How to open an optics salon. How to open your own optical store. Step by step to a stable income from the sale of optics

In our age of high technology, we are constantly accompanied by gadgets. At work - computers, on the road - phones and tablets, at home - laptops and TVs. Undoubtedly, such close contact with technology significantly increases visual load and damages vision. In addition, hereditary diseases “get younger” every year, and visual impairment is no exception.

According to statistics, every fourth person today suffers from vision problems, someone wears glasses, someone wears contact lenses. But, in any case, for their selection, a doctor's consultation is required. Therefore, people appreciate optics salons with competent ophthalmologists.

From the foregoing, it is obvious that optical networks are developing at a rapid pace today. A franchise gives an entrepreneur the opportunity to acquire ready business opticians and open a salon under a brand that everyone is "on hearing".

Paperwork

Understand legal nuances any business is quite a challenge. It will be much easier for aspiring entrepreneurs to buy an optics business, because the franchisor usually provides comprehensive support, including on legal issues. Let's see what needs to be considered.

Choice of optical format.

If you plan to sell ready-made glasses and lenses according to the prescriptions of third-party ophthalmologists, you do not need a license. If your optician will see a doctor, you will need to obtain a license.

Choice of form of organization.

For start business will do both sole proprietors and LLCs. If you do not plan to have an ophthalmologist on staff and engage in the selection of glasses and lenses, it will be enough to register as individual entrepreneur. Otherwise, you will need to register an LLC.

Registration of a license.

You will need to collect a rather impressive package of documents. Let me remind you that if you decide to buy a franchise and start a ready-made optics business, the franchisor will help you with all this. The package of documents should include constituent and registration papers, the conclusion of Rospotrebnadzor, documents for equipment and rented optics premises, as well as documents confirming the qualifications of doctors.

What is the article about?

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An optics salon may seem like a rather attractive business idea. We will try to figure out in detail how to open it, calculate the profitability of the project and get acquainted with the reviews of the owners of such establishments. After all, for a beginner, any information will be invaluable.

(adsbygoogle = window.adsbygoogle || ).push(()); It is worth preparing for the fact that this type of business is quite complicated, since the sale of optics belongs to the medical business line. And the state authorities always have the highest requirements for it and checks of various services will be carried out regularly.

• Activity format
• What documents are needed?
• We are looking for a room
• Choosing equipment
• What to trade?
• Qualified personnel
• Advertising campaign
• Issue price
• Reviews

Activity format

This type of business is highly profitable. This is explained very simply. Firstly, every year around the world, including our country, the number of people suffering from poor eyesight and various eye diseases is growing rapidly. And they need glasses. Even in times of crisis, this accessory is a necessity for most.

Secondly, general computerization affects the fact that these indicators are only getting worse. And if part of the population wants to protect their eyes due to special lenses, then the other half is forced to deal with the consequences of constant work at a computer monitor.

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Thirdly, almost everyone buys sunglasses with rare exceptions. And they also belong to the goods of the optical group and are sold in specialized stores. Therefore, without clients, your salon is unlikely to remain.

Before you open your own optics, you need to carefully analyze the market, assess the level of competition in this segment, and get approximate calculations of average profitability. It is also worth paying attention to fashion trends, according to which customers choose certain frames, as well as enlisting the support of a professional ophthalmologist.

Think in advance which market segment your business will focus on and what format of the institution you intend to open. After all, the amount of capital investment at the start largely depends on this, whether it is profitable for the owner, client base, the need for a particular equipment and the proposed range of goods.

Today, optics may look different:

1. A stall selling finished products is popular among the low-income population. Here, most buyers are pensioners who cannot afford expensive service and branded frames. The product is outlet belongs to the cheap and low quality category. For the owner, this means that organizing a business will be quite simple and will not require large investments, but you should not expect large profits either.
2. A multi-brand store with a diagnostic room - there are already enough wide range of high-quality goods (frames, lenses with different specifics, contact lenses), as well as care products for these accessories. The cost of such products fluctuates in a wide range in order to cover the widest possible range of buyers. To insert glasses into the frame, it will also be necessary to equip a laboratory for the master here, and enough space is also allocated separately for a diagnostic room where an oculist works. Such optics can satisfy any request of customers, and for the owner it will be a profitable investment.
3. Salon-shop of a premium class - with a focus only on branded and elite models of glasses and other products in this area. Clients are served here high level income, but the service must be appropriate. Starting investments are the largest, which affects the longer payback of the project.

