What is the best way to sell online. What sells well? Why expensive goods sell better on the Internet

What to sell in an online store: TOP-5 categories of goods in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.

The popularity of the internet has skyrocketed in recent years! We spend a lot of time at the computer monitor and other gadgets.

Most people just relax: watch movies, listen to music, chat with friends.

For others The World Wide Web has become a place of work that brings excellent earnings.

There are many options, but the bulk of people on the Internet are engaged in sales.

What to sell in an online store to earn real income? And how to build on it successful business?

What to sell in an online store: rating of popular products

The first step is to study the statistics of products that are most often bought in online stores.

Statistics show that the most popular are firms selling real estate, as well as clothing, footwear and children's accessories stores.

Of course, working with real estate is an area for professionals and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with an Internet connection.

When you are just starting to "know" the field of online stores, it is best to start selling one type of product.

It will be easier and more interesting if you choose an industry that is closer to you in terms of type of activity or lifestyle. For example, young mothers will be interested in selling children's clothes or toys.

What categories of goods are more profitable to sell in an online store?

A novice businessman should direct sales to his hometown and region.

Think about what people are missing. You may not have good shop sportswear or goods for active rest.

Walk through supermarkets, study the assortment, interview people (yes, at least your neighbors), listen to their opinions.

The products that you want to sell to customers must be in demand, be relevant today, have target audience in your region.

Let's say you decide to sell souvenirs, but a similar store already exists in the city. It is unlikely that in this case they will order products from you. Indeed, in an online store it is impossible to touch a thing, to study its shortcomings and advantages.

On the other hand, if the cost is an order of magnitude lower, then buyers can make a choice in your favor.

So what to sell in an online store?

1. Real estate.
2. Clothing and footwear.
3. Children's products.
4. Digital and home appliances.
5. Recreation and sports.

These are the most demanded product groups today throughout Russia.

In order to decide what exactly you want to do, you need to consider each of the options separately.

No. 1. Property For Sale.

A very profitable undertaking is to create a website about real estate. This category includes the sale of cars, apartments, houses, land, etc.

Of course, for this kind of employment it is good to have experience as a realtor or at least elementary concepts about this profession.

Since the price for this category of goods is high, the income of the owner of such an Internet project will be considerable.

A real estate office that works online places all ads for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of the accompanying, and most importantly, from completed transactions.

You can increase profits by hiring 1-2 realtors in your mini-staff who will be able to travel to properties and sell real estate.

In addition to the site, you can also create pages on social networks to increase the reach of potential customers.

No. 2. Online clothing and footwear store.

Increasingly, people began to order clothes and shoes via the Internet. On the network you can find many different models at a lower cost than in regular outlets.

There is a risk of making a mistake with the size or facing poor quality service in the online store. However, people continue to buy their new clothes online.

If you decide to start selling clothes, then decide on your target group. You might want to sell menswear or plus size clothing.

The next step is to conclude a deal with the supplier. In the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.

We remind you! Analyze pricing policy other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.

Number 3. Children's products.

Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. For help, they turn to all the same online stores.

If you have children, then you can sell used items for your baby along with new products. Online commissions have become especially popular in recent years due to the crisis in the country.

You can get friends and relatives to sell, who in this way will be able to both themselves and you (for example, on the condition of sale “at a percentage”).

No. 4. Digital and home appliances.

On the Internet you can find many offers for the sale of digital and household appliances. The competition is strong, but the profit will also be high.

To get into the leaders in sales of equipment, you need to spend a lot of time and your own resources.

Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of selling equipment and understands technical innovations.

He should always be in touch and be able to answer all the questions of buyers.

Due to the oversaturated market of digital and home appliances, it is unrealistic to quickly become a successful entrepreneur.

No. 5. Recreation and sports.

Goods for outdoor activities and sports are popular. As a rule, products of this category are much cheaper on the Internet than in ordinary stores.

As for provincial cities, they often lack crazy quality sports and leisure products.

In such an area, if potential buyers have the opportunity to purchase such products, it will be very useful to open a specialized online store.

How to start selling online?

Usually the workflow looks like this:

1. Are you looking for a good supplier who will supply products in bulk minimum price.
2. Create your online store based on social networks, marketplaces or as a separate website.
3. Next, you will exhibit the goods on the site already with a “wound” price. This difference in cost will be the income of the store.
4. After your business starts to develop, you can add some more product categories to your assortment (for example, to women's clothing accessories will be a good "party").

Note! Before you wind up the price, study the policies of competitors.
To attract buyers, it is important that the price for the same product is slightly lower than that of your “rivals”.
Reducing the cost of even 5-10 rubles can make a difference.

