We only offer step by step instructions how to open your own newspaper and start making money from the newspaper. While the general structure is informative, each individual or organization can add their own special touch to making money from newspapers.

Benefits of starting a print press

Newspapers can be incredibly well received by the public. Especially niche or thematic ones.

Here short description what are the advantages of making money on newspapers:

• Generate your own income.
• May be .
• Newspaper advertising is inherently accepted by everyone over any type of print media.
• This is the accepted format.
• This allows you to establish relationships with businesses and helps them invest in your business.
• People are more likely to read a newspaper because of the variety of content centered around a common theme.
• A newspaper can do much more than a simple newsletter.
• First of all, with more space than a newsletter, a newspaper can become invaluable information.

Niche selection

Choosing the right niche is essential to the success of any business. Niche is a part common market to which you will apply. There are many different issues, programs, products and services that you could write about in a newspaper. What does it look like.

It is important to remember that a newspaper, in order to become a staple in a community, must be somewhat predictable to those who are interested in it. First of all, about what you are well aware of.

For example, if you select "family niche", all the articles mainly deal with family issues. Therefore, people will wait for the next publication with articles about the family.

There are several areas to consider before making money from a printing press.

Demography

How big is your city. How much coverage can be easily achieved based on workforce and time frame. If your city is large, should you choose a zone or distribute across the country?

Strengths

If you specialize in a certain area, then you can focus on that area as your niche. If you're delivering a specific product or service, keep your newspaper updated on who you are and what your business is about.

Purpose and audience

If you are trying to advertise a service or product, you need to keep in mind who your audience will be. Moreover, in order to start making money on newspapers, you need a goal. For example, for, articles may deal with housing, mortgages, property, etc.

Social problems

If you can relate your articles to the prevailing social issues of the day, you are likely to get read. If you have an electronics store, write to

The print business is currently in decline. Any publication pays off on average in 5-7 years, and the publisher has to work practically at a loss, investing huge funds to promote the newspaper or

The lion's share of our society prefer to study online projects rather than read printed materials. Therefore, it is logical that many publishers are switching to electronic form their newspapers and magazines.

Internet newspaper is electronic version periodicals that are published and developed on the Internet. Read such a newspaper directly online on its official website.

What are the benefits of running such a business?

Advantages of the online edition

All the advantages of an online newspaper can be divided into the following groups:

Own newspaper as a business idea - prospects, risks and pitfalls of business are discussed in this video:

Business plan for an online newspaper

The first step is to decide on the main theme of the publication and the audience for which the information will be calculated. It is worth carefully analyzing what type of publication will interest visitors to the resource.

You can write news articles yourself, or use the services of freelance journalists who work for a high-quality and interesting e-newspaper, you need exclusive content that will favorably emphasize the uniqueness of the site against the background of other news clones.

If freelancers have been found, you can safely create a staff that will work on a permanent basis. Be sure to discuss with them the terms of payment and requirements for the material.

Also worth getting technical support, an experienced webmaster, a qualified designer, a photographer and other specialists. They will significantly relieve your schedule, and freed up time can be spent on thinking about ways to develop the newspaper.

The next step is to decide on the frequency of publication. At first, one or two releases per month will be enough, provided that the news feed is updated regularly. During this time, you can identify and correct the mistakes made, and then increase the frequency of publication.

The main source of income for an online newspaper is placement on its site advertising posts, banners and various affiliate programs. You can also earn money by providing additional services.

These include:

• publication of paid advertisements;
• placement of a directory of commercial and government structures of the city and so on.

Online newspaper promotion

News aggregators are used to develop the resource and get additional traffic. This is a service that collects and structures news automatically. To do this, you need to register your newspaper on large aggregators on the network, on traffic exchangers. You can also search for sites that share traffic yourself.

How to promote an online newspaper and make it popular?

Another powerful way to popularize an e-newspaper is to promote in and in social networks. How to create a group for the online newspaper VKontakte can be found

Now almost all serious electronic publications have their own Facebook and Twitter accounts. These two resources are considered the best in terms of increasing traffic and promoting the project.

