• About the tire business
• Step by step plan to open a tire shop
• How much does a tire shop owner earn?
• Purchase of equipment
• Preparation of documents
• OKVED and the taxation system

The tire business has always been, is and will be relevant as long as millions of cars drive around our roads. Despite the growing number of cars and car owners, entry into the tire business for new players is not getting any easier. The reason for this is a huge competition in the market, a large number of network players, continuous price dumping. In fact, a newly minted entrepreneur has two ways here: either invest millions in creating a large store with a huge assortment (in order to somehow stand out from competitors), or open a small service (tire fitting) and, based on it, a small trading department. Both options have the right to life, although the second requires much less financial resources to open, and therefore looks like the least risky business ...

About the tire business

The tire business is far from what it was 10-15 years ago. According to experienced businessmen, today an increasing number of car owners prefer to buy tires in online stores. Especially in large cities and metropolitan areas. This certainly hits hard on the pocket of real retail stores. Therefore, in order to survive in the face of increasing competition, it is also necessary to transfer your business online, create an online store (the opening of which costs from 60 thousand rubles).

Although online, too, not everything is so sweet. Other market players also understand the benefits of the Internet, so there are more and more online tire stores every year. However, it is one thing to create an online store, any web programmer will do it for you. Another thing is to promote it and promote it as high as possible in the search results. Advertising in Yandex Direct is an expensive pleasure, although it is a fairly effective means of attracting customers. For example, 100 clicks to your site through Yandex Direct will cost you 1,500 - 2,000 rubles.

How much money do you need to open a tire shop

Be that as it may, the investment in opening a tire store can amount to several million rubles. Given that the premises will be rented. The main cost item is the creation of a range of tires. The main thing here is not to make a mistake with the initial purchase, so as not to stock the warehouses with non-traveling items. If there is no experience, it is better to consult with experienced market players, to study the market and demand as closely as possible. For example, the most popular tire sizes for foreign cars are as follows: 175/70 13, 175/65 14, 185/70 14, 195/60 15, 195/65 15, 205/65 15, 205/55 16. For expensive car brands (Toyota Prado, Volkswagen Tuareg, etc.) sizes are in great demand: 225/65 17, 255/55 18, 265/65 17.

Some difficulties may arise with the search for tire suppliers. The ideal option, although the longest, is to work for a tire company in your city or region for some time (well, or find good friends there). So you can thoroughly study the car tire market, which in the future will significantly increase the chance of successfully building your own business in this industry.

Experienced entrepreneurs argue that those stores that, in addition to trade, also develop service, have a greater chance of success. A good tire service, which also sells tires, will never “bend”. Tire fitters win customers much faster and easier, especially during the next “rubber change”. Yes, and it’s easier for the car owner - I bought rubber in a tire shop and immediately replaced the old tires with new ones. In addition, tire shops sell used tires, and earn good money from it. Therefore, the path from opening a tire fitting, and then already sales department for the sale of tires is seen as much more "cheap", reliable and proven.

On the Kolesa.ru forum, a user under the nickname “nbv” posted a very interesting stuff titled "The Tire Business Has Come to an End". He said that today there are fewer and fewer businessmen earning serious money in the tire business. Some big players, eager to overtake competitors, greatly underestimate prices, selling tires almost at cost. As a result, they themselves do not earn and do not allow others to do it.

Beginning Entrepreneur Mistake

The mistake of most market players is the pursuit of sales volumes. A wise manufacturer offers all sorts of bonuses to wholesalers, who collect thousands of batches of tires, clog warehouses and, as a result, do not know how to sell it all. It turns out that tires are sold with a ridiculous markup of 5-10%, instead of the prescribed 30% markup. At the end of the season, such a company does not earn anything, its employees quit, the company cannot develop its network, purchase new equipment, etc. The moral here is that you should not try to sell more, it is better to sell less, but for more high price. After all, in order to sell more tires, you need more managers, more storage space, greater logistics costs and so on.

* Calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to organize an automotive goods store in Novosibirsk. The store is located in a residential area with a high population density, there are no similar stores in the immediate vicinity, which is the basis of the company's competitiveness. The range of goods is relatively narrow: consumables and materials, suspension parts. All products are non-original, but are licensed analogues of the original. Price category - economy and standard.

