Even if you get into a minor accident, the cost of restoration work can be quite high. It seems that the complexity of the work is small and there is nothing difficult in carrying it out. If you have a great desire, a little time, the necessary resources and tools, then restoring the body yourself is a completely feasible process. Let's look at restoration technologies in stages.
Geometric characteristics
It is necessary to make sure that after an accident or any other negative factors the spatial geometry of the car body remained without significant changes. This can be done by measuring the distances between so-called control points. If there is no information on these points, then they focus on a clearly visible power section. Thus, there must be symmetrical distances between the mounting elements of the suspension and engine.
If the geometry of the body is broken, then restoring the car body is possible, but this operation will require a huge investment of money and effort. This is a very labor-intensive process. The thing is that to perform high-quality work of this level you need to have a whole range of equipment. This is a slipway on which the body is pulled out in the required order.
Naturally, the cost of such a complex is quite high. Specialists in small garages use improvised means and tools. These can be different stretch marks or jacks. With the help of such simple devices you can perform restoration work, but it’s difficult to talk about quality. If it is not possible to use a special stand for work, then there is no point in buying it, this equipment is very expensive. Repairs at a service station that does body work will cost much less. So, in Moscow, the price for body restoration starts from 4 thousand rubles (pulling out minor distortions on the slipway).
How to restore geometry
If you still want to solve the problem with your own hands, then the process consists of the so-called pulling out the point of the damaged area. But first you need to calculate this point, calculate it, and then predict how the body will behave during the impact.
First, damaged parts of the body kit are replaced, which are cheaper to buy new than to restore. These could be doors, bumpers, hood covers, and trunk lids. After this they move on to stretching.
Anti-corrosion
You should be very careful about areas of corrosion. Also, through holes should not pass by the master. If there is only a small spot of rust on the paintwork, this does not mean that the metal is not completely rotten. There may be no metal under the paint at all.
If there is a piece of the body in which through holes have formed, then it is completely cut out until solid metal appears. After this, a patch is welded in place of the cut piece. If the rust is not that severe, then restoring the body will involve stripping the affected areas back to bare metal.
Small dents
Most often, repair work is started due to a large number of small damages. If there are really minor deformations, where there is no metal pulling, tears or other consequences, then these defects can be corrected without repainting. The shape is restored mechanically with full or partial preservation of the paintwork. But you need to understand that the process will require a huge amount of time. Although such defects are the easiest to fix. Professionals call them “flackers” because of their characteristic popping sounds. You just need to heat the area a little or act on it mechanically with reverse side. The dent will return to its normal position with a characteristic sound. If welding is required or there is a need to replace a part, then painting work is simply indispensable. But there are advantages to this - you can use simpler restoration methods without using putty.
Serious defects
Restoring a car body if it has serious dents will require complete removal of the paintwork. A grinding machine and an appropriate attachment are suitable for this. The most important thing in this process is to work so as not to overheat the metal. When the metal parts of the body become very hot, the properties of the metal will begin to change.
If the metal around the perimeter of the damage is very stretched (for example, the dent is very deep), then it is returned to its original form. Here it is necessary to apply force and act around the perimeter, while smoothly bringing the body section back to its original form. A small mallet and anvil works well for this type of work. A metal hammer is not suitable for these purposes, as it will deform the metal. The anvil is applied to the outer part of the dent, and light blows are made from the inside with a mallet. The metal will return to its rightful place.
We restore severe deformations
When areas are very elongated, restoring the body using the method described above will not help. The process will be very difficult and time-consuming. You will need to completely remove the paintwork. Also, repairing damage requires an industrial powerful hair dryer and
Graphite electrodes are needed. The technology for restoring body damage is completely similar to the previous method - you need to straighten the dent, starting from one point on the perimeter, and then gradually approach the center. But they no longer use a mallet with an anvil, but heat the metal pointwise and then act mechanically. Heated tin becomes more plastic and pliable.
How hot to heat depends on the metal. The temperature is selected experimentally. There are no difficulties with an industrial hair dryer. But if it is used, there is a risk of burning through the body almost right through. Electrodes have different shapes and are selected depending on the type of damage and the shape of the dent. Circular deformations are corrected with a thin electrode, long ones - with a wider one.
Using Spot Welding
Refinishing a car body can be very labor intensive when it comes to returning it to its original shape. It is not always possible to reach the damaged area from the reverse side. In this case, you can try to correct the defect entirely from the outside. In order to do this, use a welding electrode to grab the metal in the area that needs to be pulled out. Then using special devices or the metal is pulled out. The graphite electrode is then broken off. The welding site to the metal is ground.
Soldering metal onto a dent
In this case, the defect is not pulled out. Body restoration is done a little differently. This does not imply stretching the deformation. Special solder is soldered into the formed dent. This method allows you to almost perfectly remove any defect.
The result will be amazing. A thickness gauge will not be able to detect traces of repair. This procedure requires solder, flux and acid, as well as a fairly powerful soldering iron. The working surface should be thoroughly cleaned and then tinning. Next, the rest of the volume is fused. The most important thing is that there is enough solder. When the process is over, the surface is thoroughly washed. Flux is a chemically active substance. The surface restored in this way will not be completely ideal. It is necessary to additionally grind and remove excess solder. They also form the correct shape. Next, the place is polished, and only then can you get a good result.
Conclusion
As you can see, body restoration and repair can be performed in various ways. Naturally, it will not be possible to solve a serious problem in a garage. But it is quite possible to cope with minor deformations.
In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. Business plan for a beauty salon, a strictly defined project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investment emerges.
For every person, regardless of his status and age, a very important factor is his appearance.
Therefore, according to statistics, beauty salons are a fairly profitable business, which has a very high demand for offers, and the main advantages are the following characteristics:
- Proper organization of a beauty business in the future can lead to the emergence of a number of chain salons under an already established brand name. Which also independently attracts additional investors;
- To enable the business to operate, a minimum number of hired personnel and equipment for the salon is required;
- The enterprise can operate within a small space. For example, the calculation is carried out based on the square footage of the workplace occupied by the foreman. So the estimated area per worker will be 7 square meters;
- The beauty business is characterized by good growth rates, even taking into account the crisis.
