Business plan for a construction project organization. We open a construction company.

24.05.2020

The construction business is gaining momentum every year, which is associated with an increase in demand for housing and improved economic factors. Therefore, the business idea of opening a construction company is relevant and can be implemented in a fairly favorable conditions. We will talk about where to start and how to draw up a business plan for a construction company in this article.

In order to understand how profitable this direction is, let's analyze the prospects and relevance of this idea. What features does this business area take into account?

Investments, with proper planning, can pay off within a few months. And the development prospects for this industry are truly limitless.

In order to realize the idea of opening a construction company, you can go in two directions:

Buy ready business.
Create a company on your own.

The first option has its advantages due to the fact that you no longer need to spend time and money on registering a business, obtaining permits. Those who have encountered this bureaucratic red tape know firsthand how much this one takes time and effort.

Also an important point is the already selected personnel of the company, established sales channels.

But there are some drawbacks to this option as well. If the business was unprofitable, the wrong marketing technologies were implemented in it, then it will be difficult to bring the enterprise to the proper level of development. In this regard, it is much easier to create a company from the very beginning.

In addition, in the business of construction and repair services, the reputation of the company is very important. When purchasing a ready-made company, you will have to rely on the already created image of your predecessors. If it is not good enough, you will have to spend a lot of time, effort and money on promoting the company, creating a positive reputation, etc.

Pros and cons of business ideas

Despite the prospects for the development of this business, the idea itself has its pros and cons, which you should know before proceeding to the stage of implementing entrepreneurial activities.

Pros:

Small investment. In order to register a company, to purchase the necessary equipment, you do not need large investments. It is possible to develop and increase the turnover of the company already in the process of its implementation.
High demand. Today, this niche is one of the most sought after. The services of professional builders are needed by individuals and legal entities, small and big business. Therefore, when right marketing planning and high quality of the services provided, you can quickly reach the payback of the company and good income.
The prospect of business development. Your company may not be limited by the geographical location of the city or region. With the right development, over time, you can open branches in other regions, which will allow you to reach a completely different level of business.
Possibility of making a good profit. Standard profitability, in the absence of force majeure situations, ranges from 50 to 70%.

Minuses:

High competition. This factor logically follows from the high demand. The higher the demand in the market, the greater the supply.
Financial risks associated with the unstable economic situation in the country.
Difficulty entering the market. Given the high competition, great attention it will be necessary to pay attention to the stage of service promotion.

Employees play a big role in this business. It is from their qualifications and professionalism that the profit of the company will largely depend. When hiring employees, it is very important to analyze their experience, qualification level, possible development, etc.

With a good team and an experienced staff of builders, you will quickly be able to reach high level development and earn an excellent reputation in the city. A good option to start such a business is experience in other construction firms. This will allow you to see the situation from the inside, analyzing its strengths and weak sides.

In addition, work as a subcontractor will teach you to understand the qualifications of personnel, the competent distribution of labor and material resources.

In what direction to develop?

Having decided to enter the market with a proposal to provide construction services, it is important to understand the target audience. This parameter allows you to determine not only competitive advantages, but also draw up a financial plan for the development of the company.

The construction business can be implemented in several directions:

provision of services in the field of civil construction, repair;
road construction;
industrial building construction.

Each of these areas will require a different amount of investment, staff, founding documents etc.

For basic services construction company include the following types of work:

construction of houses;
renovation of apartments;
dismantling and installation;
construction of garages, bathhouses, warehouses, etc.

Additionally, to increase income and expand the range of services, you can rent construction equipment, sell materials, train staff, etc.

As you can see, the development prospects and the possibility of obtaining additional income this type of business has a lot.

In order to implement this type of business, you must adhere to following algorithm actions:

Determine the format of the company.
Make a business plan.
Preparation of registration documents.
Company promotion and customer search.
Project implementation.

The Importance of Writing a Business Plan

The stage of implementing a business idea is always preceded by the planning stage. Without proper market analysis, competitive advantage, study target audience and strategic planning will not be able to achieve the desired result.

All these aspects are prescribed in the business plan, and help to understand the direction of business development, taking into account the strengths and weaknesses of the project.

Competent planning will help to avoid mistakes, anticipate difficulties and calculate the point of profitability.