Against the backdrop of falling solvency of the population, sales of new cars decreased, which led to an increase in the average age of the car fleet. Many cars need more frequent maintenance and repairs. In addition, there is a shift in demand towards non-original parts due to their greater affordability.

Table 1. Project performance indicators

2. COMPANY AND INDUSTRY DESCRIPTION

In 2016, the number of cars in Russia exceeded 56 million units. Of these, 44 million are cars, more than 6 million. trucks, 890 thousand buses, 2.2 million motor vehicles, more than 3 million trailers and semi-trailers. Motor transport remains one of the most popular means of transporting passengers and goods.

At the same time, almost 50% of all motor vehicles operated in Russia were produced before 2005, which means the need for frequent maintenance and repair. Economic crisis in the country led to a decrease in the solvency of the population and the growth of the market for used cars while reducing the market for new ones. This has greatly affected the auto parts market.

A distinctive feature of the auto parts market is its high degree of closeness for evaluation due to the high proportion of counterfeit and contraband products.

The market of auto parts for used cars in 2014 in physical terms grew by 2% compared to 2013, however, due to the devaluation of the ruble, in terms of money the market volume decreased by 1%. In 2015, in volume terms, the market also grew by 2%, but the decline in revenue was already about 3%. Total revenue, according to experts, amounted to 22 billion dollars. At the end of 2015, the primary automotive market decreased by 37.5%, which led to a further shift in demand towards parts for used cars.

The most popular categories on the market today are suspension components (reflecting the state of the roads in the country), as well as lubricants and tires. The volume of the tire market in 2013 amounted to 3 billion dollars, or about 15% of the total volume of the auto parts market. Suspension parts account for about 10% - $2.2 billion.

One of the main market trends has been the desire of car owners to reduce maintenance and repair costs. This is usually done by purchasing spare parts directly from the manufacturer or distributor, bypassing an intermediary - a car dealership, or by postponing repairs "until the last". Savings can also be achieved by servicing cars in budget car repair shops, and not at an authorized dealer or in service center high level. In the past two years, the demand for used auto parts has also grown, the cost of which is about two times lower than the cost of new ones. However, the desire to reduce maintenance and repair costs can be a catalyst for sales growth, as second-hand and inexpensive low-quality products usually require more frequent replacement or can even lead to failure of vehicle components and assemblies that, in in turn will require repair or replacement.

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China is traditionally the leader among manufacturers of non-original spare parts. The share of Chinese products accounts for about a third of the market. A large share is contraband products, as well as non-original parts produced without a license - their number in the total volume, according to experts, is about 70%; the volume of only counterfeit products is about a third of the market volume. Mainly expendable materials and inexpensive parts - brake pads, filters, oils and suspension parts.

The import substitution policy has led to a slight increase in the production of auto parts - both for domestic and foreign cars - at Russian facilities, but it is not possible to fully cover the need for them. According to experts, it is pointless to talk about import substitution in this segment. According to RBC analysts, this is due to the fact that domestic enterprises do not have equipment that can be used to produce high-quality analogues of original spare parts. In addition, the prices of Russian analogues are significantly higher than Chinese ones with a small difference in quality.

Due to the depreciation of the ruble and other negative economic factors, there was a significant increase in prices for auto parts. The increase in the cost of some parts was up to 100%. Auto parts stores are trying to offset this growth with their own profits, but such activities are not able to completely contain it.

Figure 1. Growth rates of prices for original oil filters for cars of various price categories in 2013-2015, rub./unit

Figure 2. Growth rates of prices for non-original oil filters for cars of various price categories in 2013-2015, rub./unit

Figure 3. Growth rates of prices for original automatic transmissions for cars of various price categories in 2013-2015, rub./unit

Ready-made ideas for your business

Original spare parts come to Russia in the following way: from production to a warehouse in Europe, then to a warehouse in Russia, from where they are distributed to official dealers. Such a logistics scheme excludes the resale of goods on the way to the consumer.

"Gray" logistics suggests a different path: the goods are delivered to the intermediary or directly to the consumer in various alternative ways. For the most part, deliveries are organized from the UAE, since original products are much cheaper there.

Distinctive feature Russian market auto parts is a small number of warehouses. Due to the wide range of products, retail stores do not store the entire volume on their own, but, if necessary, order the desired item from the supplier. This significantly increases the delivery time of the goods to the final consumer - up to two or three months.

