding.

Description

Files

Industry milestones and features

Investment project hotels for animals provides for the organization and opening of a place of temporary detention for dogs and cats during the absence of their owners. The main feature of this type of business is a well-organized internal space, with zoning and separation of individual placements by enclosures, as well as providing all conditions for the care and feeding of the animals entrusted to you.

Main stages of activity:

• preparation of the premises;
• purchase of feed and staffing;

start of services.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for the launch of a hotel for animals with calculations

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for the development of a hotel for animals with calculations

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Hotel risks for animals with calculations

7 - Conclusions

The pet hotel business plan with calculations is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Tariffs

Feedback from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done on the creation of a business plan for a cleaning company. With this business plan The bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The business plan downloaded from the site contains a very clear and accessible description of both the business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make changes, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Feedback on a business plan for home delivery of food: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little ahead of the agreed time. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, city of Sarov

Feedback on the business plan of the typography

Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Feedback on the pet hotel business plan

A ready-made business plan for a pet hotel was purchased by us from Plan Pro in order to protect the investment attractiveness of the project and obtain the necessary amount of external financing. The structure of the received document, low cost and a functional and easy-to-use financial model made it possible to quickly protect the project and receive investments in the amount of 12 million rubles.

Batyrova O., Irkutsk region

Start of design work

The whole process must be broken down into main stages, each of which will be consistently described in the document being developed.

The purpose of the business plan for opening a hotel for animals

Hotel with an area of ​​XXX sq. m. for the simultaneous placement of up to XXX animals.

Project Structure

In order for the received business plan of a company that maintains a hotel for animals to meet all the goals set and solve specific problems, it is necessary to include the contents of the following sections in it:

• market analysis, with an assessment of the pace of market development and possible dynamics in the future;
• calculations investment costs for implementation;
• technological features and equipment for the implementation of the project;
• formation of a plan for operating expenses;
• the revenue side of the project;
• issues of staffing and the size of the wage fund;
• calculation of the period of time during which the enterprise will reach self-sufficiency.

The Importance of Market Analysis in Planning an Animal Hotel

Market analysis in general, and specific marketing research, in particular, are carried out in order to study the state of the market, the competitive environment and consumer preferences. Based on this information, strategic advantages company and the services it provides:

• maintenance cost;
• quality of enclosures, systems of care and nutrition;
• experienced and engaged employees;
• the opportunity to personally assess the interior environment and the quality of service immediately before making a decision to purchase a service.

Without quality marketing analysis it is impossible to determine the target strategic parameters hotel business plan providing accommodation services animals.

If you think that opening a hotel for animals is not a business for you, then we recommend that you pay attention to. This direction can be very promising and profitable.

Organizational preparation

In order for the implementation business plan care companies animals did not meet bureaucratic, legal and other obstacles, implement all preparatory measures in advance:

1. Properly formalize the legal side of the company.
2. Register for tax purposes and open a bank account.
3. Choose the right space.
4. Examine the composition of the necessary equipment and determine the circle of its suppliers.
5. Prepare the appropriate permits and licenses.
6. Determine the requirements for employees and the main sources of staffing.

Financing of the investment project of a hotel for animals

Calculation of investments is a complex and multifaceted process that involves the definition of cost items, specifications for work and equipment, a description of counterparties and conditions for the return of borrowed funds. To solve these issues comprehensively, download a sample from our website. pet hotel business plan, With calculations the main financial and economic parameters of the project, which will make it possible to attract the required amount of external financing in a short time.

Investment plan:

• Arrangement and preparation of hotel premises - XXX rubles.
• purchase of the necessary equipment and feed - XXX rubles.
• advertising support for opening a company - XXX rubles.
• recruitment, training and testing accepted employees- XXX rub.;
• reserve fund in case of unforeseen additional expenses - XXX rub.

The total amount of investments needed to launch the project will be from 50 to 120 million rubles.

Technical features of work in the industry

The whole process of providing services, from the point of view of technology, can be represented as the following sequence of stages: receiving and examining an animal, placing it in an individual enclosure or room, daily care, feeding, playing and walking procedures, issuing it to the owner after the paid time period.

For financial support hotels for animals within business plan would need:

• cages and aviaries;
• animal care tool;
• feeders and drinkers;
• toys;
• fire and security alarm systems;
• furniture and office equipment.

Financial model of a business plan for investing in a pet hotel

Operational spending plan

Operating financial security of all processes of the company's activity is an important part of the business, the costs of which must be provided for in investment project hotels for animals.

Approximate structure of operating costs:

• rent of buildings and structures - XXX rubles;
• services of energy supplying and communal enterprises - XXX rubles;
• depreciation of operated fixed assets - XXX rubles;
• maintenance and modernization of the equipment used - XXX rubles;
• purchase of feed and provision drinking water- XXX rub.;
• expenses for the promotion and sale of services - XXX rubles;
• payment of wages - XXX rubles;
• tax deductions - XXX p.

