How to open a clothing store? Women's business - how to open a clothing store from scratch? Opening a store from scratch - sweet myth or bitter truth

08.09.2021

Sale of fashionable clothes in own commercial premises is a common way to make money, which is accessible and convenient, so the question of whether it is profitable to open a clothing store is becoming more relevant than ever.

Why Selling Things Is Profitable

Business in the area retail will never become unprofitable if you approach this issue correctly. It involves the demand for goods that are always in demand, so the sale of clothing can give nice results. Those who want to understand whether it is profitable to open a clothing store should know the advantages of this field of activity:

high margin - on average 150-200%, certain types products can have a wrap up to 700%;
there will always be a demand for clothes;
competition is imperfect, so young shopping centers have a chance to take a worthy position in the market;
with a successful development of events, the entrepreneur will be able to expand his business.

If you decide to open a clothing store for children

There will always be a demand for children's clothing, so it is beneficial to open a trade pavilion that sells such products. A children's store is a store intended for children aged 0 - 15 years. You have the option to specialize in a specific group or choose different product categories for:

all ages;
babies;
children of primary and secondary school age;
teenagers;
sports activities;
holidays;
girls;
boys.

Before you open a children's clothing store, you should look at the location of competitors, as well as consider their offers. Experts recommend finding out and taking into account in the future the opinion of buyers about the purchased products. You can understand all the details of the business if you temporarily work in a children's clothing store as a seller or administrator.

In order to open a clothing store from scratch, you should carefully study the main stages of its creation:

Room selection. You can start with 20 m2, but an area of \u200b\u200b50 m2 is considered optimal. Dimensions must be calculated for shop equipment fitting rooms and should not cause a feeling of crowding in the presence of several customers.
Determining the location of an object. Preferably close to your outlet there were children's institutions: kindergartens, clinics and other organizations.
Legal arrangement. The most convenient form is status individual entrepreneur. It does not require complex reporting in tax office. You can choose a simplified taxation system or UTII, determined by the physical parameters of a retail facility.
Range expansion. When purchasing products in a store, it is important that each of them has a size range. This will make it easier for the buyer to choose the right size.
Supplier search. You can contact manufacturers of foreign countries: Turkey, Poland, China (). The most popular manufacturers in Russia are Leo, Artel, Dioli and Cheerful Kid.
Store layout. Shoppers will not pay attention to a dull, unattractive mall. Take care of the development of the original design of your store: place images fairy tale characters, create a mini nook with a sofa and a drawing table. You can install a TV where cartoons will constantly go, then parents and children will be satisfied.

Formation of a business project

If you decide to open a clothing store, a business plan will help you determine the profitability of your planned activities. The document includes the following items:

Description of the trading establishment - name, address, type of activity, assortment, staff, manager, traffic level, area;
Company goals (to gain a position in the market, to find regular customers);
Demand and competition analysis to identify less filled niches;
Assortment - description of materials, colors, seasonality.
Market capacity - determination of the share of the target audience in the total population.
Determination of factors affecting the sale of products - the macro environment (inflation, the economic situation, the birth rate) and the micro environment (deliveries, traffic of people, activity of sellers).
Pricing - calculation of the break-even point (at what volume of sales all current expenses will pay off, excluding taxes and capital investments).
Determining the size of the initial cash contribution.

How much it costs to open a clothing store depends on the type of equipment, manufacturers of purchased products, advertising, rental costs and other factors. An example of the costs that are necessary to open a retail outlet (area 50 m2) is presented in the table.

In addition to the above, transportation costs should be taken into account - about 10 thousand rubles, as well as the cost of purchasing goods about 600 thousand rubles. It turns out that 926 thousand rubles will be needed for the initial investment. The average profit per month is 100-120 thousand rubles, that is, the investment will pay off in about a year.

By the same principle, you can make your own calculations and already accurately determine whether it is profitable to open a clothing store.

Papers required to open a store

To ensure the legal activity of the business, you will need the following documents:

certificate confirming the status of IP;
extract from the USRIP and USRLE;
conclusion of the State Fire Supervision Service and Rospotrebnadzor;
statistical data from the State Statistics Committee;
a lease agreement for an area or a certificate of ownership;
permission to outdoor advertising;
garbage collection agreement
certificates of conformity.

Virtual mall

Online shopping is popular and effective method promotion of goods on the market. To achieve success, a novice entrepreneur first of all develops a concept and thinks over the organization of work. The following procedure for opening an online store is as follows:

Choosing the direction of business: evening dresses, a boutique with exclusive items, underwear, children's or youth outfits, and others. At the same time, it is necessary to identify goods that are in short supply and are in demand.
Definition of the target group. At this stage, you need to understand the following points about the visitors of the online store:

- age;

- place of work or study;

- preferred entertainment;

- place of residence (region);

- income level (interest in cheap or expensive products).