Ready-made ideas for your business

There is a shift in consumer activity towards online stores, which is typical for the entire market as a whole. Due to the absence of a number of items of expenditure inherent in traditional physical stores, they are able to offer more affordable prices, which is a critical factor today.

According to experts and market participants, the demand for car parts will continue to grow in the near future, due to the general aging of the vehicle fleet. The greatest demand will be for spare parts for new and used cars of domestic production and used foreign cars. Also, first of all, non-original parts will be in demand, as they are more affordable.

According to the VTsIOM survey, only 6% of car owners are ready to give up traveling by private car, while 64% said they would not give up a car under any circumstances.

Considering all the given data, we can conclude that the project is highly promising. The project involves the organization of an auto parts store with an assortment of budget and medium price segments. The product line includes high-demand parts such as consumables and suspension parts.

The location of the store is the Leninsky district of Novosibirsk. Novosibirsk is the third most populated city in Russia (1.5 million people), the administrative center of the Siberian Federal District and the Novosibirsk Region. Commercial, business, industrial and cultural center of federal importance. Leninsky district is the third largest and most populated district of the city, with a population of 298 thousand people.

Ready-made ideas for your business

The store is located on a rented area on the ground floor of a multi-storey residential building, has a separate entrance from one of the main avenues of the area, which ensures high traffic of visitors. Competitiveness is based on the following factors:

lack of direct competitors in the immediate vicinity

the assortment includes only popular goods, which ensures a quick turnover of the warehouse

the presence of a direct supplier in the territory of Novosibirsk, providing a price on the terms of "wholesale from one piece"

3. DESCRIPTION OF GOODS AND SERVICES

The store sells high-demand automotive products. All products are non-original, but are produced by licensed manufacturers and are full analogues of original parts. Since even with a relatively narrow product line, the list consists of several hundred items, for convenience, product groups and average check by them. The list of commodity groups is given in Table. 2.

Table 2. List of product groups and selling prices

As the market analysis shows, the prices correspond to the market average.

4. SALES AND MARKETING

Sales are carried out through the trading floor of the store. The target audience- car owners living in the Leninsky district of Novosibirsk, mostly men aged 22-60, owners of domestic cars and inexpensive foreign cars, who carry out part of the maintenance and repair work on their own.

The competitiveness of the project is based on the demand for products of the assortment line, as well as territorial proximity to the consumer. The price in this case is neither an advantage nor a disadvantage, since it corresponds to the average market level.

The store is located on the first floor of a multi-storey residential building with a separate entrance from one of the main thoroughfares of the area with a lot of traffic - both pedestrian and car. There are parking spaces in front of the store, where you can leave your car without any problems during the working day, which is important for store visitors.

The entrance is decorated with an attention-grabbing sign (light box). At the start of the project, promotions are held with the distribution of flyers and business cards to owners of cars parked in the immediate vicinity of the store. Flyers are also distributed along with mail to mailboxes within the Leninsky district. Clients who come with a flyer or business card are offered a discount of up to 10% depending on the commodity group. Advertising in elevators can also be a relevant advertising variant.

The promotion of the store's trademark is also carried out via the Internet, in particular, through social networks vk.com, ok.ru. For this, pages are created filled with various content:

useful information about car care, about self repair

information about market novelties and automakers news

entertainment content - jokes, funny pictures

engaging content - contests, polls

Direct competitors are located at a considerable distance from the store, which significantly increases the competitiveness of the project. Demand for the project's products is fairly even, with slight seasonal fluctuations during the spring-autumn car maintenance period.

Table 3. Planned sales volumes

	PRODUCT / SERVICE	AVERAGE PLANNED SALES VOLUME, units/month	PRICE PER UNIT, rub.	REVENUE, rub.	VARIABLE COSTS, rub.
	Brake pads
	Suspension parts (struts…)
	timing belts
	Spark plug
	Accessories
	Rechargeable batteries
	Wiper blades
			Total:	753 525	502 350

5. PRODUCTION PLAN

The store is located in a rented area of ​​30 m2, of which 15 is trading floor, the rest is a warehouse and utility rooms. All communications are connected, the premises meet the requirements of supervisory authorities; The room is in need of cosmetic repairs. Warehouses equipped with shelving, a strict labeling and warehousing system has been introduced for quick search the required product.

