Start a business in small town always hard. Many reasons contribute to this. The main snag is a small, usually not very rich population, as a result of which it is quite difficult to find consumers for their goods or services. However, there are directions, which, today, are beneficial to develop in small towns.

For them, the obvious disadvantages of the province turn into pluses. Let's look at one such idea. We are talking about launching an advertising and informational newspaper. Why the newspaper can become profitable business in a small town?

Let's start with the fact that we live in the age of the Internet, which every year is increasingly crowding out the usual sources of information and advertising media from the market. This is especially noticeable in large cities. In small towns, the same processes occur, only much more slowly.

This is affected by:

a) the general high cost of the Internet in the province;
b) in some small towns it simply does not exist at all;

This is due to the fact that large providers tend to first of all “spud” big cities, while the province remains out of their lot.
From this we can conclude that the Internet, as a source of information and advertising, is ineffective in small towns.

Under these conditions, the classic print media dominate. I think now it is clear to you why it is worth opening a newspaper.

So, let's begin.

First of all, it is necessary to study the market, paying special attention to competitors. If there are a lot of newspapers in your city, and you do not have large funds, then I do not recommend you to get into this market. And vice versa, if there are few competitors, one or two, then you can safely start with 100 - 200 thousand rubles on hand.

The next step is to decide on the concept of the publication, which means, it is necessary to decide what kind of newspaper will be: paid or free, how many pages (pages) will be in it, what headings. Paid or free? Look at the situation in your locality, if there is no free newspaper, you make a free edition, if there is both paid and free, analyze which one is more successful.

Also keep in mind that free editions live on money from advertising, paid editions from circulation sales, respectively, and their content is somewhat different. By default, I still recommend leaning towards the free option, since for a small city this is still the best option.

Further, all recommendations will concern the free format. What to fill the newspaper with? The most popular heading in the free newspaper is private ads. They will always read it, even if they don’t want to buy anything, just out of interest. Therefore, announcements must be present without fail, this is the core around which the rest of the material will be built.

If you can afford to keep a journalist on staff, which is very doubtful at first, or if you have time to prepare the material yourself, you can print city news and events. If there is no time or desire, then give up this venture. Again, this is not an axiom, and in each case everything is individual, for example, if there is no newspaper with local news in the city at all, then it is necessary to make one.

A standard set of a free newspaper: articles about business, cars, a garden, legal advice, construction. Useful information your city: schedule public transport, phone numbers and opening hours of state institutions, weather forecast. Well, let's not forget about the entertainment part: jokes, a horoscope, a crossword puzzle.

I deliberately did not mention the TV program, there are different opinions about it now, some people think that it should be inserted without fail, others say that it is not necessary. In this matter, make decisions yourself, starting from the specifics of your area.

Well, we have created the image of the future newspaper, it's time to bring it to life.

First you need to officially register our publication. By law, a newspaper can be published without registration if its circulation does not exceed 999 copies. Our circulation will be larger, so be sure to register.

By the way, a little about the number of newspapers in circulation, the standard rule for determining circulation volumes is as follows: divide the population by three, that is, if 30,000 people live in your city, then the circulation of the newspaper should be 10,000 copies (30.0000/3).

When registering, you will need to choose the format of the publication, socio-political newspaper, advertising, electronic and decide on the territoriality: an all-Russian newspaper or a regional one.

The best option for us is the registration of an advertising newspaper.

I'll explain why.

Public political publications have restrictions on advertising placement (40% of the total area), advertising newspapers do not have such restrictions.

The cost of registration is 10,000 rubles.

Having submitted all the necessary documents, we are waiting for a response within a month. At this time, we are not sitting idly by, but we are starting to go round, calling all the city's entrepreneurs and offering to place advertisements in our newspapers.

If you are not lazy, then by the time you receive the registration documents, you will already have a database of advertisers who are ready to place their ads in the first issue.

At the same time, we are looking for staff.

Initially, it is enough to have two employees, some get by with one, and especially fanatical ones generally do everything themselves.

Who do you need?

A layout designer, a person who will create the face of your publication, depends on him whether your newspaper will look like a tabloid sheet or a serious media.

If you could not find a layout designer in your city, you can use the Internet and hire a freelancer. Advertising manager, the person who will promote your newspaper among advertisers.

With a certain skill, knowledge and talent, its functions can be performed by yourself.

How to print a newspaper?

We find everything, underline all the printing houses in our region, request a price list and choose acceptable prices.