Also, having ready plan business development, it will be easier to attract investors, business partners, justifying the feasibility and relevance of the idea.

organizational plan

Business registration

To open your own construction company, you will first need to obtain permission for the relevant type of activity and register a private enterprise.

Each construction company must have the following package of documents:

Certificate of state registration;
A document confirming tax registration;
company charter;
printing and statistical codes.

For companies providing specialized services to the business sector, industrial enterprises, road services, etc., you must additionally obtain the appropriate permit:

building permit;
license to carry out engineering work;
permission to design buildings and structures.

This type of activity requires obtaining several licenses.

One of the key documents is the SRO. This is an admission to the implementation of services associated with an increased risk.

If you do not plan to build buildings over three floors, then obtaining an SRO is not required.

Also, this document does not need to be drawn up if the activity is related to the construction of block houses with an area of less than 1.5 thousand square meters. That is, for an ordinary construction company that will be engaged in the construction of private houses and finishing work, it is not necessary to obtain an SRO.

One of the biggest expenses in this business is the purchase of equipment.

Before making a list necessary equipment and technology, determine the format of the business, the number of work shifts, etc.

If the initial investment does not allow you to fully purchase a professional set of equipment, tools and inventory, then you can resort to the leasing service.

Unlike a bank loan, this service allows you to use property on a long-term basis with the right to buy it. By the way, in the future, when business development is already at a high level, you yourself can provide rental or leasing services to other start-up companies.

No need to invest a lot of money in the purchase of equipment that you will need occasionally. It is much more profitable to pay a daily rent by taking equipment for a specific project.

For large firm, which plans to engage in construction and repair work in the private sector, will need the following list of equipment:

tap;
concrete mixers;
lift or CMU;
tools;
perforators;
chainsaws;
drills;
hammers;
special clothes for workers.

Without a qualified staff in this business, it is difficult to count on profitability and profitability. Therefore, the moment of search and selection of personnel must be given great attention.

By their own functional duties staff composition can vary significantly. It depends on the format of the activity, its specifics, etc.

Below we provide a standard set of employees for a construction company:

workers and builders;
foreman (foreman);
accountant;
Purchasing Manager;
Service Promotion and Customer Relations Manager
personnel inspector;
lawyer;
architect;
director.

The number of employees determines the scale of business activities.

If you plan to develop a business in the provision of finishing services, then you will have to increase the staff with more specialists in this field (plasterers, masons, plumbers, electricians, painters, carpenters, etc.).

In order to obtain a license to provide construction works Please note that at least 50% of the total number of builders must have a higher specialized education.

For effective productive work, it is important to provide employees with all necessary tools and materials.

In order to provide quality services and avoid production delays, it is important to systematically inspect equipment and inventory, check its serviceability and suitability for work.

Do not buy cheap equipment - this will reduce not only the productivity and quality of services, but also the profitability of the business, since large resources will have to be spent on repairing and replacing equipment.

Room selection

To work, you need a small office, where the administration, accountant, lawyer will be located. Keep in mind that during the implementation of the project, you will have to negotiate with customers, discuss projects.

Therefore, when choosing a room, consider that it has a place for a meeting room.

As for the location of the office, there are no special recommendations. You may not spend a lot of money on renting a room in the city center, but you need to take care of transport accessibility.

Marketing plan

To achieve profitability and a good income, it is very important to earn a positive reputation in this area and attract regular customers.

There are several options for attracting customers:

the beginning of development with the subsequent sale of apartments;
active advertising in the media, via the Internet;
participation in affiliate programs with hardware stores;
attracting customers after winning a government tender.

Be sure to create your own website, where a complete list of services will be presented, a calculator for the cost of services, contact numbers for the administration, the possibility of consultation, etc.

A good website is a kind of business card, which indicates the high level of the company and its reliability.

Video. How to open a construction company from scratch

Financial plan

Here we present only a rough cost plan, since each firm, depending on the scale and geographical location, will require its own costs.

purchase of equipment - 1 million rubles;
advertising - 100 thousand rubles a month;
unforeseen expenses - 100 thousand rubles
staff salary (15 people) - 500 thousand rubles;
office rent - 50 thousand rubles.

