Bicycle rental as a business is my experience. Business plan: bike rental as a profitable business If you open a mobile bike rental, what do you need

Everyone has their own hobby. Someone loves online games, someone likes to go on vacation to the sea, others collect stamps. And if your favorite thing also brings earnings, then that's great!

I have three hobbies: hiking, photography and cycling. One fine day I decided to open a bike rental. So to say, two in one: and for the soul - to teach people to healthy recreation and sports, and to earn money.

Now about the main thing. The first costs were as follows:

1) Opening IP. I prepared all the papers myself, the state duty is 800 rubles. Then for the year you still have to pay 20,727.53 to the pension fund. This figure is for 2014. Plus income tax.

2) Rent of premises. I was looking for a room for a long time, but I found it on the main street of the city, not far from the park. Square area 15, rent 8,000 per month, entrance from the yard, located in the basement.

3) Buying bicycles. Decided not to skimp on quality. I bought Mongoose brand bicycles in the amount of 8 pieces for 13,500 rubles. Total: 108,000 rubles

The season started in April and ended in October. Much in this business depends on the weather, if it rains, then no one will go to the rental, but here you can’t guess. Gradually, bicycles wear out and it is necessary to monitor them, carry out repairs, and it is better to be able to do it yourself, otherwise it will cost a pretty penny. There is a small minus that the season is not all year round, and the rent of the premises must be paid constantly. It is possible as an option to arrange a skate rental, but for this you need to flood the skating rink nearby. Another option is to rent skis and snowboards, but these are more expensive investments, at least for me.

The first season worked averagely, but next year Bicycles are running out! For a year I bought a tandem bike (not in great demand, everyone is probably afraid, but the image of the company!) And roller skates. I plan to expand!

The most important thing is to leave a good impression on customers. And then it will start working for you word of mouth", and the money will flow in a stream. Several times I used Biglion to expand my audience. With their help, I attracted new users of my bike rental, although for this I had to make 50% discounts.

If we talk about profit, then on a good day it reaches 4000 rubles, given that there are only eight bicycles. The first year I worked for a business, now I work for myself.
In addition to renting, I repair bicycles, you don’t even have to look for customers to come. I also opened a rental shop, and I take goods on the EBAY website: bike racks, gloves, cycling computers, helmets, glasses, etc.

And do not forget to get help from the employment center for business development. It is necessary to register with them before opening a company, provide a business plan and receive 58,000 rubles for development. There are a few additional conditions: you must not officially work anywhere, provide a report on the money spent and employ one person.

The implementation of any business idea, even the most successful and original, must be preceded by the stage of creating a business plan. This allows not only to assess the situation on the market, to identify the main competitors, but also to see the real threats, weaknesses of the project. In this article, we will make detailed business a bike rental plan that will allow you to develop a further strategy of action and indicate the profitability of the idea.

Right away, let's talk about the idea itself. Bicycle rental is a rather specific topic, the conditions of which are limited by geographical location.

With the correct calculation of all parameters, this business can bring good profit. It is distinguished by a quick payback, the presence of regular customers and does not require a complex implementation scheme.

Bicycle rental is especially interesting in the warm season, in metropolitan areas and medium-sized cities. This type of transport allows not only to quickly move around the city, but also to take a bike ride, admire the sights, and play sports.

Not surprisingly, bike rental in big cities is in such demand during the warm season. To implement this idea, it is necessary to have start-up capital at 200-250 thousand rubles. In this case, the payback period will be 5-6 months.

And now let's take a closer look at where to start and how to write a business plan.

Principles of creating a business plan

Many novice businessmen who decide to start their own business make a very common mistake. They rush, as they say, “into the pool of their heads” in the implementation of a business idea, without prior planning.

At the same time, it is the key to the successful implementation of the project. What is it and why is such a document needed? If you think that writing a plan to implement a business idea is a waste of time, then we will immediately turn your attention to the main goals of this document.

A well-written business plan will become a step-by-step guide in the future, which will allow you to achieve your goal without deviating from the main idea. This document reflects all aspects of the activity and helps to plan the sequence of actions necessary for the successful implementation of the company's goals.

He helps:

• analyze competitive environment;
• define target audience;
• calculate the payback period of the business;
• write the required amount of raw materials and equipment to implement the idea;
• see the strengths and weaknesses of the project.

