What you need to open dentistry from scratch. Where to start and how to open your own dental office? Marketing plan and advertising of a dental clinic

For many years, work in state clinics, clinics and hospitals does not bring the desired material result. Doctors don't enjoy working for low wages. Most leave and go to work in a private clinic or start their own business. One of the most profitable medical industries is dentistry. Having a luxury car is prestigious, as is having a beautiful and healthy smile.

There is a trend towards an increase in the opening of dental offices. The figures say that more than 60% of doctors in private practice open just such a case. It is generally accepted that the main thing in business is the place, it determines the profitability of the opening. Most often, dental offices are opened in residential areas of the city, where the population density is higher. This allows you to fill in the shortest possible time client base which accelerates the influx of customers. The remoteness of the clinics also speaks in favor of the small format of the dental office, because a person with acute toothache is more likely to turn to his place of residence or to a neighboring area than to look for a private medical multidisciplinary clinic somewhere in the center. Also, the argument for will be the fact that the prices for services in the dental office are several times lower than in private ones. medical centers and clinics. So how do you open a dental office?

Calculation of the cost of opening a private dentistry

Let's consider the issue in more detail. Mini-dentistries open in the sleeping areas of the city. This applies to both the capital and the regions. This means that the future owner will need a room for an office. It should be noted that the sanitary and epidemiological service does not sleep, demanding from entrepreneurs to strictly comply with the instructions for the square of the cabinet. For one dental chair - at least 7 meters, for the second - 14 and so on by analogy. For medical centers and medical clinics, the calculations are twice as high. Communications will be required for work, so it is more convenient to rent or buy premises with amenities, for this the option of renting an apartment on the ground floor is suitable. The second factor is cost. So, for example, the average cost in Moscow is 90 thousand rubles/sq. m, in the regions - from 52 thousand rubles / sq.m. The cost of renting housing in Moscow is approaching 30-35 thousand rubles for a one-room apartment, the price may decrease depending on the area and distance. Let's ask ourselves how much it costs to open a dental office. As a result, we have the following:

1. Dental chair - 180-360 thousand rubles,
2. A set of tools at the rate of one set for one chair - 45-75 thousand rubles,
3. Consumables - 60-90 thousand per month,
4. Enclave for sterilization of instruments - 150-210 thousand rubles,
5. Equipment for a prosthetic laboratory - 450-750 thousand rubles,
6. X-ray installation - 300-450 thousand rubles.

For comparison, in order to, you need to spend four times more money than for an office. Equipment is a key moment in the work of a dentist. It is not recommended to save on equipment, because the quality of the services provided depends on it. Many practicing doctors open their own business with an established client base.

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Legal issues and registration

It is necessary to start work by filing documents for registration as an individual entrepreneur or legal entity. The registration procedure is established by the Federal Law of 08.08.2001 “On state registration legal entities and individual entrepreneurs.

According to the Federal Law of 08.08.2001 “On Licensing certain types activities”, it is necessary to obtain a license to engage in medical activities. To obtain it, the following are submitted to the licensing and certification body:

• application for a license (application form approved by letter Federal Service for Health Supervision and social development dated July 27, 2005 No. 01I-374/05);
• certificates for installed equipment, personal medical passports of employees, copies of documents on their education and qualifications.

PS. In the office or in the medical clinic, the equipment must be located with the strict requirements prescribed by the BTI.

Imagine for a moment that you have opened your own clinic. We purchased equipment, rented or purchased premises, carried out repairs in it, received certificates necessary for work. It's time for licensing. It is strongly recommended to study all government documents, acts and regulations before submitting to the SES for the purchase of a license. Please note that when expanding the range of services, you need to go through the procedure for obtaining a license again. You can get a license yourself or entrust the laborious process to a specialized company. If you are not confident in your abilities, trust the professionals. For a nominal fee of 30 thousand rubles. the firm will prepare and carry out all the necessary activities to obtain a license.