The total amount of monthly operating expenses will be XXX rubles.

Profitable part of the pet hotel investment plan business plan

When calculating sales revenue business plan temporary maintenance companies animals, it is important to consider industry specifics, types of services provided, their cost and the impact of various seasonal and other factors:

Example key features services that affect profitability:

• price level;
• conditions of detention;
• individual approach to each animal;
• the quality of feed and water used;
• games and walking programs;
• other conditions of detention.

Service implementation structure:

1. Room rental fee – XXX rub.
2. Additional services - XXX rub.
3. Individual care and nutrition programs - XXX rubles.

The profitable part of the project will be XXX rubles. per month.

Employees and payroll

Implementation highlights business plan, providing for the opening of a hotel for animals, is the recruitment of staff for whom such work will be a vocation. Otherwise, it will not be possible to create the level of pet comfort that will ensure the attention of potential customers.

Staff structure example:

• hotel manager - XXX rubles;
• commercial director - XXX rubles;
• veterinarian - XXX rubles;
• accountant - XXX rubles;
• HR specialist - XXX rubles;
• animal care specialists - XXX rubles;
• supply manager - XXX rub.
• other office and service personnel - XXX rubles.

Determining the timing of the return on investment in the project of a hotel for animals.

The investment project assumes a period of reaching self-sufficiency, which is in the range from 3 to 5 years. indicators. Each of the parameters of the financial model can be changed manually.

The cash flow statement is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download ready-made Excel with financial calculations and financial model

Quite often there are situations in business when an attempt to independently develop projects in order to save money led to refusals in financing or incorrect formulation of the company's marketing development strategy. The price of such mistakes is high, and in most cases, the resulting savings in time and money are imaginary or miserable.

Use the resources optimally, download a full-fledged ready-made pet hotel business plan containing important investment, financial and economic indicators. Or order an individual turnkey business plan, in which we will take into account all the subtleties and features of your particular business. You will save a lot of time, get a really high-quality project and you will not have problems attracting external investment.

Animal hotel is a fairly new, promising, popular and profitable type of business. For their pets, their wealthy owners are ready to do everything that, in their opinion, helps to improve the mood and physical condition of the animal. To become a leader in your business, use professional business plans that deliver real results.

How to open a hotel for animals with minimal investment? This question is often asked by entrepreneurs starting a business in this field. At the moment, to create a hotel of this type, especially large investments are not required, but the profit will be high. If we analyze the market, then the competition is rather weak, especially in the field of additional services for animals. Plan that such a business will need to scale in a very short time. You will find a business plan for opening a hotel for animals in our article.

The main activity of the hotel complex for animals is the provision of services for the temporary maintenance and care of animals. First of all, you should determine the types of animals for which you can provide comfortable accommodation. Next, you need to understand what additional services, in addition to numbers, will be for pets.

Services that can be provided at the hotel:

• • keeping animals;
  • training;
  • vaccination;
  • treatment;
  • mating dogs;
  • grooming;
  • sale of food and accessories.

Instructions on how to open and what is needed for this

Pet hotels are not so common at the moment, but the market is growing rapidly.

To open you will need:

• room;
• tables, tools for work;
• toilet and detergents;
• harmless chemical substances for disinfection;
• permits;
• certificates of qualification of workers.

Stages of activity planning:

1. Analysis of the market and competitors.
2. lining up pricing policy.
3. Calculation of necessary investments and payback periods.

Stage 1 - registration and preparation of documents

1. IP registration certificate.
2. Contract for special periodical disinfection.
3. Certificates of qualification of workers.
4. Fire service permit.
5. SES conclusion.
6. Rules for accepting animals in a hotel.

Stage 2 - finding a room

A pet hotel should have good heating, spacious and clean. In addition to the main, client area, separate rooms for cats and dogs should be provided, depending on the size. Also, you should calculate what maximum sizes an animal can reach.

The room must have:

• separate rooms for cats and dogs;
• client area;
• storage room;
• veterinary office;
• animal care room;
• showers for bathing pets.

Stage 3 - purchase and installation of the necessary equipment

AT necessary equipment includes all the tools with which guests will be served. If we talk about the grooming room and additional services, then of course, the list will increase.

What is required:

• toys;
• nail scratchers;
• medical preparations for animals;
• cages for transportation;
• cosmetic devices for care;
• hygiene products;
• finishing materials for rooms.

Stage 4 - recruitment

To determine exactly how many and what kind of employees you need, you should determine the types of animals and their sizes. If you are going to accept large dogs, then a trainer is required, in addition to the main employee.