Often people, daydreaming about how much money they will make, open a business without a business plan. This is a gross mistake!

A well-designed business development plan is the key to success, even if you just want to sell jewelry online.

An approximate structure for creating a business plan looks like this:

If, after a few months of operation, the business is not profitable, think about where you made a mistake. It may have been a bad promotional campaign, or your range may simply not be marketable in a particular region.

To draw up a business plan, as well as determine the vector for the development of your online store, answer yourself the following questions:

Question	Answer
How much will you have to invest in the project?	Decide how much money you have. It is not possible to open a store without money at all. You need to spend the first months on the purchase of products + the creation and promotion of the site. Only after “things go”, you will be able to make a profit and direct it to the development of the business.
Where do you plan to sell your products?	Decide for yourself with which regions of the country or perhaps the world you expect to cooperate. It is better to start from your city and regional center, and then expand and sell products throughout the Russian Federation + abroad.
Do you have experience in sales or website promotion?	If you are new to this business, don't worry. There are many useful tutorials and seminars on the web that will help you understand the basics of online trading.
Will there be demand for products?	Analyze the rating of goods that are sold through the worldwide network. It’s better not to take risks, but to follow the proven path (at least when this is your first business, and there are no unique ideas).
How about delivery?	Decide how you will send packages to customers. This is one of the most important moments for any online store.

What to sell in an online store so that the business is profitable?

When choosing a product that is profitable for the sale, let's turn to 5 tips from successful owners of online stores:

If you have a limited budget, it is better to sell inexpensive products.

This requires less + they will be cheap to deliver to the buyer.

It is worth comparing the pricing policy of online stores and markets in your area.

Every seller understands that a customer on the Internet is looking for something that is cheaper than in a regular store.

During a crisis, it is worth selling mid-priced goods in an online store.

After all, those who have money will buy anything in an expensive boutique. Middle-income people (there are many more of them in our country) will look for where to buy cheaper.

It is best to sell products that you understand.

If you can easily give advice to your buyer, it will be powerful competitive advantage.

If your online store sells only in a specific region, then conduct a survey on the topic: “What can not be bought in our city?”.

Based on the results of a survey of people, add to your product grid the products that many people are looking for potential clients your city.

If you decide to open a store on the Internet, then feel free to start acting. Do not be afraid that there are already a lot of projects on the network.

Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.

How much can you earn from online sales?

It is difficult to name a specific figure that you will receive from your online store.

Income depends on such factors:

Project scale.

The larger the range, the higher the income will be.

Contribution own funds into business.

Own business is always a risk. It happens that an entrepreneur invests a large amount, and the business idea “burns out”.

It is better not to act so recklessly at the initial stage of opening an online store. Develop the project gradually.

Website traffic.

Unfortunately, many people are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visit the site, 1-2 people make a purchase.

It's one thing to answer the question what to sell online and another is to make sure that buyers appear.

What is better to sell in an online store?

Find out what's in demand right now:

At the initial stage, on average, earnings will be equal to 5,000-7,000 rubles. Successful projects, which have been working for years, can already bring profits in the millions, but for this you need to work hard and invest effort and money.

The dynamics of the development of the modern economy in the Russian market has abolished the term "deficit". At a time when the country was at the stage of changing the existing economic system, in the domestic market, for the most part, imported products were presented, in addition, this trend even affected the sector " foodstuffs". However, over time, the situation returned to normal, Russian enterprises rose from their knees, and today they produce quite competitive products, which are characterized by high quality.

Showcases modern stores strewn with a huge variety of different goods, which is why it is quite difficult for a novice entrepreneur to decide in which direction of trade it is better for him to open his business. The market economy today involves the work of a businessman in conditions of fierce competition, when the entrepreneur who organizes the sale of products at the most affordable price wins.

Moreover, it is important to make the right choice regarding the specialization of the outlet being opened, otherwise there is a high risk of failure. Therefore, the entrepreneur must first analyze the demand in the consumer market and decide what is profitable to sell today and right here.

Category of goods "increased demand"

Most businessmen who have ever dealt with trading know the main law: an increase in supply is accompanied by an increase in demand. That is why the vast majority of organizations are taking all possible measures to debug the production of goods that are in high demand among consumers. The trend of such a plan also extends to the trade specialization of the store, since every entrepreneur wants to plan the work of a company whose goods will be profitable to sell on the territory of the Russian Federation.

The task of determining a profitable direction in trade is not easy enough. The high level of competition, as well as the abstractness of the issue, together increase the risk wrong choice. However, the final result of sales is influenced not only by the demand for the product, but also by the ability to present it to the buyer. That is why a businessman must take care, regardless of the chosen direction of trade, that only highly qualified sellers serve the customers of his store. Tips for a beginner businessman.