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Personnel and advertising are powerful business assistants

In every enterprise, employees play a key role. The most valuable resource is personnel. You need to select people carefully, the quality of the services provided and your future profit depend on it. Recruitment is carried out on the basis of one dental chair one dentist. The doctor may need a nurse. The standard working time of a doctor is about 6 hours. If you plan to open a 24-hour office, you will need at least 4 doctors per chair. The clinic needs more staff, so the figure will be proportional. When hiring a person, check that the employees have documents on education, qualifications, international internships and trainings. Introduce a competitive basis into the charter of the enterprise, before employment at workplace test practical skills on the basis of the competitive moment. The higher the qualification of an employee, the higher the quality of his work, respectively, and more positive feedback clients.

At first, your business will need an effective advertising campaign. Don't skimp on advertising. You can unwind in different ways, use different marketing moves and strategies. Can be published advertisement in the newspaper, put the slogan in the "creeping line" on television, order banners and hang them around the city. Keep a journal of suggestions and feedback so that your account visitors respond to the quality of the services provided to them. It will not be superfluous to hang letters and certificates (if any) in the reception. People are imbued with confidence in an enterprise with a name. The system of discounts will be no less effective. For example, 5-10% discount on various dental services. The clinic can also introduce a discount system focused on VIP clients. Promotions have a positive effect on the flow of people, customers, having heard the word "promotion", will definitely come to you, this cannot but affect the attendance of your dental office.

The opening of private dental clinics and offices is becoming increasingly popular.

They are equipped with the latest technology and can offer the most modern dental services. And the presence of fierce competition forces them to constantly improve, introduce innovative methods of treatment and diagnostics, create favorable psychological conditions and a cozy interior.

Therefore, public clinics are gradually fading into the background.

If you are interested in how you can open a dental office from scratch, you need to draw up detailed business plan. To do this, you will need to study all the nuances of this business idea, but, first of all, it will be determined what type of private dentistry you are interested in.

Types of private dentistry

Most dentists who have worked for some time at the State Clinic eventually open own business. There are two options: a small office and a dental clinic. Which one to prefer depends on your financial capabilities and personal ambitions.

small office

This option is suitable for entrepreneurs with little start-up capital and includes one dental chair.

It is easier to open a small office, but its profitability is lower compared to a clinic, because the choice of services is much narrower than in a full-fledged dentistry with diverse rooms.

In such institutions, people turn for a certain service or to their favorite specialist, whom they trust. Most often, a doctor in a private dental office deals only with basic treatment and teeth whitening or tartar removal.

Clinic

Dental clinics can provide the widest range services:

• Consulting, diagnostics.
• Various therapeutic services.
• Surgery.
• Dental cosmetology.
• Services of a periodontist.
• Orthodontics.
• Dental prosthetics.
• Implantology.
• Children's dentistry.

One doctor cannot provide all the services listed above at the same time, because each of them requires a separate diploma and license. The presence of specialists of different profiles, and, consequently, the ability to provide a huge selection of dental services leads to the fact that private dentistry is used in great demand than small offices.

Opening planned

To open your own dental office or clinic from scratch, you need to prepare for a long organizational stage. It includes opening a bank account, ordering a print, buying cash register, a cashier's journal, as well as books to control income and expenses. But first of all, you are in for a rather exhausting process of preparing documentation and obtaining a variety of different permits.

Registration

The required documentation depends primarily on how you plan to provide dental services.

If you open a dental office in which you personally plan to provide services, then registration of an individual entrepreneur will be required.

If you plan to hire staff and set up a full-fledged clinic, you need to register an LLC. Depending on the services offered, you need to enter all the necessary OKVEDs in the documentation. For medical practice, select 85.12 , and for dental - number 85.13 . Separate registration with the tax and pension fund is required.

Licensing

You will need to obtain a license for each individual medical direction. This requires an appropriate employee, to whom there are clearly defined and rather stringent requirements. He must have experience, certificate and diplomas.

Once you have selected the appropriate staff for each planned service, you can apply for a license.

