How to sell t-shirt prints. Why should you start t-shirt printing as a business? The nuances of the registration procedure of the company that will print on T-shirts

I have already published several tutorials on making money selling t-shirts from foreign authors ( ), but this time I will talk about my experience.

Finishing the New Year's Olivier, I started testing a service selling T-shirts with various prints.

Its working principle is very simple:

1. Create a T-shirt design
2. You get a special link for this product.
3. If the goods were bought through your link, you get 25% of the cost of the goods
4. If the product was not bought through your link, you will receive 5% of the value of the product

The first stage of creating a print

You should start by working out the niche in which you will work.

Just create Beautiful design on any topic, of course, you can, but there will be problems with selling it.

The design of the print should be related to a specific theme.

For example, I am interested in cryptocurrencies. This topic is close to me, I know what is in trend now. I can create a print that will be of interest to this audience.

I know where this audience lives, so I know where you can sell your designs.

But if you create a beautiful abstract design, then I don’t even know where you need to advertise to sell it.

As you may have guessed, there are countless themes for creating designs.

For example, work (police, firefighters, doctors, etc.), hobbies (fishing, hunting, coins, stamps), sports, etc.

It seems to me that most often ladies buy T-shirts with prints for their gentlemen as a gift by a certain date (February 14, February 23, DR). Although I could be wrong, the guys unsubscribe in the comments if you bought yourself t-shirts with prints.

Therefore, I would create designs specifically for the male audience.

When you learn how to create and sell your products, then you can consider the niche of hype news.

The speed of creating and distributing advertisements for your products is important here, and this requires some experience.

Image search and preparation

You already have great idea and you are eager to fight? Ok, let's move on to the design process.

To do this, we need Photoshop or its equivalent and a little imagination.

For design, large and high-quality images of 3500 px in size are used on the smaller side.

Therefore, if you do not know how to draw, you can create a design from other people's drawings.

Find quality image such a large format is quite difficult, so it is better to use vector images that can be increased to any size without losing quality.

Vector images can be downloaded from freepik.com. I use them to create the main background of the t-shirts.

We go to the site. We drive in a request in English, select the vector and psd format, download the images you like.

Open it with Photoshop. Set the resolution and color mode to CMYK.

If the colors suit you, then go to the Image - Mode tab and change the CMYK mode back to RGB.

Save the image in JPG format.

Thus, we collect and prepare all the images we need.

Creating a design in the constructor

I'll show you with an example.

I decided to create some designs dedicated to the popular game Clash of Clans. I want to note that some topics are prohibited for use. You can read in detail

We upload all images to the site.

Design moderation takes a lot of time, about 5 days, so you need to do everything clearly in accordance with the instructions. Otherwise, your design will be wrapped up for revision and you will have to wait another 3-4 days.

Of these, only 2 designs interested buyers.

As a result of the experiment, it was possible to earn 411 rubles. Completely passive income.

This is a reward for the sale of my designs, if I myself sold these t-shirts through my referral, then the earnings would be more than 2000 rubles.

But it turned out that in VK and Yandex, this topic is prohibited, and in Telegram there are sky-high prices for advertising.

I had to abandon this idea, but as you can see, even without advertising, T-shirts are sold completely automatically.

conclusions

If you are not such a crooked designer as I am, then your work will sell much better.

Correctly define your target audience, it will help in sales.

To do this, the Print Bar has all the tools. You can create your own store, on your own domain, with statistics and traffic tracking systems.

If you are not interested, then you can simply create designs for your pleasure. They will be sold on the site, and you will receive passive income.

Majority modern trends Entrepreneurship is about creating unique things. The elementary possibilities of new computer technologies can bring good income. For example, you will not surprise anyone with the opening of production. There is a large number large enterprises. This niche is busy. A good direction would be to open a clothing printing company - T-shirt printing.

The choice of the legal form of the enterprise

For virtually any small business minimum investment registration is reduced to the opening of IP. This is mainly due to the lowest tax rate, which is very important for start-up entrepreneurs.