Cost and return

Depending on how much work you do yourself, the starting capital of the project will depend. Option one: you yourself create, make up a newspaper, write articles or collaborate with freelancers - the starting capital will be a minimum of about 30-40 thousand rubles.

Option two: you hire a full-fledged staff, which includes designers, photographers, layout designers, journalists. In this case, you will have to spend:

• 20 thousand rubles for design;
• 25 thousand rubles for layout;
• writing articles 20 thousand rubles per issue;
• newspaper advertising 30 thousand rubles;
• payment for the services of a photographer 20 thousand rubles.

You can also add office rent to the list of expenses, which may be needed if a full-fledged staff of employees works for the newspaper. Thus, about 20-30 thousand rubles should be added to the initial amount of costs.

The total amount of capital will be more than 100 thousand rubles. The amount of this amount depends on the number of pages, content, frequency and much more.

The profitability of the project also depends on many factors - the number of paid services, the number of subscribers and so on. For example, if more than 1000 readers subscribed to an online newspaper, then you can count stable income in the amount of more than 90 thousand rubles a month.

Creating an online newspaper is a fairly profitable area. The secret of success in this case is a competent approach to and careful consideration of each item of this plan.

The topic should be in demand, the design should be interesting and attractive, the information should be updated regularly, and the use of the site should not be confusing and difficult for the reader. You need to take into account the interests of subscribers and constantly work on the development and promotion of your project.

How to work with an online newspaper can be found in the following video:

* Calculations use average data for Russia

"... I would like to open a newspaper. I know that now this is a very profitable business, otherwise there would not be so many newspapers and magazines. What can you advise here?"
From a letter

There are already several letters in my mail on this subject. Therefore, I decided to answer in more detail, especially since I am familiar with the newspaper area firsthand. I immediately warn you that I express only my personal opinion, which can be overly biased, erroneous and distorting reality.

So,
As you know, in the public mind, the status of a publisher or editor of a newspaper (magazine) is immeasurably higher than, say, the owner of a shop or restaurant. Perhaps that is why so many people want to become representatives of the "fourth estate", and the number of newspapers and magazines will soon approach the number of readers.

Who usually gets original idea publish your own newspaper?

1. You are a professional journalist

And it is clear that you are extremely attracted to the opportunity to do what you consider it necessary to do, and not the owners of the publication, not the editor-in-chief, not your immediate supervisor.
There is only one way to achieve such creative freedom: to become the chief editor yourself, and even better - at the same time the owner of your own publication.

2. You are an advertiser

People involved in advertising in the media are gradually starting to look at the same newspaper no longer as a means of mass media, but as a large number of empty pages that can be filled from top to bottom with advertising. Money for air, money in exchange for cheap paper - isn't that a wonderful business?

3. You are an entrepreneur

You have been paying money for advertising your company, your products and services for more than one year. And one day you have an insight: why give some foreign newspaper your money when you can make your own newspaper and place the entire necessary advertising free of charge, and even in any amount, and besides taking money from other entrepreneurs?

For example:
You are in real estate. It is quite logical to think about the release of a specialized publication on the purchase, sale and rental of real estate.
You have advertising agency. So why not open a purely advertising newspaper, some kind of "Business Courier"? And now keep all the advertising money for yourself, and not share it with advertising media.
You recruitment agency. If you had your own newspaper, it would be possible to place paid advertisements in it on the offer and job search.
You are the owner of a chain of animal stores. Who is stopping you from becoming a publisher of a profile newspaper at the same time (“Four Paws”, “Dog and Cat”, “Our Furry Friends”, “Children in a Cage”)?
Etc.