The following items are considered the most popular categories of goods today:

1. Food products. You can open a personal business specializing in the sale of food products if the premises of the future store are located at the intersection of crowded streets, near bus stops or large enterprises. In places with high traffic, competition is not so strong.
2. Hygiene products and clothing are in second position in the popularity rating. The high demand is explained by the fact that every average bang uses a huge variety of different hygiene products every day, therefore, the need to purchase appears often. The category of essential products also includes clothing, which each person purchases approximately two to three times per quarter.
3. Household goods and household appliances are used and bought somewhat less frequently, but they are mandatory in every home.
4. Electronics such as tablets, Cell phones, laptops, today is in rather high demand. This direction is considered quite profitable, although competition in this area of ​​specialization remains consistently high. This is explained by the fact that most consumers, in pursuit of the technical process, constantly buy new clothes.

What is profitable to sell today: online trading

Almost every modern consumer has access to the Internet. Daily operation electronic system information prompted the development of the online market.

In such sales, there are practically no restrictions regarding the range of goods, therefore, you can sell the same products as on the shelves of traditional, stationary stores.

However, it is still possible to single out several categories of goods, the sale of which already from the first days brings a fairly high profit. With a high margin on the Internet, you can profitable to sell:

1. Radar detectors, various models of video recorders, navigators. This category of electronic products is quite popular today, Russian residents buy it quickly with 100% trade margin. On average, the purchase price for an average model is 500 - 700 rubles. You can start trading with ads posted on the pages of Avito or other similar resources.
2. Shoes and clothes are one of the main selling goods on the Internet. You can earn quite a lot on online sales because they cost a penny on Chinese sites.
3. Car cosmetics and accessories for cars are all kinds of brushes, cleaning products, polishes and other care procedures. This category also includes various seat covers, pillows, rugs and so on. In the domestic automotive market, prices for goods of this kind can be 3 times higher than the purchase price.
4. Unusual gifts are also bought quite often. For example, the recent "boom" - a talking hamster, a knife - a business card, thermal mugs with a creative design, and so on. The margin in this case can be one hundred percent or more.
5. Various accessories for men and women, such as belts, umbrellas, bags, scarves, glasses and other items.
6. Home textiles, bathroom products and furnishing details for other rooms. Things are purchased for each home, so they are in consistently high demand.
7. Phones and tablets from Chinese manufacturers in most cases are not inferior in quality to other manufacturers in other countries, but they cost much less. Therefore, in Russia they are often bought.
8. Mobile accessories, such as cases, screen protectors, glasses, and so on. The markup to the purchase price for such products can be 300 - 400 percent, which allows you to quickly get the desired income.

What is profitable to sell today? This question is always relevant for any seller, the information is provided, and it is up to you to draw conclusions.

And if you are still in doubt about what to sell, think about opening a franchise business of a well-known brand.

Many people subconsciously surround themselves with things: according to popular belief, accumulated property symbolizes wealth and indicates to others the wealth of its owner. At the same time, in financial difficulties, citizens first of all try to get a loan or a loan, not thinking that the solution to the problem is already in their hands.

Indeed, before visiting the bank, you should think about what you can sell to make money. Almost every person has tangible or intangible assets, the sale of which will help:

• Improve personal financial situation;
• Cover the costs associated with treatment;
• Save money for a big purchase
• Find start-up capital to start a business.

What can be sold from home?

studying possible ways finding the required amount, people first of all evaluate the tangible assets available to them - things, property or real estate. However, when choosing what to sell from home trash is profitable, you need to remember: unnecessary items in any house end sooner or later, and therefore this way of earning is one-time.

Furniture

People put old furniture in the garage or take it to the country, reasonably assuming that no one needs cabinets with doors that have fallen off or sofas with worn upholstery. However, with some skills and a minimum set of tools, it is easy to put things in order in order to sell them profitably.

Additionally, a creative approach will increase the cost of the item: there are a huge number of examples of designer furniture processing on the net. Of course, you will have to do sanding and painting, learn the basics of texturing and decorative surface treatment, but as a result, the cost of an old cabinet or chair can exceed the price of a similar new product.

Jewelry

Trying to avoid inflation and the depreciation of their savings, citizens buy items made of precious metals. When choosing what you can sell expensively from home, you should pay attention to your collection of gold rings, earrings and chains.

It is not difficult to sell these jewelry: pawnshops and jewelry workshops constantly purchase jewelry from citizens at the price of scrap. However, such a price is unlikely to suit the seller, and therefore it is more expedient to try to find a client among individuals.