Now you know how to open an online clothing store, but just creating a page is not enough to get a stable income. It must be constantly developed, using certain measures:

optimization;
accommodation contextual advertising on popular websites
develop bonuses or gifts for the first buyers.

Franchising is a good support for those who want to open a clothing store

Buying a ready-made franchise business is a profitable and convenient option for cooperation with reliable brands. It allows you to open a store selling things and start your own business by selling really popular and high-quality goods. Other benefits:

saving time spent on promotion;
support from the franchise owner;
obtaining ready-made information about the market, competitors, products;
no need to search for clients.

The disadvantages of franchising include the limited actions of the entrepreneur, the high cost of acquiring rights, the obligation to pay interest on income. The main drawback is that after the expiration of the contract, he loses the right to sell clothes on behalf of the franchisor, so he is again left without own business.

If you decide to open a franchise clothing store, you will need:

Solve the financial issue with one of the appropriate options: investment own funds, transferring government subsidies or obtaining a loan from a bank. Financial institutions are loyal to such customers, since the return of funds is guaranteed by the franchisor.
It is necessary to register with the tax office, to issue a form of doing business.
Make a down payment to the franchisor.
Select and prepare the premises for the future store.

Opening a clothing store is a responsible business that requires a lot of time and effort. If you approach this issue competently and constantly strive for excellence, you will have a stable profit at any time of the year.

Approximate data:

Monthly income - 1,050,000 rubles.
Net profit - 250,750 rubles.
Initial costs - 1,999,300 rubles.
Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make detailed business plan women's clothing store with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women's).

Service description

The business plan discusses the features of opening a women's clothing store designed for the middle price segment. Let us remind you once again that this business plan can be applied to menswear, outerwear, underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur manages his own store, which is located in mall. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.

Market analysis

Many people, dreaming of their own business, think about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, others decide to open a clothing discount center. Of course, all this can bring income with the right approach to work. But still, before choosing one or another store format, you should carefully analyze the market, because there are quite a few competitors on it.

I must say that many people believe that opening your own clothing store requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investments only in the purchase of inventory and some other expense items. To understand the picture, you need to consider in detail the possible formats of the store.

Today, in a broad sense, the following options for opening your own clothing outlets are being considered:

“real-time” stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
online stores (this may include large online stores, one-page sites or social media stores).

Both options need to be considered separately in order to understand the aspects of working in them.

I want to warn start-up entrepreneurs : Many people naively believe that the main thing in the success of the store is investment. No one is more interested in the success of the business than the investor, because in this situation he risks a large amount of money. Experienced businessmen advise not to give the management of the store into the wrong hands, at least for the first six months. People who did otherwise, in most cases, failed and became bankrupt.

Now let's look at specific store formats.

general store

This format is the most common. Two sub-formats can be included here, each of which has its own specifics:

Shop located in the mall

In such stores, things are usually sold in the lower and middle price segment. The undoubted advantage is the absence of the need to spend a lot of money on placing additional advertising. People, coming to the shopping center, most often visit several departments at once. That is why it is very important to choose a shopping center where the right audience will go.

Shop located in a separate building

In such stores, they usually sell things in the price segment above the average. This includes luxury, designer goods and creative pieces from talented designers. You will have to spend a lot of money to attract customers.

When calculating the necessary expenses, you will need to include in them:

purchase of a product range;
rent;
necessary equipment;
wages staff;
taxes.

The cost of expenses per 1 m 2 on average is about 50 thousand rubles. And this is if the store sells goods of the middle price segment.

You need to understand that initially the store will cover the initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain reserve of money "just in case".

Another very interesting option store in "real time" is the so-called showroom at home. This option is suitable for those who have a very small amount of initial capital. There are benefits in this case, they are quite large:

no rent;
no payroll costs.

Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract them and persuade them to buy. Although, if they come, they probably intend to buy something.

Such stores are usually used as a source of additional income. Often such impromptu outlets are opened by hairdressers, manicurists working at home.

Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess the opportunities, competition and occupy the most preferred niche.

The savings here are significant. You do not need to spend money on equipment, staff salaries, renting premises for a store. Everything happens online. Customers do not come to try on outfits, they buy them by seeing the image on the Internet.

Most often, novice businessmen who want to work in the fashion industry start with such stores.

Above is a graph of sales and forecasting it for subsequent years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are going to open a similar outlet.

According to this graph, the category "clothes and accessories" is the most popular among the population. However, we see that only 14% make purchases of these products via the Internet, while the rest prefer to visit stores on their own.

From this we can conclude that a greater volume of sales can be obtained by opening a store in "real time" mode.

I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.

When opening an online store, you should not scatter at once on many categories of goods. It is better to stop at one variety and establish sales.

Most often, people buy clothes on the Internet on those sites where there is no pre-order. However, in this case, a large investment will be required in order to be able to send the goods immediately after the customer has placed an order.