If you do not have initial capital to implement the project and you plan to seek help from private investors, then you will need to draw up two documents.

A business plan for internal use is written, as they say, "for yourself." A big mistake would be data distortion, ignoring weaknesses. You must clearly understand all external and internal threats to your business, calculate the real payback period and the expenses that will simply be incurred to implement the business.

It is this document that will be a reference book that will point the way step by step.

The external document is drawn up primarily for investors or business partners. Of course, it is also not worth distorting the data or embellishing it. Do not forget that such a business plan will be read by literate people who understand finance. But at the same time, it is important to reflect the business idea in its best form. The information must show strengths project, point to its quick payback with minimal investment.

It is better to start developing a document right away from a plan for internal use, in order to consider the business in the process of creating it, taking into account its weaknesses, analyzing the competitive market, and identifying risks.

It is possible that most of the information will not be included in the document intended for investors. But for you it will be a serious help in the proper organization of the business process.

Video. How to make money on bike rental?

What to consider in a bike rental service?

Keep in mind that bike rental is not only a geographic restriction, but also seasonal business. Agree that it is unlikely that in the metropolis, in January, someone will need to take a bike ride.

The main direction of this business is the rental of two-wheeled vehicles. But to increase profitability, you can not limit yourself to this small service. To strengthen your position in the market and attract more customers, you can offer related services and products.

The season that is most favorable for this business lasts almost 7 months, from April to October. Therefore, during these months it is necessary to reach a profit that will allow the remaining five months of the year to keep the business afloat. Do not forget that even without handing over the transport, you will have to pay rent, pay taxes of a private entrepreneur, possibly service equipment, etc.

How will a business plan help when implementing a bike rental project?

To achieve success in the implementation of any idea, careful planning is indispensable. An assessment of strengths and weaknesses, a competent analysis of the competitive environment will help to successfully implement a business and prevent serious mistakes.

A business plan is an effective management tool that allows you to:

• establish a sales market;
• find your niche in the market;
• attract investors;
• enlist the support of business partners;
• correctly define goals (short-term and long-term);
• calculate production and advertising costs;
• develop a marketing policy.

Pros and cons of a bike rental business idea

Before starting to write a business plan and implement the idea itself, let's analyze the advantages and disadvantages of this project, identifying the strengths and weaknesses.

Advantages:

But, despite all the visible advantages of this business idea, it would be unfair not to mention the disadvantages of renting a bike.

Disadvantages:

1. Business seasonality. This factor stops so many businessmen and forces them to abandon the idea. The idea that a business will only operate 6-7 months of the year is not for everyone. After all, you want to establish a business that would function all year round, generating income. Here you will have to pay several months a year for rent, maintenance and maintenance of bicycles.
2. High competition. Actually, this minus smoothly follows from the advantage of high demand. The higher the demand, the more offers - this is the law of the market. Therefore, in order to adequately enter the market with this idea and successfully implement it, it will take a lot of effort, conduct a good marketing campaign and study the competitive environment, identifying weaknesses.

Given the high competition, when writing a business plan, a strong emphasis should be placed on market analysis and the search for a target audience. All this will allow you to occupy your niche in the market and really offer the client a worthy product.

Step-by-step instructions on how to open a bike rental

Before the implementation of the business itself, the purchase of equipment and the search for premises, great attention should be paid to the paperwork.

Step #1. Paperwork.

For a beginner taking his first steps in business, this stage will cause certain difficulties.

You must first register an IP. This procedure is carried out in the tax service, where the following documents are presented:

• passport of a citizen of the Russian Federation;
• Receipt of payment state duty(800 rubles).
• Application form P21001.

After submitting all the documents, the employee of the Federal Tax Service reviews the documents within 5 working days, after which he issues the Certificate of registration of the IP.

As for the taxation system, there will be no particular difficulties here, since bike rental is carried out according to a simplified scheme.

Under this scheme, the entrepreneur pays 6% of all profits and contributions to Pension Fund, FFOMS.

• passport of a citizen of the Russian Federation;
• IP registration certificate;
• a document confirming tax registration;
• a lease agreement for premises;
• medical books of employees (in the event that you hire staff);
• permission from the fire service and the sanitary and epidemiological station.