Each of the options has its own characteristics in the process of organizing a business, the number of required documents and other nuances. Let's focus on the average, most popular and profitable format - an optics salon with a diagnostic room and a wide selection of goods.

What documents are needed?

This activity should be properly registered in the various government bodies. You will have to go through the following steps:

• Create an LLC (legal entity), that is, a company. And although, according to the law, it can theoretically sell goods in this direction self employed, but the first option remains preferable for a number of reasons.
• Specify OKVED codes 52.32.
• Choose the appropriate form of taxation - STS (simplified).
• Prepare the room according to SES requirements and fire inspection and obtain the appropriate permissions from them.
• If in the optics salon it is supposed not only the sale of finished products, but also their creation, then you will definitely have to issue a license. It is issued by the Federal Service for Surveillance in Healthcare.
• When buying professional equipment and Supplies be sure to require quality certificates, copies of which should be in your hands.
• When hiring staff, check documents on the qualifications of ophthalmologists and sanitary books all staff.

In order not to run into unnecessary problems, it is better to ask in advance at local authorities authorities, what requirements in your region apply to optics salons of the selected format.

If there are difficulties with paperwork or you simply do not want to deal with lengthy bureaucratic processes, then you can entrust everything to legal professionals for a fee. In the case when a novice entrepreneur is not at all confident in his ability to organize such complex business, you can use turnkey solution- a franchise.

We are looking for a room

In this case, you need to carefully approach the choice of a suitable building. Several factors should be taken into account here:

1. High permeability.
2. Rental price.
3. Area dimensions.
4. Compliance with SES and fire inspection standards.
5. Presence of competitors in the area.

So, in the optics salon with a diagnostic room there should be:

• plumbing installed;
• windows are located at a height of 1 meter from the floor or higher;
• total area trading floor is about 40 sq. m., and the place of work of the doctor involves at least 20 square meters. m., including the length of the room for eye examination 2.5 meters;
• equip an office for the work of a master in the manufacture of glasses;
• a warehouse for storing goods can be small in size, since these products are quite compact;
• there is a bathroom for employees;
• good lighting is provided in all rooms;
• trading racks are placed in such a way that each frame is easy to see;
• mirrors are a must.

Think about where exactly to locate the optics salon. After all, the number of customers and the profit of the store will largely depend on the place. A simple stall with ready-made products can also be opened in the market, next to bus stops, or rented space in a shopping center.

But a serious institution will require a separate room on the ground floor of a residential building or office building. It is important that the street is crowded and there are no direct competitors nearby. Do not forget to correlate your opportunities and future profits with the rental rate, because if it turns out to be too high, then you will suffer losses for a long time.

Pay attention to the interior. Everything should be decorated with taste, so that beautiful and neat shop windows attract customers from the outside, and inside it is light, clean, and a feeling of prestige and respectability is created.

Choosing equipment

We list what you need to open an optics salon from scratch:

1. For the trading floor and convenient provision of the entire range of goods, glass showcases, shelves and racks should be purchased.
2. The diagnostic room will require an autorefkeratometer, a dioptrimeter, a sign projector, a slit lamp, a set of lenses and a pupillometer. Modern technology in the form of universal optical equipment can replace several of them at once. Which devices are more convenient for a doctor to work with, it is advisable to discuss with him before making a specialized order. Also, in addition, the optometrist can compile a list of required tools for work.
3. If you have an eyeglass maker's office, you need to purchase the appropriate equipment. But often it is not required, since a specialist can carry out orders at home or in a separate laboratory.
4. Furniture for staff and clients is designed in the same style and harmonizes with the overall design of the hall.

What to trade?

Optics stores can offer customers a fairly wide range of products:

• glasses for vision correction of various brands, shapes, shades, price range, quality and material of manufacture;
• lenses for insertion into the main accessory - you should definitely have different options available (simple, with a range of diopters, for astigmatism, etc.);
• contact lenses;
• Sunglasses;
• related products - cases, wipes, cleaning products, drops, vision aids, etc.