And now let's calculate the payback of this project.

As a standard, in this area a good indicator is a profitability of 10-15%. If you reach this indicator after 5-6 months, this will indicate that all aspects (marketing, organization, planning) are built correctly.

With the deterioration of the economic situation in the country, businessmen note a decrease in profitability in this sector. To date, the average figure fluctuates between 7-9%.

Remember that profitability will directly depend on the qualifications of the staff, the number of customers and the amount of costs. If you do not reach the average planned indicator, then analyze which of the factors does not “work”.

Risks and Opportunities

At the planning stage, it is very important to perform a SWOT analysis, which will allow you to see the strengths and weaknesses of the project, threats and development opportunities.

The main risks of the construction business include:

high competition;
unqualified personnel;
lack of orders;
rising prices for building materials.

Take a close look at this list. There are things in it that you can't control. For example, the high level of competition and high prices for building materials is not in your area of responsibility. But as for the low level of staff qualifications, the lack of orders - these are the factors that you can influence.

That is why it is important to draw up a competent business plan, which will become a step-by-step guide and will allow you to clearly see the prospects for development, the size of the expected profit, and the profitability of the business.

Video. How to develop a construction company

Opening your own construction company comes with certain nuances. Some of them will be discussed in this article.

In general, the construction and repair business is very diverse. In order to narrow the subject of consideration, we will take out of the scope of the article a large construction business and numerous specialized enterprises. Here we will talk about the most widespread areas. construction activities and organizations of small construction enterprises.

The construction industry itself is one of the oldest. Compare with the age of mankind. And no matter what the ups and downs of history take place, it has always remained a popular and sought-after type of service. With a thoughtful approach, it is usually a profitable business. The approach is conveniently reflected in the business plan of a construction company. In addition, this form is generally recognized and can be in demand when obtaining loans or attracting investors.

Characteristics of the business

To understand the essence of the industry, it is necessary to conduct a small analysis of it. Select from the general array characteristics, split into groups, etc. We will not dive deep into the history of the issue. The current stage of development of the industry is characterized by the explosive emergence of new materials, equipment, technologies, concepts and views on the problems of construction. They have not yet fully formed, and therefore it makes no sense to talk about some kind of final awareness. The world is at the stage of concept formation, most likely, there is a trend towards “multipolarity” in everything, including in the construction industry.

Classification

Construction companies are conveniently divided into:

repair and construction company (construction and repair of various building structures);
repair and finishing company (repair and interior decoration);
a specialized company (construction of specialized facilities - swimming pools, storage facilities, etc.);
universal firm.

It is possible to conveniently distinguish companies by volume:

large (with a permanent staff, own equipment, offices, etc.);
medium-sized (small enterprises mainly with hired staff and equipment for the facility);
small (individual master, small teams of "shabashniki").

In addition, at the present stage of development, two categories of companies can be distinguished:

Companies engaged in construction under the order;
Companies offering new developments.

Such a gradation is possible due to the following regularities.

There is a sharp emergence on the market of new technologies. In the social sphere, the emergence of new concepts of lifestyle (rental income, several dwellings, the very organization of living space, in production, a significant change in technological chains and, accordingly, requirements for facilities for locating production, etc.). This requires the latest developments and technologies.

On the other hand social sphere very inert and has a large share of conservatism. Therefore (purely estimated categories, no one has conducted research on this matter) about half of the customers prefer traditional construction and time-tested repairs. Of course, this uses modern materials, but the concept of construction and lifestyle is affected in the most minimal way.

By defining the main idea, you can optimize costs, significantly reducing costs. This also applies to the promotion of the company on the market, i.e. marketing part of the business plan of a construction company.

Construction company services

Usually, the standard set of services of a universal construction company includes:

conducting survey work;
carrying out design work;
construction works of any complexity;
repair work of any complexity.

Companies are trying to include the largest possible range of services in the list of works. and construction apartment building, and the construction of cottages, and the construction of various specialized structures. Such an approach in terms of inclusion in activities makes sense, but for advertising purposes it is not always justified. Many people prefer narrow specialists to jacks of all trades.