For a mini-company, the creation of a limited liability company is an inappropriate solution. This option is suitable for medium and large enterprises. LLC has difficulty in registration and high taxes. If you have chosen the direction of printing on T-shirts as an extension of the old project, for example, to, then the society is registered.

Basic information on registration of IP:

Information on opening an LLC:

T-shirt printing equipment

There are 2 main printing technologies:

Inkjet printer;
direct transfer method. The drawing is printed on special paper. After that, the heat press under the influence of high temperature is transferred to the fabric.

Specifications of printers:

Characteristics	Epson SureColor SC-F2000	M&R I-Dot	Azon-Tex Pro A2
price, rub.	1300000	1900000	580000
Print resolution, dpi	1440x1440	1440x1440; 720x720; 360x360	2880×1440
Number of print cartridges	6	8 (4 white + 4 CMYK)	8
Printing speed, pcs/hour	22-27	20-50	30
Print technology	Inkjet	Inkjet	Inkjet

Full set of equipment:

Printer;

Cutting plotter;
a computer;
replaceable cartridges;
graphic applications.

Printer drawing technology

1. Fabric preparation. The fabric is smoothed to remove wrinkles, then treated with a primer and placed on a tablet - a special stand for the desktop. The desktop is placed at the starting point.

2. Application of a white substrate. When the underlay is printed, the table is positioned back to the starting point. Used ink for DTG printers. They are odorless and not harmful to health.

3. Image printing. With the help of multi-colored ink, the necessary pattern is applied to a white substrate.

4. Laying the finished product in a heat press. The T-shirt is fixed for 40 seconds - 2 minutes. The product is processed at a temperature of 160-170 degrees. The time depends on the quality of the material and the thickness of the ink layer.

Important! If technology is used without the use of white ink, the fabric does not require pretreatment with a primer.

On the modern market among small businesses it is difficult to find a new, yet unused niche. Unique and original ideas are able to attract customers, expand business.

For example, printing on T-shirts is an excellent source of income.

It is necessary to draw up a careful plan for the development of trade. This business can bring not only new financial opportunities, but also a lot of positive impressions from the manufacturing process.

Products with drawings and prints are very popular among young people and adults. T-shirts are often purchased as a gift for relatives and friends. After all, they are the perfect addition to the festive look. And the plan of a certain pattern allows you to transfer any image or idea to the fabric.

In order to take orders from customers, it is necessary to rent a small room (approximately 8-10 sq.m.). This point can be advantageously located in the city center, where there is a large congestion potential clients. Also, the office for receiving orders can be placed in large shopping centers, department stores.

A big advantage for such a room will be the proximity to the metro or transport interchanges. A distinctive sign or bright banner help you attract customers. Before choosing an office, you need to decide on target audience, to make a plan. So, if the T-shirt business is focused on young people, then it is advantageous to locate it near student dormitories and educational institutions.

When choosing the right place, it is recommended to decide on the assortment of goods. These can be finished products with drawings, or printed on T-shirts will be made to order. In any case, ready-made samples will become an obligatory addition and decoration. They can be placed in showcases or on special shelves. A business like this needs a demonstration of the accessories on offer.

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Necessary equipment for business

To print on T-shirts, you must have special equipment. It can be a direct transfer printer, jet printer, replacement ink cartridges, heat press, cutting plotter, computer, graphic applications.

You can apply the applique to the fabric in various ways. With the help of a special printer, the picture is placed directly on the T-shirt. Another way involves placing the image on special paper. Later, with the help of a heat press, it is transferred to the fabric due to the high temperature.

In addition to printing on T-shirts, you can expand your business. With the help of this equipment, images are transferred to mugs, magnets, mouse pads and other souvenir products.

In any case, when choosing equipment, you need to make a sales plan. Having found out how many T-shirts a day an entrepreneur will sell, you can easily pick up the right technique. So, for example, a textile printer prints at a low speed. Therefore, this type of printing is suitable for small individual orders.