4. You are a Big Businessman

As soon as an entrepreneur rises above a certain level - in terms of income, business or political rating - he almost always has an irresistible desire to become a media mogul. Having your own TV channel, your own newspaper or magazine is, firstly, prestigious, and secondly, you can “influence” through them. What exactly this “influence” will look like, the future Rupert Murdochs are extremely vague.
This desire is enthusiastically supported by close journalists – “The newspaper is simply doomed to success!” – who hope to get money for at least six months of work. As a rule, they have their own vision of the future publication and it rarely coincides with the vision of the investor.

results

Nine out of ten publishing ventures end in losses. Their size depends on the size of the initial capital, the ambitions of the initiators and their financial capabilities. If investors get tired of maintaining a loss-making media six months after the launch, the losses are less; if out of stubbornness they hold out for a year or two, then the losses, respectively, increase.

How to avoid losing money?

Very simple: do not publish a newspaper unless absolutely necessary. And before you rejoice at the opportunities that await you as the owner or editor-in-chief of the newspaper, you should scrupulously calculate the cons and potential losses.

First, it must be taken into account that the sale of an edition (even if it is completely sold out) at best covers only the production costs. Rare exceptions do not count, they do not make the weather. To make a profit, you need to have advertising.
There aren't enough advertisers for everyone. For obvious reasons, they come to the most promoted and well-known publications with a large audience.

If you are an optimistic believer in an influx of advertisers, then ask yourself: where will you send your ad yourself - to a well-known newspaper with a large circulation or to a publication that you have not heard anything about before? Will you risk your own (not someone else's!) money? Of course, you can attract customers with low prices, but low prices This is also low income.
And it takes time for your publication to become known. With luck and an accurate marketing hit - at least six months, a year and a half - optimally. And all this time you will have to publish a newspaper at a loss, and even invest in advertising to promote it (this is an indispensable condition: in order to get money for advertising, you must first give it to advertising).

Of course, if you have an annual margin of financial strength (that is, money to pay for paper, printing services, journalists, editors, typesetters, designers, staff distributors, etc.), then you can try. Of course, without a guarantee of a positive result.

Secondly, the publication of the media is an extremely time-consuming task. You will find the most difficult work to create from scratch the original, unlike other publications. And this includes the development of the general concept of the newspaper, design, marketing strategy, the choice of a printing house, the establishment of a production cycle, indispensable jobs on the day of delivery of the newspaper (it's good if the newspaper is weekly, not daily).
You will have to manage the so-called "creative people" - that is, individuals, by definition, little disciplined and optional, in order to achieve timely delivery of materials and news.
You will need to create a distribution network, that is, to convince the owners of newsstands and free distributors to sell your newspaper - in addition to those tens and hundreds of publications that are already on the shelves. And they do not want to get involved with the new newspaper at all, because it is not clear whether buyers will take it.

Okay, let's say you don't have a particular need to make money from sales. Let's assume that you have enough advertisers (or you filled it with advertising from your own company) and you are ready to give it away for free.

Giving away for free is a big problem. Imagine for a moment what it's like to give away even 5,000 copies. Do you need to organize mailing list and distribution through couriers (and mail and couriers also have to pay) tens of thousands of copies. Couriers are generally a special issue. Instead of kicking ass by running to hundreds of addresses, they tend to leave 30-50 copies in one place. Until you debug this direction, you will not have any confidence that part of the circulation is not thrown into the nearest dustbin from the editorial office.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Move on. It is necessary to find full-time and freelance advertising agents. But good agents are worth their weight in gold, besides, they prefer to work with promoted publications. They pay more there, and it's easier to convince advertisers.

Are you ready to independently negotiate with large advertisers? The difficulty of this work can be easily imagined if you are an experienced entrepreneur, which means that you have already encountered advertising agents, letters and requests to place your ad in one publication or another.
What was your usual reaction? - Most likely: "Tired!"
Now it's your turn to annoy and (not) resent the aggressive reluctance of potential advertisers to meet with you and your employees.

Ready-made ideas for your business

In a word, if we compare the efforts required to publish a newspaper (I mean a real, full-fledged publication, and not a primitive collection of advertising modules that are of little interest to anyone, and this niche has long been occupied), with work in other business areas, then You will earn twice as much for the same amount of work.