Why is it necessary to bypass all printing houses?

As a rule, the price in different printing houses fluctuate greatly, by contacting the first one that comes across, you run the risk of overpaying. Well, that's all, now you have an idea how to open your own newspaper.

Finally, I would like to say that the newspaper is still a creative business, so do not be afraid to experiment and implement your ideas.

* Calculations use average data for Russia

"... I would like to open a newspaper. I know that now this is a very profitable business, otherwise there would not be so many newspapers and magazines. What can you advise here?"
From a letter

There are already several letters in my mail on this subject. Therefore, I decided to answer in more detail, especially since I am familiar with the newspaper area firsthand. I immediately warn you that I express only my personal opinion, which can be overly biased, erroneous and distorting reality.

So,
As you know, in the public mind, the status of a publisher or editor of a newspaper (magazine) is immeasurably higher than, say, the owner of a shop or restaurant. Perhaps that is why so many people want to become representatives of the "fourth estate", and the number of newspapers and magazines will soon approach the number of readers.

Who usually gets original idea publish your own newspaper?

1. You are a professional journalist

And it is clear that you are extremely attracted to the opportunity to do what you consider it necessary to do, and not the owners of the publication, not the editor-in-chief, not your immediate supervisor.
There is only one way to achieve such creative freedom: to become the chief editor yourself, and even better - at the same time the owner of your own publication.

2. You are an advertiser

People involved in advertising in the media are gradually starting to look at the same newspaper no longer as a mass medium, but as a large number of empty pages that can be filled from top to bottom with advertising. Money for air, money in exchange for cheap paper - isn't that a wonderful business?

3. You are an entrepreneur

You have been paying money for advertising your company, your products and services for more than one year. And one day you have an insight: why give some foreign newspaper your money when you can make your own newspaper and place the entire necessary advertising free of charge, and even in any amount, and besides taking money from other entrepreneurs?

For example:
You are in real estate. It is quite logical to think about the release of a specialized publication on the purchase, sale and rental of real estate.
You have advertising agency. So why not open a purely advertising newspaper, some kind of "Business Courier"? And now keep all the advertising money for yourself, and not share it with advertising media.
You recruitment agency. If you had your own newspaper, it would be possible to place paid advertisements in it on the offer and job search.
You are the owner of a chain of animal stores. Who is stopping you from becoming a publisher of a profile newspaper at the same time (“Four Paws”, “Dog and Cat”, “Our Furry Friends”, “Children in a Cage”)?
Etc.

4. You are a Big Businessman

As soon as an entrepreneur rises above a certain level - in terms of income, business or political rating - he almost always has an irresistible desire to become a media mogul. Having your own TV channel, your own newspaper or magazine is, firstly, prestigious, and secondly, you can “influence” through them. What exactly this “influence” will look like, the future Rupert Murdochs are extremely vague.
This desire is enthusiastically supported by close journalists – “The newspaper is simply doomed to success!” – who hope to get money for at least six months of work. As a rule, they have their own vision of the future publication and it rarely coincides with the vision of the investor.

results

Nine out of ten publishing ventures end in losses. Their size depends on the size initial capital, ambitions of the initiators and their financial capabilities. If investors get tired of maintaining a loss-making media six months after the launch, the losses are less; if out of stubbornness they hold out for a year or two, then the losses, respectively, increase.

How to avoid losing money?

Very simple: do not publish a newspaper unless absolutely necessary. And before you rejoice at the opportunities that await you as the owner or editor-in-chief of the newspaper, you should scrupulously calculate the cons and potential losses.

First, it must be taken into account that the sale of an edition (even if it is completely sold out) at best covers only the production costs. Rare exceptions do not count, they do not make the weather. To make a profit, you need to have advertising.
There aren't enough advertisers for everyone. For obvious reasons, they come to the most promoted and well-known publications with a large audience.

If you are an optimistic believer in an influx of advertisers, then ask yourself: where will you send your ad yourself - to a well-known newspaper with a large circulation or to a publication that you have not heard anything about before? Will you risk your own (not someone else's!) money? Of course, you can attract customers with low prices, but low prices This is also low income.
And it takes time for your publication to become known. With luck and an accurate marketing hit - at least six months, a year and a half - optimally. And all this time you will have to publish a newspaper at a loss, and even invest in advertising to promote it (this is an indispensable condition: in order to get money for advertising, you must first give it to advertising).