Step #2. Finding a room.

This stage is one of the most important in this form and in many ways, it is the place of hire that will determine the success of the entire project.

On the one hand, it is cheaper to rent premises for your business on the outskirts of the city or in a residential area, but in this case you should not count on a large flow of customers.

Such a business should be implemented in a crowded place, with good traffic and excellent transport interchange. After all, many residents and guests of the city will get to the place of bicycle rental by public transport or in your car.

Of course, you need to correctly assess your financial capabilities, but you should not save on renting a room for a bike rental.

A good location will play a key role in this business and largely determine profits, so pay special attention to finding a room.

The ideal place would be:

• the park;
• embankment;
• tourist base;
• resort center;
• lake, etc.

It will be necessary to conduct a safety briefing for each client, so it is imperative to keep an appropriate log.

For the convenience of customers, it is important to organize a corner where a person can change clothes and shoes. An excellent option for the service will be lockers in which tourists can leave their personal belongings while walking around the city or its environs.

Here you can expect another surprise. Not all park areas allow bike rental, so before renting, you should ask the local administration about the legitimacy of the business.

As for the area of ​​​​the premises, here you are counting on the scale of your project. If you do not plan to rent more than 7-10 units of transport, then 20-25 square meters will be enough for you. At other scales, take care of a larger area of ​​\u200b\u200bthe room.

The rental price, in many respects, will be determined by the peculiarity of the region and the distance from the center. Therefore, it is difficult to talk about average price per square meter.

Step #3. Purchase of equipment.

At this stage, it is very important to accurately analyze the competitive market, to determine its strengths and weaknesses.

It is equally important to clearly define the target audience. You can purchase vehicles of different price segments and, accordingly, determine a differentiated pricing policy.

For a budget group of tourists, you will rent one type of transport at a lower price, for professionals - a more expensive one.

You don't have to buy a lot of bikes at once. Keep in mind that it will take some time before the business is up and running and generating a steady stream of customers. In order to start, 10-15 pieces will be enough.

With increased demand, you can always buy the required number of bicycles. In addition, by this time you will already see in which price category bicycles are more popular.

You should also not buy deliberately cheap transport. Firstly, you immediately discredit yourself as a quality service in the eyes of the client. Secondly, after a few weeks of active use, you will have to spend money on vehicle repairs and replacement of spare parts.

Choose the middle price segment, paying attention to the following indicators:

• frame height (within 18-20 inches);
• light durable metal;
• good shock absorbers;
• reliable braking system;
• the lineup should contain not only men's, but also children's, women's bikes.

For the assortment of your bike park, you can buy models from the category of "street" (street) and mountain bikes. In the process of implementing a business, you will see which models are most popular and will be able to complement this model range.

As for the costs, this, of course, will be the most costly part of the project implementation.

The average cost of one medium market bike is 10-15 thousand rubles. To purchase 10 bicycles, you will need 100-150 thousand rubles.

A little advice. Given the seasonal nature of the business, it is best to purchase equipment in the winter. At this time of the year, manufacturers offer minimum prices for this product group.

The following items should also be included in the category of expenses for equipment:

• helmets;
• bike bags and backpacks;
• repair tool;
• pumps.

Step number 4. Personnel search.

In this part of the implementation of the business plan, you will not encounter great difficulties, since this business does not require certain qualifications. To perform the functional duties of an administrator or seller of services, it will be enough to have a minimal understanding of cycling.

Keep in mind that you may need a technician who will check the technical condition of the vehicle from time to time, change spare parts, service bicycles, etc.

Depending on the flow of customers and the scale of the business, you can do it in two ways:

• Hire a permanent staff member functional responsibilities which will include maintenance of transport and delivery of bicycles to customers.
• Invite a technician at a certain time and pay for piece work.

When looking for staff, focus on the following requirements:

• pleasant appearance;
• sociability;
• courtesy and ability to instruct;
• responsibility and discipline;
• basic knowledge of cycling.

Stage number 5. Search for distribution channels

Advertising determines the success of any business and future profits. You can, of course, open a bike rental point and wait for word of mouth to work. Can you take matters into your own hands and organize? advertising campaign in order to attract as many customers as possible.