Electronics

Advertising and the desire for prestige often force people to buy new devices, although the old ones are still quite functional. Smartphones, laptops and tablets in good condition are purchased by private customers and service shops: for a powerful laptop from a well-known manufacturer in Moscow, they give up to 15,000 rubles, and for spare parts, masters will take it for 5-6 thousand rubles. What can be sold expensive:

• A first-generation iPod in good condition sells for $15,000 on eBay;
• The mobile legend Nokia 3310 is valued at $300 in normal condition;
• The original Tamagotchi virtual pet costs up to $500.

Appliances

Demand for used appliances is consistently high: students, young families and entrepreneurs renting apartments need old but serviceable refrigerators, TVs, washing machines and microwave ovens.

How to find what you can sell from home: almost every person has appliances that are rarely used or simply obsolete. For equipment from well-known manufacturers, it is realistic to get up to half the cost of new products. Individual enterprising citizens are in this business: they buy faulty equipment, repair it, and then resell it for more.

Ancient coins

Rare and old coins are of interest primarily to collectors: the latter are ready to pay over half a million dollars for the most unique specimens. Of course, such treasures are extremely rare in the homes of ordinary citizens. At the same time, more common coins of the Russian Empire or the USSR are sometimes found in grandmother's chests or in parental piggy banks, which experts estimate at 400-1000 rubles apiece.

Having decided what can be sold for a lot of money, it is necessary to find suitable channels for selling coins. The most obvious buyers are:

• Specialized shops. Buy coins different types- eras of the USSR, pre-revolutionary, foreign, investment and collection;
• Clubs of numismatists. Make high demands on the condition and uniqueness of the coin, require proof of ownership;
• Banks. Periodically hold promotions for the purchase of rare coins of modern minting;
• private collectors. Willing to pay a high price for a rare specimen;
• Internet auctions. Allow you to safely conclude profitable transactions.

Old and collectibles

Sometimes a person does not even realize what treasures are stored in his house: a nondescript figurine or a plate bought a long time ago by a great-grandmother can be of great collection value in our time. However, an unprepared owner of antiques is unlikely to be able to adequately assess its value: in such cases, it is better to take the advice of an expert. What can be sold expensive from old things:

• Porcelain figurines of the Leningrad and Dulevsky factories, made in the pre-war period according to the sketches of famous artists. They cost up to 10,000 rubles;
• Busts, ashtrays and figurines made of bronze, cast according to a special recipe in the city of Kasli, Chelyabinsk region. They cost up to 5000 rubles;
• Books and serials. They are evaluated not only by the year of issue, but also by circulation, dedicatory inscriptions, illustrations. They cost an average of 4,000 rubles per copy;
• Postcards of the pre-war and pre-revolutionary eras. Mass editions are valued at 300–500 rubles, while rare specimens sell for 5,000 rubles;
• Old stamps of piece and mass series. Sets from the pre-war period cost up to 1,000 rubles, while rare stamps from Tsarist Russia cost about 10,000 rubles;
• Vinyl records from the times of the USSR. Rare copies released after the war cost up to 4,000 rubles, and common editions cost between 200–300 rubles;
• Soviet badges made before 1950. average price for them is 1,500 rubles, while rare items with documents are estimated at 50-60 thousand rubles;
• Vintage mechanical toys. A children's pedal car made in the USSR can easily be sold for 6-10 thousand rubles;
• TVs KVN-49. The pioneer of domestic television in a non-working state costs about 15,000 rubles, a serviceable device - up to 100,000 rubles;
• SVD radio receivers from the first batch. Even in a faulty condition, such a device is sold at auctions for 30,000 rubles;
• Christmas decorations of the pre-war and post-war eras. Depending on the uniqueness, such a toy can cost 400-1200 rubles per copy.

Children's products

Children grow and mature at a tremendous rate, as a result of which parents are forced to constantly buy them new things. At the same time, the mountains old clothes and boring toys accumulate in cabinets and boxes: among these stocks, it is easiest to find what you can sell from home to earn money.

There is a steady demand for used baby products: not every young family is able to purchase a new multifunctional stroller or crib made from safe materials. Therefore, for 50% of the initial cost, literally within a few days, you can easily implement:

• Upper children's clothing and footwear;
• Toys in good condition;
• Arenas, walkers;
• Strollers, high chairs;
• Changing tables, beds.

Products own production
It is easier for rural residents to find goods for sale, since having their own plots allows them to grow various crops and breed birds. Farmers sell products of their own production to resellers or sell them on their own, through markets and shops.

However, the range of subsidiary farming is not limited to vegetables, fruits, milk or meat.