Required employees:

• administrator (25,000 r);
• veterinarian (40,000 r);
• cleaner (15,000 r);
• trainer (40,000 r).

Stage 5 - promotion and advertising

To attract customers, you need:

1. Creation of a website with a hotel gallery.
2. Promotions with gifts for customers.
3. Engagement through social networks.

• animal exhibitions;
• thematic Internet forums;
• food packaging;
• pet stores.

Financial plan

If we talk about opening a hotel, how ready business, then the main expense item will be the rent of the premises, since the premises need a large one. Also, in any case, you need a stationary veterinarian and medicines. After all, animals can always injure themselves or others.

• premises (from 100,000 r);
• game inventory (from 75,000 r);
• medicines (from 50,000 r);
• employees (120.00 r);
• advertising (from 25,000 r);
• hygiene products (from 10,000 r).

Total: 380,000 rubles.

Possible risks

As in all areas of work with animals, the main risk is the disease of animals at the time of their stay in the hotel. Such a case can have a very negative impact on the reputation of the hotel. Therefore, hygiene and disinfection must come first. Almost all risks can be prevented by the employees themselves, with the quality performance of their duties.

What to beware of:

• the outbreak of an epidemic;
• infection of a healthy animal in a hotel;
• injury to animals;
• skirmishes and conflicts between animals.

Video "Hotel for animals"

From this video you will learn the functionality and process of the hotel for a pet.

* Calculations use average data for Russia

A fairly large number of people have their pets, which they take care of and give them a lot of attention. However, there are situations when the owners are forced to leave and therefore do not have the opportunity to care for their pet. This can happen for absolutely any reason: a business trip, a long-awaited vacation, an illness requiring inpatient treatment, a trip to relatives, and the like. In this case, the animal must be constantly supervised and receive appropriate care. In this case, the owners sometimes turn to neighbors or close relatives, but this is not always possible. In this regard, it may be relevant to open your own hotel for animals. This type of business appeared relatively recently in this country, but the number of players is constantly growing, which indicates good prospects and great opportunities for such an undertaking.

Not all even relatively large cities can find hotel services for animals today. However, quite often this hotel business combined with an animal shelter and a veterinary clinic, allowing the owners to offer more wide range services, locating their entire enterprise in one territory. A novice entrepreneur must assess the situation in the market in order to know about the offers of competitors and their weak and strengths, this will allow you to offer potential customers something new, and in this direction there are many opportunities for additional services. Thus, the level of competition in most cases cannot be called critical, and the players already operating on the market can easily lose their positions only if they do not offer their customers the services of a really large hotel.

However, some competition for entrepreneurs who decide to open a full-fledged business based on an animal shelter for a while can be made up of individuals who, for a much lower fee, are ready to take care of someone else's animal, guaranteeing the abandoned pet in fact the same conditions that he had at home. The main disadvantage of private individuals is the conclusion of an informal contract, which means, from a legal point of view, a complete avoidance of responsibility in the event of illness or even death of an animal left in care. Individuals in rare cases can also provide veterinary care, provide proper nutrition; moreover, not always such a person can find the right approach to the animal, which is always possible only for a professional cynologist. However, such individuals who have been engaged in overexposure for a long time (this is what temporary care for someone else's animal is called, while this term used by both professionals and amateurs themselves) can open their own hotel, because they already have some reputation and a certain client base, which will allow them to start a business and develop it much faster. In this case, it is the professional approach and the conclusion of official contracts that will become a competitive advantage, which, of course, entails full responsibility for the entrusted animal, but allows you to attract more and more consumers.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

To start your work, you need to register as a business entity. It's easiest to apply as individual entrepreneur, because it does not require large financial costs, it will take a little time and effort. If there is a need for registration legal entity, then the preferred form is a limited liability company, because in this case, as in the case of individual entrepreneurship, a simplified taxation system will be available that allows transferring no more than 6 percent of income or 15 percent of operating profit to the state. The situation is somewhat more complicated if a veterinary clinic is opened on the basis of the hotel, because in this case it will be necessary to obtain many permits and comply with certain working conditions, including placing your shelter at a certain distance from residential buildings. Despite the fact that most pet hotels are located on the outskirts or even outside of cities, this can sometimes be inconvenient. More detailed information about opening a veterinary clinic is provided in the corresponding article. To open only the hotel itself, it is not required to obtain any special permits and licenses, in connection with which most entrepreneurs provide their clients with outsourcing veterinary services. The activity itself falls under the definition of (OKPD 2) 75.0 Veterinary services and (OKPD 2) 96.09 Other personal services, not included in other groups.

An important point in organizing your business is finding a territory for accommodating a hotel. As already noted, often pet hotels are located on the outskirts of the city, where there is fresh air and a lot of open space for walking animals.