Development of a beauty salon requires a fairly small initial capital, which, if the enterprise is correctly and accurately introduced, pays for itself in approximately nine months.
Planning stage
The draft business plan for a beauty salon begins first of all with a competent and correctly compiled resume of the planned company. This section is quite short in content, but its significance is quite great. Since the component must attract future readers and create a positive opinion about itself and the project.
And so, the opening lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the assigned tasks and by what methods he is going to implement them.
The first points when drawing up a business plan for a beauty salon are usually the following points:
- Planned profit from organizing a beauty salon;
- Detailed description of the enterprise development plan;
- Final conclusion with analysis regarding the payback period of a beauty salon.
- The first point above is the main one, because it is on it that the foundation of the future business is formed.
A business plan for a beauty salon from scratch requires the availability of all the necessary information about the enterprise, such as: name of the salon, exact location, planned work schedule of the company.
To accommodate own business focused on the beauty industry, it is better to select locations for the salon closer to the city center, preferably with busy traffic and the presence of parking spaces.
But we should also not forget about the main rule, the location of the planned business facility, which states that it is worth choosing those places where competing organizations are least concentrated.
Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use places in a shopping center or office premises, but with a bright and memorable advertising sign that contains detailed indicative information for a potential client.
Marketing stage
A business plan for opening a beauty salon for girls contains a section dedicated to marketing. At this stage, the planned place of the business project in the existing services market is considered. An assessment is also given strengths and existing competing businesses.
The following factors should be present in the final business plan:
- The trend of enterprise development in competitive conditions;
- Analyzing information regarding the location of the enterprise and its development;
- Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
- Compiling an analysis of planned advertising, which is expected at the start of the business project;
- Information regarding competitive firms, their positive sides and features.
In today's market for services, hosting a beauty salon is a very cost-effective solution. And when building a competent plan, as well as locating the enterprise in the right place, high traffic and profits are guaranteed.
Customer focus of the planned beauty salon
Before you draw up a business plan for a beauty salon, you need to understand target audience beauty salon. Since the number of clients, and therefore the generated profit, directly depends on this.
Until recently, the main clients of beauty salons were mainly women in the age category from twenty to thirty-five years. However, today this age and gender category have changed significantly. Nowadays, teenagers from the age of fourteen also often visit the beauty salon, both girls and boys. Men also often began to visit beauty salons.
Income level determination stage client base directly depends on the type of services provided and the beauty salon itself. For example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Mid-level salons, in turn, are aimed at clients with a monthly income of fifteen thousand rubles.
Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.
However, even if you have a small amount of funds, you can make up good advertising using the following methods:
- It's worth putting a beauty salon on your cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure metro Leninskaya”, while in order to get into the results you do not need to pay extra at all;
- Availability of gift certificates. Which will allow you to attract additional clients to the salon. Because today it is very popular to give paid visits to beauty salons to friends and work colleagues;
- Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other forum members;
- Promote an advertising campaign in various in social networks . This one is sometimes even much effective method compared to the others listed above, because modern people spend most of their free time on such Internet resources.
Description of all services offered
To obtain more detailed information regarding necessary equipment, tools, workers, materials, you need to describe in detail the entire list of services offered in the beauty salon business plan.
For example, such as:
- Hair care procedures, which include: cutting, styling, coloring, creating complex hairstyles, as well as full-salon care using professional cosmetics.
- Nail care procedures. And various techniques and procedures for implementation, which are necessary special means, equipment, tools and others.
- List of cosmetic procedures.
- List of skin care procedures. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.
Beauty salon staff
For the normal functioning of a beauty salon, it is necessary to have the following employees:
- Manager (administrator). Job responsibilities include: registering applications, purchasing necessary funds and equipment, financial management, control of other staff members;
- Hair stylist. To operate a salon at the initial stage, it is recommended to hire one male and two female specialists. And it is desirable that people are qualified specialists with a certain amount of experience in their positions;
- Massage professional. Also, you should not hire newcomers without certain experience and relevant knowledge.
- Nail technician. At the beginning, it is possible to have one employee. Also with a certificate and experience;
- Makeup artist-cosmetologist.
A ready-made business plan for a beauty salon should contain information about job responsibilities, staff work schedule, wages.
Thus, the initial team will have seven people, with the exception of the manager.
Currently, the salon business is considered one of the most profitable and fastest growing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can’t do without a hairstyle. Long hair is most annoying to men and pensioners. Therefore, a salon or even a small hairdresser will always be in demand, regardless of financial well-being world economy.
Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will learn which registration form you will need to choose for the salon, which services are worth providing and which are not. We will give the most common financial plan for the purchase of equipment, the criteria for choosing a suitable premises are indicated, the profitability of a beauty salon and payback are considered.
Relevance of a beauty salon business idea
Now we can confidently say that the salon business has firmly established itself in the services market. Everywhere you look there are salons! Moreover, sometimes you can even see several beauty salons located side by side with each other. Are their owners really so confident in themselves that they are absolutely not afraid of competition?
It should be noted that there has always been competition in this area. But when opening such a business, it is better to think not about competition, but about the quality of the services provided. Then your competitors will worry. If a salon has good advertising, experienced professionals and a full range of services, then it will always bring good profits (even at the initial stage).
But salon is different from salon. Nowadays even the most ordinary hairdressing salons call themselves “salons”, although, of course, the level is not the same. Therefore, you should not deceive customers with a proud sign.
If you are thinking about opening such an establishment, then first ask yourself a question. Who is the salon open for? If you are in a large metropolis with a huge number of residents and plan to provide a large number of business class services, then, of course, open a beauty salon and think carefully about its image name. But if services are provided mainly to pensioners who are more accustomed to hairdressing salons and are afraid to go into salons, then there is no need for a salon. We call the business the old fashioned way “hair salon”, otherwise it will scare away your potential clients. You can also divide salons into other categories, for example, animal salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.
Salon registration
Once the direction of the salon has been chosen, it’s time to think about registration. The best thing . in this case it will be 93.02.
To register a salon, the following documents are required.
- Business plan.
- Lease contract.
- Conclusions from the fire and sanitary services.
- Permission to carry out activities.