Thirdly, if you don’t want to deal with the publication of a newspaper yourself, but decide to limit yourself to the role of an investor and owner, then tune in to the fact that the return on your money (and it will take much more than you think) will be very slow - so that the hired person does not promise you editor.
He did not deceive you, just most often - this is a person who is far from real business. He looks at the newspaper from one side of the barricade - from the side of the writer. And making newspaper materials and making a newspaper are very different things.

In the age of technology and the Internet, print publications often suffer all sorts of difficulties. But having enough of radio, television and the Internet, people still return to books and newspapers over and over again. For an entrepreneur, such an idea can be incredible. profitable business, but only if it is compiled advertising newspaper. Often newspapers and magazines have to go to tricks, attracting attention to themselves, but publications with advertisements and announcements always remain in demand among the population, because many companies, even in the age of the Internet, continue to print ads in newspapers in the old fashioned way.

Relevance of the business idea

The relevance of such a business as printed matter is always there, but in some periods it can decrease significantly. All publications sold on the market work according to a single principle - paid newspapers, often with paid articles and 40% of the content is occupied by advertising records. Decreased relevance is often associated precisely with this principle, people get tired of reading the same advertising posts and articles about sponsors' products.

• 90% consists of advertisements.
• Distribution is free.
• In the future, the cost of printing and issuing a newspaper is covered by advertisers.
• Coverage is large target audience simultaneously.

The relevance of the printed edition exists even in the age of the Internet and high technology, because the newspaper is always at hand, it does not need special devices. Also, the newspaper serves for household purposes, people often save paper to pack something in it later: thus, advertisement may be seen even after a few months from the date of issue.

How do you make money from newspaper ads?

The whole principle of an advertising publication is very simple - an entrepreneur creates an information and advertising publication that attracts potential advertisers, who in turn buy a place to advertise goods and services.

The income received from the publication of such advertisements covers the costs of printing and issuance, and additionally brings a net income to the entrepreneur.

Competition analysis and possible risks

The business plan for publishing a newspaper should contain an analysis of the market of competitors, it can be done as follows:

1. Determine the number of advertising publications that are distributed in the selected region.
2. Divide competitors according to the topics of their publications (construction, repair, electronics, private ads and complex newspapers).
3. Assess the level of demand for each category.
4. Choose the most popular topic.
5. Choose the method of distribution - by mail or delivery by hired employees.
6. Decide on the frequency of publication (usually 1 or 2 times a week) and the format (brochure, newspaper, magazine).

After such an analysis, it will become clear which products are in maximum demand, the reasons for such demand and how to achieve it. All the key points, disadvantages and advantages of competitors must be used when starting your own business.

No business exists without risks. Printed products include the following hazards:

1. Lack of demand for the services offered.
2. Business expenses exceed profits.
3. Long business payback period.
4. The possibility of opening a loss-making enterprise.

To minimize risks, you need to think over a marketing campaign in advance, make a reserve stock of funds, and conduct a market analysis.

Organizational structure

After analyzing the market and demand, you need to proceed to the next points of the business plan. Each subsequent step must be treated with due responsibility, because every little thing is important in business.

Business registration

First of all, an entrepreneur must choose a form of business registration - it can be an individual entrepreneur or LLC. To register a business, you need to contact the tax service with a list of the specified documents.

To register an IP you will need:

• Application form P21001.
• Receipt of payment of state duty.
• Passport, its copy, TIN.

To register an LLC:

• Application form R11001.
• Charter of the organization in two copies.
• Organization Creation Protocol.
• Receipt for payment of state duty.

The term for processing documents does not exceed 5 working days.

After that, you need to register a printed publication with Roskomnadzor, for this you need a package of documents:

• Application for registration as a mass media.
• Receipt of payment of the state duty (2,000 rubles).
• Documents on registration of an LLC or an entrepreneur's passport for an individual entrepreneur.
• A letter written in free form with a specified return address to obtain a decision.

The application must indicate:

• Name of the newspaper.
• Language used.
• Editorial address.
• The form of printed matter, its subject matter.
• Distribution region.
• Periodicity of publication and circulation.
• All sources of funding.