Shop equipment, including cash register equipment, is purchased from suppliers in Novosibirsk. A KKM service contract is concluded. KKM complies with the latest requirements of the legislation on the electronic transfer of information to the tax service.

The supplier of the goods is a federal wholesale company specializing in automotive parts. The supplier's warehouse is located in Novosibirsk, which allows you to minimize the cost of logistics and delivery time. The customer is expected to pick up the goods.

6. ORGANIZATIONAL PLAN

IP was chosen as the organizational and legal form of the enterprise, the form of taxation is UTII. It is assumed that the project initiator will be self-employed, who will perform all management functions, handle marketing and purchasing, and also work as a shift clerk in the store. To perform leadership functions, the project initiator has all necessary knowledge and skills, has experience in the field of trade.

The entire project implementation process can be conditionally divided into three main stages: preparatory, growth, and operational stages. During the preparatory stage, the premises are repaired, supply contracts are concluded, and a replacement seller is selected. The duration of this stage is one month. At the growth stage, the project develops up to the achievement of planned sales volumes. The duration of this stage is 9-10 months. The stage of operational activities is not limited in time and depends on the state of the economic situation.

Table 4 staffing and payroll

	Job title	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative
	Accountant
Trade
	Salesman
	Total:			RUB 25,500.00
	Social Security contributions:			RUB 7,650.00
	Total with deductions:			$33,150.00

7. FINANCIAL PLAN

The financial plan of the project has been drawn up for a five-year period (Appendix 1). The plan takes into account all the income and expenses of the project, determines the cash flows of each period. Income is understood as proceeds from operating activities, other types of income are not provided for by the project. Annual revenue after reaching the planned sales volumes - 8.6 million rubles; net profit after taxes - 1.5 million rubles.

Investment costs for the project - 785,000 rubles, of which the project initiator's own funds - 500,000 rubles. The lack of funds is planned to be covered with a bank loan for a period of 24 months at 18% per annum. The loan is repaid in annuity payments, credit holidays are three months.

Table 5. Investment costs

	NAME	AMOUNT, rub.
Real estate
	Warehouse and office renovation
Equipment
	Trading equipment and cash register
Intangible assets
	Website development
	Rental deposit
working capital
	working capital
	Purchase of the first batch of goods to the warehouse
	Total:	785 000 ₽
	Own funds:	RUB 500,000.00
	Required borrowings:	285 000 ₽
	Bid:	18,00%
	Term, months:

Variable costs include the purchase cost of goods, as well as the cost of transporting them to the store's warehouse (Table 6). Fixed costs include rent, advertising, depreciation and other recurring payments (Table 7). The amount of depreciation is calculated using the straight-line method, based on the useful life of fixed assets and intangible assets of five years.

Table 6. Variable costs

	PRODUCT / SERVICE	COSTS PER UNIT, rub.	TRADING MARGIN, %	UNIT COST, rub.
	Brake pads
	Suspension parts (mounts, arms...)
	Suspension parts (struts…)
	timing belts
	Spark plug
	Filters (air, oil, fuel...)
	Accessories
	Rechargeable batteries
	Wiper blades
			Total:	11 499 ₽

Table 7. Fixed costs

8. PERFORMANCE EVALUATION

Evaluation of the effectiveness of the project is carried out on the basis of an analysis of the financial plan, cash flows and simple and integrated performance indicators (Table 1). To account for the change in the value of money over time, the discounted cash flow method is used. The discount rate is 5%.

Simple (PP) and discounted (DPP) payback period of the project is 11 months. Net present value (NPV) – RUB 1,149,027 Internal rate of return (IRR) - 11%. Profitability index (PI) - 1.46. All these indicators testify to the investment attractiveness of the project. A low discount rate is acceptable, since the main investor is the project initiator, for which such a rate of return is satisfactory. The Bank receives collateral in the form of acquired fixed assets, in addition, financial plan testifies to the stability of the enterprise.

9. WARRANTIES AND RISKS

To assess the risks associated with the implementation of the project, an analysis of internal and external factors is carried out. The internal ones include:

the wrong choice of the location of the store, which will affect the traffic of visitors and the loss of income - this option seems unlikely, since the store is located on the main highway of the area and has a car parking in front of the entrance; if this option is implemented, it is necessary to provide for the possibility of prompt relocation to another location

incorrect formation of the assortment line, which can also lead to failure to reach the planned sales volumes - it is necessary to constantly monitor sales volumes and warehouse turnover, monitor competitors, and also receive feedback from customers to adjust the assortment.