- Agreement for the removal of waste materials (in this case, hair).
- Agreement on maintenance with the housing office.
- Certificate of conformity.
- Medical records for all employees.
Depending on the region, the package of documents may be supplemented.
Please note that you need to remember that some areas of the beauty salon activity must be licensed. Get a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve violation of the skin.
How to open a beauty salon from scratch?
Premises for a beauty salon
First you need to think about where to carry out this activity. That is, what kind of room will be needed for this. It can be of any size, but most likely you will not own it. There are two ways: either rent the premises or buy it. The second option, of course, is acceptable only for very wealthy citizens, since commercial real estate Nowadays it costs a lot of money. Therefore, most will have to be content with renting space for a beauty salon. Of course, God knows what, and the dependence on the landlord is great, but rent always pays off.
The main thing when choosing a room is to pay attention to the fact that there are all the necessary conditions for work. The salon will definitely need a utility room, a bathroom, and sinks. If the plumbing is not installed, be sure to agree with the landlord about installing it.
Purchase of equipment and furniture
To carry out the type of activity of a beauty salon, you will need to purchase the following equipment (sample list):
- mirrors,
- tables for hairdressers,
- manicure table,
- reception desk,
- barber chairs,
- cabinets and bedside tables.
Recruitment
For a salon that is opening, the selection of employees is very important, because the entire business may depend on it. All tests of the skill of "recruits" must be carried out only by a qualified specialist in this field. Under no circumstances should you draw any conclusions during an oral interview. Note that it is better to immediately combine an oral interview with practice. During interviews with foremen, it is necessary to evaluate not only their level and work experience, but also their behavior and sociability.
Calculating employee wages is also a simple matter. Usually the master receives percentage of work done. If an employee is just beginning to gain experience in this field (trainee), then he is given a fixed salary.
You can search for employees in different ways: through advertisements, employment exchanges, in educational institutions, through friends and the Internet.
Description of the activities of the beauty salon
A novice businessman should know that in a newly opened salon there is no need to immediately offer visitors all possible services. Such innovations are being introduced gradually. You need to be able to delight customers with new services every time. If you immediately dump the entire arsenal on them, then, firstly, it will be difficult to figure out what services they use in great demand, and secondly, you can simply confuse visitors.
In addition, when choosing a set of services, you need to rely on the category of clients that you are going to serve. Naturally, piercings and trendy hairstyles will not be popular among pensioners, but you can introduce inexpensive spa treatments or your own anti-aging program.
We offer a small list of beauty salon services: 
- SPA treatments,
- mesotherapy,
- figure correction programs,
- cleansing the face and nose,
- manicure and pedicure,
- thalassotherapy,
- solarium,
- massage, etc.
If you want to distinguish yourself, then you can try to arrange in your salon something that your competitors do not have. For example, doing afro braiding, piercing, curling and eyelash extensions, depilation, henna drawings. The main thing here is the imagination of the business owner.
Financial plan: how much does it cost to open a beauty salon?
The minimum amount to open the simplest salon is about 60,000 rubles. But, as practice shows, not everyone manages to meet it. For a medium-sized salon opened from scratch, you will need about 400,000 rubles. This is a more realistic cost of such pleasure.
The sources of profit in this case are all employees. It is best if they receive their salary as a percentage of their work. Then they will not be included in the initial costs of opening a salon. After all, if there are no clients at the initial stage, then a fixed fee for labor may become an unplanned expense item.
It’s more difficult with sources of expenses, because there will be much more of them. These are expenses for renting premises, salaries, utilities, garbage removal, consumables, telephone communications, security, etc. These are the main sources. You may have more or less of them - the main thing is to take into account everything possible when making calculations, because then you won’t have to expect unforeseen troubles.
Approximate calculations
- from 1 hairdresser - 40,000 rubles. per month (this is minus the master’s salary);
- from 1 manicurist - 30,000 rubles. per month;
- if we have two hairdressers and a manicurist, then the total profit for the month will be 110,000 rubles.
- rent - 20,000 rubles;
- utility bills - 5,000 rubles;
- garbage removal - 3,000 rubles;
- purchase Supplies— 10,000 rub.;
- alarm (security) - 15,000 rubles;
- telephone conversations - 3,000 rubles;
- advertising - 5,000 rubles.
Total: expenses amount to 61,000 rubles.
110,000 - 61,000 = 49,000 rubles. net profit from one salon per month.
Business selling dresses for brides and other wedding services:
Beauty salon payback
To decide whether it is profitable to open a beauty salon, you need to make average calculations of the salon’s profit. Of course, income may vary over different periods of time. For example, on holidays there is more profit, but during the holiday period it may be completely zero.
Experts recommend this formula for calculating profits. We take, for example, hairdressers. Let's estimate average price services (since they can be different) and multiply it by the average number of clients per day, then multiply by working days. We subtract 40% of the employee’s salary from this and get a profit from this category of craftsmen for the month. In order to obtain net income, it is necessary to subtract the costs of rent, materials, etc. from the resulting amount.
Usually, average salon pays off in one to two years; in rare cases, the payback period may be shorter.
If we take the above example, then at a cost of 400,000 rubles. to open a salon, it will pay for itself in 10 months. Why 10 months and not 8 months? It's simple. We take into account how much more money we will have to spend on initial expenses in the form of renovation of the premises, and also subtract from the net income a certain amount that we will spend on ourselves every month.
Beauty salon advertising
Advertising of salons should be highlighted as a separate item, because this is usually where all novice salon owners stumble. Just a sign is not enough here. After all, modern salons are so diverse in their services that just by the sign “Beauty Salon” it is completely unclear whether they are offering a service that we have been looking for for a long time, or whether they are just doing a haircut here.
Outdoor advertising
These could be billboards. But a shield is an expensive proposition, especially for large cities. Therefore, in our advertising the main thing will not be its size, but information. Outdoor advertising must attract attention with its unusualness - it does not need to be done like everyone else.
Advertising in periodicals
Advertising in newspapers and magazines still bears fruit; one should not treat it with disdain. But you shouldn’t advertise there for business class. Information in magazines is sought by those who need good discounts, as well as graduates of educational institutions.