Of course, if you have an annual margin of financial strength (that is, money to pay for paper, printing services, journalists, editors, typesetters, designers, staff distributors, etc.), then you can try. Of course, without a guarantee of a positive result.

Secondly, the publication of the media is an extremely time-consuming task. You will find the most difficult work to create from scratch the original, unlike other publications. And this includes the development of the general concept of the newspaper, design, marketing strategy, the choice of a printing house, the establishment of a production cycle, indispensable jobs on the day of delivery of the newspaper (it's good if the newspaper is weekly, not daily).
You will have to manage the so-called "creative people" - that is, individuals, by definition, little disciplined and optional, in order to achieve timely delivery of materials and news.
You will need to create a distribution network, that is, to convince the owners of newsstands and free distributors to sell your newspaper - in addition to those tens and hundreds of publications that are already on the shelves. And they do not want to get involved with the new newspaper at all, because it is not clear whether buyers will take it.

Okay, let's say you don't have a particular need to make money from sales. Let's assume that you have enough advertisers (or you filled it with advertising from your own company) and you are ready to give it away for free.

Giving away for free is a big problem. Imagine for a moment what it's like to give away even 5,000 copies. Do you need to organize mailing list and distribution through couriers (and mail and couriers also have to pay) tens of thousands of copies. Couriers are generally a special issue. Instead of kicking ass by running to hundreds of addresses, they tend to leave 30-50 copies in one place. Until you debug this direction, you will not have any confidence that part of the circulation is not thrown into the nearest dustbin from the editorial office.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Move on. It is necessary to find full-time and freelance advertising agents. But good agents are worth their weight in gold, besides, they prefer to work with promoted publications. They pay more there, and it's easier to convince advertisers.

Are you ready to independently negotiate with large advertisers? The difficulty of this work can be easily imagined if you are an experienced entrepreneur, which means that you have already encountered advertising agents, letters and requests to place your ad in one publication or another.
What was your usual reaction? - Most likely: "Tired!"
Now it's your turn to annoy and (not) resent the aggressive reluctance of potential advertisers to meet with you and your employees.

In a word, if we compare the efforts required to publish a newspaper (I mean a real, full-fledged publication, and not a primitive collection of advertising modules that are of little interest to anyone, and this niche has long been occupied), with work in other business areas, then You will earn twice as much for the same amount of work.

Thirdly, if you don’t want to deal with the publication of a newspaper yourself, but decide to limit yourself to the role of an investor and owner, then tune in to the fact that the return on your money (and it will take much more than you think) will be very slow - so that the hired person does not promise you editor.
He did not deceive you, just most often - this is a person who is far from real business. He looks at the newspaper from one side of the barricade - from the side of the writer. And making newspaper materials and making a newspaper are very different things.

Ready-made ideas for your business

It requires the qualities of not only a journalist, but also a marketer, manager, organizer - preferably in one person - who can ensure the release of a newspaper, and the uninterrupted work of the editorial team, and the sale of the issue, and attracting advertisers.

It is certainly possible to find such a person, but it is just as difficult as finding a talented manager for a trading or manufacturing company.

Fourth, if you Big Man and you really want to influence public opinion, then, perhaps, it is more expedient to pay to well-known, promoted media for the necessary PR materials? Or, if you have a lot of money, buy an already working and profitable publication?

Ready-made ideas for your business

Yes, but there are successful publications, right? Of course. Some of them have existed for a long time, since Soviet times. And this is the established audience, accustomed to the promoted brand, and, accordingly, advertisers.
Others had the necessary margin of safety and calmly, sometimes for two or three years, worked at a loss, gradually gaining a place in the market.
And there are publications, the owners of which have already adjusted to the fact that their publishing business will always be unprofitable. They need a newspaper or magazine for political or representative purposes. They run a newspaper like others run a stable or a football club.

And, of course, from time to time there is a lucky hit, when a new publication becomes profitable in a relatively short time.

Yeah, so it's not all hopeless, is it? So you can try?

Can. And you will be lucky too - on one condition: if a highly professional manager who is well-connected in advertising circles takes up the newspaper, and who, relying on serious financial support, together with a highly professional team, will create a competitive concept for the new edition and find an unoccupied niche.

Sergei Zanin

*The article is over 8 years old. May contain outdated information

137 people are studying this business today.

For 30 days, this business was interested in 10248 times.