Another factor that determines the placement of a hotel away from residential buildings is banal sanitary and environmental requirements. Just keep in mind that the site must be really large, because the work will require the presence of several rooms, an area with aviaries and a walking area. Often one animal hotel occupies a plot of several hectares, although it is possible to accommodate on several ares of land if you do not plan to take care of a large number of animals. The size of the plot is ultimately determined by the entrepreneur himself, depending on his requirements and the planned amount of work, as well as on the presence or absence of additional services, because the shelter and the veterinary clinic require their own buildings and surrounding area.

If there are opportunities and financial resources, then it is better to buy the territory into ownership, while its location does not imply high price such as in downtown areas. It is optimal to find an abandoned territory of any kindergarten or camps, because such organizations are initially built with the expectation of a site of considerable size and the construction of several buildings with their subsequent arrangement.

Thus, you can get a good territory with an established infrastructure, and you will only have to invest in the repair of premises and buildings. If there is no opportunity to buy such real estate, then you can consider options for renting premises and territory, but in this case you will have to include a fairly large amount of funds in your monthly expenses.

If suitable real estate is not available, then it is necessary to find a good site, large in size, and carry out the construction of the necessary buildings. The administrative block is minimally required, in which all organizational issues are resolved, there is a warehouse and a kitchen, as well as premises for placing small animals (primarily rodents), birds and reptiles. In addition, buildings are being built to organize their own animal shelter and veterinary clinic, if this is provided for by the business plan. The cost of building the necessary buildings will cost several million rubles, as well as the purchase of an already finished territory with infrastructure will also cost a lot.

The next stage of planning is the equipment of your territory and premises. Here you will also have to invest a lot of money; however, the amount may vary depending on the chosen format of work. The simplest hotel is one that accepts only cats and dogs (or only cats or only dogs) for overexposure, while not having the capacity to accommodate a large number of animals. In this case, it is necessary to equip insulated enclosures on the street and cages indoors, while often, if there are few animals, small ones are allowed into the premises without being kept in a corral. However, often hotels are still focused on a fairly large number of pets at the same time, while accepting for a while not only the main partner animals, but also all the rest. These are rodents: mice, rats, hamsters, guinea pigs; birds, reptiles and even arachnids. Each of these types of animals needs its own conditions of maintenance and care, and there must be a specialist who monitors them and provides them with everything they need.

Of course, the most difficult thing is to allocate and equip places for cats and dogs (the probability that someone will drag another animal that is difficult in its content, for example, a crocodile or some hippopotamus, is critically small), all other small animals are placed in special racks cell by cell. The main thing here is to monitor the condition of the animal and give it food at a certain time, reptiles generally lie quietly all day long, they would only feed, arachnids feel great even within the terrarium, the main thing is to make sure that the huge spider does not crawl out, because then there is not only the risk of being crushed, but also that a couple of people will faint.

With all small animals, there are much fewer problems, but they are also not brought to the hotel so often, but it is still necessary to have a place for them. To do this, you will have to allocate a rather large room; one rack for about 20 small animals is half a meter wide, two meters long and two and a half meters high, more passages are needed between them, and their proper location is important. The cost can vary greatly depending on the characteristics (additional lighting, climate control, heating, automatic feeders), but one rack is unlikely to cost more than 100 thousand rubles.

Further, enclosures are equipped, and they differ not only in size, but also in internal equipment. It is advisable to immediately order the installation of heating devices, because otherwise it will not be possible to keep animals there in winter. The cost of one enclosure for a small dog is 25-40 thousand rubles, but for large animals, more expensive devices are needed. They cost about 60 thousand rubles. In general, you can find cheaper enclosures, and many hotels offer their customers even different level service and comfort for animals. If you want your pet to live in royal apartments, pay extra money. If you buy enclosures and order their installation in bulk, it will come out somewhat cheaper in terms of a unit of production. Cats can be kept in relatively small cages, giving the animal a relatively large amount of space and everything it needs to live.

In some very advanced clinics, video surveillance systems are even installed in each cage and aviary so that the owner can monitor his pet in real time. Installing such a system is an additional expense and maintenance cost, but customers appreciate it very much and are willing to shell out extra money.

In addition, you need to rely on the equipment of the shelter and the veterinary clinic (if it was decided to build them, of course), while the shelter is equipped approximately according to the same principle as the hotel, only the level of comfort here is an order of magnitude lower, but the veterinary clinic is very complicated. undertaking. It will be very useful at a hotel and a shelter, but not all entrepreneurs can afford this line of business. More details - again in the corresponding article.