TV and radio advertising
Internet advertising
A very popular method now. You can advertise your salon everywhere: on forums, in groups, on social media. networks. However, it will be most effective if you make your own website or start a blog.
Active advertising
Active advertising is now called advertising that specifically encourages visitors to visit you. It can be Flyers, which you will hand out on the street, or even a person with a bullhorn shouting information about promotions. Very good way. But it is not recommended to hire a special person for this. 
In addition, the salon owner himself should not be involved in active advertising. An owner running down the street with leaflets (even at the opening stage) will be doing his business bad reputation. It is best to send masters one by one to advertise the salon, especially those who currently have no clients.
Often, some business women have the idea of opening a beauty salon and spa centers. Moreover, each individual case has its own characteristics and differences from the standard business plan.
Opening a beauty salon - business plan at the initial stage
The organizers of such a business, firstly, cannot take existing analogues as a basis.
Each individual beauty studio should have its own flavor. Due to the rapid development of the salon business, as well as its characteristic variability, the available funds mass media data quickly becomes outdated.
Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.
Stages of organizing a salon business
It already turns out in practice that the owners of this business are women. Despite the fact that this is the “weak” half of humanity, it is women who understand exactly how to organize a beauty salon.
The first stage, of course, is thinking about the idea itself. It mainly occurs among specialists in this field who are tired of working for someone else.
An example would be a conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without a job and offended by the whole world.
It seems to the master that she is able to open a beauty salon, the business plan of which has already been formed in tentative outlines.
The second stage is direct registration legal entity. Here it is very important for yourself to determine the status of a business entity, since it will be very difficult for an individual entrepreneur to obtain a medical license necessary to carry out activities.
The third stage is finding a suitable premises. It requires the most time, since the success of the salon is influenced by its location, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, the presence of similar salons nearby, as well as potential clients (in other words, it is very good if the beauty studio is located among residential buildings).
The fourth stage is to document the water and energy supply capacities. This factor is very important for running a business. All documents with energy sales organizations, Vodokanal and local utilities must be completed in the prescribed manner. At this stage, it is necessary to provide for the preparation of documentation for possible redevelopment (if necessary) with the obligatory invitation of a BTI expert as a specialist.
The fifth stage is conducting a quality advertising company with the involvement of relevant specialists. In this case it is possible to install outdoor advertising. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.
Stage six – purchase cash register, preparation of the necessary package of documents. This may also include concluding an agreement on connecting a fire alarm system.
Recruitment process
This is also a rather labor-intensive and painstaking stage of establishing the work of a new beauty salon. The professionalism of the hired specialists determines how rapidly the client base will expand. 
Therefore, this process is often not only labor-intensive, but also painful, since the salon owner has to repeatedly refuse applicants or fire inappropriate ones.
Those housewives who try the services provided by their specialists for themselves do the right thing. Firstly, they will be confident in their quality. Secondly, they will be able to safely recommend this or that specialist to their friends without harming their image.
An important role is played by the salon administrator. He is responsible for coordinating all the work of the beauty studio, bringing to clients various promotional offers, as well as new items in the hairdressing and cosmetology services provided.
And, of course, an accountant is an indispensable employee. This must be a specialist in accounting and tax accounting.
Equipment
Equipment must be ordered after all the necessary documents for purchasing or renting premises have been completed. Even if this premises requires any repair work, when ordering equipment, its delivery can still take up to three months. Upon receipt, it is imperative to check all certificates, warranty agreements and service. Its installation should only be carried out by professionals from the supplying companies.
Certification and Licensing
One of the answers to the question: “What is needed to open a beauty salon?” is the correct design of all permitting documents. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to address this issue to the local administration.
But licensing of medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.
Primary printed products
This stage is perhaps the most creative in the entire organizational process. After all, the answer to the question: “How to make a beauty salon profitable?” lies, to a large extent, in the correct design of business cards and booklets. We must not forget about this required document, as a price list, which should always be in the lobby and accessible to visitors. Then they will ask questions only about those items of service provision that are not reflected in the price list.
Purchasing consumables
By them we need to understand all the little things that beauty salon specialists need in carrying out their professional activities.
Efficiency of beauty salons
Like any enterprise, efficiency is the profitability of beauty salons, which depends on marketing research market for these services either by the owners themselves or by specially hired professionals. Due to the emergence of new types of cosmetics and equipment on the market, the improvement of cosmetology procedures and hairdressing services, the requirements for organizing a salon business are also increasing.
Then the opening of a beauty salon, the business plan of which is drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or special training for masters of hairdressing, manicure or cosmetology services.
The total cost of creating a salon
How much money you need to open a beauty salon cannot be answered with certainty. This largely depends on the location of the salon itself. If we are talking about a large city, then the cost of premises is much higher. But this expense item has the largest specific gravity V total amount costs.
However, in such a city there is the prospect of further expanding the customer base and generating greater profits. At the same time, of course, customer requirements are higher, so highly qualified specialists are needed.
The cost of expenses also depends on the structure of the services provided. For example, if we are talking about cosmetology services, then we should take into account the need to purchase expensive equipment and provide high-quality lighting. However, in this case, you can cheat a little.
For example, if the salon provides massage services along with cosmetology services, then one folding chair-couch is sufficient for these two types. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.
Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of 100 square meters will range from 98 thousand to 165 thousand dollars.
The largest share of costs is: renovation of premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).
When considering the structure of the necessary equipment, you should clearly determine what you need to buy first. Thus, a hairdressing chair costs from 4 thousand to 12 thousand rubles, and devices for body shaping and lymphatic drainage cost between 120 thousand rubles.
However, you cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.
So, it must be noted that a beauty studio should be created under the same close attention as any other business. Accounting for income and expenses must be maintained at the proper level, and profitability must be constantly monitored. Only in this way will it be possible to promptly identify weaknesses in the business and respond to them by implementing certain measures.
When writing this article, we tried to develop for you a detailed business plan for a beauty salon, describe the main organizational features of this type of business, calculate financial model and analyze the effectiveness of this project in accordance with international standards business planning (UNIDO).
The article consists of eight sections, each of which provides answers to the most frequently asked questions and helps potential owners understand in more detail all aspects of the salon business. We hope this information will be useful to you.