Consideration of the application can take up to 30 days, during this time it is worth doing the following steps.

A suitable form of taxation for this type of business is the STS (a simplified form with a tax rate of 15% of the difference between income and expenses).

You also need to specify the appropriate OKVED codes:

1. 1 - publication of books, periodicals and other types of printed matter.
2. 13.1 - publication of newspapers in printed form.

Choosing an ad format

Determining the format of a newspaper is a very important and difficult stage. The format includes:

• The number of pages in the publication.
• Layout.
• Choice of color or black and white printing.
• The presence of a glossy cover or its absence.
• Edition page size.

It is necessary to invite an experienced layout designer who will design the layout of the newspaper, based on the preferences of the entrepreneur.

rubric selection

1. Real estate.
2. Electronics.
3. Construction and repair.
4. Various services.

Each of these topics should be divided into subsections from individuals and organizations, and sections of a narrow focus should also be included.

Selection of premises and purchase of equipment

It is important to understand the differences between the printing house and the editorial office of a newspaper. An entrepreneur does not need to open his own printing house if he can use the services of third-party campaigns.

The editorial office is an office space, the size depends on the number of staff hired. The main requirements for the premises are:

• Location on the first floor, maximum on the second, to ensure convenient delivery of products from the printing house.
• The presence of all communications, the main thing - telephone line and the Internet.
• A place for arranging a utility room for storing products.
• Area - from 25-35 square meters.

The equipment to be purchased includes office equipment and furniture - telephone, computer, fax, necessary furniture.

Recruitment

At first, the entrepreneur himself can be responsible for all organizational issues by hiring several assistants, it is desirable that the hired workers have experience in this field (journalism and the production of printed materials).

But in the future, for the full-fledged work of the editorial office, the following specialists will be required:

• Corrector.
• Journalist.
• Advertising Specialist.
• Accountant.
• Typesetter.

Employees that you will hire in the future must have competent speech and writing skills, understand all the principles of publishing and advertising in general.

After the opening, while there are still not enough people willing to order advertising, the content of the newspaper will have to be filled with articles about the life of the city, free reports from the Ministry of Internal Affairs or the Ministry of Emergency Situations. This will be necessary to fill the empty space in the newspaper, as well as to create visible activity for the authorities.

Choice of typography

An entrepreneur should conclude an agreement with a printing house for printing publications in the selected format and quantity.

The choice of printing house is based on the following criteria:

1. Prices for services - you should not conclude an agreement with the most expensive company.
2. Printing experience.
3. Recommendations.
4. Print quality is a very important point that you should pay maximum attention to.
5. Additional services offered by the printing house.

Pay attention to those companies that your competitors use, from this list, select the most suitable one.

How to distribute a newspaper?

Newspaper development business plan includes distribution method finished products. In most cases, such products are distributed targeted to multi-storey buildings. To ensure the delivery of newspapers, you need to hire several people, you can use the services of distribution agencies or negotiate with private individuals.

You can also distribute the newspaper by free subscription through the Russian Post, but there is one caveat - the newspaper cannot be just an advertising one, it must contain useful articles, otherwise no one will subscribe to it.

Financial part of the business plan

To open successful business you need to calculate in advance the amount of initial investment, current expenses, expected profit and, of course, the profitability of the project.

Start-up investment and running costs

At the start of a business, an entrepreneur will need to invest in the following items:

• Registration of a business, registration of a newspaper in the media - 10,000 rubles.
• Rent of office space - 20,000 rubles.
• Cosmetic repairs of the premises - 40,000 rubles.
• Purchase of equipment and furniture - 150,000 rubles.
• Additional expenses - 50,000 rubles.

In total, you will need to invest 270,000 rubles.

Current expenses include:

• Room rental - 20,000.
• Salary for 3 employees - 75,000.
• Payment for printing services (circulation of 5,000 copies twice a week) - 300,000.
• Additional expenses - 20,000.

Total - 415,000 rubles.