It is important to focus on a wide segment of the market and provide customers with the opportunity to choose products of different price categories. But in any case, each product must have quality certificates and other necessary documents. Therefore, cooperate only with official representatives of well-known manufacturers.

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Please note that when selling frames and sunglasses, most of the customers are guided by fashion trends. Therefore, you should not buy large quantities of goods, otherwise it will remain unsold. And although such a risk always exists, it is better to offer customers modern products and interesting novelties in limited quantities.

Helping you make a choice international exhibition SILMO in France, where the latest collections are provided.

1. 20% - fashionable and branded frames.
2. 40% - sunglasses (seasonal).
3. 30% - contact lenses of the best manufacturers.
4. 10% - care products and several options for cheap finished products from the budget sector.

It is important to set the value correctly. There are many factors that affect pricing, for example, the economic situation in the country, competition in the market, etc. But the main recommendations are as follows:

• for frames of well-known brands, you can safely put a markup of 90-180%;
• corrective glasses - 80-150%;
• contact lenses - no more than 50-80%.

But it is worth considering this issue from another angle. If the product belongs to cheap Korean products, then you can increase the cost by 3-4 times in order to get at least some benefit from their sale. But for elite models, try not to raise prices higher than 1.5-2 times. Here you need to strictly monitor the competition and the cost of frames in the region, so as not to lose customers.

Qualified personnel

To make sales in an optics salon, it is enough to have two sales assistants on staff who have a pleasant appearance, work experience, are able to establish contact with the client and explain the differences in the goods provided. The schedule is set in shifts, and to ensure discipline, it is prescribed job description.

In a serious institution, an ophthalmologist is required. And if in fact it is needed only to maintain documentation and a license, then it is enough to train a student to work with a diagnostic device or hire a simple optometrist with a secondary education. But with a quality approach, you should definitely trust this function only to experienced professionals with an impressive work experience.

If such a salon provides a service for making glasses, then you should look for a good master of this profile. We note right away that this is not an easy task, since there are very few specialists, and the cost of their work is quite high. Most often, they conclude an agreement for the fulfillment of individual orders with a master optician who serves more than one salon in the city according to a free schedule.

In the same way, bookkeeping can be outsourced, which involves maintaining company accounts and tax documentation by a person who is not in the main staff of the store. This saves on wages without loss of quality of work.

It is important that the director of the salon or its owner has certain knowledge. For example, regulatory authorities may require an accreditation certificate as a professional pharmacist or ophthalmologist. Therefore, in the absence of such papers, it is better to hire an appropriate specialist to manage the store.

To spin new salon optics will require some effort and financial investment. You can use different modern ways of advertising:

1. The discovery itself should be covered in the local media - radio, television, magazines.
2. Install a prominent sign above the entrance.
3. Create a website with addresses and phone numbers of the store, a list of services provided, prices for goods and services, a range of products, etc.
4. Post ads on forums social groups, use viral and contextual advertising.
5. Conduct promotions periodically, make bonuses and discounts for regular customers.
6. Attract with fashionable novelties, famous brands, the best professionals and high quality work.
7. Print business cards, leaflets, posters, flyers and other printing products, leave it in different places where potential customers live and work.
8. Pay for illuminated advertising, photo on public transport, banner or other advertising space in the city.

Here you can download a free business plan for an optics salon as a sample.

Issue price

For the competent organization of such a serious project, a business plan with calculations should be drawn up. If it is difficult to do it yourself, then you can use the help of specialists. They will evaluate the market in a particular region and indicate more accurate figures for the costs and expected income when organizing their own business in this direction. We will provide average figures.

	Starting investment	Price, in rubles
1	Registration	20 000
2	Equipment	500 000
3	Premises renovation	100 000
4	First batch of goods	400 000
Total:	1 020 000

You will also need money for the maintenance of the salon.

The price of entry into such a business is rather big, but it's worth it. After all, the profitability of this area is estimated at 20-25%, and with the right approach, in a year you can expect full payback and an increase in constant profit.

According to average estimates, for a month of operation of a popular salon, you can get about 350,000 rubles. True, it will not be possible to reach this level immediately, so you need to have a certain amount in reserve to ensure the operation of the store for the first time.

Video: optics boutique.

- There is a need for external financing? For what purpose do you use it?