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For small offices and outlets a small number of employees is enough, for example, 2 people. At the initial stage of creating a business, an entrepreneur can independently serve customers. When expanding the business, employees who know the computer and are able to process the image will be needed.

Working on a printer or other printing equipment is not difficult. Therefore, students are often among the staff. The main feature of the employees of this business is a creative outlook and the ability to explain to customers all the benefits of such T-shirts. Communication skills will be very useful to employees of the printing business. After all, it is necessary to express colorfully original idea this product for the business to grow.

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Calculation of necessary costs

At the preliminary stage of opening a business, it is necessary to draw up a plan. Thanks to him, a novice entrepreneur will be able to realize the possible risks and calculate future profits. The cost of printing on T-shirts varies within 100 thousand rubles in Russia.

So, the cost of a printer and cartridges is about 5 thousand rubles and depends on which printer model the entrepreneur chooses. Today in stores you can buy a suitable printing technique at an acceptable price.

The cost of a heat press and other components will be from 35 thousand rubles. Making a plan economic indicators, it is necessary to take into account the costs of materials - clean T-shirts, ink, etc. You also need to include an item on renting a room and advertising in the financial costs.

You can print T-shirts at home. This will save a lot financial expenses for renting a room. However, in this case, you should think about the development of advertising and the creation of an online store.

♦ Capital investments – 750,000 rubles.
♦ Payback – 1.5 years

Souvenir production has always been a profitable and promising business.

In the market, despite its apparent fullness, there has always been a place for new companies that make cups, plates, T-shirts, puzzles, calendars and much more with the original pattern.

If you are looking for an interesting and profitable business, t-shirt printing- what you need.

Firms operating in the market are small businesses, therefore they do not require huge capital investments to launch (the exception is the purchase of special equipment), they allow to form competitive advantages and constantly develop your business.

Why should you start t-shirt printing as a business?

At first glance, this business may seem frivolous and unprofitable.

But those who think so are very mistaken, because in order to start making souvenirs, there are many reasons:

1. The T-shirt is one of the most common souvenirs that people choose as a gift because it is not only original, but also useful.
2. To launch a startup, you do not need to have millions of capital, it is enough to have an amount of 500–700,000 rubles.
3. This business allows you to create competitive advantages and quickly advertise your company without spending a lot of money.
4. To open a company, a corner in a supermarket or mall with a total area of ​​10 squares, so you will significantly save on rent.
5. In spite of high level competition, you can always find your niche to earn good money.
6. This is one of the most cost effective types. entrepreneurial activity, because experts estimate its profitability at almost 100%.
7. Even if you decide to stop printing T-shirts and go into other business, you can always get some of your money back by selling the equipment.

How to win customers by organizing a T-shirt printing business?

Your profit directly depends on the number of customers, so you definitely need to make sure that you actively advertise your company and correctly form competitive advantages, which will help you quickly make it self-sustaining.

You should use the maximum number of promotional tools (leaflets, business cards, media, social networks And so on).

Also, if you're renting a corner in a mall, place a pop-up ad or a huge ad at the entrance so you can be easily found.

T-shirt printing business can be successful if:

1. Make discounts for regular customers.
2. Constantly increase the range of manufactured products.
   Print not only T-shirts, but also mugs, plates, magnets, stationery, calendars and other souvenirs.
3. Not only to work "under the order", but also to sell ready-made products.
   What if someone needs a t-shirt with a fun pattern right away?
4. Constantly be in search of customers, for example, start cooperating with souvenir shops.
5. To meet the wishes of customers and keep specialists on staff who do not know the word “I can’t”.

What does it take to start a T-shirt printing business?

Interesting fact:
The most popular T-shirts among young people aged 18 to 25 years. 20% of young people have more than 30 pieces of T-shirts in their closet. colors, texture and style.

If you have never been engaged in the manufacture of souvenirs, then first you should study the theory.

Of course, you don't have to stand behind the equipment yourself - you can easily hire a person to print on T-shirts, and leave only administrative functions for yourself, but it's still better to know the nuances of the business you want to do.