Main external factor we can consider the appearance of direct competitors on the territory of the Leninsky district. In this case, it is necessary to provide for the formation of a pool of loyal customers at the expense of High Quality service, as well as through loyalty programs - discounts for regular customers, etc. It is also necessary to provide for the possibility of expanding the range to attract more customers.

We have collected the questions most often asked by our clients and answered them in one sick article.

- How to choose tires?

There are a huge number of tires on the market from different manufacturers with different characteristics and prices. It is very difficult for an ordinary buyer to choose the right thing for him.

Tire production is a high-tech process. It is impossible to produce tires in the "cellars of the Moscow region".

One price - one quality

Among tire manufacturers, like other products, there are famous names- brands. Manufacturers carefully monitor each other's achievements and do not allow the competitor to take a big lead. To say that someone is better and someone is worse is not entirely true. You can say that all tires are the same if you compare tires in the same price range.. Sellers use the following tactics: the best tire is the one that is in stock. Therefore, the question of which manufacturer is better will not help you make the right decision.

Each product has its own price

Tires are very easy to understand - the more expensive the tires, the more famous the brand and the better the quality. All manufacturers offer the lineup tires at different prices in order to cover the entire market, which clearly indicates their quality. Not every consumer is ready to buy expensive tires, just as not everyone drives luxury cars.

One manufacturer, different tires

Sometimes you can hear: “I didn’t like this manufacturer so much, I don’t need to offer it.” Believe me, just as Mercedes has an “A” class that you may not like, so there is an S class that you will be delighted with, or maybe the E class will suit you just fine. We all know that everything has its price. It's the same with tires.

A, E and S classes
Mercedes-Benz

Current classification cars developed in the mid 90s. Each class denotes a body type.

From Wikipedia

You can't cheat on the internet

None of the sellers of tires in the age of the Internet will sell you dear cheap goods and vice versa, since there is a risk of losing a client forever.

Conclusion: the choice of tire should depend on the capabilities of your wallet.

If you want to receive the latest technology tire industry, we will be happy to offer them to you, but neither here nor anywhere else you can get the latest high-end tire model for three kopecks. The retail network "ON KOLESACH.RU" is a multi-brand seller. We have everything for every taste and wishes!

- How to choose summer tires?

Is it worth it or not to "change shoes" in the spring of your car? Many people still cannot answer this question and continue to drive on winter tires in the summer. This is especially noticeable when winter tires are not studded, and the car needs to be sold. Worse, when the tires are spiked - you won’t really ride with them, as the gnashing of the spikes on the asphalt will be annoying. Besides that for winter and summer tires different pattern tread, they are made of rubber with different properties. Winter tires are made from softer grades of rubber. Therefore, in the summer heat, softening, they lose their performance. Let's just say: all their advantages for the winter disappear on the summer molten asphalt. Summer tires, on the other hand, are more rigid. As a consequence, in winter frosts they become too elastic to provide normal grip of the wheels with the road surface.

Frugal drivers change tires in a timely manner, maintaining tire properties, and tire life is increased without sacrificing safety.

In the figure, we see that the most expensive tire costs 9,500 rubles, and the cheapest - 2,201 rubles.

You can move the slider to match tires in different price ranges. The next question, which should be treated with cold calculation: “How much am I willing to pay?”. Just like you decide in a shoe store, cosmetics, clothes and restaurants. The manufacturer, putting the maximum amount of technology into the tire production formula, spends money on it. The more new technologies, expensive additives are invested in the tire, the more expensive it will cost. It is not customary for a manufacturer to sell a low-quality product for a lot of money.

The main parameters of summer tires

Price-brand ratio

Road grip performance

exchange rate stability

Noisiness

Comfort

Controllability

wear resistance

Anti-hydroplaning

cornering stability

Speed ​​mode

None of these parameters can be assessed for yourself until you start using tires. How can you appreciate the level of the restaurant until you try the salad from the menu.

The manufacturer sets a fair price for the product, based on the costs that are invested in the production of a particular model.

A good thing is expensive - this is the rule of the market.

- What are interchangeable tire sizes?

The manufacturer often recommends several sizes of tires of different widths and diameters for one car, prescribing this in the technical documentation.