But the expectation is suitable for those stores that offer the consumer some unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs go to work on regional markets in one of the following ways:

opening your own store;
work as a distributor;
work on the franchising system.

It is worth noting that the latter option is most in demand today.

According to statistics, at least 1.5 - 2.25 million rubles are needed to enter the clothing market. It takes 5 times more to enter the international level.

So, we have decided that an “offline” store can bring big profits in the long run. It is his discovery that we will consider. Now you need to decide what clothes to sell (women's or men's) and what criteria to pay special attention to.

More women follow fashion than men (72% versus 45%). Yes, it is ladies who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following features:

suitable item (60%);
quality (15%);
practicality (7%);
compatibility with other wardrobe items (7%);
exclusivity (5%);
brand awareness (1%).

Therefore, our store should sell high-quality, practical and comfortable things that fit the size.

It must be said that the middle-income stratum makes up the vast majority of the population. It is on them that you need to focus when opening a store.

Thus, our store will sell women's products at an affordable price in the mall, targeting women aged 18-45.

I would also like to say that any consumer has hidden needs. Based on them, you need to choose a work strategy.

This table informs about hidden needs each category and helps you understand how to work with it.

SWOT analysis

Before opening own shop, you need to analyze the hidden threats and opportunities that can significantly affect the functioning of your own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

To external factors can be attributed:

Capabilities:

high and constant demand for goods in this category;
relative inelasticity of demand in a given market segment;
the possibility of expanding the assortment with other categories of goods and adding items for men and teenagers to the product matrix;
the opportunity to order goods at competitive prices.

Threats:

high level of competition in this market segment;
lack of a controlled market share;
increased competition;
it is possible to tighten the legislation, which will create obstacles for work in this segment;
economic downturn affecting economic indicators shop.

Internal factors include:

Strengths:

increasing the motivation to work among the staff;
the ability to find bona fide suppliers;
the ability to work at high wages;
a wide range of goods;
the ability to set a fairly wide range of prices for goods;
convenient and advantageous location for sales;
convenient working hours.

Weak sides:

lack of experience in this field;
lack of knowledge;
lack of business reputation and loyal consumers;
lack of a circle of regular customers;
lack of a network of suppliers;
unknown store;
lack of trained personnel.

Opportunity Assessment

Our store will operate according to the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.

Through the online store, the entrepreneur will not sell products. It will be necessary to promote your own brand, attract customers.

Organizational and legal aspects

Perhaps or. It is worth noting that the registration of an LLC in this case is inappropriate.. When registering, it is important to indicate codes according to OKVED. In this type of activity, this can be:

52.42.1 Retail sale of men's, women's and children's clothing;

52.42.2 - Retail sale of underwear;

52.42.3 - Retail sale of fur products;

52.42.4 - Retail sale of leather clothing;

52.42.5 - Retail sale of sportswear;

52.42.6 - Retail sale of hosiery;

52.42.7 - Retail sale of headwear;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 - Retail sale of footwear and leather goods;

52.43.1 - Retail sale of footwear;

52.43.2 - Retail sale of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the presented ones may be missing. Therefore, it is important to accurately understand what you will be doing in your own store in order to reflect all types of planned activities at once, rather than making changes to documents every time.

An entrepreneur can choose either UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
It is obligatory to have a certificate of entry into the general commercial register. In our case, the store will be opened on the territory of the shopping center, which will lead to the receipt of the necessary document.
You will need to obtain a permit to carry out trading activities.
Conclusions of the State Fire Supervision and Rospotrebnadzor are required.
Be sure to have an official lease agreement, a contract for garbage collection.
You will need a permit for outdoor advertising, if any.
Do not forget to fix the KKM in the tax office.
Goskomstat codes will be required.
If you plan to sell any products that require a license, then you will need to obtain it.
Employees must have medical books(Do not forget about the regularity of passing commissions).
You will need a list of goods and certificates for them.
Do not forget about the need for a sanitary passport.
For cashless payments, it is necessary.

Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the landlord and he has a general contract for the maintenance of the entire building. In this case, a certified copy will suffice.

Marketing plan

Of course, in many respects the promotion and advertising of the department will depend on the shopping center. Some of them take on the job. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:

Increasing customer loyalty. This technique is based on holding commodity days, when the cost of specific goods is reduced to the cost price or close to it. At the same time, it is very important to present the idea in an interesting way so that the store is remembered by the consumer, and he came here to shop again.
Informing your consumers through a group in a social network, your own website. It is very important here that the site and the group are active. To do this, it is necessary to add relevant and interesting information to them in a timely manner - about possible promotions. You can hold draws, for example, to receive a 50% discount.
Contextual advertising. This method will also be effective and more or less affordable. But it's still not worth getting carried away with them.

Placing information in the media will cost a lot. Yes, and these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion if we are talking about a small store intended for representatives of the middle price category and below average.