Study the actions of competitors and analyze how they advertise their services.

Here it is difficult to give advice regarding the search for advertising channels, since everything depends on regional characteristics.

• distribution of leaflets in places of mass influx of people;
• advertising in public transport;
• newspaper ads;
• billboards;
• promotion in social networks;
• partnership programs.

Considering that the bulk of the business is built on regular customers, be sure to think about the system of discounts, bonuses, etc. It should be interesting and profitable for customers to return to this bike rental point.

And, of course, do not forget about advertising the rental point itself. The sign must be visible and attract people's attention. You can creatively approach the implementation of the business and hire a person for the first time who will invite tourists to use the rental services.

Financial plan

This part of the document reflects all the costs associated with the implementation of the business idea. We will give an example of an estimate for a bicycle rental point in the amount of 15 pieces for a city with a population of 300 thousand people. The estimate is approximate and depends on the scale of the business, the location of the point.

• paperwork and certificates will require about 10,000 rubles;
• monthly rent of the premises -10,000 rubles;
• transport and purchase of other equipment - 160,000 rubles;
• payment for two employees - from 30,000 rubles;
• repair work - 15,000 rubles;
• advertising company (for the first month) - 5 thousand rubles.

TOTAL: 230 thousand rubles.

Income

This is perhaps one of the most interesting points that directly indicate the profitability of a business.

Many investors and business partners begin their study of the document with this chapter. Here it is important to set the price correctly so as not to dump, but at the same time not to underestimate profits.

Additionally, you can offer customers and related services that will increase your competitive advantage in the market and at the same time will increase income.

It could be:

• organization of outbound tourist routes;
• invitation of guides and guides;
• development of personal routes to places of interest;
• organization of bike quests, etc.

On average, one bike rental point (at the rate of 15 pieces per month) brings the owner about 100 thousand rubles a month. Of this amount, you will have to pay about 60 thousand rubles for expenses.

There are 40 thousand rubles left. The payback period for such a business will be 6 months, which is quite good in terms of investing money.

Video. Bicycle rental business

Important Points

Given the specifics of this business, for its successful implementation, it is important to consider the following points:

1. Before the issuance of each piece of equipment, it will be necessary to conduct a briefing. The client must sign in the appropriate box confirming the passage of the safety briefing. This is mandatory requirement which, if not followed, could result in serious problems in the event of an accident.
2. In order to increase the security of the service, it is necessary to take care of the return of the vehicle by the client. To do this, it will be necessary to conclude an agreement with each client, which provides for all situations, including breakdown, damage to the integrity of the hull, etc. This contract must necessarily reflect penalties for untimely return of the bike or for return in improper condition.
3. Each client must provide a copy of the passport when making a rental service, name the address of residence, leave a contact phone number.

Conclusion

Bicycle rental, despite the simplicity of the idea, is a new direction that has not yet fully filled the market.

With the right business organization, studying the competitive market and offering High Quality service, you can receive passive income from 40 thousand rubles a month.

Video. Bicycle rental business idea

Reading 8 min. Published on 07.11.2019

An entrepreneur who decides to open a bike rental business needs to have up-to-date information. To simplify the task before him, we analyzed the activities of bike rentals in Moscow, St. Petersburg and Kazan and, based on the opinion of experts, have collected in this article the main points that an entrepreneur who decides to open a bike rental in 2017 should know.

Organization of bike rental: where to start?

Having decided to go into a bike rental business, an entrepreneur must. For the type of business, registration as an individual entrepreneur or opening an LLC is suitable. If you do not plan to create a large network of bike rentals, then it is better to register as an individual entrepreneur. Documents for the form of ownership are much easier to issue. IP does not require complex accounting and falls under a simplified taxation system.

The entrepreneur then has to choose OKVED codes. Suitable for the type of business:

• 71. 40. 4 Rental of inventory and equipment for leisure and recreation.

The group includes services for the rental of sports equipment, including bicycles. The business does not require a license, however, to open a bike rental, you must obtain permission from the city administration.

At the rental point itself, the following documents should always be available:

• Book of complaints and suggestions.
• Rules for skating and conditions for renting a bicycle.
• Safety Journal.

If the issuance is carried out on the basis of the building, a consumer corner should be organized.