Profitability calculator for this business

* Calculations use average data for Russia

In the small business environment, there are many areas that are available to entrepreneurs, even with a very modest start-up capital. This includes opening your own newsstand. They belong to such outlets that are easy to place, which always have their own consumer, for the goods of which there is always a demand. Therefore, this type of undertaking should be considered if there is a desire to start a business with something small. It should be noted right away that one newsstand will not bring much profit, usually entrepreneurs tend to constantly expand their network, open any other establishments in addition to newsstands (for example, tobacco stalls pavilions), but it is precisely to try their hand and opportunities on one kiosk is possible.

Of course, the competition in such an undertaking is very strong, in almost any city there are kiosks selling the press. However, it is worth noting that newsstands, like the same tobacco pavilions or grocery stores, should be everywhere, so if there are no competitors in the area of ​​work, you can start acting. In the markets and in crowded places, several such outlets, therefore, initially, all options must be considered at once. Also, a newsstand can work in a different format, it can be a simple stall that sells only daily newspapers directly, and a relatively large store where you can find a variety of printed publications, for example, expensive magazines and even books, teaching aids, textbooks. This is a slightly different type of business, but often they are combined, because in the end you can achieve much better profitability. Business on a newsstand can be relevant even in small settlements, and if there are no competitors in the market yet, then there is every chance to start making good money, only if this is not a remote village, of course.

To get started, you need to register as a subject entrepreneurial activity, here it is easiest to register as an individual entrepreneur, because it does not require a lot of time, effort and money from a businessman, registration generally rarely takes more than a month, although usually it is a week. The situation is somewhat more complicated if there is a need to register a legal entity, in this case only the authorized capital should be at least 10 thousand rubles, plus it is necessary to allocate funds for the registration itself, and the procedure itself drags on for a longer period compared to registration individual entrepreneur. Among legal entities the preferred form is a limited liability company, because such a legal entity, like an individual entrepreneur, has access to a simplified taxation system, and this is no more than 6% of income taxes or 15% of operating profit. The activity itself falls within the definition (OKPD 2) 47.62 retail newspapers and stationery in specialized stores.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

The next step is to find a place to work. It is not always for this purpose that a kiosk or a pavilion is purchased, although this is economically the most profitable choice. But newspapers and all related products can be sold even in a small store. The kiosk also allows the use of a mobile room, which can be moved to a new location if necessary. At the same time, a kiosk is a very small room that is convenient to place, which is inexpensive and at the same time convenient in its operation. The simplest option is a kiosk of several square meters, in which there is space for only one person and a small amount of products sold, such can be purchased for an amount not exceeding 100 thousand rubles. You can also rent a kiosk, and you can find offers for renting kiosks already in a good place, so you won’t need additional approvals from municipal services about setting up your outlet. There are also large mobile stores– pavilions that already have trading area, that is, a person has the opportunity to enter the room and get acquainted with the products offered. But in this case, it is advisable to trade not only the daily printed press, but also some more expensive printed publications - large glossy publications, textbooks and inexpensive popular books, as well as a lot of stationery (fortunately, the coding allows you to trade these products). Finally, you can rent a room in an ordinary building, the cost of rent depends on many factors, including the city of work and the situation in it. You can also find a small place in shopping mall, while the entrepreneur will be relieved of the need to maintain his premises - to supply electricity, heating, and provide security.

In any case, the format of work depends on the available funds, and with sufficient capital, it makes sense to think about buying out a premises, kiosk or pavilion as a property. The cost of one square meter of the pavilion is on average 15 thousand rubles, the premises can cost several hundred thousand or even more than a million. Renting a kiosk or pavilion rarely exceeds 10 thousand rubles (the average price tag is 5 thousand), renting a room for 10 square meters will cost about 15-20 thousand rubles, in small towns - an order of magnitude cheaper, in megacities - an order of magnitude more expensive. The possible bureaucratic red tape in the case of buying or even renting a kiosk deserves special mention, if its owner has not agreed on the location with the municipal authorities or the entrepreneur needs to move the kiosk to, in his opinion, a more advantageous place. You will have to visit the administration in order to obtain permission to install your own kiosk, because in most cases it is advisable to install kiosks on the state territory; there are places in the markets that belong to private individuals, and then you need to negotiate with the direct owners. Public services can also allocate a place for free, but here you need to be prepared for the fact that there may be requirements for the transfer of the kiosk due to any circumstances.