On the site "On Wheels.RU" in the selection are collected all the recommendations of manufacturers. By specifying the data of your car, you can safely use the information on the interchangeability of tires and, accordingly, rims by car.

Sometimes professional tuning studios use tire sizes that contradict those prescribed by the car manufacturer. This is done in order to improve appearance car to get a sportier or more aggressive look. Ateliers work closely with manufacturers, receiving confirmation from them for changes in the technical parameters of the car, including tires.

The question is often asked: “Can I install the tires that were left from the car that was broken by a neighbor?”. Remember, tires are a very important element of the car, on which, first of all, the safety of the driver depends.

In this case, the selection of tires by size on the site will give you all the information. We recommend relying on two sources - our selection of tires and the technical data sheet of the car. When designing a car, developers calculate, sometimes even empirically, based on operating practice, which tires should be. By changing the parameters of the tire, that is, by installing tires of a larger or smaller size, you violate the technical specifications. The car may be getting prettier, but that could put the safety of you and your loved ones at risk. The company "On Wheels.RU" does not recommend that you do this.

The second case, let's call it tuning. We recommend that you contact a tuning studio for a recommendation specifically for your car. Companies that do this seriously should have patents to improve cars. But if you just "cut your wings with a grinder" and seek to install tires, focusing solely on your taste, we would not want to participate in this life-threatening adventure. Fulfilling technical requirements you will always be safe.

The company's programmers developed the Tire Applicability Calculator. It is available on the app for Android and iOS platforms. Using the calculator, comparing tires, you will get information about the change specifications when resizing.

Application
for your phone
or tablet

Selection of tires and wheels by brand of car and motorcycle and registration for installation services

- How to choose winter tires?

There are some basic tips for choosing winter tires.

Don't expect frost or snow. Change tires as soon as the temperature is stable around +5. The sooner you do this, the:

• Spend less
  time
• More attention
  the seller will give you
• Safer you'll be yourself
  feel at the peak of bad weather

winter tire- a car tire specially designed for use in the cold season at temperatures below +7 °C.

From Wikipedia

Are spikes needed?

In the stores of the On Wheels.RU chain you will be offered big choice tires, but it is difficult enough to pick up a product when the buyer does not know what he wants. We have prepared a small test for those who cannot decide which tires to choose. Do not take this as a dogma, but it will help you make your own choice based on the operation of your car. Believe me, if you yourself do not know what tires you need, how can the seller know about it? It is not always possible to carry out the test below during the peak sales season.

Answer the questions by choosing "Sh" and "N/S".

The first studded snow tires were created in 1933 by Michelin.

From Wikipedia

1. Minimum temperatures in your area:
   • Not lower than -15 — N/W
   • −15 and below — W
2. How public utilities work in the city:
   • The snow is removed, the roads are watered with a non-freezing composition - N/W
   • The roads are snow-covered, the snow is packed and the asphalt is not visible - W
3. Driving experience:
   • Up to 5 years - W
   • More than 5 years - N/W
4. Where do you travel most often?
   • Only in the city N/W(but pay attention to point 2)
   • In the city and outside the city - W
5. Does the car have ABC?
   • Yes - N/W
   • Not - W
6. Where do you have to park in winter at home and office?
   • Paid guarded parking N/W
   • In the yard or as you like - W
7. What kind of ride do you prefer?
   • Aggressive, fast, fast W
   • Calm, on a familiar road - N/W
8. Car drive:
   • Rear - W
   • Front - W
   • Full - N/W
9. Spikes destroy the road surface:
   • It worries me, but I often move in the snow - W
   • I want to save roads N/W

Count the number of "W" and "N / W". If you scored more "W", then studded tires are preferable for you, if "N / W" - order non-studded tires and you will not be mistaken.

If you passed the test and still decide to buy other tires than the result indicated, we respect your independent choice. The main thing for us is that you know what you need.

You can do it yourself without wasting your time on calls, especially during the peak of seasonal sales.

The seller has sufficient information to answer where the product is located and whether it is available at all. To form a response, he uses software, to which the company's website is also connected. We suggest that you use them yourself and do not waste time calling and communicating with sellers who do not have time to answer during the peak sales season.

The item listed on the website is in stock. If the product is sold or reserved, it immediately disappears from the free sale and, as a result, from the site.

If you have selected a brand, model and size, the site will show everything that is in stock.