Where is the best place to rent a bike?

Having dealt with the documents, the entrepreneur should think about choosing a place to open a point on the basis of which bicycle rental will operate.

Suitable for organizing a business:

• Embankments.
• resort centers.
• Parks.
• Squares or groves.

Bicycle rental does not require a specialized room. All you need is space to store your equipment. To do this, you need a small room, ranging in size from 20 square meters. m. It must answer SES requirements and fire safety. The delivery of bicycles can be carried out directly next to the place of their storage or located at some distance from it. However, in this case, you will have to take care of the delivery of equipment to the point and you will need additional expenses for rent. For this reason, it is better to organize a bike rental point near the place where they are stored.

The rental price depends on the city and proximity to the center. The average cost of rented space in Moscow parks is 1,400/sq. m., in St. Petersburg - 1000/sq. m., in Kazan - 800/sq. m.

The place where the opening of the rental is planned should have a high attendance. Bicycles must be allowed in the surrounding area. It is desirable that there is a cycle path that separates the skiing area from pedestrians.

When choosing a location, you should take into account the proximity of competitors. The further they are, the better. Their complete absence is considered ideal.

The chosen place is to be rented.

To increase the amount of monthly profit, you can provide services for the delivery of bicycles to a place named by the client. This will incur an additional charge.

What will it take to open a bike rental, and how much will it cost?

The entrepreneur will need to purchase equipment. The rental must have bicycles of different models.

You will need to purchase:

• Mountain.
• Highway.
• Baby.
• Women's.

A wide range of equipment is required so that the rental point can please every visitor, because customers of different ages and preferences will contact it. Experts advise not to buy more than 2 bikes of the same model.

Equipment should be purchased in autumn or winter. This time is not the season for buying bikes, and manufacturers significantly reduce the price.

You should not buy cheap models. They will break faster and will not be in demand among rental visitors. It is better to buy less expensive equipment for the same money. It will last longer and bring more profit. For the normal functioning of the rental at first, about 15 bicycles will be required. Over time, the range should be expanded.

Buying a bike for rent should be approached carefully. It must be a quality model.

When buying a bike, you should pay attention to:

• frame size . 18-20 inches is considered optimal.
• The metal the bike is made from . It should weigh little, but at the same time have high strength.
• The presence of rear shock absorbers .

They have wheels of increased reliability and have a comfortable low frame.
The price of one reliable bike for adults is about 25,30 thousand rubles, and for children - about 15 thousand rubles. In total, the purchase of equipment for bike rental will require about 400 thousand rubles. Buying bikes from one manufacturer, you can get a significant discount and help with delivery.

We draw up a business plan for opening a bike rental - profitability and payback periods

To open a bike rental business, an entrepreneur will need about 500 thousand rubles.

Costs to open a bike rental (average):

The average cost of renting a bike is 150 rubles per hour or 500-800 rubles per day. Usually customers take a bike for 1 - 3 hours. Renting for a day is interesting only for visitors who are going to go hiking. About 50 people use bike rental services every day. The number of visitors depends on the weather. On very hot and rainy days, their number decreases. As summer draws to a close, bike rentals become more popular. The monthly profit of the average rental is about 150 thousand rubles . Net profit in this case will be equal to 90 thousand rubles. With this level of profit, the business is able to pay off in 6 months.

The profitability of rental is at the level of 55%.

P \u003d P / (OPF + OA),

where P- balance sheet profit, OPF– average price of the main production fund, OA- the average price of current assets.

Business falls under the simplified taxation system. From the earned profit, the entrepreneur will have to give the state 6%. If it is at the level of 150 thousand rubles, then you will need to pay a tax in the amount of 9 thousand rubles.