It happens. For example, when a new outlet was opened in St. Petersburg, additional funds were required to purchase a large number of goods.

Sometimes money is just needed to replenish working capital when you need to complete a purchase plan for certain brands.

- What banks did you apply to?

I applied only to Sberbank. I realized that it was an extremely dreary process, a lot of documents, certificates and collateral.

I myself have been a client of Alfa-Bank for 8 years. I learned about a new lending service, I decided to try it.

- What is the essence of the service? How does he work?

An easy way to get money to grow your business. But it is not the bank that lends you, but the people. For investors, risks are distributed, and for borrowers, the process of loan approval is simplified.

- How do you rate the service?

Everything is easy and simple done with one click in personal account. You don't even need to contact tech support. You can repay the loan at any time with one button. So I clicked on Friday - the loan was repaid on Saturday.

- How is it different from banks?

Of course, the ease of filing documents and the speed of decision-making. But besides, if you delve into the question, the interest rate in Potok is optimal for a loan for a period of 180 days (2% per month). In banks, a loan is taken on average for 12-24 months. At the initial stage, in the monthly payment, the majority of the amount will be interest, and in the Flow in the payment, interest takes up a fixed amount.

In general, I am sure that even at the current refinancing rate for 180 days, you will overpay less in Potok than in taking a regular business loan and repaying it ahead of schedule by 180 days.

How quickly did you collect documents and receive money into your account?

In a day! I uploaded an extract from Alfa-Bank's client's bank to Potok, and the very next day, in the morning, the money was credited to my account.

- How much did you borrow? Why were you sure that you would return?

I took two loans for 500 and 700 thousand rubles. Closed both early. I took the amounts
not large, based on the average monthly turnover, so that payments do not create a burden on the business.

- Do you plan to use the service in the future?

Here next week, perhaps, I will take more money for the purchase of goods. I believe that there may be a cash gap.

- Do you plan to become an investor?

And I already tried. I checked how it works. It turned out to be convenient.

- Advice for entrepreneurs. When should and should not take loans?

I would not advise taking loans for startups or businesses in the early stages of development. In the beginning, you should understand how it works, and how much money it brings you. There must be experience and some kind of turnover statistics. And already under the development, expansion or specific projects - you can.

What is an optician's shop? This is a company whose product is mainly glasses different orientation from sunglasses to contact lenses. They also sell frames and various products that help take care of the glasses.

Now businessmen pay more and more attention to the trade in optics. According to statistics, about 25% of the country's inhabitants have various problems. 95 percent of residents have sunglasses in their wardrobe. According to experts, the optical trade niche is only 40-50 percent filled.

How to get a stable income

To open such a salon, first of all, you need to prepare the material base. In theory, a store can be opened if you have the registration of an individual entrepreneur. In practice, it's quite different.

If you need a trading license, it will not be easy to get one. You can make this task easier by designing legal entity(OOO).

Under what circumstances might a license be required?

If your plans include only selling ready-made glasses or lenses, then a license will not be needed. If yes, then by doing this you will limit the circle of your customers, and will look like ordinary market stalls.

In order to be able to offer a doctor's prescription glasses to a customer, you will need a license. This is due to the fact that this type of activity falls under the classification of the manufacture of medical equipment.

Making glasses means inserting glasses into frames. To do this, you must have a small office equipped.

If you are in doubt about whether you need a license, contact the Licensing Bureau. Specialists from the bureau will help you in resolving this issue.

Room search

As for the room, there are two options. Let's consider both.

The first option is the most economical.

You can rent a small space for your shop in the market, or in a shopping center. Underpasses are also not a bad option. Engage in the sale of inexpensive optics of Chinese origin.

The total sales volume of such products is considerable, because the goods of the middle price category are in great demand.

The second option is the opening of a solid salon for the sale of optics.

Salons mean by themselves that in it you can not only buy high-quality frames, but also consult a doctor, as well as order prescription glasses or contact lenses.

Renting such a room will not be cheap, because for a trading floor you need at least 35 square meters and about 15 more for a room for diagnosing vision problems.

When choosing a location, the city center is best suited, near expensive boutiques, large supermarkets and entertainment centers. The design of the room should look solid.

An abundance of light, a beautiful interior and professional showcases are essential attributes of a professional optics salon. Hire experienced salespeople to help your customers choose exactly what they need.