Naturally, when launching a new startup, you need to, in which all the stages of opening would be spelled out.

The main steps are:

• registration procedure;
• choice of premises;
• bringing it back to normal (repair work, if needed);
• recruitment;
• purchase of equipment and consumables.

And your business plan should also contain specific calculations, according to the rates for rent, wages, etc. in your area.

Only then will you be able to understand whether t-shirt printing will be a profitable business.

Calendar plan for starting a t-shirt printing business

Since you do not need to obtain a special license to launch this startup, the entire registration procedure will take you no more than a month.

You can find a suitable corner for opening your business and purchase equipment in a couple of months.

After that, it remains only to find suitable specialists and you can open a company.

In total, you can launch a startup in 3-4 months.

Stage	Jan	Feb	Mar	Apr
Registration
Premises for rent
Purchase of equipment
Hiring specialists
Advertising
Opening

The nuances of the registration procedure of the company that will print on T-shirts

Since the main segment of companies that are engaged in the manufacture of souvenirs are representatives of small businesses, you may well choose the most convenient form of legalizing your business activities - IP.

The form of taxation in this case is UTII.

When applying for registration, immediately look for a suitable room, because you need to obtain permission from the SES and the Fire Service to operate it if you are going to rent a separate room.

Printing on T-shirts, as a business, does not involve a complicated registration procedure, so you can easily handle it yourself without involving a lawyer.

We are looking for a suitable premises to do business such as printing on T-shirts

One of the main advantages of this business is that you do not need to rent a large room to open it, because you can work on 8–15 square meters.

If you are going to make other souvenirs, you will need to find a larger office, because you need space for special equipment.

It is better to open your company in an area with high traffic.

The ideal option is to rent a corner in a large department store or a popular shopping center in the city.

In this case, you don't have to:

• deal with inspectors government bodies- this will be done by the owner of the department store;
• make expensive repairs, because the rented space in existing shopping centers is always in good condition;
• hire a separate cleaning lady, because you can use the services of those people who clean other offices in the mall, and this is a savings on wages.

Equipment, without which printing on T-shirts as a business is impossible

There are several ways to print on T-shirts:

1. A special textile printer immediately prints on a T-shirt, but it works quite slowly, is not suitable for bulk orders and has limited functionality, for example, it will not work to apply a picture on a mug.
2. Printing on a special film, which is then transferred to the drawing using a heat press.

Experienced entrepreneurs for beginners who decide to engage in the manufacture of souvenirs are advised to choose the second option.

I also advise you not to limit your business to only printing on T-shirts, but to put funny drawings on mugs, magnets, plates and more.

The minimum set of equipment to open a T-shirt printing business will be as follows:

Item of expenses	Qty	Cost (in rubles)	Total amount (in rubles)
Total:			RUB 270,000
A computer	2	40 000	80 000
Scanner	1	20 000	20 000
Color quality printer	1	30 000	30 000
Thermopress	1	20 000	20 000
electric grill	1	20 000	20 000
Cutting plotter	1	20 000	20 000
Digital camera	1	50 000	50 000
Telephone set	1	5 000	5 000
Other	1	25 000	25 000

As for furniture, you should purchase:

Item of expenses	Qty	Cost (in rubles)	Total amount (in rubles)
Total:			150 000 rub.
tables	2	20 000	40 000
Chairs	5	10 000	50 000
Wardrobe or shelving	1	15 000	15 000
Showcase for placing samples and selling already finished products	1	20 000	20 000
Other		25 000	25 000

As you can see, only for the purchase of equipment and furniture you will need about 400,000 rubles.

You can save money by purchasing print equipment that has already been used.

Consumables for printing on T-shirts

This business is impossible without the purchase of consumables, because you need T-shirts, cups, plates, magnetic tape, paper, thermal film, and more to make souvenirs.

And you also need to service your equipment, refill cartridges, clean computers, etc.

Clients often offer to bring your own T-shirt or cup for you to print on.