Ready-made ideas for your business

An important issue is the selection of personnel. The first are administrative and service personnel, and the entrepreneur will become their direct boss, only if he is not a veterinarian, for example. There will be few people here, but the exact number of employees is calculated depending on the size of the hotel. You can not do without the help of a veterinarian, who, ideally, should be constantly on the territory or at least be able to arrive immediately at the first request. Some hire graduate students who are studying veterinary science so that the newcomer gains experience (and requires less wages). The veterinarian examines incoming animals, examines the guests, conducts treatment, if necessary, including preventive. His services are initially included in the cost of overexposure services. If there is a veterinary clinic, all the necessary personnel are hired, from the head veterinarian to cleaners and assistants.

By the way, it is worth noting that most hotels do not accept animals without a veterinary book or at least a health certificate. If a sick animal gets into the hotel, the infection can spread to other animals and even people - I don’t think it’s worth talking about the consequences. This is at best a loss of some amount of money, and often reputation. Therefore, an incoming animal is examined at a veterinary clinic on the territory, if there is a clinic and if the owner did not take care of it in advance.

Next, you need to make sure that people who specialize in animals work at the facility. These are, first of all, cynologists who can interact with other animals and calm them down. They are hired to help people who walk dogs, monitor free-roaming animals, ensure order, monitor the condition of food and enclosures. The following staff units are kitchen staff who prepare food. At the same time, the owner is offered a choice - to buy food on his own and leave it, or pay for kitchen services.

The hotel, as one could understand, offers a sufficient number of services. In addition to the accommodation itself, this food, games and walking, even training, are also offered. Additional services on mating (which in general has nothing to do with the hotel), veterinary services. The shelter can hardly be called a commercial activity; it is usually opened as a charity, accepting and giving away animals for free. In this type of business, such charity looks very organic. The cost of overexposure depends mainly on the size of the animal, as well as on the conditions of its maintenance. The most difficult thing, perhaps, is with dogs, because they need walking, dogs can grapple with each other, sometimes even attack a person, they are always the most difficult. It is easier to accept cats for overexposure, they can only pose a serious danger to each other or to small animals such as birds and rodents, but they are usually kept in closed cages. In general, in a hotel, contacts of animals with each other are usually excluded as much as possible, but, for example, dog walking is rarely carried out individually, usually several animals go for a walk. Only an experienced dog handler can cope with this, because the dogs have crossed paths with each other before, and their reaction is difficult to predict.

A small dog is accepted into a hotel for 300-500 rubles per day, the cost of a day for large breeds can reach up to 1000 rubles. Overexposure of a cat is slightly cheaper or the same as for a small dog. Rodents, reptiles and other spiders are taken for even less money, only if it is not a dangerous animal, although who keeps them at home ... All additional services are discussed with the client additionally, and it is advisable to immediately inform the person by phone about the conditions of settlement and residence.

Such a business can work in different formats. In this article, a fairly large hotel with a shelter and a veterinary clinic, designed for a large number and at the same time a wide variety of animals, was described to a greater extent. At the same time, many companies work in a different format, having no more than 10 places for animals at their disposal, and they take only dogs. You can start a business with this in order to know in which direction it is better to move later.

4044 people are studying this business today.

For 30 days this business was interested in 309844 times.

Profitability calculator for this business

* Calculations use average data for Russia

1.Summary of the project "Hotel for animals"

The goal of the project is to open a hotel for pets for 45 places to provide services for their overexposure and temporary accommodation. The animal hotel will be located in a two-story house with a courtyard, within the city with a population of over 500,000 people. The main guests of the hotel will be cats and dogs, including dogs of large breeds, as well as small animals. Cat owners can take advantage of apartment overexposure - placing animals in specially equipped indoor enclosures, dog owners will be able to use both apartment and enclosure accommodation.

The cost of the project of a hotel for animals, taking into account the purchase of equipment, registration and design, and the creation of a website, will amount to 705.5 thousand rubles. The start of the project is scheduled for early May 2016. Recoupment of the hotel can be expected after 1.5 years of operation.

2. Description of the industry and company

Approximately every third Russian has a pet at home. There are currently about 20 million dogs and 35 million cats in Russian households, not counting other animals such as turtles, birds and fish. Recently, there has been a trend towards an increase in the number of pets in the country. This is especially noticeable in the example of large cities, where caring for a cat or dog becomes the most effective method contact with wildlife and the best medicine against stress. With the growth of the well-being of the population, spending on pets also increases. On average, in 2015 they are about 1.5 thousand. rub. per month. In large cities, there are more and more points providing services to animals: veterinary centers, a hotel for animals and grooming centers where a pet can get a haircut, as well as overexposure centers.