Remember, getting it is hard enough, but you can lose it in the blink of an eye. Even an incorrectly completed sterilization log can serve as a reason for this.

Room search

The choice of premises is extremely important point. It is desirable that the place be quite crowded and with a convenient entrance.

As for big cities, take care of convenient transportation, because not all customers have their own car. And the convenience of locating your dentistry for many people can be a key factor in their choice. In addition, the future dental office should be located on the ground floor in a private house or, alternatively, in an administrative building.

The ideal option is to buy it. After all, firstly, a license is issued for a specific address, and secondly, you will have to make repairs and bring in a lot of special communications. In the event of termination of the contract with the landlord, you will have to start dental business from scratch, which will lead to significant financial losses.

In addition, the two-year cost of renting a room suitable for dentistry is equal to buying a small apartment.

If the room is located in a residential building, there are several nuances. First, it must be transferred to a non-residential fund. To do this, you need to contact the city hall, namely the department of architecture and urban planning. There you will receive a list of organizations in which you will need to obtain the relevant certificates. They are paid, and there are usually no problems with getting them.

And secondly, before buying a room or signing a lease, you need to talk with the owners of adjacent apartments. Because later you will need to provide the relevant authorities with their written and notarized permission to equip the dental office.

Repair

You need to start ordering projects of a technological and architectural nature.

They must be approved by a number of organizations:

• consumer supervision,
• traffic police,
• Giltrest,
• non-departmental expertise,
• Kompriroda,
• fire inspection,
• Protection of monuments.

After obtaining all permits, you can start repair work. It is desirable that each office has one dental unit. So your patients will be much more comfortable and calm. If the layout does not provide for this possibility, it will be necessary to change it.

Consider the cost of water supply, sewerage and wiring.

Communications must be brought under the flooring directly under each dental chair. It will not be superfluous to think in time about replacing the ventilation system, as well as installing an alarm.

High-quality modern repair is the face of your dental clinic or office, so you should not save on it. The design should not only be beautiful, but also create the most comfortable and pleasant atmosphere.

Equipment

Opening a dental clinic involves the purchase of a special modern equipment. All equipment and medical preparations must have a certificate of conformity and comply with sanitary rules.

Staff

In a dental clinic, qualified staff is the most important thing. This applies to both doctors and assistants. Then the work will go smoothly. The daily work rate of a dentist and nurses is six hours, so best solution there will be a set of employees to work in two shifts. BUT wage for medical worker will be the minimum 1-2 salaries.

In choosing, focus on the relevant education, as well as work experience. For example, a dentist must complete a residency and internship. In addition, he must have at least five years of work experience.

Without meeting these requirements, you will not receive a license.

In addition to specialists, in order to open a dental clinic, it is also necessary to find medical workers who will provide hygiene services and help doctors during various dental procedures. They should be average. professional education and a certificate.

You will also need an administrator. If desired, you can hire a security guard, accountant, supply manager and manager. But, as practice shows, most often these duties are performed by the owner himself in order to reduce costs, especially if the clinic is small.

Watch a video about the main mistakes of the administrator of the dental office

Getting permission

Opening a dental office or clinic from scratch is possible only after obtaining the appropriate permits. Need to ensure compliance fire safety, Rospotrebnadzor and SanPin.

For this, the following package of documents is submitted:

1. Statement.
2. Extract from USRN.
3. Certificate of registration of an individual or legal entity.
4. TIN certificate.
5. The passport.

Rospotrebnadzor requirements

According to the requirements of Rospotrebnadzor for one dental unit, the area should be at least 14 sq.m., and for all subsequent seven. Therefore, for a small dentistry with one chair, it will be enough 30 sq.m. with sufficiently high ceilings (from 3 meters) and one-sided daylight.

The footage is allocated to the office itself with a dental chair, approximately 10 meters provided for the hall and 5 - to the bathroom. The room should be no more than 6 sq.m.