Profit calculation and project payback

At first, the entrepreneur will have to invest additional funds in the development of the newspaper, because the psychology of a person who wants to buy advertising is quite simple - why advertise in a new edition if you can pay for the service in a promoted newspaper.

In the future, income will depend entirely on the number of advertisers and the cost of placing ads.

The payback of the business will occur in at least 12 months, when the recognition of the printed publication will be at the level, and the circulation will increase. In this case, the net profit per month will be 50,000-75,000 rubles with the possibility of subsequent income growth.

Based on the foregoing, the business plan of the newspaper is not new idea but still quite relevant. Many entrepreneurs are afraid to face difficulties, but without risk there is not a single profitable business. Creating your own printed edition requires a large investment, with subsequent additional investments, while the payback period is quite long. Few businessmen are endowed with the amount of strength and patience needed to succeed in this field. But, if you still wait for the moment when the newspaper becomes famous, the profit itself will flow into your hands, just automatically.

* Calculations use average data for Russia

In the small business environment, there are many areas that are available to entrepreneurs, even with a very modest starting capital. This includes opening your own newsstand. They belong to such outlets that are easy to place, which always have their own consumer, for the goods of which there is always a demand. Therefore, this type of undertaking should be considered if there is a desire to start a business with something small. It should be noted right away that one newsstand will not bring much profit, usually entrepreneurs tend to constantly expand their network, open any other establishments in addition to newsstands (for example, tobacco stalls pavilions), but it is precisely to try their hand and opportunities on one kiosk is possible.

Of course, the competition in such an undertaking is very strong, in almost any city there are kiosks selling the press. However, it is worth noting that newsstands, like the same tobacco pavilions or grocery stores, should be everywhere, so if there are no competitors in the area of ​​work, you can start acting. In the markets and in crowded places, several such outlets, therefore, initially, all options must be considered at once. Also, a newsstand can operate in a different format, it can be a simple stall that sells only daily newspapers directly, and a relatively large store where you can find a variety of printed publications, for example, expensive magazines and even books, teaching aids, textbooks. This is a slightly different type of business, but often they are combined, because in the end you can achieve much better profitability. Business on a newsstand can be relevant even in small settlements, and if there are no competitors in the market yet, then there is every chance to start making good money, only if this is not a remote village, of course.

To get started, you need to register as a subject entrepreneurial activity, here it is easiest to register as an individual entrepreneur, because it does not require a lot of time, effort and money from a businessman, registration generally rarely takes more than a month, although usually it is a week. The situation is somewhat more complicated if there is a need to register a legal entity, in this case only the authorized capital should be at least 10 thousand rubles, plus it is necessary to allocate funds for the registration itself, and the procedure itself drags on for a longer period compared to registration individual entrepreneur. Among legal entities the preferred form is a limited liability company, because such a legal entity, like an individual entrepreneur, has access to a simplified taxation system, and this is no more than 6% of income taxes or 15% of operating profit. The activity itself falls within the definition (OKPD 2) 47.62 retail newspapers and stationery in specialized stores.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

The next step is to find a place to work. It is not always for this purpose that a kiosk or a pavilion is purchased, although this is economically the most profitable choice. But newspapers and all related products can be sold even in small shop. The kiosk also allows the use of a mobile room, which can be moved to a new location if necessary. At the same time, a kiosk is a very small room that is convenient to place, which is inexpensive and at the same time convenient in its operation. The simplest option is a kiosk of several square meters, in which there is space for only one person and a small amount of products sold, such can be purchased for an amount not exceeding 100 thousand rubles. You can also rent a kiosk, and you can find offers for renting kiosks already in a good place, so you won’t need additional approvals from municipal services about setting up your outlet. There are also large mobile stores– pavilions that already have trading area, that is, a person has the opportunity to enter the room and get acquainted with the products offered. But in this case, it is advisable to trade not only the daily printed press, but also some more expensive printed publications - large glossy publications, textbooks and inexpensive popular books, as well as a lot of stationery (fortunately, the coding allows you to trade these products). Finally, you can rent a room in an ordinary building, the cost of rent depends on many factors, including the city of work and the situation in it. You can also find a small place in shopping mall, while the entrepreneur will be relieved of the need to maintain his premises - to supply electricity, heating, and provide security.