What to look out for

• Product availability. The quantity is usually indicated up to 12 pieces. This means that there are 12 or more of these tires in stock. It is better to place an order through an electronic shopping cart to reserve a product for yourself.
• Quantity of goods. The product may remain 1 unit (this will be indicated on the site). Be careful here. If it says that there is only one item left, you don't have to specify if that's the case or not. It is not in our rules to hide goods from buyers. You should not demand to find 3 more tires or disks, as you need them. It does not depend on the manager. As soon as the tires go on sale, they will immediately appear on the site with an indication of the warehouse or store where they arrived.
• Where is this product located? You can find out by clicking on the "Availability in stores" link.

This sign marks a product that is in stock.

After selecting the item in stock, determine the desired quantity and add it to the "Basket". That's all you need to do. Then the system will do everything automatically and notify you when the goods will be delivered to you or when you can drive up and pick them up at the store.

If you did not find your tire or rim size on the site

• Check if you entered the correct tire or rim size.
• If you selected the size by car, then use the selection by size or vice versa.
• If you entered all the parameters correctly and the program answered that this size is not available, then we most likely will not be able to help you.

Be sure to leave a comment or write in the "Book of Complaints and Suggestions" about the lack of the size you need.

What is the year of manufacture of the tire?

The seller will not always be able to give you an accurate answer to this question over the phone, since at the time of accepting the order, the tire may be in another warehouse. Let's figure it out on our own. The question is important and often arises from buyers. What is the manufacturer's rule?

Manufacturer's rule: A tire is considered new for 5 years. This means that it can be sold within 5 years from the date of production.

Sometimes this moment is confused, believing that 5 years is the expiration date of the tire, but this is not so. In this regard, there is an official letter from the certification body. There is no one higher than this institution. The courts accept their expert opinions for conducting cases related to road accidents and various types of damages. Very rarely tires do not have time to sell in 2 years, but if you suddenly come across an “older” tire, there is nothing to worry about. Under the Consumer Protection Act, you can return an item you don't like.

The Na Kolesakh.ru company closely monitors its assortment and tire release dates. If you have been sold or offered a tire in our stores that is more than 5 years old, let us know at " Book of complaints and suggestions” located on the site.

- How to view all brands of tires and rims on the site?

There are two possible options for viewing all product brands.

Catalog

Use the view of all presented brands on the site if you want to get acquainted with the range of tires and wheels that our network sells. To do this, select a product (tyres, wheels, etc.), and the site will present you with a full range of brands presented this season. We warn you: this is a very large amount of information - about 15,000 tire and wheel items. By revealing the brand, you can see all the models presented this season that are on sale. Items in stock are marked with green checkmarks. If you open a model separately, you can get more detailed information: size, characteristics, availability, what warehouse it is in, etc. Use this view only if you want to get acquainted with the range of the company as a whole. Do not match the product to your car in this way, as what you may like in terms of parameters may not suit your car.

Summer, winter or all-season tires are marked with such icons

Icons for cast or
forged wheels

Selection of goods by car

To see the brands of products that fit your car, use the search by car or by size. Specify the parameters of your car or dimensions, and the program will automatically select all the available brands that fit your car. Don't rush to call. It’s better to “play” with the program yourself and choose the most best option, which suits you in every way.

- What depends on the country of the tire manufacturer?

Very often, sellers have to answer the same questions of the buyer: “Which is better, Continental or Nokian, Bridgestone or Yokohama?”, “I can’t decide whether to put GoodYear or Michelin?”. This is understandable, as it is usually difficult for a car owner to understand the variety of brands and models. To answer this question, it is necessary to see through the eyes of professionals what the market of tire manufacturers is like, who is the leader and why?

The leader in the tire industry, as in principle in other areas of business, is the company that sells the most.

world leader for a long time was Bridgestone, and the European sales leader was Continental. Although I am sure that among the readers there may be motorists who did not like the operation of tires of these brands. And, on the contrary, they liked Nokian or Yokohama tires, the share of sales of which in the world is much lower.

Why is that? In fact, the same situation with any other product. Ask yourself and your friends which refrigerator is the best, which milk is the most delicious, which clock is the most accurate, and you will see: how many people - so many opinions.