Calculation of projected income

It is quite difficult to calculate possible income. We will proceed from the sum of the costs for the purchase of goods and the average size of the commodity margin in the industry.

The average margin in this industry is about 100%, sometimes more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged, based on the indicators for the whole week. Subsequently, revenue will increase.

Thus, the monthly income will be about 1,050,000 rubles. And the cost of purchasing the product will be 525,000 rubles.

Production plan

The shop premises will have an area of 70–90 m 2 . You can rent it in a shopping center for 80,000 - 90,000 rubles.

At the same time, special repair costs will not be required, but it will simply be necessary to equip it. You will need:

signboard (40,000 rubles);
shop windows (25,000 rubles);
racks (20,000 rubles);
mirrors (35,000 rubles);
hangers (45,000 rubles);
KKM (8,500 rubles);
computer (30,000 rubles);
anti-theft system (40,000 rubles).

We will also need furniture:

shelves (15,000 rubles);
mannequins (60,000 rubles);
sofas (35,000 rubles).

You will also need various lamps and other ways of lighting.

The salary of employees is 30,000 and 25,000 rubles for a senior seller and an ordinary one, respectively, including taxes. The total cost of wages is 110,000 rubles.

organizational plan

Financial plan

Profit before tax: 1,050,000 - 755,000 = 295,000 rubles.
Tax (calculate the simplified tax system 15% of the difference between income and expenses): 44,250 rubles.
Net profit: 295,000 - 44,250 \u003d 250,750 rubles.
Profitability: 250,750/1,050,000*100% = 23.88%.
Payback period: 1,999,300/250,750 = 7.97. Therefore, the store can pay off in 8 months.

Risks

The following risks can be identified:

An increase in the cost of rent.

This risk can lead to a serious decline in sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, has a negative impact on demand and sales.

To avoid this risk, it is necessary to work out in detail the contract of the agreement with the landlord. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties revise the rental price.

Increasing competition.

Due to the onset of such a situation, the number of visitors will decrease, as well as sales volumes.

The following ways to overcome the situation are possible:

develop and use a unique store concept;
to offer its customers a unique product;
conducting various promotions and offering discounts.

Unprofessionalism of sellers and other staff working in the store.

As a result, visitors may not be satisfied with the service. As a result, total sales will decrease, and business reputation can change from positive to negative.

It is possible to overcome these risks with an integrated approach, including:

ongoing staff training related to sales and service trainings;
informing about the features of fabrics, materials, goods and care for them;
development and use of financial and non-financial motivational levers;
placement of CCTV cameras (they will also reduce the number of thefts in the store).

The exit of goods from fashion, their irrelevance.

This can lead to a rather serious freezing of positions, a decrease in the purchase price and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

franchise business

You can also consider opening a clothing store franchise, where you will receive a fully step-by-step model of opening a branded store. Franchising is a less risky start because the business model has been tried and tested and works well.

Use ours to find a franchise!

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Clothing designer, fashion designer, cutter, tailor - all these professions, whose names sound in the masculine gender, can be combined with one female concept "modiste". This word may be a bit old-fashioned, but it very accurately reflects the essence of the profession.

This is not an easy craft - to make women beautiful, to anticipate their desires, to give advice on choosing the style of outfits. A spectacularly dressed woman is never left without attention. Let's talk about the secrets of creating beautiful, stylish, exclusive women's clothing with a virtuoso of his profession, the owner of a small home atelier, a modern fashionista Svetlana Skopova.It is very popular among fashionistas of the Caucasian Mineralnye Vody, who want to have in their wardrobe outfits sewn for them by the hands of the Master.

The main theses of the interview with Svetlana Sokolova, the owner of her own atelier

Type of activity: atelier at home
Occupation before start entrepreneurial activity: seamstress, merchandiser
Starting date of business activity: 2000
Organizational and legal form of doing business: individual entrepreneur
The amount of initial investment: 100,000 rubles.
Source initial capital: credit funds
Return on investment: about 6-8 months
Initial income: 10-12,000 rubles. per month.
Success formula: "My business is my life"

Svetlana, answer as a professional and practicing milliner: “What does a beautifully dressed woman mean?”

Is it not easy to convince a woman to accept your version of the future outfit?

It happens differently. There are women who immediately and unconditionally agree with my proposal, trust the choice of style, fabric, accessories. And there are ladies who stubbornly defend their point of view. But I don’t want the client to be disappointed as a result, even with her decision. Then I try to demonstrate her choice as clearly as possible, often the reaction is similar to shock. Most often, eloquence and reality win, the lady capitulates, and I sew her outfit according to my vision, based on experience and intuition.

A beautifully dressed woman is always on top

Spectacular blue dress with an open back

Was it difficult for you to choose your craft? How did you start your business?