Range

Now let's talk about the range. It should be formed depending on which market segment your store is aimed at. Focusing on middle class, make sure that the assortment of your product is represented by a variety of models of different price categories.

Separately arrange a window display with sunglasses. Also, it will not be superfluous to replenish the assortment of your store with contact lenses, all kinds of simulators for the development and strengthening of vision, and other accessories.

You will make the most profit from the sale of sunglasses. A showcase with them can be put up towards the end of winter, because their sales season begins in March, and it will be at its peak in April. A huge margin on them will provide you with good profits.

A salon or an optics store cannot do without an ophthalmologist. He will receive clients and give recommendations on the selection of glasses. Of course, the best option would be a contact doctor who can prescribe contact lenses.

What criteria to choose a doctor

If the doctor is a professional in his field, then he will be able to prescribe the right glasses for people who suffer from astigmatism. People who buy prescription glasses from your doctor will need to see well with them.

It will be necessary to purchase an autorefractometer, with which the doctor will check the eyesight of customers. Such a computer is not cheap, so buying a used device would not be a bad option. The diagnosis will be made by working with a table that checks eyesight, the computer is more for the image than for good.

Almost all people trust more those optics stores where there are such devices, not knowing that it is not very useful.

A good way to increase income is to open an office in the store in which the doctor will work with children who have poor eyesight. For training, there are special sets of exercises that will help get rid of strabismus without resorting to surgery, it is also possible to train the eye muscles.

Parents are shelling out big bucks to save their kids' sight or just to slow down the irreversible loss of sight.

It is unfortunate that the number of children with poor eyesight or those suffering from astigmatism is on the rise. Even in small towns there are many such children, and huge queues line up in such children's offices.

To set up such an office, you need a couple of computers and other equipment that costs less than an autorefractometer. You also need at least two nurses in your state.

When will it all pay off and is it profitable

Most entrepreneurs who work in this business say that it is very profitable, but it must take at least 1 year to reach a good level of sales. Try to attract customers with the help of advertising - this will speed up the process of making a profit.

What are the pitfalls

If you decide that you will be doing business in the field of optics, then you better contact a good consultant, because this market is very specific.

You can make a mistake in the formation of the assortment if you cannot distinguish a frame that is universal in shape, from one that suits a particular person according to facial features.

Keep track of the skill level of your optical sales consultants. Choose only experienced and qualified people. After all, if the buyer wishes to receive information on any product and does not receive it, then he most likely will never return to you. To see behind all this, you need to know a lot of information about lenses from various manufacturers.

Another problem that arises when looking for a master who will make prescription glasses. You will most likely not find unemployed craftsmen, so you will have to bear all the training costs yourself.

Keep in mind one more thing - having bought an expensive machine for turning lenses, the qualifications of the master must also be at a high level.

You need a highly qualified specialist, who is almost impossible to find, if you have purchased a cheap, manual machine.

You can train a young person on a semi-automatic machine, and if the machine is automatic, then the training is minimal, which means that you won’t need a large amount to train a specialist, and you can save at the very beginning, when it’s already very difficult to enter the market and you need to have a lot of money.

Be prepared for big expenses, because you will need to buy or rent a good, spacious room, an autorefractometer, as well as a machine for the master, on which he will actually make lenses. Take a training course for your employees together so that you can train new employees yourself in the future.

findings

Trade in optics - very promising business because the market is not yet completely filled. Before you open a store, you need to do research on what the consumer audience is in your city and the area where the store is located - this will be the right approach to start a successful career.

To get high profits, try to get comfortable in this type of business as quickly as possible. Understand the intricacies of the optics trade, order advertising in the media, in a word, do everything in order to overcome your competitors.

A couple of decades ago, young people with glasses evoked ridicule and sympathy. Today the situation has changed dramatically. Glasses have become not only a device for improving vision, but also an element of style. Tastefully selected frames, colored lenses create their own, unique image, and not necessarily the image of a “nerd”. Much more often, it is thanks to the glasses that a person looks presentable and businesslike.

And experts refer to the optical business as “eternal” industries. Therefore, we can safely say that the opening of an optics salon is a promising undertaking and profitable business who are not afraid of crises.