What can be sold in the village to earn:

• Forest and field herbs and flowers. Supporters healthy lifestyle lives buy them as raw materials for decoctions and herbal teas;
• Homemade products. In winter, the villagers have time for knitting, sewing, making souvenirs or weaving furniture from a wicker;
• Flowers. Not only live plants are in demand, but also dried field inflorescences, which are used as components of home cosmetics.

Automobile

The life of the car is limited. Therefore, every few years, a motorist is forced to think about buying a new car; the old one is left to rust in the garage or right in the open air. Meanwhile, unnecessary vehicle can still be profitable: such cars are often bought by teenagers with no driving experience or for operation in rural areas.

Of course, before selling the car, you should put it in order - wash it, replace the most important faulty units, and dry-clean the interior. Experts say that a clean, neat car can be sold for 25-30% more than a similar model with an unsightly appearance.

Real estate

Selling residential real estate is the last way to find the right amount: this option is usually resorted to only when absolutely necessary, when all other sources of income have already exhausted themselves.

It is advisable to prepare for this operation in advance: find rented housing for replacement, transport things, put the room in order. You also need to understand that the sale of real estate at a market price takes up to six months: even advice on how to help reduce this period, at best, to three to four months.

What can be sold online?

Since the majority of solvent citizens actively use the capabilities of the worldwide network, questions about how and what can be sold on the Internet in order to earn money should not be ignored. For people who do not have experience in creating and promoting online stores, the easiest way is to publish their offers on boards free ads and in social networks. It remains to determine what goods are in demand here.

information products

A modern person understands the value of information, and therefore willingly pays for knowledge that will help him improve the quality of his life, save money or get additional income. Using your own or experience, you can create a detailed guide on any topic in demand - from car repair to creating a website. If there are no suitable skills, you should take advantage of the offers of other authors and start selling their products for a commission. What to sell to earn money:

• Training courses;
• Master classes, videos with instructions;
• Consulting services.

Chinese goods

Often found in foreign online stores interesting goods, which are absent in domestic trading floors. The largest range of such products is presented on Chinese portals. Here, entrepreneurs buy things in small wholesale for sale in their city. Using their experience, it is easy to determine what to sell on the Internet in order to earn:

• Smartphones, smart bracelets, gadgets;
• Cases for mobile devices;
• Souvenirs and unusual gifts;
• Haberdashery, bags, belts, wallets;
• Cosmetics;
• Educational toys.

Computer games

Tens of millions of computer and laptop owners around the world are enthusiastically playing multiplayer online games. This community brings together special gaming services and platforms like Steam, allowing an enterprising person to find what to sell in order to earn:

• The rules allow the sale of game items. For virtual armor and weapons on the trading floors they offer quite real money;
• Games are often put up for sale with discounts. You can buy one of them cheaply, and then sell the account for the full price;
• Finally, experienced players often "pump" their character to high level and then implement it along with the account.

Internet resources

Resources with a large number of visitors are expensive: thousands of site views or millions of group members in social network easily converted into big money through advertising. There are two ways to achieve such results: create a resource on your own and promote it, or purchase an underestimated site and bring it to the first pages of search engines. To determine what is profitable to sell on the Internet, you need to focus on the following numbers:

• An information site with 3,000 visitors per day costs 200,000 rubles;
• A Vkontakte group with a million subscribers costs 500,000 rubles;
• An Instagram account with 300,000 followers costs 200,000 rubles;
• A YouTube channel with 200,000 subscribers costs 220,000 rubles.

Photo

When ranking the issue, search engines take into account the uniqueness of not only texts, but also images on the site. Drawing a high-quality illustration or taking a good picture is much more difficult than writing a four-paragraph article, and therefore graphic materials are constantly in demand on the Internet.

The fastest way to learn to photograph: number detailed guides on this topic is measured in tens. Ordinary photographs are sold through photo banks and photo stocks, while it is advisable to offer documentary footage to news portals.

Handmade goods

Why goods self made so popular? Such things are absolutely unique, that is why customers willingly complement their wardrobe or apartment interiors with items that exist in a single copy. Among hundreds of areas of applied art, everyone can find a craft to their liking and realize their talents. What is in demand:

• Decorative candles. Many people are engaged in the production of candles at home, and therefore it is possible to attract the attention of buyers only thanks to a unique design;
• Handmade cosmetics. Women use handmade creams, masks, soaps and shampoos, as they have doubts about the contents of factory bottles;
• Dolls. Exclusive dolls made of porcelain, textile or wood are not children's toys, but expensive collectibles;
• Wooden souvenirs. Made from wood different crafts- from pendants to furniture. The material is inexpensive, and complex tools are not required for its processing;
• Beadwork. Modern fashionistas prefer unique jewelry, and therefore willingly buy handmade bracelets, necklaces and pendants;
• Knitted products. Experienced craftsmen knit not only scarves and hats. Jumpers, sweaters and suits are popular with lovers of exclusive things;
• Sewing. At home, you can sew anything - clothes, accessories, pillows, bed linen. Such products in certain circles are valued above factory ones;
• Bijouterie. For the manufacture of jewelry, any available materials are used - wire, beads, leather, wood, steel, clay.