In any case, the format of work depends on the available funds, and with sufficient capital, it makes sense to think about buying out a premises, kiosk or pavilion as a property. The cost of one square meter of the pavilion is on average 15 thousand rubles, the premises can cost several hundred thousand or even more than a million. Renting a kiosk or pavilion rarely exceeds 10 thousand rubles (the average price tag is 5 thousand), renting a room for 10 square meters will cost about 15-20 thousand rubles, in small towns - an order of magnitude cheaper, in megacities - an order of magnitude more expensive. The possible bureaucratic red tape in the case of buying or even renting a kiosk deserves special mention, if its owner has not agreed on the location with the municipal authorities or the entrepreneur needs to move the kiosk to, in his opinion, a more advantageous place. You will have to visit the administration in order to obtain permission to install your own kiosk, because in most cases it is advisable to install kiosks on the state territory; there are places in the markets that belong to private individuals, and then you need to negotiate with the direct owners. Public services can also allocate a place for free, but here you need to be prepared for the fact that there may be requirements for the transfer of the kiosk due to any circumstances.

Equipping a kiosk for work is quite simple, usually they immediately provide autonomous heating and electricity, although sometimes you need to take care of this issue. The store will cost a little more in the arrangement, because you have to buy shelves, showcases, furniture and appliances. It is also worth thinking about the external design of your kiosk, this is necessary to attract customers, you can also put signs in the area, however, in most cases, a newsstand works in the same way as a regular grocery store, that is, it has buyers from among people just passing by. past. However, invest in appearance outlet will have some amount. In general, these expenses cannot be called large, in some cases, product suppliers may offer some kind of advertising or informational posters that can diversify the appearance.

Especially important question- the location of the kiosk. The success of the whole undertaking depends on this. The best place is in the markets, where there are always a lot of people, excellent traffic and enough potential clients. If you put a kiosk at the entrance or exit, you can provide yourself almost immediately big sales. As already noted, in order to be located in the market, you need to find the owners of this market and negotiate with them, but there are almost certainly already competitors in the best places, so the probability of finding your “place in the sun” is extremely small. It is not advisable to locate your kiosk in the immediate vicinity of an already operating competitor, a certain percentage of customers will not care, but they will be much more likely to purchase at a competitive outlet regular customers- residents of nearby houses.

Ready-made ideas for your business

A kiosk can be placed in almost any area of ​​the city, small markets, bus stops and the like are always mass places in sleeping quarters. In the central regions, you can even set up a kiosk just at the bus stop or even near the road, there will always be enough buyers. But it’s not worth putting it in the midst of a residential area - only residents of neighboring houses will be buyers, for whom it is convenient to go downstairs for fresh press, all the rest will not go deep into the yards. There are also very good places at train stations and stations, people going on a journey often buy not only fresh press, but also simple, unencumbered deep meaning paperback books, so the goods will be sold out quickly enough. You can also think about opening a kiosk near a school or even a university, but only in this case, stationery will become category A goods. However, in this case, it is more expedient to open a full-fledged stationery store with the possibility of printing, if no one has opened a similar outlet yet, it will be much more profitable.

The newsstand sells more than just the latest press. Usually, newspapers rarely wait for their buyer for several days (if we are talking about daily publications, of course), people are interested in today's newspaper. Therefore, you need to count on the fact that a certain percentage of such goods will eventually be sent to scrap. Some stalls on old issues do big discounts, but this is only relevant for more expensive printed publications- glossy magazines, for example, which are issued once a month, and can lie in a kiosk for almost half a year, the last five months - at a bargain price. For a long time all kinds of newspapers from the section “jokes”, “scanwords” and other “crossword puzzles” can lie, they are usually taken without looking at the release date. Cheap books from the Fatal Murder category are sold out for a relatively long time and are usually in demand at railway stations, few people buy such products in the city, and connoisseurs of such reading go to bookstores that do not disdain to put this underliterature on their shelves. Among stationery, cheap pens and pencils, rulers and erasers are best sold, for more specific products they again go to specialized stores.