According to the requirements of Rospotrebnadzor:

• For three or more dental chairs, you will need a sterilization room with a footage 6.q.v.
• 11 squares stands out for the x-ray room, and more 5 - for the processing room.
• For the office of the orthodontist and orthopedist, you will need about 15 sq.m..
• 15 sq.m. necessary for opening a children's room, as well as implantology.
• For the toilet, administration and other auxiliary premises, it is necessary to allocate additional 30 squares.

SanPin

To open a private dental office, you need to know the relevant SanPin standards for placement, interior decoration, medical equipment, microclimate, heating and much more. To obtain permission in this instance to open a private dentistry, it is necessary to provide a list of prepared documents in a private house or administrative building.

Required to submit:

• BTI plan.
• Proof of ownership/lease agreement.
• Agreements on disinfestation, deratization, disinfection, laundry, processing of fluorescent lamps and garbage disposal.
• Expert opinion regarding air, water and flushes.
• Microclimate and lighting indicators.
• Explication.

financial question

The threshold for entry into the dental business is approximately $80,000-200,000. Apart from start-up capital, which is detailed in the business plan, in order to open a private dental office from scratch, you need to take into account a number of fixed monthly costs.

Of these, the main ones are:

• Payment to the staff of the dental clinic.
• Consumables and accessories.
• Stationery.
• Advertising.
• rental fee and/or utilities.

How much does it cost to open a dental office?

The cost of a room for a private dental office or clinic can be very different.

It depends primarily on whether you buy it or rent it, as well as on the location - the cost of real estate differs significantly, for example, in the capital and a small town.

The remaining points can be approximately calculated, but the final amount for each individual entrepreneur who wants to open a private dental office from scratch will be different.

Article name	Cost, c.u.
Equipment	from 15000
Repair	120-250 per 1 sq.m.
Licensing	from 1300

Benefit, payback

In the field of medicine, dentistry has always been one of the most highly profitable industries, since all people periodically have to treat their teeth, as well as undergo a scheduled examination twice a year.

As practice shows, a dental office or clinic begins to pay off in about a year and a half.

Analysts say that both hired doctors and owners of private dental clinics receive high incomes. However, do not expect a crowd of customers from the first day of opening. If you have your own base potential clients then things will get better. But even in this case, success is a matter of time and professionalism.

For the owner of a private dental clinic or a small office, as well as for any other business, it is important to analyze the progress of activities at the time. For example, what services are most in demand and what is the approximate cost of one average visit. This may suggest further development and competitive advantage. And also this method of work will allow you to control costs, if you properly distribute the procurement scheme.

Marketing plays an important role in business development. Social media promotions are popular these days. And if the main contingent of your office is young and middle-aged people, then why not try this method. Although not to be discounted effective advertising in transport, public institutions.

It is no secret that the most popular option for private medical practice is the opening of a dental office. And main reason this is its profitability. But, if you really would like to learn how to open a dental office, you definitely need to follow a set of rules and advice. They will help you become successful in the future.

Premises for rent

It is this option that most start-up entrepreneurs tend to choose between renting and buying premises. Firstly, it is cheaper, and secondly, until you have a guarantee that the business will become successful, you should not scatter money.

For such activities, the premises must have water, electricity and sewerage. Over the past few years, many have begun to look for rooms in small hotels, which are not in the very center of cities, but not on their outskirts either. Why? Hotels of this level are not often fully booked, so they are always happy to conclude a long-term lease. Well, an additional outlet to all communications is another plus.

Staff

The success of the entire enterprise primarily depends on the professionalism and qualifications of the staff. There are several basic requirements for dentists:

• Diploma of completion of residency and internship;
• certificate in therapeutic dentistry;
• work experience of at least five years.

Many entrepreneurs also include a surgeon and an orthodontist on the list. For such areas, an additional license is required, and the list of requirements for such personnel is separate. In the dental office, middle staff can work, the task of which is to carry out hygiene procedures and give various medicinal injections to patients. For this, a secondary medical education is sufficient, as well as a certificate of “preventive dentistry”.