Perhaps my choice was born and grew with me. As long as I can remember, probably from the age of 5, I constantly sewed something, invented, dressed up my dolls. Then she began to sew for herself, for her mother. But it was an amateur stage, I came to the profession later. Despite my passion for sewing, I considered it only as a pleasant pastime, a hobby. And she dreamed of becoming a lawyer, getting the profession of a lawyer.

But mothers know us better. It was she who at one time took me by the hand and took me to an educational institution related to the sewing business. Now it is not known whether the lawyer corps has lost a great professional in my person. But it is clear that my mother was right.

What kind of education did you receive?

I have a secondary technical education. She graduated from the Voronezh Industrial Pedagogical College in 1997. By profession, I am a sewing production technician, a master of industrial training.

What was the most difficult thing about starting a business? What barriers had to be overcome?

The first barrier is to buy a good sewing machine. 10-12 years ago it was quite problematic. I wanted good equipment, but there is nowhere to buy it. A big deficit was high-quality sewing accessories, special fabrics. The choice of good matter was also limited. I had to work with what I had and what I had.

Sewing machine - main instrument

But even on a simple sewing machine, from unpretentious fabrics, without special devices, it was possible to sew good outfits. I have always had clients, the lack of orders has never become a barrier in business.

Overlock machine

Do you want to learn how to open a tailoring workshop? We suggest that you familiarize yourself with.

Any business starts with start-up capital. How much did you start with and, if not a secret, where did you manage to find it?

There is no secret. When I decided to seriously engage in business, I took a loan from a bank. It was an amount of 100 thousand rubles. I used it to buy equipment. But if you open such a business today, you will need b about more amount. You can calculate:

The purchase of a good, multifunctional sewing machine - 45-50 thousand rubles.
Overlock purchase - 15-20 thousand.
You definitely need a steam generator - 18-20 thousand.
Large mirror - 2-5 thousand.
Mannequin - at least 1 piece, this is 6-7 thousand.
Hangers-silhouettes - 2 pcs. 3 thousand rubles each.

Mannequin and hangers-silhouettes

Various little things (threads, scissors, centimeters, pins, crayons, etc.) - 5-10 thousand.

It turns out the amount of about 100-120 thousand rubles. To it you need to add the costs of paperwork for starting a business and a financial reserve in order to pay bills for electricity and other things for the first time. utilities. Let's add the payment for the rent of the premises, but this is in the event that it is rented. If you work at home, then you can meet the amount of 150 thousand to start working.

If clients appear and there are financial inflows, then this money will quickly return (in about 6-8 months), and you will begin to make profit and satisfaction.

The machine is always at work

Working on an order

How much has your income grown since you started? Did the forecasts and expectations come true?

In the first months independent work my income did not exceed 10-12 thousand per month. It was 10 years ago. I planned to receive 5 times more. After 2-2.5 years, I was already easily earning this amount. But time goes by, desires and needs grow. New frontiers and projected revenues are emerging. Now I set myself the goal of reaching the 100,000 mark. But so far this is not a close prospect. The crisis had a painful effect on my business.

Today, not every woman will allow herself such a luxury as individual tailoring of outfits. Pleasure is not cheap, and the competition is great. Now there are almost as many women's clothing stores as grocery stores. In them, things are cheap and affordable, you don’t need to go to try on. And the exclusive takes time and imagination.

If we talk about forecasts, they came true. And expectations are very ephemeral. Something comes true, is carried out, but a fresh idea, a dream comes. And you are waiting for new realizations, incarnations. The main thing is to have the desire to make dreams
reality.

Workplace. Everything is at hand.

How is the price of your work formed today?

The price for the work consists of several components. For example:

order lead time,
model complexity;
electricity costs (it takes a lot: it's work sewing machines, steam generator, good lighting is required for sewing);
rent and taxes.

Each region of the country has its own price list for sewing services. I use average statistics for the CMS region. They can be viewed on the Internet. There are a lot of points, all types of work performed on tailoring the model are taken into account.

If you name a specific price for tailoring products, then I can name the following amounts:

tailoring a skirt will cost the customer in the amount of 1.5 to 2 thousand rubles;
dresses - from 3 to 5 thousand;
trousers - from 2 thousand;
evening dress - from 7 thousand rubles, this category is the highest paid, the cost of tailoring a product can reach large double-digit numbers (for example, sewing a wedding dress that is not the most complicated will result in 20 thousand rubles).

Evening Dress

What form of business and taxation have you chosen?

I . Taxation system - UTII. All their financial questions I decide myself.

The best way tax accounting for small companies, is the Internet accounting "My business". With the help of this service, any entrepreneur can independently and at the same time without any problems keep accounting records for his company.

Do you consider it a plus that you are a sole trader? Has this moment affected the payback period of investments in the business?
Of course it did. Since I work alone, I do not need to pay salaries to employees, make deductions to Pension Fund and Foundation Social Security. I only pay tax to the FIU as an individual entrepreneur and tax to the IFTS.