Project idea (Summary)
The idea of the project is to open a beauty salon. In order to implement it, we will need to develop a concept for the future establishment, decide on the premises, draw up all the necessary documentation, make repairs, purchase and install equipment, draw up marketing plan actions and hire staff. In addition, you will also need to calculate the main economic indicators and based on them, evaluate the potential effectiveness and possible risks associated with the implementation of the project.
First, let's define the initial information:
- The proposed location is a densely populated residential area in a city with a population of 500 thousand people or more;
- Interior area – 108 sq. meters (the premises are under long-term lease);
- Opening hours: daily from 9.00 to 21.00;
- Planning horizon (time period during which the effectiveness of this business plan will be assessed) – 5 years;
- Discount rate – 14%;
- Organizational and legal form – Individual entrepreneur;
- Tax system – Simplified (15% income minus expenses);
- The establishment's staff is 15 people;
- The estimated volume of investment is 4.2 million rubles;
- The source of investment is the owners’ own funds.
It is expected that the beauty salon will provide wide range services in all main areas of the beauty industry:
- Hairdressing services;
- Hair coloring services;
- Hair curling and styling;
- Mani Pedi;
- Cosmetology services;
- Facial care;
- Solarium;
- Massage, etc.
Also, all clients will be able to purchase all kinds of cosmetics for personal care if they wish.
Project Concept (Project Description)
The beauty salon project will target visitors with an average income, who should make up the bulk of the population of the city area chosen for location. As a rule, most of the potential clients of such establishments are people living within walking distance.
Maximum proximity to potential clients was chosen as a key location criterion. The opening establishment will be located on the ground floor of a residential building near the central boulevard of a densely populated area of the city. When choosing a location, you should pay attention to such criteria as:
- Proximity to transport infrastructure (the presence of nearby metro stations, railway stations and busy stops is an undeniable advantage);
- Proximity to the city’s pedestrian arteries (central streets, boulevards and alleys);
- The presence of dense residential buildings in the location area;
- Availability of convenient access roads and parking spaces where you can leave your car;
- Development of adjacent infrastructure ( shopping centers, shops and restaurants).
Structure of space use
To provide the stated list of services in a beauty salon, you will need to post:
- Hairdressing salon – 25 sq.m.;
- Manicure and pedicure room – 12 sq.m.;
- Cosmetologist's office – 18 sq.m.;
- Solarium – 5 sq.m.;
- Massage room – 12 sq.m.
Also, part of the area will be occupied by utility and administrative premises:
- Reception area – 16 sq.m.;
- Staff rest room – 8 sq.m.;
- Utility rooms – 12 sq.m.
The total area including all premises will be 108 square meters. m.
Table 1. Structure of space use
| The name of a room | Area, sq.m. |
|---|---|
| Total: | 108 |
| Hair salon | 25 |
| Cosmetologist's office | 18 |
| Manicure and pedicure room | 12 |
| Massage room | 12 |
| Solarium | 5 |
| Reception area | 16 |
| Staff break room | 8 |
| Utility rooms | 12 |
The beauty salon will be open daily from 9.00 to 21.00, which should help increase the number of potential clients.
The average bill for services provided will vary depending on the direction:
- Hairdressing services – 900 rubles;
- Cosmetology services – 1500 rubles;
- Massage – 1600 rubles;
- Manicure, pedicure – 900 rubles;
- Solarium – 25 rubles;
- Sale of cosmetics – 1100 rubles.
To start operating, you will need to register with the tax authority of the subject in which you plan to open. The best option organizational and legal form of a beauty salon is the use of status Individual entrepreneur using a simplified taxation system (15% income minus expenses). In addition to registering a legal entity, you will need to go through several steps, such as:
- Check that the premises comply with the rules fire safety;
- Obtain an expert opinion from the sanitary and epidemiological service;
- Register with Rostekhnadzor;
- Obtain a GOST-R certificate of conformity.
Organizational plan
The staff of the future beauty salon will consist of two categories: administrative and production.
Administrative staff are the people necessary for the normal functioning of the salon and maintaining its activities. It will include:
- Administrators;
- Accountant;
- Cleaning woman.
The production staff are the craftsmen and stylists who will provide the services. Compound production staff:
- Stylists;
- Cosmetologists;
- Manicure and pedicure specialists;
- Massage therapists.
Administrators working on a 2/2 schedule will receive 30 thousand rubles monthly. Accountant responsible for maintaining accounting and timely submission of accounting and tax reporting – 20 thousand rubles per month. Cleaning lady – 18 thousand rubles per month. The remaining employees will receive a percentage of the services they provide:
- Hairdresser-stylist – 40%;
- Cosmetologist – 40%;
- Manicure and pedicure specialist – 40%;
- Massage therapist – 35%.
Table 2. Personnel
| Name | Quantity | Salary, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total: | 15 | ||
| Administrator | 2 | 30 | 60 |
| Accountant | 1 | 20 | 20 |
| Cleaning woman | 1 | 18 | 18 |
| Hairdresser-stylist | 5 | ||
| Cosmetologist | 2 | 40% of the cost of the service provided | |
| Manicurist | 2 | 40% of the cost of the service provided | |
| Massage specialist | 2 | 35% of the cost of the service provided | |
The wages of hairdressers and stylists will account for 39% of the wage fund. The share of cosmetologists in the payroll is 15%. Another 14% will come from the salaries of massage therapists. The share of manicure and pedicure specialists is 13%. Administrator salaries will require 12% of total costs. Accountant – 4%. And the remaining 3% will go to pay the cleaning lady.
One of the most important points is purchasing all the necessary equipment. To organize a full-fledged operation of a beauty salon, you will need equipment of the following categories:
- Hairdressing salon equipment;
- Equipment for cosmetology room;
- Manicure and pedicure room equipment;
- Equipment massage room;
- Solarium.
The hairdressing salon will be equipped with three mirrors, three hydraulic chairs, one children's chair, two hairdressing sinks, three carts with tools, two dryers, one climazon, a hairdressing vacuum cleaner and an air sterilizer. The total cost is 353 thousand rubles.