Equipment and facilities

It all depends on the format of the company. General recommendations for equipment are as follows. If frequent use of the equipment is expected, then it is better to purchase it. Otherwise, you can use the equipment for rent. Renting, among other things, eliminates the need to maintain complex equipment. It is not necessary to purchase equipment immediately, there are, for example, leasing opportunities (in fact, a loan secured by the purchased equipment).

It's the same story with rooms. If there is equipment, then facilities for its storage and maintenance are also required accordingly. You can work with building materials from wheels from a warehouse, or, if necessary and in large volumes, you should organize your own.

Points of sale

One of the points of sale is the head office of the company. The more elite projects are offered, the better the office should be designed. Although in most cases for small construction firms, a small room in any place with the appropriate equipment offered for services (furniture, a computer for showing projects, a meeting and negotiation room, etc., depending on the format of the firm) is sufficient.

The next point of sale is the Internet. A large company needs its own website. For very small ones, announcements on thematic forums with the possibility of feedback are also suitable.

Agents, other companies can also be points of sale.

The documents

No license is required to build a residential building. You can choose the form of organization of the enterprise, both individual entrepreneurs and corporatization. For small firms, in the vast majority of cases, IP is enough.

You will need a standard package of documents:

constituent documents (depending on the form of ownership);
external documents (contracts, leases, etc.);
internal documentation (the list of documents can be quite significant, divided into organizational documentation and analytical: sales, profits, cost, etc. in different sections).

In addition to this, for certain activity additional documents may be required:

SROs (self-regulatory organizations) - in the construction of buildings over 3 floors, with an area of more than 1500 square meters and a number of other conditions;
building permit - obtained from the authorities local government when designing a construction object;
design license - if it is planned to provide design services;
license for engineering surveys during construction - if the relevant work is planned.

Download ready business plan construction company, current for 2019, you can from our trusted partners "Biplane". Download link.

Staff

It is selected depending on the format of the company. In most cases, it is convenient to divide into permanent and temporary.

Permanent staff is the management, specialists of the company, professional craftsmen, as well as people who are constantly in demand in the specifics of the enterprise.

Temporary - personnel who are selected for the object. Here you can also recruit a team of handymen, but it is advisable to put a competent craftsman over them. Since the promotion of the company in the market largely depends on the quality of work. Constant poor quality will sooner or later lead to financial instability. In this regard, miracles do not happen, unless all competitors have the same low quality.

At the same time, it is recommended that staff be paid on a piece-rate basis in order to motivate them to final result. The constant component is necessary for key specialists to keep them in the company. It is desirable to focus the piecework component on the final result and not only in terms of timing, but also for a number of other indicators. At the moment, there are several programs for calculating salaries and setting bonuses according to criteria. There is an interesting calculation program, focused not only on individual indicators, but also on common work of the team as a whole - it financially stimulates the team to unite into a single whole and focuses on joint problem solving.

Competition

Much has been said about competition in this area. The situation as a whole is such that competition in traditional construction is quite high. In the specialized sector, it is somewhat lower, but usually there is lower demand and higher requirements for the enterprise, which means that the initial costs are higher. Anyway a high-quality construction company with a staff of professional specialists is always in demand on the market.

In innovative construction, competition is somewhat lower. And given the fact that innovations in the construction industry occur almost daily, it is enough just to find an area with very low competition at the moment. But here the problem arises in convincing the client that he needs it.

A few general remarks

It can be enough to analyze the supply and demand market in order to develop your own business proposal. But there is a possibility of miscalculation here.

For sample. At this stage of development in our country, such a pattern can be identified. Some fellow citizens have savings and are trying to somehow save them, the other part is trying to build a business on rent, i.e. . Hence, there is a demand for certain residential and non-residential real estate (apartments, offices, shops). While it is in demand, but obviously this model cannot last long. Therefore, focusing, say, on the construction of exclusively business centers means laying certain risks for the future.

(Unbelievers can be reminded of the Soviet Union, whose adherents dismissed it - it will stand forever, like the third Rome. But the eternal city is not the same as the eternal empire. So it is here, usually for those who do not want to analyze - the collapse comes unexpectedly.)

Marketing

Marketing for a construction company depends solely on its goals. In any case, it should be. On the modern market services may not be engaged in marketing only for one reason or another monopolists of services. Indeed, for Gazprom, the marketing component is not of decisive importance. Whether he has advertising or not, they will still buy gas from him at the prices that they set.