Plus, I see that I myself am responsible for my work. As the saying goes, if you want a job done well, do it yourself. The whole process of creating an outfit: from the selection and purchase of accessories, and, if necessary, fabric, to the finished product - I prefer to conduct it myself. Only in this way can I fully vouch for the quality of the product.

Completed order on a mannequin

Do you have to deal with regulatory authorities? With firefighters, SES?

Since I work at home, the inspection bodies do not bother me. I myself have a vested interest in keeping my home clean and safe. Well, if suddenly they want to visit me - please. We will solve all questions!

Of course, it is more difficult to please a woman than the inspectors! Have you ever tried to change your occupation, to do something less troublesome? After all, your work is not easy, and sometimes very ungrateful.

Yes, there was such a fact in my working biography. I wanted to work "like everyone else" - in the morning to work, in the evening from work, 2 days off and annual leave. For a year she worked as a merchandiser in a huge supermarket. But still, it's not for me. Again I returned to sleepless nights over the implementation of urgent orders, communication with customers, finding the right materials, choosing styles, joys, disappointments, the throes of creativity and happiness from success.

Of course, this is not easy and requires a certain type of character. I am an unshakable optimist, and there is also such a word: vocation. Someone is called upon to defend the Motherland, someone to teach, someone to heal. And I'm sewing!

One very famous couturier calls himself a tailor. He is proud of this and emphasizes that not a single idea of the most brilliant fashion designer, not a single perfectly tailored model will come true if it is not sewn correctly. It is the tailor who ultimately creates those products that we admire when we see them in a picture or on a catwalk. The tailor sews suits and dresses in which women look amazing. I also call myself a “tailor” and am also proud of this title.

What is your business for you? What part of life does he occupy?

My business is my life. It is so filled with it that, even while doing other things, I constantly think about my work. Fortunately, my family understands and supports me. We are happy to discuss prospects, plans for the future, styles of outfits with our daughter. She especially likes to choose models for herself. She is almost a bride, she is 14 years old.

You have many regular customers. Who are they?

There are many customers. And it's not just individuals. I take orders for the so-called extras. This is tailoring of costumes for groups. Among my customers are the Helios dance group, the Kazachok children's choir, and the theater studio. I sew costumes for city events, for example, for the 2013 meeting, she designed and sewed a snake costume. It turned out to be a real masterpiece. And how many Santa Clauses and Snow Maidens are sheathed - do not count.

But I love custom tailoring. Here you can really create, create outfits that you can then be proud of. It's really great to see how a woman has changed in a dress sewn by your hands. How stylish and harmonious she looks.

Suit for Santa Claus

Snake Costume

Children's choir in costumes from Svetlana

Dance ensemble costumes

Dance Ensemble Helios

In such suits only to win!

What do you mean by "style"? What should a stylish woman look like?

Style is a broad concept. I have a VKontakte group, which is called

One of the most popular areas in small business is the clothing trade. But many aspiring entrepreneurs cannot imagine how to open and develop their own business in this area. The format of the point is not so important, whether it is a boutique, a women's, children's or workwear store, a showroom. Problems and production nuances will be the same.

Since the nineties, the business has undergone significant changes. Previously, clothes were brought to Russia by shuttles and sold in special markets. Today, people buy clothes in specialized stores or shopping centers. Individual entrepreneurs no longer carry products, but purchase them from factories or suppliers.

Choosing a dot format is an integral part of starting a business. Today there are more than enough of them. The most popular store options:

Second hand.
Stock.
Multibrand.
Monobrand.
Franchise manager.
Boutique.

Second hand

In such an institution, clothes are sold that have already been used by someone. There are companies in Europe and other countries that buy clothes from the population for little money. Then employees sort things and send them to chain stores.

The main criterion for clothes that fall into second-hand is the degree of wear. This will determine the price for which the product will be sold.

The margin in such stores may be at the mark in 200-250 percent. You don't need a lot of start-up capital to start. The organization of such a business is relatively simple, while the demand for such establishments among the population is quite high.

Stock

Stock stores specialize in items that were not sold out in previous seasons. You can also find branded clothes in them, which turned out to be in excess.

The markup at such points is usually does not exceed 90-100 percent Therefore, it is there that you can buy quality items at low prices.

Multibrand

Multi-brand establishments are aimed at middle and high class customers. They feature products from leading designers. Such a store sells clothes of several brands, thereby providing customers with a wide choice.

When opening, it is necessary to take into account that there will be many competitors. When organizing the sales process, you need to hire qualified sellers, as well as pay special attention to merchandising.

Monobrand

Usually only one brand is represented here. Such establishments are aimed at middle and high class buyers. Buyers are usually included in a narrow circle of customers of the outlet. The store places high demands on the staff, as it is necessary to maintain long-term relationships with customers.

franchise

A store opened in this way can become like profitable project, and fail. On the one hand, trading through a franchise has the advantages of a popular advertised brand, help and support from the franchisor. On the other hand, it can become a disadvantage, as purchases and monthly fees can be expensive.