Risks associated with the organization of bike sharing

The bike rental business comes with risks, these include:

• Bicycle theft . However, you can protect yourself from this as much as possible. An agreement is concluded between the tenant and the landlord, in which all disputed points are discussed, the full name and place of residence are entered. In addition, a photocopy of the tenant's documents is made. In some rentals, tenants are asked to leave original documents or a large amount of money on bail. In most cases, this is enough for the rental company to return the rented equipment.
• Bicycle breakdown . This nuance should be discussed in the agreement concluded with the client when issuing the equipment. Experts advise the owner of a bike rental to take responsibility for the breakdown. In most cases, it is not the fault of the client. Rarely bikes are broken on purpose. Removing liability from the tenant will help reduce the amount dissatisfied customers to a minimum and increase the prestige of rental in the eyes of visitors.
• Late return of equipment . This nuance should also be spelled out in the agreement. A client who fails to comply with the stipulated conditions must be fined. Its amount must be specified in the agreement.
• Tenant injury . To protect yourself from liability, the agreement should contain a clause stating that all responsibility for possible injuries while riding lies with the client. However, a safety briefing must be conducted with the tenant before equipment is released. This should be noted in the appropriate log. At the time of issuing the bike, both parties must make sure that it is in good condition.

All risks cannot be predicted. However, by protecting himself from the majority as much as possible, the entrepreneur can count on making a profit without surprises.

What else not to forget when opening a bike rental?

The entrepreneur must be aware of the need to repair equipment. Bicycles periodically become unusable. Buying new ones is too expensive. It is much easier to repair existing ones. To do this, you will need to hire a special person who will repair the equipment. The amount of his salary must be at least 15 thousand rubles. However, having a specialist permanently on site is not always beneficial. The cost of a repairman's salary will pay off only if the entrepreneur plans to create a large network of bike rentals. If you plan to open 1 - 2 points, it is much cheaper to conclude an agreement with service center or have a specialist for a “deal” to invite at the place of breakdown.

seasonality

An entrepreneur should not forget about the seasonality of the business. Usually bike rental makes a profit only in summer. AT resort towns it starts functioning in April and ends in September-October, but there is still a downtime period. To ensure income at this time, on the basis of a bike rental, you can organize the rental of other types of equipment.

In the summer you can issue:

• Accessories for cycling.
• Roller Skates.
• Skateboards.
• Scooters.

AT winter period you can rent:

• Snowboards.
• Konkov.

However, for the rental additional equipment funds are required to purchase it.

Bike rental staff

Work in a bicycle rental must be carried out in shifts. At first, the business owner can work independently. In this case, you only need to hire a salesperson who will take the shift. Salary must be at least 15 thousand rubles. Over time, you can hire an additional person.

In addition to the employees involved in the issuance of equipment, an accountant will be required. Its tasks include managing financial matters and reporting. It is not necessary to hire a part-time person. It is enough if the accountant deals with bike rental 1-2 times a week. His wage must be at least 5 thousand rubles.

The main ways to promote bike rental are:

• Outdoor advertising next to the bike rental site.
• Distribution of flyers.
• Creating a group in social networks or your own website.
• Advertising in the media.

The opening of the rental can be accompanied by a cycling festival, where you can organize competitions or a cycling race with small prizes. On Citywide Health Days, equipment rental should be free of charge. This will attract more customers and increase profits.

Choosing a business with small investment pay attention to bike rental. You can open a small rental point with about 250 thousand rubles of starting capital. This amount implies the purchase of 10 bicycles and a set of spare parts for the first time. Since the service is very popular, one season is enough for a full return on investment.

Interestingly, the competition is not so high, since potential businessmen believe that the rental is irrelevant. Indeed, if every tourist can afford to buy an inexpensive bike for 5-10 thousand, then why should he go to a rental shop? However, practice shows that in most cases people prefer to rent bicycles, even if the purchase and rental amounts are comparable.

Reasons for its popularity:

1. There is simply nowhere for a modern city dweller to store a bicycle, because in a small apartment or on a balcony it takes up a lot of space. And not everyone likes to climb the stairs with him.
2. At the rental point, you can always choose between different models and even classes of bicycles. You can ride a mountain, sports or road bike, evaluate the advantages of expensive full-suspension bikes and compare the quality of different manufacturers.
3. Most often, bicycles at the rental point are taken by young couples or even small companies for whom it makes no sense to buy bicycles for the sake of 1-2 trips per season.
4. Especially popular is rental in tourist and cultural cities, where there are always many tourists who want to ride around the city with a breeze and look around. Of course, they can’t drag their bike with them.