The answer lies in three points:

Manufacturers are in fierce competition. In order for a product to sell, you must constantly improve it and sell it as expensive as possible. Accordingly, as soon as a new innovative tire (and the most expensive one) goes on sale, other manufacturers immediately study what's new and try to do it even better or at least at the same level. The manufacturer tightly controls his production, and if he managed to save on production, labor, this will not change the price on the market for this product, since its quality is impeccable. The only thing that can change the price of a product is competition.

2. Personal connection to the brand

An important argument when buying is our personal feeling of comfort from operation. We enjoy what we use famous brand, are satisfied with its quality and get moral satisfaction from it. It happens and vice versa - we expect more and remain disappointed.

We constantly receive all sorts of information that affects our attitude towards brands. Some brand organizes races, another - a test drive, the third sponsors a charity evening. We ourselves do not notice how this forms our respectful attitude towards the brand. These are very costly and well thought out marketing techniques.

How do we choose any product in the store

We come to the store and see the goods we need (for example, a refrigerator). The question arises: can we pay for what we liked, because the manufacturer, releasing the most advanced product for sale, sets the maximum price for it. If the price is too high for us, we take the product that is cheaper. The most interesting thing is that the same manufacturer can offer the goods cheaper. It's just that a more affordable model will lack some of the latest features.

Each manufacturer understands that it is impossible to sell only expensive tires, since the company will have a small share in a large market “pie”. Therefore, the manufacturer is trying to get a larger market share, load its production more and sell tires in different price niches. But the cheaper the tire, the less technologically its production.

Let's summarize:

Large corporations have already thought of everything for us, and the maximum that we can do before entering the site is to check the contents of our purse. Answer your question: “How much am I willing to spend on tires for my “swallow”? Choose the size that suits you on the site, and the program will offer several brands and models. At the top there is a "price slider" that will allow you to leave tires only in the price range that suits you. In tires, as in any other product, more expensive means better.

Take what is closer, what you have already heard about, in other words, whose marketing worked better. Remember: tires of different brands at the same price are absolutely the same in operation. If you have experience of personal exploitation, rely on it. Do not be afraid to experiment: if there are many tires of different brands in the same price niche, take one that has not yet been ridden. Don't be discouraged if you can't get the most expensive tire. Not everyone can afford the most expensive phone, but everyone has a phone, and that doesn't make making calls any less fun.

A year of the life of an online tire and wheel store from the first days: the cost of creation, the annual budget, the cost per click and some figures regarding the company's turnover.

In March 2014, Pavel Yemelyanov, director of the Protector tire fitting company, approached our studio with a proposal to create a website for them selling tires and wheels.

Tire service was located in a very good location, in the city center, with a convenient entrance, where there are no traffic jams, which is very rare for our city.

location of the tire service “24shina.rf”

Pavel said that he plans to start retailing tires. It is not yet planned to have its own stock of tires, tires will be bought for the client from the warehouses of suppliers (the emphasis is also on the search for rare tire models, and the sale of 1 pc). There are 6 main tire suppliers in Krasnoyarsk, which supply tires to almost all shops in the city.

At the time of the launch of the site, 41 online tire stores were already operating in Krasnoyarsk. Therefore, we had to work hard in order not to remain 42nd.

Scheme of the online store:

1. Sales will be organized through the online store.
2. After placing an order, the client must pay for the purchase on the website or at the office (in the tire shop).
3. After payment, Pavel buys the necessary tires from suppliers and transfers them to the client at the goods distribution center or delivers them to the address convenient for the client. (Mostly, customers pick up goods from the distribution center, where they can immediately change their shoes with a discount of up to 25%, which they do in most cases. This is to attract customers to tire fitting).

The first thing to do was create a website.

To make the site, we considered two options:

• Creation of an exclusive store - 250 - 400 thousand rubles
• Using a template - from 31 to 78 thousand rubles

We settled on a template, since at that time the guys could not afford to pay 250-400 thousand rubles for a website, and there was no point in it.

We found a wonderful template on the Bitrix engine: Asporo tire and wheel online store template. It was the highest quality template at that time. You can read about all the features of the template.

The advantage of this template is that it already has a mobile version, which is especially true today. According to our statistics, 16.8% of the beds enter the site from mobile phones and tablets. To the site from mobile devices they come not only to buy goods, but also in emergency cases when urgent wheel repair is required (puncture or cut).

Estimate:

*a complete list of works and their cost for the period from April 1, 2014 to May 1, 2015, including the cost of promotion and advertising of the site

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