To open such a business, you must have start-up capital. In addition, you need to carefully follow the instructions from higher people. The essence is quite simple: you have capital, you are offered to do business using a promoted brand. Your task is to divide the profit between the franchisor and yourself.

Usually you need to make some initial contribution, the amount of which varies greatly from company to company. Next, you must pay monthly payments on total sales. Also, some franchises may charge advertising fees.

Boutique

Boutique is a shop small area, within 15-20 square meters. They mainly sell clothes of expensive brands.

The target audience is clients with medium and high income levels. Opening such an institution will be quite expensive, so you need to look for an individual approach to almost every client. In this case, only qualified sellers should be hired.

Institution directions

Also, stores can be divided into several areas:

Men's clothing.
Women's.
Children's.

Based on market analysis, it is safe to say that the best way to open a women's clothing store because women pay more attention to their wardrobe.

Step-by-step instructions for organizing such a business are presented in the following video:

Company registration

To sell clothes, you need (IP) or (LLC). For opening a small store in a small or medium-sized city, registration as an individual entrepreneur is better suited. This will allow the businessman to save on taxes and other obligations.

You also need to purchase a cash register and register it. It's best to do this after you've rented trading area.

Point location selection

The flow of customers and, accordingly, income will depend on the location of your store. To choose the best place, you can ask your friends where they prefer to buy things. You can also arrange a survey on social networks and determine where they like to go shopping the most.

There are several location options:

Shopping and entertainment centers.
Separately standing shop.

If the store is located in a shopping center, then it has some advantages:

The shopping center has a large flow of customers.
The rent for retail space is not that high.

The disadvantage may be that the best places in the shopping center are already taken. Renting other places can be an unprofitable solution, since the profit received depends on the location of the point. You should not rent a place that is located on the upper floors, as there may be very few buyers there.

It is advisable to open a separate establishment only in the place where it will intersect with a large flow of customers. For example, you should not open a clothing store for young people in a residential area of the city.

The advantage of a stand-alone point is that it is owned by the owner, and he is responsible for it.

Let's consider each option separately:

A second-hand store is best opened as a stand-alone store with a small area.
The stock version will also work great as a separate room.
It is desirable to place a multi-brand one in a shopping center, preferably on the 1st or 2nd floors.
Mono-brand, as well as multi-brand, can be opened in the shopping center on the 1st or 2nd floors. It can also be placed as a stand-alone establishment.
The franchisor, who will analyze the market and potential competitors, will decide on the location of the point selling clothing under the franchise.
The boutique should be opened as a separate store. At the same time, it is necessary to take care of its presentable appearance.

Necessary equipment

Before you open an institution, you should take care of purchasing the necessary equipment.

For a clothing store, you need to buy:

mannequins on which the presented products will be hung;
showcases and racks;
fitting rooms, hangers;
cash machine;
special scanners for credit cards.

Supplier search

After you have chosen the direction of the institution, registered a company, rented a room, bought equipment, you need to find suppliers. The supplier must first of all deliver a quality product that can satisfy the tastes of visitors in a timely manner.

Finding suppliers is not difficult. Factories can become suppliers from Europe, America, China and Russia. The main problem may be finding an original product that will set you apart from competing stores.

Note! To find interesting product for your establishment, you can attend special clothing exhibitions, fashion shows.

If you want to work with a specific brand, then for the delivery you need to contact the supplier. You can find contacts of such companies on the Internet or learn from friends who are engaged in the same business and work with this brand.

Staff

Naturally, you will need to hire professional sales consultants. These employees will determine how often customers will purchase goods in your store. From this, in turn, will depend on revenue.

A qualified specialist must have a presentable appearance, confidently understand the product, be able to find an individual approach to each client.

The outlet's revenue depends on about 70 percent of the actions of sellers, so it is important to select good specialists who already have experience in sales.

You can place job advertisements in newspapers, on television and radio. You can also give information on the Internet or use the services of recruitment agencies.

In addition to sellers need to hire accountant, cleaners, administrator, security guards.

Do not forget that employees need to be constantly motivated. This will improve the quality of their work and productivity. It is necessary to conduct certification events once a year.

Also do not forget that salespeople will have to be trained if someone does not have necessary experience work.

Costs, funding sources

The costs will look something like this:

Registration of an individual entrepreneur - 2,000 rubles.
Obtaining permits - 10,000 rubles.
Rent - 30,000 rubles.
Design and decoration - 100,000 rubles.
Purchase of goods - from 200,000 rubles.
Advertising - from 20,000 rubles.
Salary to employees - 180,000 rubles.
Equipment - from 70,000 rubles.