Business Organization Issues

The main difficulties that will have to be faced are finding suitable premises and resolving legal issues. The required minimum conditions include:

1. Registration of an individual entrepreneur with a choice of UTII, STS or patent as a taxation system.
2. Room rental. For a small rental point, 20 square meters is enough. You can install a pavilion or a mobile trailer.
3. Purchase of bicycles. 10-15 pieces are enough (depending on the expected flow). The total acquisition costs are 150 thousand and above. You can save money by buying bikes in the off-season.
4. Search and hiring of employees. To work seven days a week, 2 people are enough, with a shift or partially overlapping schedule.

Rental business success secrets

For a business to be truly profitable, several principles of successful organization should be followed. Despite the wonderful nature, in rural areas such an initiative will obviously fail, as well as in a small town. It makes sense to start a bike rental in cities with a population of 50,000 or more. The only exception is the resort villages, where in certain seasons there is an influx of tourists. The rental point should be located in crowded places.

The range of models should cover the widest possible range, and each option should be represented by at least two copies. Mountain and road bikes, women's and children's, must be available, there must be a two-suspension. Only by covering the entire range of models, you can please every client.

Preference should be given only to high-quality models from famous manufacturers. This is also useful from a marketing point of view, because an amateur cyclist will be happy to rent a bike of a well-known brand. Yes, and you can save a lot on repairs, because the main difference quality models– their durability and reliability.

Practice shows that 50 cheap copies fail faster than 15 high-quality ones with the same total cost. If the starting capital is not enough to purchase the necessary range, it is better to buy later than to immediately lean towards budget options.

Underwater rocks

It is important to understand that even the most expensive and high-quality devices also tend to break down, so it is imperative to provide for a balance amount for the purchase of spare parts. It is highly desirable that a master repairman sit right at the rental point (you can combine rental services with repair services at the same time).

The most painful stumbling block in any rental business is the theft of rental items. You can, of course, take documents as collateral, but there is always a chance that they will turn out to be fake. Often practiced collateral value, comparable to the cost of the leased lot, but the disadvantage of this scheme is obvious - not everyone carries such amounts in their pockets. In fact, rented bike theft is extremely rare, so it's best not to scare off customers with exorbitant amounts of deposits.

Profit calculation

An example of calculation is shown for a town of 300,000, provided that the rental point is opened in a park area. Estimated rental price - 150 rubles per hour. On a weekday you will have about 20 clients. On weekends, the number of customers usually doubles, although this can greatly depend on how isolated the area in which you have opened a rental shop.

Assuming that there are an average of 5-6 bad days per month (rainy, for example), we can calculate that there will be 500 customers in total. The average rental time is 1-2 hours, so the total monthly revenue will be about 100 thousand rubles. By expanding the range of services by repairing and selling spare parts, as well as related products, you can additionally increase revenue by 1.5-2 times (we do not take this option into account in our calculations).

After deduction of all expenses (rent of premises - 5 thousand, salaries - 25-30 thousand, depreciation - 10 thousand, tax deductions - 10 thousand), about 45 thousand rubles of net profit remains. In half a year (this is exactly how long the season lasts), the revenue will amount to 270 thousand, which will fully recoup all investments and expand the bicycle fleet for the next season.

With the onset summer period cyclists can be seen more and more on the streets of the city. This vehicle is popular with both amateurs and professionals. The bike is very practical and comfortable. It is inexpensive, mobile in city traffic jams, and also brings clear health benefits. However, not everyone has their own bike. At the same time, there are a lot of people who want to ride it. That is why it is worth considering how to open a bike rental. This business will not only satisfy the needs of those who like to ride, but will also make good money.

The first steps

Where is the best place to start? First of all, a business plan must be drawn up. Bicycle rental requires the establishment of a private enterprise. On a small scale, individual entrepreneurship is suitable.

The choice of form of organization providing services should be discussed when writing a business plan. Before starting work, the enterprise must be registered with the tax authorities.

Place of hire

A bicycle rental business plan should contain a list of points where the service will be provided. There may be many options. One of them involves the delivery of bicycles to a place specified by the client. In this case, an additional shipping fee will apply. You can also stand outside waiting for a client. This option should also be considered in the business plan being drawn up.

In this case, it is advisable to rent bicycles in the very center of the district or city, in the place where there are a large number of vacationers. Offer mobile vehicles most advantageous:

In amusement parks;
- in resort centers;
- in squares or groves;
- in the squares;
- in city parks;
- on the embankments.