Animal hotel is a new phenomenon for our country. The need for institutions of this kind among pet owners arises when it is necessary to leave the pet under the supervision of the absence - during departures, business trips, moving, etc. Quite often, there is no one to leave a cat or dog to, and there is little trust in temporary owners involved in overexposure. Often, the conditions of keeping may not coincide at all with the desired ones, while it is difficult to predict whether the animal will be properly cared for, whether it has received good food, and so on. The solution to all these issues and take on the hotel for animals. Until recently, this business has developed spontaneously, not enjoying a sufficient level of trust of pet owners. However, recently the market hotel services became more civilized: the sphere began to be more carefully controlled by veterinary supervision, services began to appear offering services in proven hotels for animals.

In particular, there are more than 200 pet hotels in the Zooboking.com database. Most of them are located in large cities. According to 2 GIS data, in 15 million-plus cities of Russia, there are more than 100 offers from hotels for animals. In the near future, pet infrastructure can be expected to improve. There are prospects for such a phenomenon as tourism with animals. In particular, since December 2016, Russian Railways has allowed passengers of second-class carriages and carriages with seats for long-distance trains to transport pets. The list of vehicles allowed for transportation includes dogs, rabbits, guinea pigs, hamsters, birds, turtles, and fish.

aim this project is the opening of a hotel for pets to provide services for their overexposure and temporary accommodation. The animal hotel will be located in a two-story house with a yard (owned by the entrepreneur), within the city with a population of over 500,000 people. The main guests of the hotel will be cats and dogs, for which up to 45 beds will be available in the hotel, as well as small animals (rodents, birds, etc.). The hotel will be divided into several zones. On the second floor of the building there will be rooms with rooms for cats and small animals. Dog rooms will be located on the ground floor and in the courtyard area. The owners of the latter, in particular, can choose one of two ways of keeping: indoor (suitable for small, medium dogs and puppies) and aviary (with accommodation in covered aviaries in the yard). Several fenced areas will be equipped in the yard for conflict-free simultaneous dog walking. The tasks of the hotel for animals will include:

Ensuring the safety and comfortable keeping of the animal in the place of its temporary stay.

Providing measures to prevent the possible escape of the animal, injury and any damage during the stay in the hotel for animals.

Monitoring the well-being of the animal, observing the veterinarian and providing veterinary care if necessary.

Organization of timely nutrition of the animal, access to drinking water.

Organization of walks on the street (for dogs).

Compliance with sanitary and hygienic standards when keeping: regular cleaning, disinfection of places of detention.

Informing the owner about the condition and behavior of the animal.

Sole proprietorship will become the organizational and legal form of the business. USN 15% was chosen as the taxation scheme. The owner of the project will manage the hotels for animals, acting as the chief administrator. Full-time and hired employees who organize the supervision and care of animals will be directly subordinate to him.

3.Description of services

The hotel for animals will provide services for apartment and aviary overexposure. The institution will accept temporary keeping of dogs, cats, rodents and birds. In Table. 1 shows the price list for hotel services for animals. As an additional service, pets will have access to a range of free services which will become one of the main competitive advantage project along with high level service. The pet hotel will operate in the middle price segment, with the quality of services above average. Average check for services will be 550 rubles. Acceptance of an animal in a hotel for animals will be carried out only if there is a veterinary passport indicating all the necessary vaccinations.

Table 1. List of services provided by the hotel for animals

	Name	Description	Cost, rub.
		Overexposure of a cat
	Small dogs	Overexposure of dogs weighing from 1 to 10 kg
	Medium dogs	Overexposure of dogs weighing from 10 to 25 kg
	Dogs are large	Overexposure of dogs weighing over 25 kg
	Hamsters and guinea pigs	Overexposure of hamsters and guinea pigs
	Ferrets and rabbits	Overexposure of ferrets and rabbits
		Overexposure of parrots, canaries, etc.
	Veterinarian control	Daily supervision by a veterinarian	is free
		Bathing a pet with shampoo on the 7th day of stay (dogs)	is free
	Ear cleaning	Ear cleaning	is free
	Eye treatment	Eye treatment	is free
	Combing	Daily brushing	is free
	Walk	Walk according to the regime	is free
	Owner in touch	Informing the owner about the condition and behavior of the pet	is free
	Flea/Tick Treatment	Flea/Tick Treatment
		Treatment of a pet with the involvement of a veterinarian	negotiable
	Photoshoot	Photoshoot
	Zootaxi	Pet transfer to animal hotel	negotiable

4.Sales and marketing

Use the services of hotels for animals various categories population and encourage them to do so for various reasons. At the same time, contrary to popular belief, the guests of such hotels can be not only animals of excessively rich owners, but also clients with an average income level. Firstly, it can be owners who have nowhere to put their pets during long trips or vacations. As a rule, they use the services of overexposure during the winter holidays and summer period. The second category includes owners who travel with animals and do not want to part with them for a long time. Such owners regularly visit their pets, but at the same time they cannot be with them around the clock. Thirdly, these are owners who leave their pets for a short time, when the dog or cat needs to be temporarily “evicted”. Examples include redecorating an apartment, moving to a new place of residence, or visiting a relative who is allergic to cats.