Possible sources of funding:

Small business development loan.
Private investor.
Own or borrowed capital.

Advertising

You can advertise the point with the help of television, radio, social networks. On the first day of sales, you can give special loyalty cards that will give a discount on goods.

On the first day, you can also arrange a contest with various prizes. Do not forget about gifts for visitors for the holidays.

Possible profit

On average, a clothing store can payback in 1-2 years. If the business organization has been properly built, the products correspond to the quality, an acceptable price policy, then the projected revenue can be reached in six months.

Remember that opening such an institution, you must constantly update the range of products to maintain a constant demand for your product.

One of the most popular women's business ideas is opening your own clothing store. This type is attractive in that it does not require special equipment and complex legal registration. He does not need highly qualified personnel and special knowledge. At the same time, the sale of clothes is always in demand and brings consistently good profits, even with high competition. Let's figure out how a woman can open her own business - a clothing store.

We were somewhat cunning when we said that opening a clothing store does not require any special knowledge. You need to know the mechanism of retail trade, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trade factors. But, the most important thing in this business is the definition of the store concept, the choice of the sales mechanism and the price range of your product.

How to choose a store concept

In this case, the concept means, first of all, that you will sell from clothes - there is a great choice - children's, adult, women's, men's, underwear, sportswear, plus size clothes, hosiery, maternity clothes and other areas .

You also need to choose the price segment of your future store - from economy to premium segment. And you should think about the type of store: multi-brand, stock, second-hand, boutique, franchise store.

The most promising areas in the clothing trade are children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow up quickly and require clothes of large sizes, and women, despite financial hardships, always want to be beautiful and clothes are the main means. The only thing that is possible is that demand has moved to the economy and mid-price segment.

Own store or franchise store?

Having decided on your business idea - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open your own store under your own brand or purchase a ready-made franchise.

Franchise Store

The best and most affordable option for "beginners" - entrepreneurs with no experience in this area. Franchise Seller - franchisor- will be your guarantee of success. Since he is primarily interested in making your store under his brand successful and profitable. It is on this that the material stability and success of promoting the franchisor's business on the market depend. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, following his recommendations, you can reduce all the risks that arise in your store by an order of magnitude.

It is worth noting that the franchisor, usually at his own expense: helps to find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of the market profitability, provides ready-made advertising materials and marketing strategies promotion, completely takes over the wholesale supply of goods to your store and much more.

This approach allows you to reduce the cost of opening a clothing store, as you save on the development of a design layout for a store, promotional materials, and staff training. You also do not waste time looking for wholesale suppliers and delivery methods. The brand owner will provide you with the best delivery conditions and guarantee uninterrupted supply of goods.

Of course, when opening a franchise store, there are several disadvantages - in the case of working under a ready-made brand, you cannot deviate from its rules, you also obey the general policy of the enterprise and cannot implement something of your own.

The cost of "starting" this business is from 500 thousand rubles, the payback period is up to 2 years.

Own store under own brand

Suitable for an entrepreneur with experience, for example, gained by working as a franchise store. Because in this approach all risks, all searches for goods, suppliers and methods of implementation - completely fall on the businessman. However, if you open your own clothing store under your own brand and know all the intricacies of this business, payback periods and profits are noticeably different from a franchise store. and differ in better side. So, the payback period takes up to 1 year. And the profit is much greater, due to the fact that you can always change the purchased assortment and methods of its delivery, which allows you to spend smaller amounts on purchases.

The cost of "starting" this business is from 1 million rubles.

Business plan for opening a clothing store

To open a store, you will need permission from the SES and the territorial property management. If you rent the area for the store, then permission from permission from fire inspection you don't need it, the landlord is responsible for that.

After selecting the premises and obtaining all the necessary permits, if necessary, it is necessary to carry out a cosmetic repair of the premises. If you open an independent store with your own brand in the middle or premium price segment, then you need to think about the author's design of the premises and the development of a trademark. Since this is what will "sell" your product in the first place, since your the target audience quite selective and chooses primarily not with a wallet, but according to external perception.

If you decide to open a small store with everyday goods, then you will not need anything other than cosmetic repairs and a small sign.

While repairs are underway, you should think about finding suppliers of the selected product and brands, in case you are not working on a franchise. After that, when the store is ready, the goods are laid out, and the staff is hired, you can start advertising campaigns to promote your store.

Clothing store in relative numbers

Space rent - from 15 to 100 thousand rubles,
Repair, taking into account the design - from 50 to 500 thousand rubles,
Advertising material and development of a trademark - from 10 to 300 thousand rubles,
Purchase and delivery of goods - 300 thousand rubles,
Equipment, legal support - up to 300 thousand rubles,
The salary fund is 150 thousand rubles.

In any case, no matter what choice you make - to open your own store under your own brand or "franchise" - the clothing trade is a very profitable undertaking, where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is a women's business, however, men also find their realization in this business.