Regarding the number of medical staff: according to the norms, a dentist cannot work more than 6 hours a day, so for starters, there should be two doctors and two nurses in your office, an administrator-cashier, and a nurse to clean the room.

Equipment

So, in the list of necessary equipment:

• Dentist chair;
• hygiene products;
• filling composition;
• replaceable tips;
• tools;
• apex locators;
• special lamps;
• radiovideographer;
• sterilizer;
• drugs;
• furniture.

A fully equipped chair costs at least $10,000, and its monthly maintenance costs about $100. $8,000 sterilizer and antibacterial treatment $3,000, furniture $3,000. Assuming you have at least two chairs, you will spend approximately $30,000 on equipment alone.

How much does it cost to open a dental office?

• Room rental: it all depends on its location and area. In fact, the price can be very different.
• Licensing: in this case, the minimum costs are from 50,000 rubles.
• Repair: the initial amount is from 100,000 rubles. The indicators increase if you plan to make the room not just beautiful or neat, but chic.
• Salary: The total amount includes salary and interest. She is very different. At first, when there are few customers, it will be less, with the growth of popularity, the salary will also grow.

Add to this spending on utilities, advertising, internet, phone, etc. total amount To open your own dental office, you need a contribution of 1,000,000 to 2,000,000 rubles.

Documents to open

First you register as a legal entity or individual entrepreneur. The procedure for registration is established by the Federal Law of August 8, 2001. If you individual, then for registration you must submit a signed application, a copy of the passport of a citizen of the Russian Federation, as well as a document confirming the payment of taxes.

You receive a license to engage in medical activities, in accordance with the Federal Law of August 8, 2001 - "On licensing certain types of activities." To do this, along with the application, you submit a number of additional documents:

• Copies constituent documents if you are a legal entity;
• copies of documents that confirm medical education, work experience of the head and his deputies;
• copies of documents that confirm the medical education of specialists, that they are on the staff and will be involved in the work;
• copies of documents that confirm the work experience of specialists;
• copies of documents that indicate the presence of a license on a legal basis for premises, technical equipment, etc.;
• sanitary and epidemiological conclusion on compliance with all sanitary rules and norms of the activities carried out;
• copies of registration certificates and certificates of conformity for all equipment;
• a document confirming the payment of the state duty for consideration of the application for the grant of the duty.

All copies must be certified by a notary, but are provided only with the presentation of the original. Licensing authorities may also additionally require a number of other documents from you, in addition to those indicated.

Possible risks

• Risk 1- Lack of clients. The problem is quite common at the first stage of work, immediately after opening. You can avoid this situation if you choose the location of the office correctly in advance, and also select a staff of highly qualified employees.
• Risk 2– missing licenses. If in the future you do not want to pay fines, consult with specialists and order an audit indicating everything you need about the document, studies, measurements and certificates.
• Risk 3- impolite employees. The administrator is the face of your company. It is important that he be as polite and sociable as possible. It can be motivated by bonuses. If you want doctors to be more responsible, pay them a percentage of the check, which is between 20% and 35%.
• Risk 4- lack of prestige. To earn popularity, you need to additionally invest in advertising. Then you will be known and heard on every corner, which will attract customers, making you a prestigious place.
• Risk 5- discrepancy between quality and price. To do this, you need to regularly and as carefully as possible monitor the quality of work of all employees, order the best tools and substances for work.

How much can you earn?

Speaking specifically about the dental office, it is worth pointing out that its profitability is about 30%. If you equip only one chair, then it will bring you about $ 12,000 a year. The amount of net profit will be $ 4,000. The more seats there are, the greater the amount of profit.

You will receive profit only if everything is organized as correctly as possible. Remember that you are being judged directly by customers, and your first task is to please them.

Video - how to open a dental office?

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- you can live until retirement age, then things are a little different with teeth. Only a few manage to keep a Hollywood smile until old age, while the majority of the population already from childhood knows all the “joys” of communicating with a dentist.