Equipping a kiosk for work is quite simple, usually they immediately provide autonomous heating and electricity, although sometimes you need to take care of this issue. The store will cost a little more in the arrangement, because you have to buy shelves, showcases, furniture and appliances. It is also worth thinking about the external design of your kiosk, this is necessary to attract buyers, you can also put signs in the area, however, in most cases, a newsstand works in the same way as a regular one. grocery store, that is, it has buyers from among people just passing by. However, invest in appearance outlet will have some amount. In general, these expenses cannot be called large, in some cases, product suppliers may offer some kind of advertising or informational posters that can diversify the appearance.

Especially important question- the location of the kiosk. The success of the whole undertaking depends on this. The best place is in the markets, where there are always a lot of people, excellent traffic and enough potential clients. If you put a kiosk at the entrance or exit, you can provide yourself almost immediately big sales. As already noted, in order to be located in the market, you need to find the owners of this market and negotiate with them, but there are almost certainly already competitors in the best places, so the probability of finding your “place in the sun” is extremely small. It is not advisable to locate your kiosk in the immediate vicinity of an already operating competitor, a certain percentage of customers will not care, but they will be much more likely to purchase at a competitive outlet regular customers- residents of nearby houses.

Ready-made ideas for your business

A kiosk can be placed in almost any area of ​​the city, small markets, bus stops and the like are always mass places in sleeping quarters. In the central regions, you can even set up a kiosk just at the bus stop or even near the road, there will always be enough buyers. But it’s not worth putting it in the midst of a residential area - only residents of neighboring houses will be buyers, for whom it is convenient to go downstairs for fresh press, all the rest will not go deep into the yards. There are also very good places at train stations and stations, people going on a journey often buy not only fresh press, but also simple, unencumbered deep meaning paperback books, so the goods will be sold out quickly enough. You can also think about opening a kiosk near a school or even a university, but only in this case, stationery will become category A goods. However, in this case, it is more expedient to open a full-fledged stationery store with the possibility of printing, if no one has opened a similar outlet yet, it will be much more profitable.

The newsstand sells more than just the latest press. Usually, newspapers rarely wait for their buyer for several days (if we are talking about daily publications, of course), people are interested in today's newspaper. Therefore, you need to count on the fact that a certain percentage of such goods will eventually be sent to scrap. Some stalls on old issues do big discounts, but this is only relevant for more expensive printed publications- glossy magazines, for example, which are issued once a month, and can lie in a kiosk for almost half a year, the last five months - at a bargain price. For a long time all kinds of newspapers from the section “jokes”, “scanwords” and other “crossword puzzles” can lie, they are usually taken without looking at the release date. Cheap books from the Fatal Murder category are sold out for a relatively long time and are usually in demand at railway stations, few people buy such products in the city, and connoisseurs of such reading go to bookstores that do not disdain to put this underliterature on their shelves. Among stationery, cheap pens and pencils, rulers and erasers are best sold, for more specific products they again go to specialized stores.

Ready-made ideas for your business

In general, in any newsstand, the assortment will be the same, but depending on the location, the priority for one or another product may change, because somewhere it will be books and ballpoint pens that will be bought much more often, and not the newspapers themselves. An entrepreneur, having worked for several months, will know perfectly well what to buy and in what quantities. ABC analysis to help.

Stationery and books can be bought from the appropriate wholesalers, in any major city there are organizations that supply such products. To start selling newspapers, you need to find out if there is a representative office in the city. Any major publishing house has its offices in large cities, so it is worth contacting them for cooperation issues. The situation is somewhat different with the local press, which can be bought directly from the printing house, while you also need to negotiate sales with the publisher, but the products themselves will have to be received from the place where the newspapers are printed. Not so popular newspapers and magazines (which include all kinds of Sudoku with jokes) are usually sold by certain wholesalers who work with a large number of such publishers at the same time, it is not uncommon to find a company that is a representative of several publishers at once. It cannot be said that wholesale newspapers, especially those that are cheap in themselves, are much more profitable than retail ones, but here everything is decided by the volume of sales.

It should also be noted that one single kiosk can only be the beginning of an entrepreneurial path, but in no way will it become a source of decent income. There may well be a situation when one kiosk brings 5-10 thousand rubles of net profit per month (or even less), which, of course, forces a businessman to open several similar outlets at once. Developed chains have several dozen kiosks, as well as several larger stores, usually entrepreneurs expect to open 10-15 kiosks at once, although at first this may require too much serious investments. However, the more kiosks there are, the less risk there is to burn out altogether, because after analyzing the work of all kiosks, you can understand where it is most profitable to place them, what to sell and in what format to work. And then move unprofitable kiosks to a new location and strengthen the position of successful ones.