Marketing involves advertising and working with clients. In terms of advertising for small companies announcements, mailing lists, Internet promotion, outdoor advertising. For large companies a separate, elaborated advertising plan is desirable.

In terms of working with clients:

system of discounts, bonuses;
various preferences for regular customers;
working with agents.

The marketing plan should include an analysis of the effectiveness of the tools themselves to promote the business to the market. That is, efficiency advertising companies, return of agents, effect of bonuses, etc.

Financial plan

The final link in the business plan is the financial plan. The main goal of business projects is to make profit. AT financial plan the expenditure, revenue parts, reaching the payback point, project profitability and some other indicators are reflected, depending on the specifics of the project, its implementation and further existence.

It doesn't make much sense to give specific calculations. Since the range of costs is practically from zero (renovation of apartments by a team without an office, without sophisticated technology) up to very large sums. Profitability and profitability are also different. Some relatively typical calculation is not given.

For example, a construction company, an individual entrepreneur is engaged in minor repairs of apartments (pasting wallpaper, laying linoleum, laminate, tiles), additional workers no. office and storage facilities no. Finding clients based on referrals.

In this case, the expenditure side is reduced to the costs of registering an enterprise, paying taxes and purchasing some tools. Materials are provided by the customer. Conditionally expenses are 5-20 thousand rubles.

The revenue side according to estimates for such firms: 10-100 thousand per month. But the business is quite unstable. The payback period of investments does not make sense. Usually, in such projects, it pays off even before the opening, i.e. start working, agreeing on the first object.

Another example. Medium construction company. Repair of apartments, offices. A couple of full-time employees, an office, salaried maintenance crews, trucks, advertising expenses.

It should be noted that in the realities of our country, in order to obtain a contract for large facilities, a kickback should be included in the expenditure side. According to some estimates, up to 10% of the contract amount. Materials are not included in the costs for evaluation, it is believed that the customer pays them in advance (common practice is 30%).

The income part is also unstable: from 0 to 1.5-2.0 million per month. The payback period is from 1 to 3 years.

Profitability calculator for this business

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Term business plan went from the English expression business plan. A business plan is a structured document describing the stages of a company's development, its main activities, its strategies and risks. At its core business plan is a roadmap designed to bring the business to the planned goal, passing the planned routes, taking into account the intermediate stages and showing the results obtained as a result.

💡 Write a business plan or download a ready one?

Often when starting a business, when starting a business, the question arises for aspiring entrepreneurs to download a business plan or write their own? Of course, if you have sufficient experience, it is better to write your own unique business plan. True, not many entrepreneurs who first thought about starting a business have the skill of such an activity. In this case, it is better to keep in mind that writing a business plan is necessary if your business:

unique
requires big calculations
implies non-standard stages of development
involves unconventional risks
there are non-standard requirements for the format, for example, a potential investor

In most cases, when opening a small business, it is quite possible to use a ready-made business plan from a trusted source, of course, with its refinement according to your data.

💡 Where can I get a ready-made business plan?

On the Internet, there are a huge number of paid and free business plans. Despite the greater variety, we recommend using the business plans presented on our portal. All business plans are provided absolutely free of charge, contain detailed financial calculations and consider risks. In addition, the portal presents a huge number of business ideas structured by areas of activity.

Here about how to open a construction company, what you need for this, what equipment, as well as finished example business plan for its opening.

At all times, construction has been and will be the most perspective view provision of services, because few of ordinary people he can build a house himself, renovate an apartment, change pipes, because it requires special skills, knowledge and professionalism.

In this article, we will consider the plan itself, as well as the basic information that is associated with the opening of repair and construction companies and their subsequent successful activities.

Business plan - example

We present you a free ready-made example sample business plan construction company to open a small repair and construction organization, consisting of 11 people, including the director.

We note right away that in your case, the costs, of course, can be significantly different, because. it all depends on the volume of services you provide, their types, as well as the number of orders and the amount of work.

Do not forget that many construction companies and firms very often use the services of leasing companies that provide special equipment, construction equipment and personnel for rent, so in which case you can easily increase your staff at any time by doing the same , but read about this below in the paragraph "Special equipment, equipment and leasing".