Electronics

At foreign online auctions are constantly found electronic devices in good condition, which the owners, as unnecessary, give for a penny. Thanks to virtual payment systems, you can buy such goods and order their delivery to Russia for resale. However, when working with foreign suppliers, it should be remembered that the duty-free threshold in 2020 is only 1,000 euros per month.

What can be sold quickly? Popular with buyers are:

• Laptops and tablets;
• Gadgets and quadrocopters;
• Smartphones;
• Cameras and video equipment;
• Gaming consoles.

Own services

It is most profitable to sell your own services: the experience of the contractor is an inexhaustible asset, which only grows in the process of doing business. Each person has some professional or practical skills that can be used to create a source of income. In the end, even the unskilled labor of a minor allows you to get a certain profit. What can be sold to a teenager to earn money:

• Dog walking and pet care services;
• Services of a courier or posting ads;
• Experience in administration and promotion of groups in social networks.

foreign services

Entrepreneurial people know what to sell in order to earn money quickly and without investment: they should agree on cooperation with specialists who provide qualified services and start looking for clients for them for a fee.

When choosing a line of business, you need to take into account the size of the target audience: it is obvious that finding customers for an elite auto repair shop is much more difficult than for a construction team repairing ordinary apartments. The amount of the check also matters: 5% commission on an order of 100,000 rubles looks more attractive than 30% on an order of 10,000 rubles. Finally, you need to take into account the training of the intermediary: in order to compose a correct ad and negotiate with the client, you need to understand the subject of sale at least at the initial level.

Where can you sell things?

There are several sites where anyone who wants to sell valuable items can urgently earn money without investment. However, it should be remembered that most of them are not suitable for selling antiques and antiques: it is better to put such goods on specialized auctions:

• Commission shop. When handing over things to the store, you should first find out the rules for their sale. For example, one outlets allow the owner to set the price, while others involve their own experts to evaluate. The store commission for the sale and storage of the item may also vary;
• Internet. Publishing ads online allows you to reach a wide audience and sell things that are in demand only among a few connoisseurs. The client may well live in another city and even in another country, however, thanks to delivery services, this problem is easy to solve;
• local newspapers. Free editions with a large circulation cover the entire city and end up in the mailboxes of thousands of potential buyers. In this way it is better to sell utilitarian everyday items: antique collectors rarely look for sellers through the media;
• Buyers. Entrepreneurs and organizations operate on the market, buying up certain items from the population in bulk and piece by piece - old wrist watch, electronic appliances, household appliances, mobile phones. You can find ads of such buyers at the entrances, in free newspapers or on the Internet;
• Familiar. You can attract customers by spreading information about the product through acquaintances. Perhaps one of them needs a baby carriage, cheap clothes, furniture or household appliances: in an effort to save money, people often purchase used items through friends or relatives.

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How to quickly sell things?

Knowing what can be sold to earn money, most citizens immediately begin to look for buyers. However, experts advise not to rush things: some preparatory measures allow you to further increase the cost of things and are guaranteed to receive a stream of profitable offers. So, you need:

1. Get things in order. Clothing should be washed and ironed. Furniture - repair and wash. Electronics - clean from dust and stains. The buyer must make sure that the owner treated the thing carefully and carefully;
2. Take a photo of the item. It is recommended to choose a neutral background and diffused lighting. For a small thing, 3-4 photos are enough, while large furniture or a car must be presented in detail;
3. Compose an ad. The text should describe the thing in detail: what material it is made of, what dimensions it has, what functions it performs. It is not necessary to focus on defects, but one should not be silent about their presence either;
4. Determine the value of the item. Too much low price will make the buyer doubt the quality of the item, and too high will scare him away. The value of a thing is determined by its real condition, year of issue and the level of market demand;
5. Post offers. First of all, you should use free methods - bulletin boards, social networks, dating. After publication, it is desirable to analyze the statistics of customer requests from different sites;
6. The ad must contain as many contact details as possible. Some people are reluctant to use the phone, as a result of which they try to find out details by phone. e-mail or via Skype;
7. Answer calls and emails promptly. There are enough similar offers on the market, and therefore a potential buyer who has not received a response within a few hours is unlikely to try to contact the seller again;
8. Communicate with customers at any time of the day should be correct and polite, truthfully answering their questions. If you keep silent about the defects of the thing, then the truth will still be revealed at the meeting. As a result, both parties will only lose time;
9. Customers love discounts and gifts. If you can’t initially overcharge and foresee the possibility of bargaining, you can add some insignificant bonus to the offer - for example, an inexpensive accessory or free delivery.