Overview of the optics market

The work of a modern optics salon takes place in two directions: the sale of corrective optics and vision diagnostics, followed by individual production of glasses.

Shops selling optics can be divided into three types:

— trays with inexpensive finished products usually made in China. The advantage of such points is the cheapness and availability of goods. average price points does not exceed 300-500 rubles. They are very popular among the poor. Sales volumes of such trays reach 65% of all corrective and sun protection optics. Income varies between 2-3 thousand dollars per month. Many of them became the first step in the development of a large optical business. But quite often there are situations when the total monthly income does not allow to recoup the costs. Because, despite the cheapness, the consumer has become more picky and has begun to treat his health more carefully, and the quality of products from natural outlets is usually not high.

— optical shops as medical institutions . Such points of sale are usually tied to pharmacies, shopping malls, can be located as separate pavilions. They are distinguished by a high level of service, because implementation is carried out by people with specialized medical education. Typically, such a store has an ophthalmologist on staff who can provide advice and select the right glasses. The range of goods is quite wide, focused on various consumer audiences: from inexpensive Korean-made glasses to expensive elite Italian models. In some stores there are workshops for making glasses to order.

Usually, large optical salons open several stores with diagnostic rooms, where consultations and orders are taken. At the same time, the production of glasses itself is taken out to remote areas of the city or beyond its limits, in order to reduce rental costs. The monthly profitability of salons of this class is quite stable and reaches the level of 4-6 thousand dollars. But in order to be called a brand salon, they lack an idea, uniqueness, attachment to one well-known manufacturer.

— brand salons are usually of high quality and an expensive commodity. Many of them have a network of stores in different regions. Glasses can cost up to $1,500. Deliveries are organized directly from abroad or through official distributors. Yield most large networks optics is in the range of 10-15 thousand dollars per month.

VIP-class salons have their own sales concept and take into account the latest fashion trends. They certainly have in their assortment luxury goods and, of course, branded models of well-known brands. Such models of glasses were made using modern technologies production and expensive materials for frames, in some cases - and valuable metals. The category of citizens who can afford to buy optics in such salons is not large. Therefore, many networks focus their assortment on buyers with an average income.

As for the forecasts for the development of the optical business, they are quite optimistic. The profitability of salons is confidently holding on to positions of 15-20%. Oversaturation of the market is not expected, because, according to statistics, every person who has reached the age of 40 has vision problems. And that line is getting lower and lower.

The younger generation prefers not to save on their health, but mostly purchase contact lenses. The level of sales of lenses, in relation to the sale of glasses, is in proportion as 2:3. And, quite possibly, this figure will grow. In addition, the attitude of Russians to the way of life is changing. People want to spend money on quality products purchased in specialized stores. And this provides an annual increase in buyers up to 20%. Therefore, the optics market remains quite attractive for investment.

Premises selection

Depending on the services provided, the area of ​​\u200b\u200bthe premises is also selected. For a trading floor, 40-50 sq.m. is enough. Optics is a specific product. Even small areas allow for a wide range of products. In addition, as a rule, there is no need for storage areas. If the salon will be engaged in diagnostics and self-manufacturing points, then the total area should be at least 80-100 sq.m.

The location of the salon plays an important role in generating profits. Therefore, it is desirable to equip the store in a crowded place, with good access roads and an equipped parking lot. The interior should be appropriate - stylish, harmonious and not flashy. Artfully selected design should bring aesthetic pleasure and the desire to return here again. You may need the services of a designer and project development.

Legal aspect of activity

Optics related business refers to medical activities. Therefore, in order to create it, in addition to legal registration, it is necessary to obtain a license for medical and pharmaceutical activities. Documents are issued at the Ministry of Health and Federal Service for Health Supervision and social development. Necessary conditions to obtain a license are:

- the presence of a person responsible for the implementation of activities;
- availability and legal ownership of premises and equipment;
— Availability of personnel with appropriate education.

The premises will also be subject to increased requirements from the regulatory services - Rospotrebnadzor, fire control, SES.

The terms of issuing and coordinating documents can be delayed for several months. And the cost of paperwork will be about 5 thousand dollars.