Table 3. Hairdressing salon equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 17 | - | 353 |
| Hydraulic barber chair | 3 | 16 | 48 |
| Barber chair for children | 1 | 10 | 10 |
| Hairdresser wash | 2 | 19 | 38 |
| Tool trolley | 3 | 3 | 9 |
| Barber mirror | 3 | 7 | 21 |
| Suchoir | 2 | 13 | 26 |
| Climazon | 1 | 60 | 60 |
| Hairdressing vacuum cleaner | 1 | 16 | 16 |
| Air sterilizer | 1 | 5 | 5 |
| Other equipment | - | 120 | 120 |
For organization cosmetology salon You will need a cosmetology chair, cart, chair, magnifying lamp, towel warmer, screen and sterilizer. It will also be necessary to purchase the following hardware cosmetology equipment:
- Ultrasonic peeling device;
- Device for myostimulation;
- Apparatus for electrolysis;
- Microdermabrasion device;
- Vacuum therapy device.
The total cost of equipment for the beauty salon will be 393 thousand rubles.
Table 4. Beauty salon equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 12 | - | 393 |
| Cosmetology chair | 1 | 70 | 70 |
| Cosmetology trolley | 1 | 8 | 8 |
| Ultrasonic peeling device | 1 | 27 | 27 |
| Device for myostimulation | 1 | 45 | 45 |
| Electrolysis device | 1 | 55 | 55 |
| Microdermabrasion machine | 1 | 43 | 43 |
| Vacuum therapy device | 1 | 41 | 41 |
| Chair for cosmetologist | 1 | 8 | 8 |
| Magnifier Lamp | 1 | 12 | 12 |
| Towel warmer | 1 | 14 | 14 |
| Screen | 1 | 5 | 5 |
| Sterilizer | 1 | 5 | 5 |
| Other equipment | - | 60 | 60 |
The equipment for a manicure and pedicure room will include a manicure table, a chair, a manicure apparatus, an extractor hood, an ultraviolet lamp, a manicure lamp, a pedicure apparatus, a pedicure chair, a trolley, a bathtub and a vacuum cleaner. Their total cost will be 233 thousand rubles.
Table 5. Manicure and pedicure room equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 12 | - | 233 |
| Manicure machine | 1 | 15 | 15 |
| Hood for manicure table | 1 | 5 | 5 |
| UV lamp | 1 | 3 | 3 |
| Manicure table | 1 | 8 | 8 |
| Armchair | 1 | 14 | 14 |
| Lamp for manicure | 1 | 7 | 7 |
| Pedicure machine | 1 | 77 | 77 |
| Pedicure chair | 1 | 19 | 19 |
| Ring lamp magnifying glass | 1 | 9 | 9 |
| Pedicure cart | 1 | 17 | 17 |
| Pedicure bath | 1 | 6 | 6 |
| Pedicure vacuum cleaner | 1 | 8 | 8 |
| Other equipment | - | 45 | 45 |
To provide massage services, you will need to purchase a couch, a screen and a table for tools and cosmetics total cost– 62 thousand rubles.
Table 6. Massage room equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 3 | - | 62 |
| Massage couch | 1 | 18 | 18 |
| Screen | 1 | 6 | 6 |
| Table for tools and cosmetics | 1 | 8 | 8 |
| Other equipment | - | 30 | 30 |
A vertical solarium will also be installed at a cost of 350 thousand rubles.
In addition to the above, it will be necessary to equip a reception area and a rest room for staff. The cost of equipment for these two zones will be 149 thousand and 38 thousand rubles, respectively.
Table 7. Reception area equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 11 | - | 149 |
| Reception desk | 1 | 19 | 19 |
| Administrator's chair | 1 | 6 | 6 |
| Cash machine | 1 | 15 | 15 |
| Coffee table | 1 | 11 | 11 |
| Sofa | 1 | 15 | 15 |
| Armchair | 2 | 6 | 12 |
| Wardrobe | 1 | 14 | 14 |
| Showcase for selling cosmetics | 2 | 7 | 14 |
| TV | 1 | 23 | 23 |
| Other equipment | - | 20 | 20 |
Table 8. Breakroom equipment
| Name | Quantity, pcs. | Cost, thousand rubles. | Total, thousand rubles |
|---|---|---|---|
| Total | 5 | - | 38 |
| Sofa | 1 | 14 | 14 |
| Armchair | 2 | 4 | 8 |
| Table | 1 | 8 | 8 |
| Cooler | 1 | 8 | 8 |
| Other equipment | - | 10 | 10 |
Below is a general breakdown of equipment costs.
Equipment for a cosmetology office accounts for 25% of total expenses. The share of the hairdressing salon is 22%. Manicure and pedicure room – 15%. Massage room – 4% of all expenses. Solarium – 22%. Equipment for the reception area and lounge – 10% and 2% respectively.
Marketing plan
The key elements of a beauty salon's marketing plan will be the establishment's pricing policy and advertising promotion strategy.
The success and profitability of a business depends on the correct pricing policy. When determining prices for services provided, you should first pay attention to the following factors:
- The market price established in the proposed location area (prices of competitors for similar services);
- Costs arising from the provision of a particular service (it is also necessary to calculate the profitability of the services provided).
When forming a pricing policy, you can resort to one of the following strategies:
- Set the price below the market price. Many of the newly opened beauty salons are resorting to this strategy. Most clients of beauty industry enterprises are quite conservative and reluctant to change their specialists, so it will be quite difficult to lure such a client to a newly opened establishment. Price is one of those factors that can influence the client’s opinion about changing the salon.
- Set the price above the market price. This pricing strategy should be used by beauty salons targeting luxury clients. For such people, price is not a determining factor; on the contrary, high price will only emphasize the quality and exclusivity of the services provided.
- Set the market price. In this case, you need to clearly think through and work out the advantages that will set you apart from your competitors. It is necessary to make several “tricks” that would encourage potential clients to give their preference to your salon. As a rule, such “tricks” are a customer loyalty program and a wider list of services provided (the use of new techniques and practices in the beauty industry).
Do not forget that this type of business is subject to seasonality: both annual (demand for services provided increases in the spring and decreases in the summer) and weekly (the peak in demand for beauty salons occurs on weekends, and the decline in the first days of the week). To level out serious load fluctuations, it is necessary to use flexible system pricing, resorting to various discount programs.