By choosing appropriate place you will need to rent it. Please make sure that cycling is allowed in the surrounding area. It is desirable to have at least one cycle path separating the travel area from pedestrians. But in any case, before you start providing bicycle rental services, you will need permission from the local authorities.

Purchase of vehicles

How to arrange bike rental? You will need to purchase the necessary vehicles for this. The class, quantity and types of equipment required for the provision of services should be provided for in the business plan.

Bicycle rental at first can be done if there is a small fleet of vehicles, in which there are four to five units. Getting started will show if your service is in demand. In case of high popularity, the bike park can be increased. With increased demand, it will not be difficult to buy the required amount of equipment.

As part of your business, you should also provide for the rental of children's bicycles. They will also be in demand.

What kind of vehicles to buy should also provide for a drawn up business plan. Bicycle rental is unlikely to be of interest to professionals. That is why you should not look at expensive models. However, it is necessary to understand the types of bicycles.

The acquisition of technology must be subject to a certain rule. It says that you should not purchase more than two units of the same type. It is advisable to buy models in order to ride on rough terrain. For this, cross-country models with a frame of eighteen or twenty inches are suitable.

At the rental point, it is desirable to offer the client bicycles for confident riding in off-road conditions. To do this, you will need to purchase models with a rear shock absorber. For successful business it is important to have women's and children's bikes available.

It is worth considering the purchase of appropriate equipment. It is more profitable to purchase it in the winter, when seasonal discounts are offered.

How to open a bike rental if the start-up capital is small? You can start from the smallest. If you can't buy multiple bikes, try arranging to rent them from your friends.

Storage

To rent bicycles, you will need to rent a small room. Its main purpose will be the storage of vehicles. It is best if your garage is located near the place where the place of service is supposed to be. In this case, the cost of transporting bicycles will be significantly reduced.

The room where bicycles will be stored must be closed. Only in this case, in winter, your vehicles will not deteriorate from cold and snow, and in summer from heat and rain.

Return guarantee

A contract must be concluded with customers who have rented a bicycle. This document will ensure the safety of your vehicle. The contract must specify the price, as well as the period when the bike must be returned. One of the essential terms of the contract will be the indication of the amount of the fine. It is imposed for untimely return or damage to the bike.

It is desirable to prescribe the amounts of the most common breakdowns in the contract itself. In this case, the client will be aware of the consequences of his dishonest attitude to technology.
The contract must contain information about the client - his full name, address of residence, as well as passport data.

Advertising

Entrepreneurs who will deliver bicycles to customers must advertise in local newspapers. You can also stick them on special boards. If the bike rental will be carried out in any particular place, then people will learn about the service themselves. However, in this case, advertising will not be superfluous.

By opening a business, you can time the organization of small cycling competitions and competitions. The holiday will show people how interesting it is to spend free time with health benefits, in a circle cheerful company or the whole family. As sponsors can be attracted commercial organizations your city.

Tariffs and profit

In order for bike rental to be popular, the prices for rented vehicles must be accessible to anyone. Suppose that for ten hours of rental you set the cost of one hundred and fifty rubles. The amount is quite acceptable for a client with any financial capabilities. Do not forget about the system of fines.

For each hour of delay, take fifty rubles. Before providing the service, require a deposit, say, three thousand rubles. This will be an additional guarantee of return. In the event that bicycles were rented from acquaintances, then give them half of your proceeds. The remaining amount should be set aside for the purchase of their own vehicles.

Elementary calculations will allow you to find out the volume of your earnings. With a fleet of ten bicycles, the minimum income per day can be one and a half thousand rubles. This is if each piece of equipment was in demand by customers. By giving half of the income to the owners of bicycles, you will receive a net profit of seven hundred and fifty rubles. Soon you will be able to purchase your own vehicles. After that, all income will be yours.

Empowerment

To attract customers, you can come up with your own reward system. For example, with family skiing - free issuance children's bicycles. It will be possible to set a discount for the client who brought three friends, as well as arrange cheaper skating, for example, on Wednesdays.

An interesting idea is to rent scooters, roller skates, child seats that are attached to the trunk of a bicycle, etc.