If we take into account the fact that there is one pet for every third Russian, then in a city with a population of more than 500 thousand people there are at least 160 thousand pets. Given that the average spending on pets is about 1.5 thousand rubles. per month, the market capacity associated with pets is up to 240 million per month and up to 2.88 billion rubles. in year. Data on the number of clients in need of overexposure services can be obtained by finding out the number of requests by keywords in search engines. In our case, the number of requests for overexposure services in low months is 900-1000 in low months and up to 3500-4000 in the holiday season. At the same time, the shelters and private overstayers available in the city are clearly not able to provide places for everyone.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

In order for more people to learn about the services of the hotel for animals, media attention will be attracted to the opening, advertising will be placed on the Internet (on thematic forums, in communities of pet owners). Information on the progress of the project will be covered on social networks, which will also become a platform for communication with potential clients studying with the help of surveys of their preferences and wishes. The pet hotel will have its own website, which will allow you to book a room. Partnerships are also planned with veterinary clinics and pet stores, with emerging booking systems for pet owners. Over time, an incentive system will be introduced for regular customers hotels.

5.Production plan

The animal hotel will be located within the city, in one of the private sectors of the city, in an area with high transport accessibility, and will operate around the clock. The service delivery technology will include the following steps:

The process of booking a room by the owner of the animal by telephone, leaving an online application. Reception of applications for overexposure will be available from 8:00 to 22:00.

Provision by the owner of a passport of a citizen of the Russian Federation and a veterinary passport of an animal with marks of vaccinations. In the absence of such, before moving in, it is necessary to pass tests for the most common diseases in a partner veterinary clinic.

Conclusion of an agreement for the provision of services for the overexposure of the animal between the hotel and the owner of the animal. The document prescribes the subject of the contract, the obligations of the parties, liability for failure to fulfill obligations, the procedure for the provision of services and payment.

Check-in at the hotel according to the chosen mode of detention.

Acceptance of the animal by the owner.

Carrying out the procedure for cleaning the vacated room, including dry and wet cleaning, disinfection and quartz treatment.

The total area of ​​rooms for pets, including outdoor enclosures, will be more than 200 square meters. meters. When placing a hotel for animals, the requirements of the SES will be taken into account, according to which such establishments must be located at a distance of at least 150 meters from residential buildings.

Ready-made ideas for your business

To create a hotel, it will be necessary to equip the existing building for the needs of the institution. For this, the land plot will be divided into several sectors with a mesh partition for walking animals, 50 sq. m. meters of covered enclosures of different sizes for dogs. Separate zones will be created in the premises for indoor accommodation of dogs (2 rooms on the first floor), cats and small animals (3 rooms on the second floor). Apartment rooms will occupy a total area of ​​150 square meters. meters, not counting the kitchen and utility rooms. The largest areas will require the accommodation of dogs. When creating enclosures, all dimensional requirements for comfortable placement will be taken into account. In Table. 2 shows a table of the correspondence of the area of ​​\u200b\u200bthe enclosure to the size of the dogs.

Table 2. Correspondence of the area of ​​open-air cages to the size of dogs

Characteristic	Meaning	Aviary area
Height at the withers		from 6 sq. m.
		from 8 sq. m.
	over 65 sq.m.	from 10 sq. m.
		4 sq.m., including sleeping area 1m X 1m, plus 0.5 sq.m. to the total area for each dog of the same size additionally (if there is more than one dog in the enclosure)
		6 sq.m., including sleeping area 1.5m X 1.5m plus 0.5 sq.m. to the total area for each dog of the same size additionally.
		For a dog over 30 kg - a fenced area of ​​8 sq.m., including a sleeping area 2m X 2m plus 1 sq.m. to the total area for each dog of the same size.

The cost of equipping the zoo hotel will amount to 360.5 thousand rubles. In Table. 3 shows the main components of these costs.

Table 3. Costs for equipping a hotel for animals

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	Indoor enclosure for dogs
	Enclosure room for dogs large
	Indoor aviary for puppies and small dogs
	Cat house equipment
	Cat bed
	Feed storage rack
	cat scratching post
	Accessories (bowls, drinkers, leashes, toys, muzzles, etc.)
	Rodent cage
	Cage for birds
	Cat carrier
	Tray cat
Total:				360 500

In addition to those listed, you will need to purchase Supplies, that is, feed, disinfectants, cat litters and more.