How to open a construction firm/company?

So, consider the information on how to open a construction company (company) in detail.

In fact, the process of opening this company is no different from any other. The key points for an LLC consist of the following points:

Name of the organization - construction company;
Location of the company;
Authorized capital;
The founders (participants) of the society.

Based on the above, you will need the following documents:

Copies of founders' passports and/or information about legal entities ah, who are the founders (name, location, OGRN, OKPO, TIN);
Information about the address of the location of the registered legal entity, i.e. you;
Information about the main activities of the construction company;
Information on the amount and method of formation of the authorized capital.

It will be easiest to turn to law firms, because. registration services are not expensive - around 3,000 rubles, but you can do everything yourself by paying the state duty and standing in line for a while.

But there are, of course, differences, or rather one thing - this is the need to have a special permit for certain types of work by construction companies (organizations), but read about this in the paragraph “SRO and other permits”.

Fields of activity - services rendered

So, what types of activities can your construction company - organization. There are the following areas:

Industrial engineering.
Civil engineering.
Road construction.

Each of them includes the following services:

Construction (turnkey or not) of buildings, residential buildings, warehouses, baths, garages, etc. The term "turnkey" means that you will build a complete facility with a roof, utilities, etc. elements.
Repair, installation, dismantling.
Additional services of a construction company. There are three of them:
- Leasing of your equipment and personnel;
- Education. If there are specialists in your company, you can provide training services for personnel of other companies. Often, when selling any equipment, these services are required.
- Sale of goods: building materials, projects, building equipment. Moreover, when selling projects, for example, country houses, as a rule, they again turn to your construction company for their implementation, i.e. you will build them.

SRO and other permits

Many people think that the registration of an SRO or some other permission is required to open any repair and construction company and firm. In fact, this is far from the case. We list all the main types of "licenses" and the moments when they are required:

SRO(short for Self-Regulatory Organizations). Strictly speaking, SRO is not a license and not even a permit and admission, but the very status of a construction company (firm), on the basis of which some types of services that are associated with great risks are allowed. SRO is not required if you will build: buildings with a height of no more than three floors; block residential buildings in which the number of residential blocks does not exceed ten; buildings with an area of less than 1500 sq.m.; objects of individual housing construction, which are intended for the residence of one family. Those. For an ordinary company, an SRO is not needed at all.
Building permit. Without it, nothing can be built anywhere. This permit is issued to construction companies and organizations by local governments with the participation of the head municipality and chief architect of the district (city). The cost to get it is minimal.
License for the design of buildings and structures. Necessary for the activities of legal entities and entrepreneurs who do not have legal education to provide design services.
License for engineering surveys during construction. This is a permit for engineering work in construction and design.

Special machinery, equipment and leasing

Here we will analyze not the cost of special equipment and equipment for construction and installation work, but a service thanks to which you can significantly reduce your costs for the purchase of all of the above and its maintenance.

So, leasing is, in its own words, rent by use. In this case, you will rent, although you can do this additionally. This service is simply necessary if your construction company does not have enough equipment to carry out any work. You can rent everything from an excavator to a drill.

Not a single construction company can provide itself with all the necessary equipment, because it will be unprofitable for it. Some companies and organizations have this equipment in their staff, but, as a rule, its quantity is minimal. Besides, why buy an excavator and hire an excavator operator if you need them a couple of times a year? Therefore, before opening, think carefully about what you will need all the time. Usually this is the most minimal tool, without which no construction can do.

Options for cooperation and search for orders

If we talk about large-scale construction projects, then they are usually carried out with the participation of construction contractors. Those. one large organization- a company that has all the organizational skills, first participates in the tender, wins it and then hires other companies to cooperate in the construction of this object. At the same time, some construction company builds the foundation, another conducts communications, and someone supplies windows and mounts them, etc. Those. having such a contractor as a friend will be very profitable business. But who knows, maybe you yourself will become one.

As for private construction (garages, baths, private houses), then it would be an excellent option to advertise or cooperate with outlets building materials. Do not forget about the Internet and, of course, advertising in the territories of villages, towns, etc.

We hope that this article about how to open a construction company and its business plan will help you start your own business.