A very large expense item (relative to the rest) will be payment wages employees. A minimum of 2 people are required per kiosk, although some entrepreneurs set a five-day working week with an eight-hour day and thus can only afford to hire one salesperson. The outlet in this case usually works from Tuesday to Saturday. If the work schedule is different, for example, daily, then employees are needed in shifts. The entrepreneur himself can work in one of the shifts, but in the case of opening a large network, in any case, a lot of people will be required. At the same time, all business processes that are not related to the organization's profit should be outsourced.

Ready-made ideas for your business

It is believed that at present it is futile to open your own newsstand, and to some extent this is true, because the main consumers are in some way conservative-minded segments of the population. Today it is much easier to get up-to-date information from the Internet, ardent press lovers usually pay for an annual subscription, which costs them an order of magnitude cheaper. Newspapers are indeed bought to a much lesser extent now than even a few years ago, but they were abandoned by those who simply want to find out last news. For many, the newspaper is already a familiar part of life, from which they will not refuse. Perhaps in the future newsstands will indeed become obsolete, but to know for sure you need to conduct a full-scale marketing research. However, this business will not prosper for a long time, but still survive without any serious crises. It has its own consumer. It may take more than one generation before all newspapers stop publishing printed products, moving completely to the Internet. Moreover, some types of products cannot exist not in kind, this applies to a variety of kits for collecting models, collector's editions with attachments and the like. Also, we must not forget about the rest of the products that are sold in kiosks, they certainly cannot always be found on the Internet.

Thus, opening your own newsstand is just the beginning of a long journey, in order to earn good money, you need to maintain a considerable number of outlets. A newsstand can be an extension of an already existing business in related fields, it can become a starting point for something larger, but such a business does not have too many risks (because the investments are usually small). The press is always needed, and if you choose the right place for your placement, you can come to success. At the same time, there are many prospects here, and a small kiosk may eventually turn into a book or stationery store.

2675 people are studying this business today.

For 30 days this business was interested in 176929 times.

Profitability calculator for this business

The payback period is 12 months.

The initial investment will be 2 840 000 rub.

The break-even point is reached at 4 month of work.

Monthly net profit - 300 000 rub.

2. Description of the business, product or service

3. Description of the market

4. Sales and Marketing

5. Production plan

A critically important stage in the implementation of the project envisaged by this business plan is right choice way legal registration publishing a newspaper as a business.

Such registration has two components of its process.

The first point is related to the registration of the newspaper publishing house as commercial business stipulated by the Civil Code of the Russian Federation. In this case, it is supposed to make a choice in favor of registering a publishing house in the LLC format. There are several reasons for this:

• Firstly, the status of LLC is the most suitable for a newspaper whose main target audience is the class of people belonging to the most active part of the population - these are entrepreneurs, creative and scientific intelligentsia, young professionals, as well as citizens with a certain material wealth.
• Secondly, having legal form LLC, the publishing house of the newspaper has the opportunity to interact more effectively with various state and municipal structures interested in placing any materials on the pages of the newspaper, to participate in various municipal or state programs to support regional media.
• Thirdly, with the help of the authorized capital of "LLC", its shares, it is possible to attract various investors to finance the newspaper project, which is very difficult to implement, having only the status of an individual entrepreneur.

As for the registration procedure for "LLC", it has a standard form. Registration can be done independently - by submitting an application and relevant documents (charter, minutes of the constituent assembly, etc.) to the Federal Tax Service. This can also be done using the services of companies specializing in business registration, law firms. The optimal registration period is approximately 30 days. total amount expenses required to complete the entire registration process is about 30-50 thousand rubles.

When submitting an application, you must also indicate the relevant OKVED codes which include:

• 58.1 "Publishing of books, periodicals and other publishing activities."
• 58.13.1 "Publishing newspapers in printed form".

In addition to the general registration scheme, a contract or an agreement with the printing house is required, which will be used to print the circulation of the newspaper.

The second part of the legal registration of the newspaper is to obtain the appropriate permission from government agencies, namely - from the service of Roskomnadzor (its full name is federal Service on Supervision of Compliance with Legislation in the Sphere of Mass Communications and Protection of Cultural Heritage).