Conclusion

An analysis of prices on various trading floors and bulletin boards shows that even the sale of absolutely all unnecessary things in the house (excluding antiques, a car or the property itself) will not bring a tangible amount. On the other hand, the proceeds will be enough to buy a long-awaited smartphone or to pay for training courses on how

Several criteria for selecting products for sale:

• Demand. Selling rare things is profitable because of high price and lack of competition, but demand may be small. Study the number of keywords for various products in your region using Wordstat, find out what consumers are interested in;
• Availability. When choosing what to trade via the Internet, find out how easy it is to buy the same thing in the shops of the city. If the product is easy to purchase in a shop around the corner, the online store loses its relevance. All that remains is the opportunity to attract buyers with low prices;
• seasonality. It is worth paying attention to products that are in demand all year round;
• Trends. On the wave of fashion trends, high-profile events, fan hobbies ( souvenir products) and new popular developments (for example, quadrocopters, vapes) can be .

Resale of things from China is very popular due to the low purchase price and ease of delivery. Before opening a store on the Web, try to sell a few units of products on Avito. If it sells well, it makes sense to create a store.

Here is a list of what is better to sell via the Internet: a rating of the best-selling things.

Clothes, shoes, accessories, products for children

This is the most popular option for selling essentials. The margin in this segment reaches 100-300%, especially when it comes to small accessories such as jewelry, belts, glasses. Handbags, umbrellas, scarves, replica watches of famous brands are sold well.

You can offer regular clothes in a wide range, specialize in certain niches (sports shoes) or offer exclusive items (dance costumes, unusual dresses, etc.)

Also in the top goods for children: clothes, toys and sports equipment, food, accessories (handbags, backpacks, jewelry, etc.)

Electronics

The best-selling goods on the Internet are small electronics and gadgets: mobile phones (smartphones), tablets, electronic books, mp3 players, portable speakers, quadrocopters, external chargers, hard drives and accessories for them (headphones, bluetooth headset, adapters, memory cards, covers). On average, the wrapping is 100%. It is really possible to buy an Android smartphone for $80-90 and sell it for $130-140.

You can build a business on photographic equipment and accessories: cameras and camcorders, lenses, tripods, light sources, flashes.

For the resale of computers, laptops, televisions and household appliances (microwaves, refrigerators, washing machines, kitchen appliances) you will need a solid initial capital. There may be problems with the delivery of bulky and fragile goods, factory defects, damage during transportation, and as a result, a replacement with a loss of money. But such products are in a high price category, and the margin is 20-45%. You can deal with small electrical goods: hair dryers, curling irons, electric shavers, irons and the like.

New and very trendy- electronic cigarettes (vapes), accessories for them, liquids. It is really possible to sell kits here (vape + replacement parts + kit of liquids) with a good margin.

Cosmetic products

Body, hair and skin care products are popular among the female audience. You can offer a wide range of cosmetic products or supply products from one company.

Relevant Korean and Thai natural cosmetics, which are difficult to buy in ordinary stores. What is now selling well on the Internet from cosmetics? Shampoos, balms and hair masks, oils, creams, gels, scrubs, skin cleansing and rejuvenating products, etc.

Souvenirs and unusual gifts

In China, you can find a lot of unusual souvenirs and useful little things, like thermal mugs with interesting prints, stickers, badges, nightlights, garlands, rugs, coasters, etc. Separate category- Souvenirs for fans with the symbols of their favorite films, games, books. By tracking popular trends, you can receive good income on themed items (scarves, backpacks, mugs, jewelry, T-shirts).

Other ideas

A few more options for what is profitable to sell via the Internet with a good margin:

1. Sports accessories, hobby goods - travel equipment, sportswear and equipment;
2. intimate sphere. Most consumers prefer to buy intimate products online;
3. Books. Among the advantages: high final cost, the product is easy to store and deliver, does not require warranty;
4. Furniture and home accessories. We are not talking about full-fledged sets of furniture (it is difficult to compete with large salons), but smaller products. These are frameless furniture made of polystyrene (bags, sofas), rocking chairs, hammocks, swings and various household utensils (textiles, dishes, decor items);
5. Products for pets (toys, houses, scratching posts, cosmetics, etc.);
6. Car accessories: navigators, video recorders, care products, seat covers, steering wheel, etc.