Ready-made ideas for your business

In general, in any newsstand, the assortment will be the same, but depending on the location, the priority for one or another product may change, because somewhere it will be books and ballpoint pens that will be bought much more often, and not the newspapers themselves. An entrepreneur, having worked for several months, will know perfectly well what to buy and in what quantities. ABC analysis to help.

Stationery and books can be bought from the appropriate wholesalers, in any major city there are organizations that supply such products. To start selling newspapers, you need to find out if there is a representative office in the city. Any major publishing house has its offices in large cities, so it is worth contacting them for cooperation issues. The situation is somewhat different with the local press, which can be bought directly from the printing house, while you also need to negotiate sales with the publisher, but the products themselves will have to be received from the place where the newspapers are printed. Not so popular newspapers and magazines (which include all kinds of Sudoku with jokes) are usually sold by certain wholesalers who work with a large number of such publishers at the same time, it is not uncommon to find a company that is a representative of several publishers at once. It cannot be said that wholesale newspapers, especially those that are cheap in themselves, are much more profitable than retail ones, but here everything is decided by the volume of sales.

It should also be noted that one single kiosk can only be the beginning of an entrepreneurial path, but in no way will it become a source of decent income. There may well be a situation when one kiosk brings 5-10 thousand rubles of net profit per month (or even less), which, of course, forces a businessman to open several similar outlets at once. Developed chains have several dozen kiosks, as well as several larger stores, usually entrepreneurs expect to open 10-15 kiosks at once, although at first this may require too much serious investments. However, the more kiosks there are, the less risk there is to burn out altogether, because after analyzing the work of all kiosks, you can understand where it is most profitable to place them, what to sell and in what format to work. And then move unprofitable kiosks to a new location and strengthen the position of successful ones.

A very large expense item (relative to the rest) will be payment wages employees. A minimum of 2 people are required per kiosk, although some entrepreneurs set a five-day working week with an eight-hour day and thus can only afford to hire one salesperson. The outlet in this case usually works from Tuesday to Saturday. If the work schedule is different, for example, daily, then employees are needed in shifts. The entrepreneur himself can work in one of the shifts, but in the case of opening a large network, in any case, a lot of people will be required. At the same time, all business processes that are not related to the organization's profit should be outsourced.

Ready-made ideas for your business

It is believed that at present it is futile to open your own newsstand, and to some extent this is true, because the main consumers are in some way conservative-minded segments of the population. Today it is much easier to get up-to-date information from the Internet, ardent press lovers usually pay for an annual subscription, which costs them an order of magnitude cheaper. Newspapers are indeed bought to a much lesser extent now than even a few years ago, but they were abandoned by those who simply want to find out last news. For many, the newspaper is already a familiar part of life, from which they will not refuse. Perhaps in the future newsstands will indeed become obsolete, but to know for sure you need to conduct a full-scale marketing research. However, this business will not prosper for a long time, but still survive without any serious crises. It has its own consumer. It may take more than one generation before all newspapers stop publishing printed products, moving completely to the Internet. Moreover, some types of products cannot exist not in kind, this applies to a variety of kits for collecting models, collector's editions with attachments and the like. Also, we must not forget about the rest of the products that are sold in kiosks, they certainly cannot always be found on the Internet.

Thus, opening your own newsstand is just the beginning of a long journey, in order to earn good money, you need to maintain a considerable number of outlets. A newsstand can be an extension of an already existing business in related fields, it can become a starting point for something larger, but such a business does not have too many risks (because the investments are usually small). The press is always needed, and if you choose the right place for your placement, you can come to success. At the same time, there are many prospects here, and a small kiosk may eventually turn into a book or stationery store.

2675 people are studying this business today.

For 30 days this business was interested in 176929 times.

Profitability calculator for this business