Registration of such a permit (in fact, a license for publishing) is mandatory for all print media whose monthly circulation exceeds the established limit of 1,000 copies. This norm is established by Federal Law No. 2124-1 "On the Mass Media" of December 27, 1991 (current version of July 2, 2013).

It should be specially noted here that violation of this legislative norm is punishable by a fine of 1,000 to 30,000 rubles. according to the norms of Article 13.21 of the Code of Administrative Offenses of the Russian Federation.

To pass such registration in the regional divisions of Roskomnadzor, the following documents are required:

• Receipt of payment state duty, the minimum amount of which is 500 rubles;
• copies of passports of the founders of the newspaper certified by a notary;
• certified copy constituent documents"LLC" - Charter, certificate of state registration, extract from the Unified State Register of Legal Entities, tax certificate.
• for the same procedure of registration of the Internet site of the newspaper, you will need a certificate of registration of a domain name.

Based Russian practice, the process of obtaining a license to create print media through Roskomnadzor may take at least 1-2 months.

In addition to mandatory forms registration of a newspaper publication will require the conclusion of lease agreements for the office space of the editorial office, contacts with distributors (for example, Federal State Unitary Enterprise Russian Post or a local retail chain of newsstands).

6. Organizational structure

The full calculation of the payroll for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

In this material:

In order to learn how to open your own newspaper, you need to clearly understand the degree of riskiness of this business. There are many newspapers, each of them occupies its own niche, which it will keep by all available means.

The arrival of the new edition will intensify the sharpness of competition and force to look for new forms of its manifestation. So, having decided to open own newspaper, you must prepare for hard work, constant search and great risk.

What is the best place to start

If you have capital, faith in victory and an idea of ​​how the newspaper publishing system works, then you need to start by developing your own concept. You need to be clear about what you, your readers and, of course, advertisers need.

From these three components, a clear model of the new publication must be obtained, which must be different from other newspapers, otherwise your venture is unlikely to succeed. The following options are possible:

1. Versatility. The broader the subject of the newspaper, the more readers it has. However, there are many such newspapers, their names are already known to everyone, and you have yet to declare yourself. It is possible to overcome such competition only with a special design, good marketing and active advertising.
2. Specificity. In a crowded market, you often have to occupy small niches target audience. This approach will allow you to quickly find your reader and buyer, but the circulation of the newspaper will never be large.
3. Pragmatism. This publication is based entirely on commercial information, that is, on advertising and announcements. Such a publication can hardly be called a newspaper, because it does not contain the main element - journalism. The target audience is not permanent, but it will always be. If you are satisfied with the complete lack of creativity, then you can start with such a sheet where people are looking for each other in order to sell something, buy something or get the necessary information. However, for the success of such a newspaper, it will have to overcome the competition of already existing media. After all, advertisers prefer well-known publications.
4. Personal sympathy of the founder of the media. It is possible that you need a newspaper to achieve your personal political, commercial or creative goals. In this case, we can assume that there is a general idea of ​​​​the content and the target audience, it remains only to work on the commercial side of opening a new newspaper.

These approaches to ideas about one's own newspaper are divided, of course, conditionally. In practice, a new newspaper may combine all four options. Moreover, their gradual flow from one form to another is possible. For example, for commercial promotion, you can start with pure pragmatism. As profits are generated, other information may appear in the newspaper, for example, news, analytical reviews, crossword puzzles, humor, lyrics. Gradually, the newspaper will acquire its own audience, grow at the expense of photographs, reports and material of a political nature. A newspaper can be considered established if it is taken not so much because of ads and advertisements, but in order to be read from the first to the last page.

What to do next

After the concept has acquired the character of a clear model and the founder knows with whom he will have to develop a new business, a natural question arises, how to open a newspaper. This phrase is usually understood as the formal side of the matter.

There are also several options here. It all depends on the planned scale of the activity. If you want to start small, such as a classifieds newspaper with a circulation of 300-500 copies, it is better to register as a sole trader. Moreover, for starters it is better to choose the patent system: it is simpler and more understandable. There is another undoubted advantage - a patent is given for a certain period. If the case fails, then everything will end with the end of its term.

Registration of a newspaper with the Federal Agency for Press and Mass Communications is obligatory only if its circulation exceeds 1,000 copies.

This is already a serious and complex production with a large staff, so the status of an individual entrepreneur is not enough here, other organizational forms are needed, where the founder can be both an individual and a legal entity.