Advertising – main tool in the hands of the owners of a beauty salon, with the help of which they can inform potential clients about the opening and the services provided. In order for the salon to be successful and be able to attract the required number of clients, it is necessary to pay great attention to the advertising strategy.
At the initial stage, the most popular ways to promote a salon using advertising are:
These steps should help promote the salon and attract potential clients at the initial stage.
Schedule (Project Implementation Schedule)
The schedule for the implementation (opening) of a beauty salon can be divided into the following step-by-step stages:
- Selection of premises and conclusion of a lease agreement;
- Registration of a legal entity (LLC or individual entrepreneur);
- Interior design development and renovation work;
- Purchase and installation of all necessary equipment;
- Personnel selection, website development and advertising campaign.
The first task facing future beauty salon owners is to find suitable premises. The premises must meet all necessary criteria. To simplify this stage, you can seek the help of professional realtors.
After the premises have been selected and the lease agreement has been concluded, it is necessary to register the legal entity. The most common forms of registration of a legal entity when opening a beauty salon are Limited Liability Company and Individual Entrepreneur.
In parallel with the registration of a legal entity, it will be necessary to order the development of an interior design and carry out the entire range of necessary repairs.
After the repair is done, you will need to order and install the equipment.
Also, do not forget about selecting qualified personnel and carrying out a set of marketing activities, including developing a website and conducting an advertising campaign.
It is expected that the implementation of all these actions will take about three months, after which the beauty salon will begin to fully function.
Financial plan
Investments in the project
To implement this project, it will be necessary to invest 4.18 million rubles. It is assumed that the personal funds of the owners of the establishment will act as a source of investment.
Table 9. Total investments in the project
| Investment item | Volume of investments, thousand rubles. |
|---|---|
| Total: | 4180 |
| Registration of a legal entity | 20 |
| Receipt permitting documentation | 90 |
| Selection of premises | 50 |
| Interior design development | 85 |
| Room renovation | 640 |
| Purchase and installation of ventilation and air conditioning systems | 320 |
| Site development | 45 |
| Recruitment | 25 |
| Advertising | 220 |
| Purchase of equipment | 1578 |
| Delivery and installation of equipment | 90 |
| Inventory of cosmetics | 200 |
| Working capital until self-sufficiency | 817 |
As can be seen from the table above, the main item with a specific share of 38% of total investments is the purchase of equipment. Delivery and installation of equipment will take another 2% of the total investment. In addition to the equipment in the rented premises, it will be necessary to make repairs (15%) and install ventilation and air conditioning systems for the premises (8%). 
Part of the investment will go to maintaining the normal functioning of the beauty salon at the initial stage - 19%. These types of costs include renting premises for the first 4 months, staff salaries for the first month of work, paying for utilities and other services. The remaining 18% will be required for: registration and obtaining permits, selection of premises, development of a design project, website development, personnel selection, advertising and procurement inventory cosmetics.
Income
It is expected that the first quarter will be spent entirely on resolving all organizational issues related to the opening, and the beauty salon will begin to fully operate in the second quarter. The establishment's occupancy in the second quarter will be 29%. After which the load will continue to increase until it reaches the design capacity (reaching the design capacity is planned in 1.5 years from the start of the project).
The income portion will be generated through the sale of services divided into the following groups:
- Hairdressers;
- Cosmetology;
- Mani Pedi;
- Massage;
- Solarium;
- Sale of cosmetics.
The services provided by the salon are described in more detail in the table below.
Table 10. Price list
| Revenue item | Average cost, rub. |
|---|---|
| Hairdressing services | |
| Women's haircut | 900 |
| Men's haircut | 600 |
| Children's haircut | 400 |
| Hair coloring | 1100 |
| Hair highlights | 1100 |
| Hair tinting | 1000 |
| Laying | 900 |
| Straightening | 1000 |
| Perm | 1200 |
| Cosmetology | |
| Makeup | 1500 |
| Face cleaning | 1300 |
| Depilation | 900 |
| Piercing | 1700 |
| Tattoo | 4000 |
| Peeling | 1900 |
| Facial care | 2000 |
| Mani Pedi | |
| Manicure | 600 |
| Nail modeling | 1200 |
| Strengthening nails | 1000 |
| Nail polishing | 100 |
| Nail polish removal | 50 |
| Varnish coating | 100 |
| Pedicure | 1200 |
| Modeling toenails | 1200 |
| Nail extensions | 1700 |
| Massage | |
| Classic massage | 1200 |
| Acupressure | 1600 |
| Anticellulite massage | 1800 |
| Chocolate wrap | 2000 |
| White clay wrap | 2000 |
| Solarium | |
| One minute | 25 |
| 60 minute subscription | 1200 |
| Other | |
| Sale of cosmetics | 1100 |
On average, the cost of hairdressing services will be 900 rubles, cosmetology services - 1500 rubles, manicure, pedicure - 900 rubles, massage 1600 rubles, solarium - 25 rubles per minute, and average bill for sold cosmetics – 1100 rubles.
The bulk of income (39%) will be generated from the provision of hairdressing services. Cosmetology will bring 17% of total revenues. For massage and manicure salons will generate 14% of revenue. Solarium – 3%. And the sale of cosmetics will bring an additional 13% of total revenue.
Expenses
All costs can be divided into two groups:
- Fixed costs;
- Variable costs.
Fixed costs of a beauty salon include:
Variable costs include:
- Wage hairdressers-stylists (40% of the cost of services provided), cosmetologists (40% of the cost of services provided), as well as manicurists (40% of the cost of services provided) and massage therapists (35% of the cost of services provided);
- General business expenses – 2% of revenue;
- Purchase costs necessary materials– from 5% to 25% of the cost of each specific service;
- The markup on cosmetic products sold is 100% of the purchase price.
The cost price will consist of 46% of labor costs, 23% of the cost of renting premises, as well as payment utilities, telephone and Internet, 19% from the cost of purchasing necessary materials, 5% from depreciation, 3% from business expenses and 2% from taxes.