These are the most profitable options for what's on the internet to get stable income. Focus on everyday products, the field of beauty and entertainment, and you will definitely hit the spot!

In 2017, the trade in children's goods, clothing, footwear and pet products was the best. These items have been at the top of the Internet shopping activity rating for about three years, and, judging by the positive dynamics, further turnover in these groups will only grow. But any merchant knows that identifying a product that will be in demand is only 30% of commercial success. To successfully close a deal, you need to buy products at a good price, get them on time, correctly present them on the market and attract a buyer with the quality of your services. Therefore, if an entrepreneur is looking for what can be profitably sold via the Internet, he needs not only to find a suitable product, but also to consider the entire subsequent mechanism for organizing supplies and ways to promote it.

Selling through social networks

Social networks are an ideal platform for a novice businessman. In order to quickly earn money here, you do not need to purchase a large assortment of goods, pay for the creation and promotion of an Internet site, and you do not even need to pay for advertising. The only thing you need is your own initiative, the ability to communicate with people and knowledge of the latest fashion trends and market novelties.

The leaders in sales through social networks are clothes, shoes and accessories designed for a target audience from 14 to 35 years old. Of course, you need to focus on the seasonal needs of your customers. At the same time, it should be taken into account that few people start looking for a jacket when the first cold rains have begun, and a swimsuit in mid-July. Useful to read.

Any seasonal product should be promoted about a month before the start of the new season. Yes, jackets start selling in August, and swimwear in April (see). That is, by this time, the entrepreneur must already order the goods and pay for it.

What can be profitable to sell right now? To answer this question, you need to carefully study the latest photos and video reports of domestic and foreign celebrities. It is worth paying attention to what they are wearing, what jewelry and accessories they wear, look for cheap analogues on Chinese wholesale platforms and boldly sell on their pages on Instagram, VKontakte and Facebook.

Also in social networks, when selling clothes and shoes, the dropshipping system works well. The dropshipper uploads clothing collections of partner wholesalers in its albums, collects orders for individual commodity items and receives prepayment from customers. From the prepayment, he takes his percentage, transfers the payment for the goods to the manufacturer, and the manufacturer himself organizes and pays for the delivery of the order to each buyer.

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How to trade through one-pagers

One-page sites are best suited for trading one commodity item - a hyped novelty on the market. It can be anything. One week at the top of the rankings is the Heart of the Ocean pendant, the next week the glove for collecting pet hair, etc. You can also track top products in Chinese online stores by their current ratings. What kind of goods buyers order most in China, they will buy in Russia. Today's top products on AliExpress:

• leggings;
• mini clutches;
• children's thermal underwear;
• interactive doll Masha;
• glowing teddy bear.

When choosing what you can profitably sell on the Internet, you should pay attention not only to the rating lines, but also to the product itself. The entrepreneur must understand for whom he is making a purchase and how he will position this product on the network. If he knows little about women's clothing, then there is no need to start with it. It is worth trading a product that he understands. Useful to read.

The best assortment for an online store

Before you open your online store, you will need to conclude supply contracts with wholesalers or manufacturers. Serious companies value their reputation, and therefore, before listing their product on the pages of an online store, they will thoroughly study how the platform itself meets the standards of their trade.

If an entrepreneur is only planning to open an online store and understands that he does not have enough start-up capital to create and promote a powerful platform, then you can start with pet products or children's products. These groups are in unconditional demand. Even if a businessman fills his warehouse by making purchases from small wholesalers and setting a small margin, he will be able to make a good profit on a large turnover.

When forming an assortment, it is worth using Golden Rule network merchant: what is actively bought on AliExpress can be profitably sold through your online store.

In the video, information on how to choose a product for an online store:

How much money do you need to start

To earn about 50 thousand rubles per month on sales from a one-pager or on a social network, you need to invest at least 25 thousand rubles. An alternative option for beginners is.

With successful trading, even if the entrepreneur sets a triple price for some commodity items, the average profit does not exceed 200%.

The prospect of this type of business is the opening of your own online store with a unique quality product.

For those who are planning to open an online store, it is useful to consider those who came to Russia in 2017.

Up-to-date information about . Conditions for acquiring a franchise and terms of return on investment.

Conclusion

If an entrepreneur collects information about what is now profitable to sell on the Internet, then most likely he has a small start-up capital that he wants to successfully invest. Trading in popular products is the fastest and most guaranteed way to "roll" money and return it with interest. But it is worth trying to treat the implementation of this idea not only as an opportunity to earn money, but also as the first step on the way to a large and stable business.