Organizational problems of the initial stage

You can make your first leaflet with ads yourself, but if you are going to publish a full-fledged newspaper, you cannot do without a staff. Moreover, it is necessary to create a printing base.

Initially, this may be an agreement with a printing house for the provision of printing services. If these services are inexpensive and of high quality, then the problems of selecting specialists in the field will remain:

• design of printing products;
• programming;
• journalism;
• text editing;
• marketing.

In addition, the issue of product sales will be acute. It can be solved through a subscription, with the help of vendors on the street and at various points. If you decide to start by publishing a free newspaper with ads, you will need couriers to deliver the newspaper to people's homes.

At the initial stage, there is no need to talk about a subscription. Firstly, now this system is in decline, and secondly, no one will subscribe to a new, yet unknown edition. The most realistic way to distribute the newspaper at the initial stage is street trading.

Nowadays, the best option for promoting new media is the Internet, so immediately after the official registration of an organization that publishes a newspaper, you need to open a website dedicated to it. Getting used to the type of publication in in electronic format, people will begin to pay attention to the printed version.

The attitude of people to the newspaper business is ambivalent. Some consider this a lost cause, because according to statistics, 9 out of 10 new media outlets close after a year. Others believe that starting this business and making a profit is possible and not so difficult. Apparently, in order to understand who is right, you need to try it yourself.

	Investments: Investments 400,000 - 600,000 rubles. The Penza Burial Site Service Center "SIRIUS" was founded in 2012 by Shigaev Mikhail Alekseevich. The company is engaged in landscaping of burial sites in Penza and the Penza region. SIRIUS is the first on the market ritual services promoted the idea of ​​shifting all the hassle of cleaning and putting in order the graves of the deceased in the hands of their specialists in the care and improvement of burials. We are…
	Investments: 2,500,000 - 8,000,000 rubles. The Baby Club is a play space where children develop intellectually, prepare to enter adulthood, saturated with a lot of information. kids preschool age take an active part in interactive games and increase their ability to absorb various kinds of knowledge, develop logical thinking, speech and creative skills. The Baby Club network includes more than a hundred children's early development centers. Franchise representatives are adherents…
	Investments: 150,000 - 200,000 rubles. Karelian Monument LLC is one of the enterprises belonging to the group of companies engaged in the mining of rock mass, processing of blocks and the production of finished memorial products with artistic design of a monument from natural gabbro-diabase in the Republic of Karelia. Gabbro-diabase is a material unique in its structure (a kind of granite), which has a natural black color. Its structure is very dense and uniform, which…
	Investments: from 50,000 rubles. Newspaper "Iz ruk v ruki": the first newspaper of advertisements in Russia (since 1992) the most popular newspaper of advertisements in the regions more than 100 regional offices circulation of 1.6 million copies high level confidence in the regions The newspaper traces its history back to January 1992, when the "zero" issue was published. Title: From Hand to...
	Investments: 350,000 - 1,500,000 rubles. The Avtodevays network is retail and Internet sales of automotive electronics. For our customers and partners, we strive to separate the wheat from the chaff and choose from countless auto accessories really interesting devices in all price ranges. The basis of our assortment is made up of video recorders, radar detectors and navigators, which enjoy inexhaustible consumer interest and are designed for any age and budget. The total range…
	Investments: from 100,000 rubles. The network of real estate agencies "EXPERT" provides clients with all types of real estate services and promotes high quality customer service in their offices. The Company has Standards professional activity, which are required to comply with all offices operating on a single technology and uniform forms of contracts and internal documents. With the help of the services provided by EXPERT real estate agencies, you can buy, rent, sell, rent,…
	Investments: 500,000 - 5,000,000 rubles. Group of companies "Robin Sdobin" invites you to become a partner in the regions of Russia. The company "Robin Sdobin" operates on the market Catering since 2000, having started its activity with the opening of a fast food cafe in the city of Voronezh. This direction in the field of public catering was a novelty for the city, in connection with which, it was decided to open in 2001…
	Investments: 1,500,000 - 3,000,000 rubles. In 2002, the first Kroshka Ru center appeared in St. Petersburg. Our motto has become the phrase: "a smart child learns by joking." Children in "Baby Roo" are not just students. They, and researchers, and actors, and artists - classes, festivals, holidays, funny contests help each child to express their individuality. By 2009, we opened 4 of our own Centers and developed…