Tax system
The financial model is based on the assumption that a simplified system with a rate of 15% (income minus expenses) will be used as a taxation system.
Break even
The break-even point is reached at revenue of 2.2 million rubles per quarter (which is equal to 34% load). At 34% load, revenue from the services provided begins to exceed total costs (fixed and variable) and the project becomes positive cash flow from operating activities.
Revenue and net profit
The graph below shows revenue dynamics over 5 years. 
As can be seen from the above graph, the beauty salon will begin to function fully only in the second quarter. Gradually increasing the volume of revenue, by the 8th quarter it is planned to reach the maximum occupancy level, after which the revenue indicator will depend on changes in seasonal factors.
The graph below shows the dynamics of net profit over 5 years. 
The beauty salon will be unprofitable for the first three quarters. The establishment's first quarterly profit is planned for the fourth quarter. After which the profit figure will vary from 300 to 800 thousand per quarter, depending on the seasonal demand for the services provided.
Project effectiveness analysis
To analyze the effectiveness of the project, it will be necessary to calculate the following indicators:
- Net cash flow;
- Net present value;
- Payback period (Pay-Back Period);
- Discounted Pay-Back Period;
- Profitability Index;
- Internal rate of return.
Net cash flow (NCF) is the difference between positive and negative cash flows from a project.
This indicator is calculated for a certain period of time (in our case, the planning horizon is 5 years).
This indicator can also be characterized as the amount of cash remaining after satisfying all the cash needs of an investment project (net cash flow reflects the amount of cash that can be distributed among the owners of the company without threatening its future activities).
Net cash flow is the sum of cash flows from investing, operating and financial activities organizations.
The higher the net cash flow value, the more attractive the project is in the eyes of potential investors. 
As can be seen from the above graph, net cash flow (NCF) after 5 years will be 10,983 thousand rubles.
Net present value (NPV) is the discounted (reduced to a certain point in time) difference between all cash inflows and cash outflows.
NPV shows the current amount of income that an investor expects to receive after cash inflows, reduced by the amount of cash outflows, recoup the initial investment in the project.
If the net present value is greater than zero, then the investment is economically justified, and if the NPV is less than zero, then invest money in this project unprofitable.
Using net present value, it is convenient to evaluate the effectiveness of alternative investment projects (for the same initial investments, a project with a large NPV is preferable). 
As can be seen from the above graph, net present value (NPV) after 5 years will be 6026 thousand rubles.
Payback period (PBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project.
The payback period is determined by the point in time at which the net cash flow (NCF) becomes (and subsequently remains) non-negative.
The main disadvantage of this indicator is that it does not take into account the receipt of funds after the reimbursement of the initial expenses incurred.
Payback period (PBP) of the project is 2.19 years.
Discounted Payback Period (DPBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project, subject to discounting.
The discounted payback period is determined by the point in time at which the net present value (NPV) becomes (and subsequently remains) non-negative.
Discounted payback period (DPBP) in our case is 2.45 years.
Profitability index (PI) is the ratio of discounted cash flows from the implementation of an investment project to the discounted amount of investment.
Profitability Index (PI) is 2.93.
The internal rate of return (IRR) is the interest rate that causes the net present value (NPV) to be zero. The internal rate of return is used to calculate the rate of alternative investments.
Internal rate of return (IRR) of the project63,5 %.
A summary list of performance indicator values is presented in the following table:
Table 11. Project performance indicators
| Performance indicator | Meaning |
|---|---|
| Net Cash Flow (NCF) | 10983 thousand rubles. |
| Net present value (NPV) | 6026 thousand rubles. |
| Payback period (PBP) | 2.19 years |
| Discounted payback period (DPBP) | 2.45 years |
| Profitability Index (PI) | 2.93 |
| Internal rate of return (IRR) | 63,5% |
Risk analysis
Every investment project subject to a certain set of internal and external risks. Their implementation can negatively affect the profitability of the project, and sometimes even lead to its closure. In order not to become a hostage to such a situation, we will consider the most likely risks associated with the activities of a beauty salon, and also provide several effective ways to combat them.
The risk of loss of competitiveness of communications due to increased activity of competitors in the fight for customers.
The opening of a beauty salon may affect the activation of competitors, which may lead to the loss of some potential customers.
The most productive ways to combat this type of risk are:
- A well-developed marketing plan;
- Correctly structured pricing policy of the establishment;
- High level services provided;
- Clear loyalty program;
- Variety and attractiveness of the services provided.
The risk of high turnover (loss/poaching) of personnel and a decrease in the level of services provided.
The professionalism of the staff plays an important role in attracting and retaining new clients. The quality of personnel directly affects the level of services provided and, accordingly, directly affects profitability.
Ways to prevent this risk:
- Efficient system staff motivation;
- System for monitoring the level of services provided;
- Increasing loyalty of staff to management and customers to the establishment.
The risk of reducing the purchasing power of potential customers.
As a rule, this type of risk is associated with crisis manifestations in the economy. To mitigate such risks, it is necessary to show flexibility, as in pricing policy, and have the opportunity to influence the reduction of key business expenses:
- When paying for labor, it is advisable to use the piecework method of calculation;
- if necessary, be able to switch to another brand of cosmetics used in the salon.
Risk of losing the loyalty of the customer base.
This type of risk is probably one of the main ones. Because loyalty regular customers– a key criterion influencing the success of the salon business. Loyalty is a thing that can be developed over years, but lost in one moment. To prevent this from happening it is necessary:
- Constantly maintain quality;
- Monitor customer satisfaction with service quality;
- Adapt to customer tastes and preferences;
- React to everything conflict situations arising during the functioning of the institution.
The risk of technological lag caused by the emergence of new techniques and services in the beauty industry.
The beauty industry does not stand still and every year more and more new advanced techniques and technologies appear. In order to keep up with this process, it is necessary to constantly improve and develop, updating the list of services provided. Most in an effective way not to lose competition in the market of new trends in the beauty industry is constant participation in thematic exhibitions and conducted master classes.
Rabbit breeding business plan
How to open a rabbit farm with a business plan
Real and fast-paying business in rural areas
Step-by-step instructions for drawing up a business plan
How to earn a million on your own in a short time and without starting investments