To work in a hotel for animals, you will need a staff of employees who will look after and care for the animals, organize feeding, walking, etc. At the initial stage, with a low load, 3 people will suffice, not counting the owner. In the future, the staff will be expanded with an increase in the number of overexposure animals. The work of employees will be organized in shifts so that the pets are under constant supervision. The main requirements for employees will be: experience in working with animals (dog handlers, zookeepers, "zoonies", etc.), responsibility, ability to communicate with customers (owners), patience, diligence, love for animals. Also, a veterinarian (part-time) will be involved in work in hotels for animals. Accounting will be outsourced. The owner will be assisted in auxiliary work by family members.

Table 4. Staffing and payroll

Taking into account the average check for overexposure services in the amount of 550 rubles, with a maximum load of the hotel for animals, it will be able to have a revenue of up to 670 thousand rubles. per month, but these figures are difficult to achieve. In the first year of operation, the planned mark will be only 1/3 of the hotel occupancy during peak months (pessimistic forecast). Taking into account the start of work in April, 2 months before the start of the holiday season, it is possible to achieve such a load already for 3 months. Net profit will be about 40 thousand rubles. with a revenue of 222.7 thousand rubles.

Further, in autumn, it is advisable to expect a decrease in demand until the beginning of the winter holidays. In the second month, it is planned to increase the planned mark in the peak months to half the load, in the third - up to 70% in the season, etc. The calculations will also take into account the fact that with a large load, it will be necessary to attract additional staff and, consequently, an increase in the cost of the wage fund. The current costs of the hotel for animals will include salaries to employees, payment utilities and electricity, the purchase of feed and other consumables, advertising fees, expenses for veterinary care and accounting. Only high-quality feed will be purchased for animal nutrition. In this case, the owner can provide any other food for his pet at will. Additional services will be offered to customers to increase the average check.

6. Organizational plan

Responsibilities for the management of the hotel for pets will be taken over by an individual entrepreneur. Its functions will include all business organization processes at the project preparation stage, including registration, equipment management, hiring of personnel, etc. In the course of his activities, he will act as chief administrators, as well as interact with partners and manage marketing promotion. Other employees will report to him, including full-time staff (hotel staff), as well as hired employees (veterinarian, accountant).

7. Financial plan

The cost of the project to open a hotel for animals will be 705.5 thousand rubles. Investment cost items are presented in Table. 5. The financial indicators of the main period of activity are given in Appendix 1. The conditions adopted in the calculations: the planned sales volume per season for 1 year of operation - 220 thousand rubles. (1/3 load), for 2 years of work (in season) - 330 thousand rubles. (1/2 load), in season 3 - 70% load per season, etc. seasonal fluctuations in demand, an increase in payroll from the third year of work by 25% (during peak months), an increase in the average bill for services from the third year by 10% annually.

Table 5. Investment costs

	Cost item	Amount, rub.
Investments in real estate
	Repair work (redecoration of the premises, creation of areas for walking, house work)
Room equipment
	Purchase of equipment
Intangible assets
	Site creation
	Registration and clearance procedures
working capital
	working capital
	Procurement of feed and disinfectants
Total:		705 500

8. Evaluation of the effectiveness of the project

The project to open a hotel for animals comes with certain difficulties in opening, associated with creating its own face in the market. However, after overcoming this stage and the formation of regular customers, the risks are noticeably reduced: the business is put on stream. During the holiday season, with high occupancy of the hotel for animals, it is possible to raise tariffs up to 10% per season without significant impact on the level of demand. Project performance indicators for a five-year period of work are given in Table. 6.

Table 6. Project performance indicators

9.Risks and warranties

The implementation of a project to open and operate a hotel for animals can be fraught with high risks in several cases. These include the unfortunate location of the hotel, a weak level of service, a semi-handicraft organization outside legal field, no ads. In our case, the pet hotel will be located in a large city with a population of half a million, in an area with high transport accessibility. The business will be designed in accordance with all legal requirements, and the level of service will be provided by qualified employees with experience. The absence of such an item as rent in the structure of fixed costs significantly reduces the risks of unprofitability, as a result of which the hotel management is given greater freedom of action in the management of revenue. One of the areas that will be given close attention is promotion in the market with a constant expansion of the customer base. Project risks and prevention measures are described in Table. 7.

Table 7. Assessment of project risks and measures to prevent their occurrence or their consequences

	Risk	Probability of occurrence	The severity of the consequences	Prevention measures
	High volatility in demand for pet hotel services
	Complaints from neighbors, residents of neighboring houses, verification			Placement of a hotel for animals at a distance from residential buildings in accordance with the requirements of the SES, availability required documents for conducting activities, the presence of veterinary passports for animals
	Animal diseases, epidemic, death of an animal in a hotel			Placement of an animal only upon presentation of a passport and after undergoing vaccination procedures, compliance with the conditions for separate keeping, sanitary and hygienic procedures for cleaning and disinfection
	Competitor pressure			Expansion of the range of services, increased attention to service, use of all competitive advantages, revision of prices, development of loyalty programs

Interesting selection of business ideas