Diagnostic room equipment

In accordance with SNiP for medical institutions, the area medical office must be at least 18 sq.m. and must be equipped with a sink. Sanitary standards provide for compliance with the requirements for interior decoration, provision optimal conditions on the microclimate of the premises. Natural lighting must be provided in the office.

The cost of equipment for a diagnostic room will cost about 15-20 thousand dollars. Moreover, the purchase of used equipment is not acceptable, because. when drawing up legal documents, its metrological examination will be required. And the risk of failure of these tests increases with the terms of use of the examined devices.

The necessary set of diagnostic equipment includes:

– autokeratorefractometer – a device for measuring refraction and corneal surface parameters – price from $6500;

- dioptrimeter - a device for measuring diopter and selecting optical glasses - price from $ 1500;

- ophthalmoscope - a device for examining the fundus - the price is from $ 1500;

- slit lamp - an apparatus for microscopic analysis of the eye - price from $ 2500;

- pupillometer - a device for determining interpupillary distance - price from $ 200;

– a projector of signs – a device for determining the acuity and nature of vision – the price is from $ 2000;

– a set of trial lenses is used for examination of visual deviations and selection of corrective optics by trial method – the price is from $600.

It is also necessary to equip the medical office with the necessary furniture and the workplace of the ophthalmologist.

Glasses workshop

Typically, optics salons, in addition to selling, provide the following types of services:

– production of glasses, taking into account the selected frame;
— production and tinting of optical lenses;
– repair of frames and ultrasonic cleaning of glasses parts.

To perform these services, you will need the following equipment:

- a machine for turning lenses. It is designed to scan the parameters of the frame, centering and giving the desired geometric shape to the lens. And also for polishing the end of the lenses - the price is from $ 2200;

- manual machine for final processing of lenses. With its help, the grinding of the lens for a specific frame is completed - the price is from $ 220;

– dioptrimeter, necessary for marking the diopter in the optical center of the lens and restoring the required center-to-center distance in glasses – price from $520;

- a heating hair dryer, softens the plastic frame, for the subsequent installation of the finished lens - the price is from $ 130;

– apparatus for ultrasonic cleaning of small parts of frames and hard-to-reach areas of glasses – price from $1300;

- a manual forester is used to cut a groove in the end of the lens, intended for subsequent installation in forest (semi-rimmed) frames - the price is from $ 230;

- a drilling machine, necessary for drilling holes in lenses, in the manufacture of glasses with screw fasteners - the price is from $ 210 ;.

- welding machine, designed for repair and soldering of frames - price from $ 10,000;

- a set of hand tools - the price is from $ 100.

With such equipment, an experienced master optician will spend no more than 1-2 hours to complete the task. For an optics salon with an impeccable reputation, this is a good indicator. Therefore, in order not to lose customers, it is not worth extending the order execution time.

But the order assumes that ready-made frames are already available. However, most firms are expanding their capabilities and are engaged in the manufacture of frames on their own. In terms of profitability, the production of glasses from the initial stages occupies a leading position among small and medium-sized businesses. Moreover, the frames can be not only for glasses that correct vision, but also for sun protection.

The cost of a complete line for the production of frames will be 25-50 thousand dollars. In many ways, the price of equipment is influenced by the manufacturer. The cheapest will be Chinese machines, more expensive - German and Swiss. To service the production workshop, you will need a link of 3-4 people. And the productivity will be from 1000 to 2500 products per shift.

Formation of the assortment and selection of personnel

The cost of buying goods will cost from 25 to 50 thousand dollars. The wider the choice, the more productive the work of the salon will be. Therefore, the assortment should include at least 500 types of frames, 10-15 types of contact and spectacle lenses and at least 80 diopters of each separate species as well as sunglasses and accessories. Contact lens care products must include at least 10 items.

Recruitment of qualified personnel can be the most difficult task when organizing a spectacle business. In particular, this applies to experienced master opticians. The shortage of this profession has long been outlined in the labor market. And each salon in its own way comes out of these situations. Some poach specialists from competitors, others recruit graduates from universities and colleges. One of the solutions to the problem is self-training. The training of a master optician, with his subsequent employment, will cost about $ 320. Also, the mandatory staff should include an optician consultant, an ophthalmologist, a manager, an administrator.

The total initial investment will be at least $100,000. The payback period for optics salons depends on the number of services provided. On average, this figure is 1.5-2 years.