Yes, unfortunately, non-compliance with oral hygiene, which is in its infancy preventive actions prevention of dental diseases, malnutrition and - most importantly - the lack of truly qualified dental care in small settlements lead to the fact that if people go to the dentist, it is only with the aim of removing an almost completely destroyed tooth.

Reassuring yourself that the stomach is one, but there are many teeth. In fairness, however, it is worth noting that at the moment the situation is noticeably changing in better side. People are increasingly thinking about the safety of their incisors, canines, molars and premolars, and therefore the services of a dentist are becoming more and more in demand.

And, most importantly, the population is reluctant to go to state polyclinic, and having accumulated the required amount, if possible, he tries to turn to a private trader. And although the competition in the dental services market is quite high, it would be wrong to say that this niche is already fully occupied.

Therefore, let's talk today about how, if there is a desire, to organize your own "dental" business so that it is profitable. And we will provide you with a short dental office business plan with calculations that you can rely on when creating your own business. But first things first.

What if I'm not a dentist?

There is a very erroneous opinion that only a person with the appropriate education can have his own dental business. It's a delusion. The question of how to organize a turnkey dental office can be relevant both for a person who has a diploma in dentistry and for, say, an engineer who has decided to take the path of entrepreneurship.

Just in the first case, you will provide a workplace for yourself and be able to provide services on your own, in the second case you will rent an office, receiving your percentage of the profits. Therefore, a business plan for dentistry, or rather, a future office, must be drawn up precisely with these features in mind. After all, you see, it’s stupid to start all the red tape to open this specific business just for the sake of renting out a single workplace.

Therefore, you need to work for the future and, when making calculations, assume that your office will have not one, but several chairs. And who knows, maybe over time your small office will turn into a mini-clinic that succeeds and brings really tangible income.

So to be an office or not to be?

If you are a graduate and feel like a duck to water in this field of medicine, then it will naturally be much easier for you to draw up a competent dentistry business plan, especially with our tips. But even if you still do not have a specific education, and you like the idea in all respects, then go for it. Everything will work out. The only thing to remember is that the path to opening your own "dental" business is long and thorny.

Some SanPiNs in dentistry (the so-called set of sanitary and hygienic requirements for medical organizations) are able to discourage people from engaging in this type entrepreneurial activity. After all, it is in accordance with them that you will have to look for a room, carry out its repair, and purchase equipment. But if opening a dental office is already a matter of honor, then you will go through all the stages of this difficult path and still be able to one day become the happy owner of a very profitable business.

Registration

First of all, you need to formalize your activities. If you plan to work yourself as a practicing doctor, then you can stop at the simplest thing - get IP documents. But if you are thinking of renting an office or you often dream of your own clinic at night, then you should register as a legal entity (open an LLC), because without this your dreams will never come true, and your office will not be able to work. As for the documents necessary for passing this procedure, we will not focus on them, since a list of them can always be taken from the tax office itself or on the website of this organization.

But, perhaps, the registration of entrepreneurial activity is the simplest thing to do. Because the opening of dentistry without an appropriate license is impossible. And here, of course, you have to run. Especially when you consider that both the premises and the equipment are licensed. Therefore, you need to start your business with a search suitable place under the office, carry out repairs there, purchase and install equipment. And for this, it is desirable to have at hand a ready-made business plan for a dental office, in which all upcoming expenses should be taken into account.

Looking for a place...

There is no way to open America in this matter. There are few ways, more precisely - two: buy or rent. The first assumes the presence of a simply astronomical amount, so the second option is still the most preferable. But even here there are difficulties. Given the specifics of future activities, it is necessary to pay attention not only to the location of the future office (which, by the way, is also important), but also to its area and the availability of the necessary communications.

In our case, you will need the whole set: heating, electricity, sewerage and plumbing. Remember to compose own business plan dentistry needs already taking into account how many specific jobs will function in your office. Because the licensing organization has its own very stringent requirements for each of them. And the area of ​​the dental office is specified very clearly.