Do not agree to such conditions, because without knowing the quality of the material from which the thing is made, you cannot guarantee a good result.

Purchase expendable materials yourself and tell customers that you will print only on your samples.

The first supplies purchase for a business like T-shirt printing should be:

Item of expenses	Qty	Cost (in rubles)	Total amount (in rubles)
Total:			RUB 155,000
T-shirts	500	100	50 000
cups	500	50	25 000
thermal film	50 sq. m.	60	30 000
Magnetic tape	1 roll	20 000	20 000
Paper	1 000	10	10 000
Other		20 000	20 000

Staff to help you do T-shirt business

To begin with, it is enough for you to hire two general-purpose employees who would know the equipment necessary to make souvenirs, graphic programs, and would be fluent in a computer.

And you should also conclude an agreement with an incoming cleaner.

It is advisable to allocate 80–90,000 rubles for the salary of personnel in the provinces, of course, in megacities or the capital, the salary scale will be different.

How much does it cost to start a business: T-shirt printing

This type of entrepreneurial activity refers to start-ups, for which it is not necessary to have a large start-up capital. 600–700,000 rubles enough to get you started.

Of course, in Moscow or in large cities, capital investments will be twice as large, because here the cost of rent is higher, and salaries are more serious.

Still, T-shirt printing, as a business, is suitable for entrepreneurs with a small start-up capital.

Startup Startup Cost Table:

You can reduce the amount of capital investment in this business if you find cheaper premises for rent, purchase used furniture and equipment.

You will also be interested in the following video about

how to open a business for printing souvenirs to order:

How much can you earn from printing on T-shirts if you open such a business?

To understand how profitable this type of activity is, you should figure out what the cost of manufacturing one copy is:

The selling price of finished products is the cost multiplied by 2–2.5. That is, you can sell one T-shirt for 500–625 rubles, a cup for 300–375 rubles, a magnet for 60–75 rubles.

Your monthly income directly depends on how many souvenirs you can sell.

After six months of active work, it is quite realistic to reach the following indicators:

110–130,000 rubles of this amount will be spent on staff salaries, taxes, consumables and other obligatory expenses, but you will have at least 50,000 rubles as a monthly profit, which will allow you to fully return the capital investment spent on the business for one and half year.

Business t-shirt printing considered one of the most profitable.

If you constantly look for new customers and expand the range of manufactured products, you can earn excellent money every month.

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What to do if there are no factories - areas - steamers - machine tools, etc.? It is, of course, easy to start a business when someone gave you an oil well, but this happens very rarely and not with everyone, so you need to look for an idea simpler and with small investment- It's better to start small.

Until recently, such an idea could have been the idea of ​​making T-shirts with a custom pattern. A simple, understandable business has brought and brings good and stable income. But the trouble is that the competition in this segment is already very strong, and the offers on the market, by and large, do not differ from each other. Everything is the same for everyone, and it is decidedly unclear how to stand out from total weight and become visible to the buyer?

And there is such a way! Production and application of luminous drawings on an individual order. This is not just a picture that the client wanted to put on his T-shirt - this is an exclusive thing with a unique property - to glow in the dark. It can be anything - a drawing, an inscription, a photograph, a pattern - whatever the client wishes!

To apply a luminous pattern on a T-shirt, almost nothing is required: you need an inkjet printer and the most ordinary iron. No special skills are required - just print a picture, cut out and translate a non-t-shirt with an iron. In addition to T-shirts, you can make luminous souvenirs (pens, mugs, key rings, etc.), but for this you will have to contact a printing house that deals with screen printing.

How to make money on it? Yes, it's very simple - place advertisements for the manufacture of luminous T-shirts and souvenirs on an individual order on forums, bulletin boards, in newspapers. Put up posters in crowded places, distribute flyers and business cards. You can offer nightclubs, restaurants and almost any company in general the production of branded T-shirts and souvenirs that glow in the dark. There are many options.

Well, how to make such products and where to get the materials - we will be happy to teach you. Welcome to our website www.glowingbusiness.ru